Today, Roku is the biggest player in connected TV.
This week, the company reported it added 1.6 million active accounts in the first quarter of the year, reaching a total of 71.6 million active accounts. Streaming hours also jumped to 25.1 billion, a 4.2 billion year-over-year increase. Overall, Roku’s data shows that 50% of all AVOD impressions happen on its own platform.
Just eight years ago, the company’s now billion-dollar ad business started with seven employees working in a small office above mattress store Sleepy’s on 34th Street in New York City.
Though the company’s ad sales business eventually made deals with every major holding company and has a commanding presence in the upfronts, serving most Fortune 500 brands, that growth didn’t come easily.
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