Sat.Oct 23, 2021 - Fri.Oct 29, 2021

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How to move to a first-party marketing strategy

Martech

Most marketers are well aware of the increase in privacy regulations over their data collection activities. These laws, such as the GDPR and CCPA, are designed to protect the privacy of consumers. But they’re also causing marketing teams to shift away from strategies centered on third-party data. “The core of the shift is really moving from targeting consumers using third-party data to knowing consumers very well,” said Giusy Buonfantino, VP of CPG Industry Solution at Google C

Marketing 139
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Annie Rickard of OOH Capital: how urban media can help transform smart cities

More About Advertising

Every day articles are published about what a city should be. At the same time, there is much discussion around the way people’s work habits have changed because of the pandemic and the impact remote working is having on city environments. Whether it’s a one-minute city or a fifteen-minute city, or some other city, they. The post Annie Rickard of OOH Capital: how urban media can help transform smart cities first appeared on More About Advertising.

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Carhartt Wants America’s Workers To Be “Fit For The Next Frontier”

AdPulp

In the United States today, our problems have problems. Did you know that the country faces an unprecedented skilled labor shortage – with more than 3.2 million skilled trade jobs sitting open as of August 2021? While the Biden administration is busy selling their “Build Back Better” vision for the future, Carhartt is rallying America’s […].

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Privacy in Mobile Advertising: What Americans Have to Say

InMobi

What do consumers across the U.S. have to say about privacy, mobile advertising and data collection? Issues around how personal data is used and by whom have been making headlines for years now, but how are Americans actually thinking about the issue? That’s what we wanted to find out. In September, we polled over 1,800 adults across the U.S. through InMobi Pulse , InMobi’s mobile market research solution, asking them how they feel about advertising and data collection.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Email M&A is seeing a surge

Martech

Just a few years ago, I was at an email conference in Las Vegas, talking about the eras of email and how the then-recent space of acquisitions and mergers changed the trajectory of email innovation. Remember going to conferences? Sharing your knowledge, seeing your friends, going out after sessions and building a community? Can you tell I’m jonesing to get back to a show?

GDPR 140
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Publicis tipped to land Facebook global media

More About Advertising

Publicis Media is being tipped as the favourite to win Facebook’s global media account, up against Dentsu and Havas. Former agency WPP’s Mindshare declined to repitch. Facebook, thought to be planning a big brand makeover including, possibly, renaming the whole company has recently become a major advertiser although its efforts seem bedevilled by undue caution.

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Livestreaming and Retail Media: What You Need to Know

InMobi

Even though many marketers are still working to master their approach to e-commerce, another shopping channel is quickly emerging. Live commerce burst into the scene in 2016 with Alibaba’s TaoTao Live, and McKinsey estimates live commerce in China will drive $423 billion in sales by 2022. Live commerce, also called livestream shopping or livestream e-commerce, is gaining attention from major retailers, brands and social platforms as they continually explore new channels for engaging with c

Retail 52
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How to implement new marketing technology to drive innovation

Martech

“Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech conference. Many of these digital wins don’t come easy though. In Mankowski’s experience, he sees that innovation often comes slower than expected.

Marketing 129
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Does Mother’s Dubai epic need a new character?

More About Advertising

Are you following Mother’s Jessica Alba/Zac Efron saga for Dubai Tourism? Here’s the latest instalment anyway – filmed in that peculiar half light you get in Dubai. Out star thesps are giving it their all, no doubt. What it maybe needs is a good old-fashioned villain. Maybe Dubai ruler Sheikh Mohammed? Maybe not… The post Does Mother's Dubai epic need a new character?

