More About Advertising
FEBRUARY 13, 2020
If it weren’t for Wieden + Kennedy Portland’s extremely classy ad starring South Korean artist and rapper MLMA, this collaboration between KFC and Crocs would seem like a new low in attention-grabbing stunts. As it stands, it’s a compelling 60 seconds of film that makes the KFC joint seem very stylish — unlike the deep.
AdPulp
FEBRUARY 13, 2020
Ian Sohn of WPP is 48 years old. Old enough to have gained the critical experiences and insights that lead one to wisdom. He shared some of his knowledge with Adweek, recently. The article is behind the trade magazine’s paywall, but Sohn kindly provided a PDF version for non-subscribers. I love how Sohn says (in […].
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Gods of Advertising
FEBRUARY 13, 2020
You walk through your house singing U2 or humming the theme from I Dream of Genie. Inane or sublime, the content literally could be anything. And often is. Usually it’s just the chorus. Rarely do you even get the words right. But you sing. Your family hears you. Does it reassure them? Dad is always singing. He must be happy. Or does it make them nervous?
All About Advertising Law
FEBRUARY 13, 2020
The FTC has issued a Proposed Notice requesting public comment on whether to make changes to its Endorsement Guides (“Guides”) as part of the agency’s periodic retrospective review. This review will serve as a key opportunity for industry participants to shape what happens next by showing what they are seeing in the marketplace when it comes to endorsements and testimonials, consumers’ understanding of them, and the effects of new technology and platforms.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
FEBRUARY 10, 2020
So are prime minister Boris Johnson and his chief adviser Dominic Cummings (Dom as his friends call him, assuming he has any) a danger to democracy? Well they might be if you think media access to our elected leaders is an importqnt part of it. Lobby hacks (accredited political journalists) walked out of an EU.
AdPulp
FEBRUARY 12, 2020
Have you seen FORD v FERRARI? It’s the true story of the visionary American car designer Carroll Shelby and the fearless British-born driver Ken Miles, who together battled corporate interference, the laws of physics, and their own personal demons to build a revolutionary race car for Ford Motor Company and take on the dominating race […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
All About Advertising Law
FEBRUARY 14, 2020
Last week, the FTC entered into a settlement with LendEDU, a lead generation website that compares and ranks student loan and other financial products, and three of its officers. According to the FTC, LendEDU heavily promoted its website to consumers as offering “objective,” “accurate,” and “unbiased” product information, when, instead, it offered higher rankings and ratings to companies that paid for placement — a practice known as “pay-to-play.”
More About Advertising
FEBRUARY 14, 2020
We hear lots about technology in adland but what sometimes gets overlooked is the way it boosts the coffers of good old ad agencies (you may disagree with the good.) Tech firms are now among the biggest conventional advertisers with Amazon reportedly accounting for two per cent of global adspend on its own (about $14bn.
AdPulp
FEBRUARY 14, 2020
When was the last time you took a train to a romantic destination? Whatever your answer, today is a good day to make plans, thanks to Amtrak’s holiday promotion. From yesterday through Monday, February 17, customers can buy one coach ticket and get the second free for nationwide travel between March 9 and August 30, […].
Gods of Advertising
FEBRUARY 9, 2020
As a child you feared an impending ice age more than global warming, like the one you were taught befell the dinosaurs. You remember winter in Chicago as eternal, the city defined by it. Wind chill. Polar vortexes. Snowmageddon! From the car, you’d stare at the vast, frozen lake, observing the gulls huddled on chunks of blue-white ice surviving barely, or the poor soul walking his dog amid the ruts passing for sidewalks.
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Smarty Ads
FEBRUARY 14, 2020
If you acquired a white-label solution like SmartHub - congratulations! It means you’ve overcome the major challenges of building advertising platform from scratch. Now that you use Smarthub, you get all the necessary system resources at your fingertips to manage and tune your exclusive marketplace according to.
More About Advertising
FEBRUARY 12, 2020
As we’ve noted before, Sir Martin Sorrell used to say that Omnicom was good at operations but had no strategy, although SMS has been kinder since he quit WPP for S4Capital. No strategy seems to be paying off as the US market leader posted posted organic growth of 3.5 per cent in Q4 2019 and.
Single Grain
FEBRUARY 12, 2020
Last year was full of grand ideas, innovations and surprises in the customer support field. And the biggest humbling realization was that price and product are no longer the only competitive differentiators that make customers stay loyal. But this year, the biggest differentiator is customer experience. Good CX comes down to the highest standards for providing customer service.
SODP
FEBRUARY 12, 2020
We know that one of the biggest obstacles to the development and maintenance of strong digital publishing is time; since content and relationship development is critical to success, learning how to use programmatic advertising to make your paid efforts more efficient can be a good idea. Programmatic advertising has become an important skill set for all online advertisers and publishers.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Smarty Ads
FEBRUARY 13, 2020
We are living in a time of great turbulence caused by fake news, clickbait titles and, a rising phenomenon that has made a lot of noise recently, ad fraud. Even though a lot of efforts have been put into ad fraud detection, the number of fraudulent impressions stays.
