Chief Martech

FEBRUARY 28, 2022

Bain & Company recently conducted a martech survey with 100 major consumer products companies. They evaluated these companies’ maturity on 30 different martech capabilities, including enablers such as martech product management and governance practices. They identified the top 12% of those companies as “leaders” in their martech capabilities and the bottom 19% as “laggards.” You will hopefully not be surprised to learn that the leaders have mostly gained market

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MarTech A/B Testing Education Marketing 130

Martech

FEBRUARY 28, 2022

Two recent studies measured ROI for social media versus email, and they appear to contradict each other. One said social media was first and email second for ROI, and the other said the opposite. Who’s right? I don’t know. But I know it’s the wrong question because email and social media don’t play the same roles. Much of the difference comes down to capturing, measuring and acting on intent.

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Marketing Conversion ROI Media 122

AdPulp

MARCH 3, 2022

Stress. It comes in a host of different forms today. One of the leading causes of stress for information workers is working with too much information. For example, should one invest in NFTs and crypto, right now? If you do want to invest in alternate currencies, how much do you know about it, and how […]. The post Please Select Gold or Oil appeared first on Adpulp.

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InMobi

MARCH 1, 2022

As mobile in-app advertising (and digital advertising overall) becomes more privacy focused, some of the data that marketers previously relied upon is either increasingly unavailable or is not as reliable as it once was. But even amidst this wider shift, there are still many different sources of knowledge available to mobile marketers. Here are the five biggest sources of data still available for in-app advertising: 1) Device-Level Data for Opted-In Users Data that ties a specific user to a part

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Advertising Click Through Rate Machine Learning Viewability 59

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

EGC Group

MARCH 4, 2022

As the conflict between the Ukraine and Russia escalates, a development took place earlier this week that went beyond any espionage thriller. The Ukraine found unlikely allies in the form of social media platforms: Twitter, YouTube, and Facebook—and its parent company: Meta.

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Media 52

Martech

MARCH 2, 2022

What would it feel like if you could chat with your prospects here and now from this article – or better yet, a third-party article on your product or service? No sitting around waiting for intent signals. No banner ads with pesky redirects. Well, it’s here – and not only is it the future of selling in saas, but sales teams are using it today to engage with prospects in the earliest stages of the dark funnel.

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Retargeting Banner Conversion Education 110

InMobi

FEBRUARY 28, 2022

InMobi Commerce’s goal is to provide retailers and advertisers with all the tools they need to thrive in today’s retail media ecosystem. That includes talking with industry experts about emerging trends in retail media, tips on how brands and retailers can work together more successfully, and more. In this edition of “Take Five,” Sarah Hughes, Head of Marketing at InMobi Commerce, sat down with Elizabeth Marsten , Senior Director, Strategic Marketplace Services at Tinuiti

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Retail Pop-Up Audience Media 52

IAB Tech Lab

FEBRUARY 28, 2022

IAB Tech Lab has been working diligently with the digital advertising industry to develop a portfolio of addressability and privacy solutions. One of the notable developments in the past year has been our work with Unified ID 2.0 (UID 2.0). Last year, Tech Lab accepted UID 2.0 source code for […].

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Advertising Ad Tech 52

Martech

MARCH 1, 2022

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo.

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Machine Learning Marketing MarTech Cookies 110

Frequence

FEBRUARY 28, 2022

Our mission is to enable advertisers large and small to take part in the digital communication revolution by removing workflow obstacles. To achieve this, we work hard to create a better experience for the users of our platform, from faster turnaround times to more effective multi-media campaigns. The United States is the largest digital advertising market in the world with digital media spending expected to surpass $200 billion by 2025 ( Statista ).

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Media Advertising Communications Marketing 52

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Advertising

InMobi

MARCH 1, 2022

What happened? On February 16, 2022, Google announced plans to extend Privacy Sandbox to Android and sunset the Google Advertising ID (GAID) as a cross-app user identifier within the next two years. Google’s Privacy Sandbox initiative overall is not new; it was originally launched with a focus on protecting user privacy in the Chrome/web environment.

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Retargeting Ad Tech Advertising 52

Single Grain

FEBRUARY 28, 2022

On October 28, 2021, social media giant Facebook announced their decision to rebrand with a new name and a new vision: Meta. The introduction of the name Meta was, according to Mark Zuckerberg, the first step towards a complete overhaul, de-emphasizing Facebook’s name and highlighting the company’s new focus. With the arrival of the new Meta rebrand , Zuckerberg is planning on re-centering Facebook around the pursuit of a new digital frontier.

Marketing 98

Marketing Real Estate Media Fashion 98

Martech

MARCH 4, 2022

There is no sale without a customer. So how much does it cost to find one? Cost-per-acquisition (CPA) is how brands measure the efficiency with which they acquire new customers. This metric alone is not the measure of success, but it is a milepost on the way towards figuring out the return on investment (ROI) of the marketing spend. Also known — by some, anyway — as “cost-per-action,” CPA can cover a range of activities, from buying something online, signing up for a newsletter, to downloading a

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Automatad Inc.

MARCH 2, 2022

Share. Tweet. Share. Last Week’s Highlights. Identity resolution has become the no. 1 challenge in the programmatic landscape as more stringent legislations come into play . Yahoo’s new ID-less audience solution, Next-Gen Solutions, presents an advanced way of contextual targeting using machine learning and real-time data signals, keeping consumer privacy a priority.