Fashion 59
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Indulge At Your Own Risk, a.k.a. “Eat It Like You Own It”

AdPulp

Go ahead, eat the butter. Stack the cheese. Have more pie. Everything in moderation. In this new ad campaign from Land O’Lakes, the dairy brand speaks to indulgers in a language they can understand. The work also reminds us that the more Land O’Lakes products you choose to consume, the better things will be for […]. The post Indulge At Your Own Risk, a.k.a. “Eat It Like You Own It” appeared first on Adpulp.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Insider Publisher Tips: What Is Ads.txt and What Is It Used For?

Lemonads

For the last decade, consumers, publishers, media buyers, and many other affiliate stakeholders have been clamoring for more transparency on the supply side of the ecosystem. This is because a more transparent affiliate ecosystem makes it harder for deceitful actors to sell counterfeit traffic and perform other types of fraud. This, in turn, has a positive impact on all other areas of the affiliate industry, which translates to sustained growth.

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3 ways marketing and sales teams can generate buyer interest

Martech

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. “That is incredibly valuable for companies that have a huge target account list, as it helps prioritize companies that are ready to buy.” Not all customers have the same level of intent when they enter your business sales funnel.

Marketing 122
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VCCP gives Saga makeover the full service treatment

More About Advertising

UK travel and insurance firm Saga is synonymous with ‘old,’ which isn’t a very appealing message even if you’re, um, old. Well, over 50 which is Saga’s target market. So new CEO, Euan Sutherland is giving the brand a makeover with the help of agency VCCP. Sutherland says: “People are living longer than ever before; The post VCCP gives Saga makeover the full service treatment first appeared on More About Advertising.

Agency 59
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Agency Habitat in Fort Worth, Texas Is Making Bold Moves

AdPulp

Agency Habitat, a content-focused, full-service advertising agency will celebrate the grand opening of its new home by inviting Dallas-Fort Worth’s creative community to explore the company’s headquarters at an open house next week. The event will feature complimentary food and drinks from Fort Brewery, as well as music by DJ Sober. DFW creators, professionals, the […].

Agency 57
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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3 Ways Social Media Management (SMM) Can Benefit Your Business

Aronson Ads

What is Social Media Management (SMM)? While there are varying definitions, our team uses it as the process of managing and promoting your business through various social media platforms such as Facebook, Instagram, and Twitter. By creating, publishing, and analyzing content tailored to your audience, there can be many benefits of SMM. Follow along with our team and learn three key ways that social media management can benefit and grow your business. 1.

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Holiday shopping this year may be back to normal

Martech

Most consumers are planning to spend the same on holiday gifts as last year while only 15% plan to spend more. Based on a survey of 6,000 consumers from the U.S., U.K., France, Germany, Australia, and Canada, Bazaarvoice finds more consumers shopping online than pre-pandemic, but consumer behavior otherwise returning to normal. The UGC-for-e-commerce platform does report that shopping is happening earlier, perhaps signifying consumer concern about timely deliveries. 38% say they plan to shop ear

MarTech 122
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Can Grace Jones shoehorn old-timer Barclaycard into ‘buy now pay later market?’

More About Advertising

Credit cards have been draining our wallets for decades and now they have a new challenger the ‘buy now pay later’ gang which (it seems to us) offer a rather better deal. Barclaycard, the first credit card in the UK (Amex and Diners were charge cards) is trying to muscle in on the action with. The post Can Grace Jones shoehorn old-timer Barclaycard into 'buy now pay later market?

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The Future of Facebook: Rebrand, Refocus or Deflection?

EGC Group

Mark Zuckerberg announced his vision for the “Metaverse” at Facebook Connect this week, announcing that Facebook (the company, not the app) is changing its name to “Meta” in order to reflect its new focus.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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INBOUND 2021 Takeaways Part 1 of 3: Content Strategy Priorities

Spoton Digital Media

The SpotOn team excitedly participated in the 2021 HubSpot Inbound virtual conference. We are so hopeful we’ll be in Boston next year as a team taking it all in. Nonetheless, the event was chock full of learnings, best practices and ideas to take back to all of our stand out clients. Picking a handful of tips to share was way too hard for one post so we decided to break our top takes from Inbound 2021 into a 3 part monthly series.

