More About Advertising
JUNE 10, 2021
It’s that time of year again. Cannes. The advertising Olympics is just around the corner and, like the Tokyo version, it’s going ahead a year late. And as if judging Cannes wasn’t tough enough with those incredibly long hours often running into the early hours, I feel doubly sorry for them this year with twice. The post Graham Fink: my top tips for (double) Cannes first appeared on More About Advertising.
AdPulp
JUNE 5, 2021
David Ogilvy literally wrote the books on the advertising industry. He wrote the bestselling Confessions of an Advertising Man, and then followed it up with Ogilvy on Advertising. Both books continue to be widely read by students and practitioners today and are considered classics. He was a proper Brit, and a restless student who left […]. The post David Ogilvy, Ad Legend appeared first on Adpulp.
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All About Advertising Law
JUNE 9, 2021
This week, the Federal Trade Commission (FTC) announced a proposed settlement with MoviePass to resolve allegations that the company offered an automatically renewing movie subscription program but blocked paid subscribers from using the advertised services, and failed to adequately secure subscribers’ personal data. The FTC brought the case against MoviePass under the Restore Online Shoppers Confidence Act (ROSCA), the federal statute governing online negative option programs.
Lemonads
JUNE 10, 2021
How to find affiliate programs in your niche to keep your affiliate income blooming. Having a defined niche is like having the targeting part of your campaign 80% done. It means that the people who follow you, follow you because you understand their needs, their likes, they come to you because you are an authority in the matter and you might have a solution for their problem.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
JUNE 11, 2021
Channel 4’s Gogglebox programme has become a phenomenon in the UK, with ‘ordinary’ people responding to TV programmes. Some of the ordinaries become celebrities it seems. Here they are again but, instead of looking at a TV programmes they’re admiring the new electric Citroën ë-C4 – “the French car that speaks your language” according to.
AdPulp
JUNE 8, 2021
How would you like it if Elizabeth Banks was an uninvited houseguest? Many Americans would welcome the Hollywood star with open arms. She’s funny, charming, beautiful, and famous. She also likes to drink wine. Marian Leitner, who has a new company to run, isn’t so sure. Let’s watch. According to T.L. Stanley at Adweek, Banks […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Lemonads
JUNE 11, 2021
Some estimates suggest that the value of the affiliate marketing industry has already surpassed the $7 billion mark in early 2021 and the industry shows no signs of slowing down. As a matter of fact, it’s estimated that affiliate marketing contributes at least 1% of the UK’s overall economy , making it one of the most popular forms of advertising used around the globe.
More About Advertising
JUNE 11, 2021
The world’s big brands have been awash with purpose through the pandemic – the danger, of course, is that in so doing they become preachy. P&G is at the traditional end of the spectrum, Google at the tecchie end. P&G is promoting ‘Widen the Spectrum,’ an attempt to broaden the way black people are portrayed. The post Post-pandemic creativity: P&G and Google first appeared on More About Advertising.
Admixer
JUNE 10, 2021
Marketers are facing an identity crisis propelled by cookies turning obsolete and Apple’s ATT coming into force. In light of the fading addressability, the identity graph provides time-honored stability as well as new exciting opportunities. With the rise of people-oriented marketing, identity graphs have become the foundation of identifying people across channels and devices.
Adtelligent
JUNE 9, 2021
IT-company Adtelligent created a digital ad monetization platform that works with more than 15,000 1 websites worldwide. The company has been collaborating with StarLightMedia (a Ukrainian media holding giant) for more than 5 years. Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners.
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Lemonads
JUNE 9, 2021
Best Gardening Affiliate Programs for the Spring-Summer season Green like dollars and nature, this article contains the best garden affiliate programs for marketers this spring-summer 2021. One thing that explodes with the first cherry blossoms, is everyone’s desire to get their hands dirty and make their balconies, terraces, or gardens beautiful. Especially after confinement, the value of having something green in our spaces inside increased significantly.
More About Advertising
JUNE 10, 2021
WPP’s GroupM is forecasting 24% growth for the UK ad market in 2021 – up from its previous forecast of 12.4% – a rate of growth its president of business intelligence Brian Weiser describes as “astonishing.” Weiser (left) told Campaign: “It is astonishing to say the UK is growing 24%. It is more astonishing to. The post GroupM's Weiser predicts "astonishing " UK ad recovery first appeared on More About Advertising.
PrograMetrix
JUNE 9, 2021
How to Scale Your CBD E-commerce Brand with Innovative CBD Advertising Solutions. The CBD market has been a hot topic over the last several years, with experts projecting astronomical growth. The market didn't meet its 2020 projection, but it still greatly expanded. CBD use and demand will continue to grow, with some analysts estimating the industry to be worth $20 billion by 2025.
SpotX
JUNE 9, 2021
Le können diesen Beitrag hier auch auf Deutsch lesen. The German video and TV markets have always been unique in comparison to the rest of Europe. There is an extremely robust traditional TV market driven by family viewing and a wealth of popular local content, but in the past five years, audiences have fused their traditional viewing habits with streaming TV content to create a hybrid approach to suit them. .
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Lemonads
JUNE 6, 2021
The business world of affiliate marketing is known for its competitiveness, higher than the average. Maybe because marketing is not an area of pure and hard truths but instead an area in constant change and in which its professionals have to be in constant adaptation: to the consumer, to the product suppliers, to the increasingly changing times that affect the way the market changes.
