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DECEMBER 23, 2017
Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. The answer is yes to all, and the challenge is how to choose how much of each, and how to integrate them for maximum impact and the least cost. None should be considered competitive mutually exclusive to any other.
InMobi
DECEMBER 28, 2017
As mobile technology evolves to create value for advertisers with advanced targeting capabilities, high customization and precise measurement, the mobile ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud. Estimated to cost growth marketers approximately $350 million in 2017, ad fraud has left advertisers scrutinizing the authenticity of each impression and every subsequent user interaction.
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AdPulp
DECEMBER 27, 2017
Children in the West African country of Sierra Leone walk up to nine miles to get to school – on dirt paths lined with deadly snakes, through monsoons, in 100-degree heat with little to no drinking water, past abandoned diamond mines filled with malaria-ridden water, and down roads dominated by sexual predators. Then, after their […]. The post How Far Would You Go For An Education?
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DECEMBER 29, 2017
December means Christmas ads and one of our two top scorers for Nokia by Mother falls into that category just about; another variation on the recurring theme that Christmas is about bringing people together, not handing out prezzies. Mother, our Agency of the Year in 2016, has kept up the good work this year alongside.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdPulp
DECEMBER 28, 2017
The devastated island of Puerto Rico will not have power fully restored until May, nearly eight months after Hurricane Maria ripped through the Caribbean. Did you know that nine of Puerto Rico’s 78 municipalities are still without power three months after the powerful Category 4 hurricane slammed the island? Frustrated residents are forced to boil […].
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DECEMBER 28, 2017
Here’s what TBWA’s Backslash clever stuff operation thinks is going to happen in 2018 – and it’s all about A1 and social media (didn’t ‘ya know it). Being hyper-clever, it’s a “pre-trend” report. So medication for ailments you haven’t got yet, virtual fashion for your social media selfies, influencers starting cults, “made by human” tags.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
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DECEMBER 27, 2017
Special K used to be about squeezing into an improbable red swimsuit – a slimming cum beauty aid therefore – but now all of a sudden it’s not. It’s about ‘powering you’ in a new campaign from Leo Burnett London, from the school of Sport England’s ‘this girl can.’ Sensible enough given the tenor de.
AdPulp
DECEMBER 27, 2017
Seattle agency, Wexley, realized this year, more than ever, that the world needs some holiday cheer. So, the agency called up a couple of out of work actors and invited them down for an impromptu video stretch. I like some of the vocal fill: Egg. Nog. Egg. Nog. Spirit. Happy. Ew, the happiest. The post At Wexley School For Girls, Team Spirit and Holiday Cheer Are One appeared first on Adpulp.
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DECEMBER 26, 2017
Santa Monica-based car startup Fair.com is acquiring the auto leasing business of Uber , according to a report from the WSJ today. Financial terms of the acquisition were not announced. Fair operates an auto car shopping/financing service, which is led by longtime industry veteran Scott Painter (formerly of TrueCar). As part of the deal, Uber is reportedly taking a stake in Fair.
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DECEMBER 23, 2017
Risk identification is our first step towards converting unknown-unknowns to known-unknowns. It is neither possible nor advisable to identify all risks which could impact your project’s objectives – like any other project planning process, too much is as bad as too little. But how do we know that we’ve done enough risk identification?
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DECEMBER 29, 2017
You’ve almost certainly heard this quote: “Good artists copy. Great artists steal.” But do you know who said it? Turns out, a lot of people. Steve Jobs attributed it to Pablo Picasso. A quick Google search shows variations attributed to many thinkers of varying levels of fame, including: Igor Stravinsky – “A good composer does not imitate; he steals.”.
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