More About Advertising
FEBRUARY 12, 2020
When does purpose in advertising become preachiness? These days P&G is following long-time rival Unilever down the purpose route, most notably with Gillette which seems to be trying to redefine what men are all about – apart from beings who (less often than hitherto) want smooth chins. ‘Made of What Matters’ from Saatchi & Saatchi.
Single Grain
FEBRUARY 14, 2020
Anyone who has ever tried to launch a startup can agree to the simple truth: getting it off the ground is hard. Startups cannot settle for anything but enormous growth in a split second. In this digital world where endless content is available at your fingertips, startups must fight tooth and nail to get an edge over the competition and be noticed in the crowd.
More About Advertising
FEBRUARY 13, 2020
If you’re going to riff on Valentine’s Day you may as well find the biggest canvas you can and that’s certainly the case with dessert brand Gü in this timely interactive campaign. Gü is inviting dessert lovers to submit romantic tweets inspired by love songs – with a Gü twist – via the UK’s largest.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
FEBRUARY 11, 2020
Nobody likes online paywalls very much but journalism isn’t free (to provide that is) and they’re one way of supporting it. In the nearly ten years of More About Advertising we’ve been free throughout and intend to stay that way. But eagle-eyed readers may spot an appealing yellow box on the top right corner of.
More About Advertising
FEBRUARY 13, 2020
The wheels have indeed come off at Japanese ad giant Dentsu – no great surprise as the ad conglomerate has been cutting back all year – posting a $737m loss for 2019. Organic revenue growth was down across the board, 12.3 per cent in Asia Pacific, home territory. Dentsu Aegis Network (DAN) its business outside.
More About Advertising
FEBRUARY 13, 2020
Hard on the heels of good 2019 numbers from Omnicom, US rival Interpublic (IPG) has produced the goods too: organic growth of 3.3 per cent for the year (2.9 per cent in Q4) with profits of $656m compared to 2018’s $619m. In Q4 US organic growth was 2.1 per cent compared to 4.1 per cent.
More About Advertising
FEBRUARY 12, 2020
TikTok is now one of the UK’s most downloaded apps, according to Digital 2020: The United Kingdom, a report released today by social creative agency We Are Social and social media management company Hootsuite.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
FEBRUARY 11, 2020
S4Capital’s Sir Martin Sorrell is 75 on Friday (St Valentine’s Day – happy birthday Martin) but advancing years don’t seem to have mellowed him. In an Ad age podcast he refers to the way all the holding companies, especially his old creation WPP, are trying to major on “digital transformation,” observing of the so-called legacy.
More About Advertising
FEBRUARY 14, 2020
Valentine’s Day is an occasion to tell your loved one how much you care. To make them feel special. Love has been celebrated in songs, poems and paintings for as long as can be remembered. We are all moved by this force – a crucial part of human interaction and something that has been celebrated.
More About Advertising
FEBRUARY 14, 2020
Brave, the London creative agency owned by Lagardère Sports and Entertainment, has bolstered its creative offer by hiring Paul Pearson as a creative director from Karmarama. Peardon worked at the Accenture Interactive-owned agency for six years. Brave has also hired copywriter Rachael Kendrick from Ogilvy. Pearson (left) says: “After six great years at Karmarama, it.
More About Advertising
FEBRUARY 14, 2020
What difference does a name change make? RBS (Royal Bank of Scotland as was and still majority owned by the UK government after nearly bringing the nation grinding to a halt in the banking crisis) is changing its name to NatWest Group after its biggest brand. RBS still has its problems, notably the residue of.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
FEBRUARY 13, 2020
What does a car brand actually stand for? Is it more than the sum of bolts and rivets? Citroen used to stand for sleek French limos and quirky tiny cars containing a farmer plus chickens. More recently it’s been just another smallish French car – call the ad agency. And there isn’t anyone much better.
More About Advertising
FEBRUARY 13, 2020
Have a heart, it’s St Valentine’s Day tomorrow. Not so sure you’ll want to experience it quite the way it appears in another diverting PlayStation ad from adam&eveDDB – from the ‘Alien’ school of romance. More heart attack than heart, perhaps. This was our Campaign of the Year last year and good to see it’s.
More About Advertising
FEBRUARY 11, 2020
Nobody really knows how continental travel is going to change for Brits post Brexit but the Eurostar train service still has a lot going going for it, with more people becoming more disenchanted with air travel in particular – emissions, unreliable schedules, the horror of airports and the business of getting to them. not to.
More About Advertising
FEBRUARY 11, 2020
Digital dystopia is a recurring theme in many ads these days, unless you’re a social media purveyor of course. And they don’t care, they’re coinng it. Anyway, we never expected to find DD in the bathroom but that’s where London agency Atomic finds it in a diverting new campaign for Bathstore. But can you really.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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