More About Advertising
JUNE 7, 2021
“This is London. And everyone is welcome” says the Mayor of London’s office as the capital prepares to host the Euro 2020 (yes really) football tournament. Welcome, that is, if you can get here given the UK government’s ever-changing travel rules. Better make it quick too as London’s tube drivers will be on strike soon. The post Welcome to London says London - if you can get here first appeared on More About Advertising.
Mediavine
JUNE 7, 2021
As you know, Mediavine recently brought back the mobile interstitial for a second act after its unspectacular debut a few years ago. Now, as promised, we’ve launched its desktop counterpart in all its glory (and scary user experiences, which we’ll touch on shortly). Leif Lessons. Desktop interstitial ads are live in the Mediavine Dashboard.
Smarty Ads
JUNE 7, 2021
Advertising campaign planning is easy to underestimate, especially when you have a smart DSP platfrom by your side. Decision-making AI and ML-powered mechanisms are streamlining all stages of the media-buying process, from determining the relevance of impression to serving it on the right web page or app. If.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Advertising to Baby Boomers
JUNE 7, 2021
Forbes has a brand-new article about housing us old seasoned folk: Hey Senior Living Pros: Boomers Don’t Want Your Old, Tired Communities I especially like the Getty photo the editor picked for the piece. Yours truly and everybody else I know who’s around my age dress and act exactly like this guy (except I usually use five straws when drinking out of a glass – not just two).
More About Advertising
JUNE 11, 2021
Tesco and VW seem to be onto a winner here – free electric charging points at 400 stores (for any electric car brand.) Genius, if it really is entirely free. By adam&eveDDB. There should be queues around the block at the enterprising grocer. VW is obviously serious about this electric car stuff too. MAA creative. The post VW and Tesco steal electric car lead first appeared on More About Advertising.
Lemonads
JUNE 6, 2021
You might have heard the word influencer before. If you had, you have an idea of what influence marketing is all about. In this article we will tell you what influencer marketing is, how it works, is still relevant today, and how to do it. What exactly is influencer marketing? Influencer marketing is a type of social media marketing that uses endorsements and product mentions from individuals that have built authority in a certain niche.
Smarty Ads
JUNE 7, 2021
Choosing between SEO and SEM can be difficult especially if you are still new to search optimization. Although they might sound the same at first, their respective approaches to search optimization are different. Hence, you need to understand how these two strategies work to select the best one for your.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Paleo AdTech
JUNE 8, 2021
Paul Bannister started life as an intrepid video gamer who turned his passion for Nintendo into an online publication that — in the early pre-history of 1995 — was one of the first to sell an ad on the internet. It cost $400 for an arbitrary-sized (but small) highly pixelated ad unit with a lot of text. His career as a publisher was launched.
More About Advertising
JUNE 9, 2021
Ana and Hermeti Balarin, the Brazilian husband-and-wife team who lead Mother London’s creative output, have been poached by Wieden+Kennedy to become co-executive creative directors of its flagship office. The Balarins replace Eric Baldwin, who has been chief creative officer at W+K Portland since 2017. Their statement said: “When we came into advertising there were two.
SpotX
JUNE 7, 2021
Advertisers Can Now Utilize Brand-Safety and Contextual Data on SpotX Supply. LOS ANGELES, CA (JUNE 7) — IRIS.TV, the world’s leading video data platform, has tapped SpotX—now part of Magnite (Nasdaq: MGNI)—the leading global video advertising platform, to bring industry-standard contextual segments to SpotX’s supply, to enable marketers to target and verify the category of video on all screens.
Lemonads
JUNE 7, 2021
Do you want to advertise on Facebook? You are very right to contemplate it. Facebook is the supreme leader of all social media channels with more than 2 billion monthly active users. The platform has penetrated almost every country on the planet and has taken over main competitors like Instagram and WhatsApp. Needless to say, Facebook poses a great alternative for affiliates to promote their affiliate links.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
InMobi
JUNE 9, 2021
Amazon Prime Day, Amazon’s annual shopping and deals-focused retail sales event, will occur on June 21 and 22, Amazon recently announced , earlier than it’s been held in the past. Amazon Prime Day has become a can’t-miss retail sales event not only because of how much sales volume Amazon processes during these days, but also because many other retailers hold sales events around the same time; in fact, in the days immediately following Amazon’s announcement in 2021, Target
More About Advertising
JUNE 10, 2021
Rosie Bardales, global executive creative director at BETC, and member of the jury of the 2021 Cannes Lions in the Film category on what we can expect this year from this year’s (virtual sadly) International Festival of Creativity from June 21-25. Are you excited about the 2021 edition of the Cannes Lions ? Yes, indeed, The post BETC's Rosie Bardales: my high hopes for Cannes first appeared on More About Advertising.
SODP
JUNE 5, 2021
Marketers are busy people. Especially in the era of social media, you are on a 24/7 call to market products or services with various methods and mediums. The never-ending marketing campaigns come with an unlimited workload, including copy, visual, technical, and the list goes on. Even getting one thing off your shoulder is a huge relief. . That is where stock photos come in handy.
Lemonads
JUNE 8, 2021
Clickfunnels Review- It’s no secret that affiliates need to leverage every single tool at their disposal if they want to achieve success. While there are many essential pieces of software required to build a scalable affiliate campaign, funnel builders are one of the most effective yet overlooked options. ClickFunnels is one of the most comprehensive funnel builders out there because it provides everything affiliates need to create growth-driven campaigns, but many marketers overlook this tool b
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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