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Doubling video ad revenue with AdOps: Monday’s daily brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and are you warming up the Schadenfreude ? Following the dramatic revenue stumble by Snap (see below), which the CEO openly acknowledges was primarily caused by the iOS privacy changes, advertisers may have other reasons t

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Apple brings its own history to life with ‘Start Up’

More About Advertising

There are big confident brands and then there’s Apple. In the Tim Cook era Apple has probably made as many enemies as friends so it’s quite timely to remind us of 45 years of Apple products by their sounds, from the time when buyers were like disciples. Assembled in a garage by composer AG Cook. The post Apple brings its own history to life with 'Start Up' first appeared on More About Advertising.

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FTC Issues Dark Forecast for Dark Patterns in Subscription Auto-Renewal

All About Advertising Law

With Halloween just days away, it is perhaps fitting that the FTC has issued a new enforcement policy statement warning companies not to employ dark patterns to trick customers into a subscription plan. As we covered previously , the FTC has identified dark patterns—or website design features used to deceive consumers—as a priority for both rulemaking and enforcement actions.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Facebook Rebrands, The Company Is Now Known As ‘Meta’

AdPulp

Remember Second Life? Facebook didn’t buy it, but now the social networking behemoth wants to become it. This is not a joke. Facebook has changed its company name to Meta. The word ‘Facebook’ now refers to just the social networking application and site. Meta was chosen as the new name because it points to Mark […]. The post Facebook Rebrands, The Company Is Now Known As ‘Meta’ appeared first on Adpulp.

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Welcome to the Metaverse: Friday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and we’re talking about Facebook yet again. Or rather, we’re all going to be talking about Meta.

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Patrick Collister’s 80s blast from the past

More About Advertising

In a long career in advertising Patrick Collister, a one-time head of design for Google in the UK, has happened across a fair number of ads – even some good ones. Here’s his selection of 15 from the 1980s, arguably adland’s golden period, in the UK anyway. Defy anyone not to smile as Wordsworth kicks. The post Patrick Collister's 80s blast from the past first appeared on More About Advertising.

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Beware of Link Rot

EGC Group

You’ve more than likely heard the belief that once something is posted to the Internet, it’s there forever. This may be true, but it is also a major mistake for the powers that be at any brand or business to assume that once a website is built, it can take care of itself. Websites that go untended and neglected are at risk of what is known as “link rot.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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DSP vs SSP: What Is the Difference?

Admixer

As part of the programmatic ecosystem, the DSP, the SSP and the Ad exchange are cooperating closely. But, what is the difference among them, how works the real-time bidding and what do they have to do with it? The three players of RTB Real Time Bidding is an auction technique of buying and selling advertising […]. The post DSP vs SSP: What Is the Difference?

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Marketers search for new email marketing technology to meet pandemic challenges

Martech

During the pandemic, email marketing budgets remained steady while marketers considered new technology to get the most out of the channel, according to a new report from email optimization company Litmus that surveyed 400 marketers. Marketers this year are most interested in automation. Of those surveyed, 59% said expanding automation was a priority for 2021.

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WPP surges ahead in Q3 2021 but loses British Airways to Uncommon

More About Advertising

WPP CEO Mark Read will have mixed feelings this morning: on the one hand his marcoms empire reports 15.7% organic growth for Q3 2021, ahead of rivals Interpublic, Omnicom and Publicis. But WPP’s flagship British Airways business, a big integrated account spanning many aspects of the national carrier’s business, has gone to Uncommon Creative Studio.

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Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth

RevX

Mobile gaming lives of user acquisition and invests heavily when it comes to advertising spending. Mobile gaming companies tend to work with a large number of ad partners at the same time. But a high number of partners doesn't determine an apps’ success in acquiring and retaining customers. A clearly laid out ad strategy focused on discoverability and retention does.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.