Retail 52

Retail Advertising Machine Learning Cookies 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

InMobi

FEBRUARY 26, 2022

The pandemic has accelerated the transition to a mobile-first world at an unparalleled pace and the last year saw a significant increase in app downloads and time spent on mobile across the globe. Southeast Asia was no exception to the trend, with the total internet user base growing by 22%, as compared to the 5% global year-on-year (YoY) growth. The region now accounts for almost 9% of the global internet users.

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Marketing 52

Single Grain

MARCH 2, 2022

For any emerging SaaS company in the B2B space, developing an effective marketing strategy requires tremendous skill and experience that most marketers lack. . The complexities of communicating with multiple stakeholders for months until a sale is completed and retaining them long enough to justify the acquisition costs are what breaks many startups before they can get over the dreaded “valley of death.”.

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Agency Marketing SEO Communications 52

Martech

MARCH 2, 2022

Although I’ve spent most of my career in roles and functions adjacent to marketing technology, I’ve only been truly dedicated to martech during the past few years. I formally entered the martech space when I was asked to create a new role at my previous employer, Western Governors University (WGU). It took a while for my former boss and me to flesh out a job description and select a job title.

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MarTech Education Marketing 104

Marketing Tech News

MARCH 1, 2022

LinkedIn has entered into an agreement to acquire Oribi, an Israel based marketing analytics company, to further help customers gain actionable insights, make smarter decisions and drive business results. Through the integration of Oribi’s technology into our marketing solutions platform, LinkedIn said its customers will benefit from enhanced campaign attribution to optimise the ROI of.

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ROI Marketing Advertising 52

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Martech

MARCH 3, 2022

The business automation market is showing no signs of slowing down. Gartner predicts that the integration/automation market is projected to grow by $32 billion by the end of 2025, scaling nearly 50 percent in five years alone. . Last month, Perkuto joined more than 2,000 registrants across the globe to attend the Workato partner kickoff event. We gained insight into Workato’s product roadmap, technical updates, and new frameworks in addition to hearing how they will support partner growth.

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Martech

MARCH 2, 2022

As society has struggled to cope with the COVID pandemic, the past year has brought great change to the way people around the world live and work. For several reasons, these shifts have impacted marketers especially dramatically, heightening the need for marketing work management tools that help them navigate more complex workflows. But deciding whether your company needs a marketing work management platform calls for the same steps involved in any software adoption, including a comprehensive se

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Marketing Education Communications ROI 100

Martech

MARCH 1, 2022

Phrasee, the AI-powered language optimization platform, has announced that it will now create language responsive to customer sentiment in real time. Phrasee automatically generates and optimizes messaging for a full range of channels, including web, email, social and push. This new offering from Phrasee will combine its optimization capabilities with individual customers’ language profiles based on first-party data.

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MarTech Marketing 95

Martech

MARCH 1, 2022

LEARFIELD, an intercollegiate media and technology services company, has entered a multi-year partnership with NFT technology platform RECUR, which is set to launch a collegiate NFT experience, NFTU.com later this month. Get the daily newsletter digital marketers rely on. Processing.Please wait. SUBSCRIBE. See terms. RECUR will also use collegiate licensing company CLC’s COMPASS NIL deal management and disclosure platform to manage individual student-athlete opt-ins, making it possible for playe

Media 95

Media Marketing MarTech 95

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Martech

MARCH 4, 2022

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to a seemingly ever-increasing number of devices, channels and options, businesses are seeking customer journey analytics platforms to help them get a handle on what customers are experiencing. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo.

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Machine Learning GDPR Search Advertising MarTech 93

Martech

MARCH 2, 2022

On today’s earnings call, Salesforce Chairman and co-CEO Marc Benioff shared news on how one of technology’s biggest enterprises is adapting to the most recent developments in COVID as well as B2B and consumer marketing trends. They also did their part to transform workflows with their own Service Cloud updates. “Every company that I speak to… they’re all going through major digital transformations,” said Benioff, adding.

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Marketing MarTech 94

Martech

FEBRUARY 28, 2022

Digital experience platforms are hot right now. That’s because DXPs, and the headless and hybrid CMS that are central to them, are revolutionizing the way content is created, managed and delivered to devices and platforms across the globe. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo.

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ROI MarTech Marketing 93

Martech

MARCH 4, 2022

A new advertising analytics company, datafuelX, will offer forecasting and optimization of ad audiences for both marketers and publishers on the buy side and sell side. The first two predictive products launched by datafuelX, precisionX and outcomeX, are aimed at helping media companies, agencies and brands increase the efficiency of ad spend and improve reach and targeting capabilities in linear and addressable TV environments.

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Audience Ad Audience Communications MarTech 90

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Martech

MARCH 2, 2022

Ad serving platform SpringServe has entered into a partnership with SXSW to provide improved ad experience on SXSW TV apps and online. Since the onset of the pandemic, remote attendees have been engaging with the event through live and on-demand video content. With this new collaboration, SpringServe’s ad serving and inventory management aims at streamlining the monetization of SXSW content online and through SXSW TV apps.

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Video Ads MarTech Audience Advertising 89

Martech

MARCH 3, 2022

Stensul, the no-code, collaborative email design platform has announced an integration with Salesforce Pardot. It is the first email creation platform to integrate with Salesforce’s B2B marketing automation offering. Pardot users will be able to work collaboratively on emails in the Stensul platform, which seeks to make email creation simple and fast, then deploy those emails directly through Pardot.

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Martech

MARCH 1, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and humanitarian efforts are underway. Yes, people are still talking about personalization, attribution and an integrated marketing technology stack, but for the present a different topic is dominating conversations in the

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MarTech Conversion Marketing 87

Martech

MARCH 4, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how many no-code tools do you use? The use of no-code tools to navigate the workday is by now an established trend.

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Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.