Fuel Lines
NOVEMBER 30, 2012
'Video can become one of the most effective new business tools in your tool box. Video allows you to easily tell your agency’s story in a more compelling way than you are able to do through print. You also can use video to create a video blog or post, conduct training, share client testimonials or conduct interviews that attracts the interest of your prospective client audience.
Nick Burcher
NOVEMBER 30, 2012
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Friday, 30 November 2012. Gangnam Style Yourself! New JibJab animation lets you replace Psy. Personalisation can turn videos into viral gold. I talk about this in Paid Owned Earned (discussing the success JibJab have had through allowing people to create personalised videos) and whilst Office Maxs ElfYourself is still the king in this area, a genuine 2012 competitor may have just emerged -
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InMobi
NOVEMBER 15, 2012
This Halloween, Sony Pictures haunted box offices worldwide with their latest family-friendly film, Hotel Transylvania, which sees a paternal Dracula get very protective of his teenage daughter. While a far cry from what Bram Stoker may have imagined for his protagonist, it's a film with all the hallmarks of a family favourite: mild gross-out, characters that care about each other and lots of funny bits.
Advertising to Baby Boomers
NOVEMBER 7, 2012
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 07 November 2012. The Costco Connection. That behemoth barn Costco does a pretty good job serving Baby Boomers.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Fuel Lines
NOVEMBER 15, 2012
'Pinterest’s has the potential to offer far more value than Facebook and Twitter because of its ability to aggregate and naturally curate content – Forbes I had the privilege of presenting at Hubspot’s Inbound 2012 Conference in Boston. A record 2,800 were in attendance from all over the globe. Amazing growth from the several hundred in attendance just 2 years prior.
Fuel Lines
NOVEMBER 9, 2012
'A custom-built international network available “on demand,” at a price every agency can afford. I recently had the privilege to conduct a Social Media | New Business workshop in London. The event was sponsored by thenetworkone , one of the largest network of independent advertising agencies in the world. There were 9 different countries represented at this event held at The Ritz.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nick Burcher
NOVEMBER 24, 2012
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Saturday, 24 November 2012. Le Slip Francais - #lasurpriseduchef - underwear, eggs and a hammer. Silly, surreal and entertaining, this film for French underwear brand le slip francais involves eggs, hammers and underwear. Titled La Surprise du Chef / The Chefs Surprise, its a break from the category norm and it made me smile.
Nick Burcher
NOVEMBER 13, 2012
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Wednesday, 14 November 2012. Skydiving cats from Folksam in Sweden [video]. Cats are prominent features of internet meme culture with online users seemingly unable to resist posting and sharing cat pictures and videos. This presents a challenge for those advertisers with cat / animal related products though.
Nick Burcher
NOVEMBER 2, 2012
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Friday, 2 November 2012. Darth Vader in Disneyland promo video (#disneyland). Darth Vader: What Are You Going To Do Next? is the title of a newly published Disney Parks Disneyland film. The video shows Darth Vader enjoying various rides at Disneyland and, after the Disney / Lucas announcement, the description simply states now that Darth Vader is part of the Disney Family, find out where h
Nick Burcher
NOVEMBER 1, 2012
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Thursday, 1 November 2012. Air New Zealand Hobbit safety video - an Unexpected Briefing #airnzhobbit. Air New Zealand have been using video content for a few years now. I drew attention to the fact that Air New Zealand have nothing to hide in 2009 and in their latest Hobbit inspired film, Air New Zealand proclaim themselves the airline of Middle Earth.
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InMobi
NOVEMBER 30, 2012
After being voted the number one mobile ad network in Malaysia and scooping three MMA Smarties in October for excellence in mobile advertising, we have been given yet another prestigious accolade! Yesterday evening was the seventh Mobile Entertainment awards held in London at the Royal Garden Hotel. The glitterati of mobile were out in force and the awards ceremony opened with a tribute to Gangnam Style , which included an appearance from our very own InMobian Charles McLeod.
InMobi
NOVEMBER 29, 2012
The first wave of telco revenues was driven by text and voice. Thanks to shortened innovation cycles in the mobile eco-system, the revenue mix of telco industry is now poised to change. Increase in usage of mobile devices to access Internet and penetration of Internet enabled smart phones have accelerated data related revenue growth of Telcos. Smart Phones leading Mobile Internet adoption The total number of mobile Internet users will be close to 85M by end of 2012.
InMobi
NOVEMBER 26, 2012
Let China sleep, for when she awakes, she will shake the world. -Napoleon And indeed she has! Whether it is a change in the country's leadership, the $1.5 billion war-chest that Baidu , a home-grown tech behemoth is expected to unleash for mergers and acquisitions overseas or even the latest Bond flick that features Shanghai & Macau China is now more in focus than ever before.
InMobi
NOVEMBER 20, 2012
The Mobile Marketing Association has been promoting mobile as an indispensable marketing channel since it was founded twelve years ago, and the EMEA leg of the 2012 MMA Forum series was held Nov 14 th -15 th at the Four Seasons, Istanbul. Traditionally the event attracts professionals from across the mobile ecosystem as well as brands looking to improve or develop their mobile strategy.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
InMobi
NOVEMBER 18, 2012
It struck me on the flight home yesterday from the Ad Monsters Publisher Forum while flying over the San Antonio, Texas plains. What an ideal place to have a conference about mobile: The wild West. Lack of standards, creation, survival, and entrepreneurial spirit were a bound just as much in the late 19th century as they were in the conversations throughout the Westin's hallways.
InMobi
NOVEMBER 15, 2012
ESOMAR has many years experience in advancing and elevating market research worldwide. November's 3D Digital Dimensions 2012 conference was no different, with a 200 strong audience made up of members of the global research community, in the heart of the Amsterdam business district. InMobi had a great opportunity to talk on The World Goes Mobile , looking at the continuing transition of media from physical and analogue to the digital screen and the impact this has on the consumption habits of con
InMobi
NOVEMBER 13, 2012
Smartphones have made our lives better with mobile connectivity. Laptops revolutionized access to data in the early 1980s, before we were connected. Laptops, called lunchbox computers or luggables in the early days, revolutionized the workplace as professionals took their work home and on the road. With time, our devices evolved from behemoths to pocket-sized and then grew larger and more sophisticated to require bigger pockets-- only literally of course, since prices keep falling.
InMobi
NOVEMBER 9, 2012
InMobi has launched a mobile ad campaign to increase donations to the American Red Cross to help those affected by Hurricane Sandy. Sandy devastated portions of the Caribbean, Mid-Atlantic, and Northeastern United States, in particular New York and New Jersey. Tens of millions of Americans are now seeing the InMobi American Red Cross mobile display banners on their mobile phones.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
InMobi
NOVEMBER 9, 2012
I am a fervent believer that mobile is today, and will be in the future, one of the strongest channels for true brand engagement, and I am talking TV-level top of the funnel break through the clutter brand engagement. (I also believe that mobile will be one of the first marketing channels to perform very well at the very top of the funnel and at the very bottom of the funnel.
InMobi
NOVEMBER 30, 2012
As part of this week's launch of InMobi Lifetime Value Platform , we hosted a webinar for a deep-dive into the product. The slides are available for download and viewing on Slideshare. Ready to get started? Sign up for our beta program today. How was the session? Let us know with this quick survey. Don't forget: We're giving away $500 in free advertising dollars to the first 25 developers who integrate and go live with LTVP before Dec 31st.
InMobi
NOVEMBER 25, 2012
At InMobi, we work with thousands of developers across the globe and one question that we frequently receive from them is around how to make more money from ads. In this blog post, I would like to address that question, but in a slightly different way - I would like to share with you some of the common but deadly mistakes that developers looking to monetize their apps using ads should avoid.
InMobi
NOVEMBER 16, 2012
Its holiday season now and traditionally Black Friday, the day following Thanksgiving, sets the shopping rhythm. The National Retail Federation (NRF) estimates that the average holiday shopper in US will spend $749.51 on gifts, decor, greeting cards and more compared to the $740.57 they actually spent last year. Their 2012 Holiday Consumer Spending Survey estimates that US holiday sales will increase 4.1% to $586.1 billion.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Advertising to Baby Boomers
NOVEMBER 27, 2012
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 27 November 2012. Black Friday, Cyber Monday Surpass One Billion Press Releases. A fleck of flack confetti just flew into my inbox: Subject : Expert Available for Cyber Monday Recap Stories Chuck, For any Cyber Monday wrap up stories you’
Advertising to Baby Boomers
NOVEMBER 19, 2012
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 19 November 2012. There’s a lot of bad advice out there. And old advice. And old bad advice.
Nick Burcher
NOVEMBER 22, 2012
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Thursday, 22 November 2012. Dumb Ways To Die - Metro Melbournes viral social safety campaign. Accidental train related death is a dumb way to die and this is the basis of a new safety campaign from Melbourne Metro in Australia that is generating significant attention through the social web.
InMobi
NOVEMBER 27, 2012
The accelerating trend towards Appification of everything over the last few years has thrown an interesting wrench in the mobile ecosystem: On the one hand, cost of user acquisition is going through the roof while on the other hand, monetization hasn't kept pace. This imbalance fuels the need for developers to maximize the life time value (LTV) of each user acquired - This entails the science of understanding each user and optimizing her value on acquisition, monetization & engagement dimens
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
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