Fuel Lines

AUGUST 1, 2014

'You may not be a fan of Jordan Zimmerman, but you will miss a lot of valuable lessons about new business if you neglect him. I volunteered to read and write a review of Jordan’s Zimmerman’s book, Leading Fearlessly. After I read it, my first thought was, agency owners are going to hate this book. They’ll never read it. But, they’re going to be missing some great information that will help them increase their own new business.

Agency 279

Agency Retail ROI Advertising 279

AdPulp

AUGUST 8, 2014

'Nearly every marketing book I review for AdPulp contains a handful of case studies or brand examples. But they have nothing on the sheer quantity of case studies and learnings to be found in Brandjack: How Your Reputation Is At Risk From Brand Pirates and What To Do About it by Quentin Langley. Dell Hell and United Breaks Guitars are two well-known cases, but Langley goes on to chronologically track 140 cases from the past 10 years.

Marketing 81

Marketing Audience Media 81

Gods of Advertising

AUGUST 28, 2014

'“I’m writing about data points!” Last I checked there were over 800 hundred million billion pieces of written content floating around in cyberspace or near by. The number might actually be higher. I stopped counting to walk my dogs. The point is that everything has been written. A lot. And over again. Which means there is nothing original left to say.

Native Advertising 77

Native Advertising Banner Advertising Marketing 77

MediaFuse

AUGUST 15, 2014

The importance of establishing strong relationships with quality advertisers is critical for successful monetization for serious publishers. Creating these professional connections takes time and effort and not all partnerships are a slam-dunk even if they initially seem so. Longevity is key. Having an advertiser sign on with you is the first step but it doesn’t end there.

Geo targeting 52

Geo targeting Impressions Ad Space Advertising 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

InMobi

AUGUST 1, 2014

Brands are shifting their holiday advertising budgets to mobile – with predictions showing mobile growing to 25% of digital ad spend.* Why such a focus on mobile for driving holiday sales? Because location based targeting is the best way to drive retail foot traffic and it is unique to mobile. Drive Traffic Into Your Store – And Away From Competitors According to the Mobile Marketing Association, today nearly 70% of smartphone access is spent out of the home or on-the-go, that means that mobile

Marketing 52

Marketing Retail ROI Retargeting 52

Advertising to Baby Boomers

AUGUST 18, 2014

'In my ethereal quest for the best of the best info on advertising and baby boomers (outside of this blog, of course), I often stumble upon surveys. Everybody loves surveys. People answer questions (they’re usually honored by a request for their judgments) – then experts analyze, dissect, collate, comment. Lots of fun. There are two brand-new ones about the effectiveness of advertising.

Advertising 55

Advertising 55

AdPulp

AUGUST 19, 2014

'Some ten years ago, I was a fledgling amateur of website design so it went without saying that if I could get a business owner within earshot then I would be pitching them ideas. It was astounding how resistant individuals were about the simple idea of taking their business online. Today is a different story. You now have business owners practically falling over themselves seeking services because it finally *clicked* that “yeah, maybe this online thing is a good investment” and so now they are

Marketing 73

Marketing Pop-Up SEO Advertising 73

Gods of Advertising

AUGUST 4, 2014

'Such a legitimate looking ad… The bastion of left wing liberal media, none other than the New York Times, last Sunday accepted for publication two ads all about legalized marijuana. One from a for profit company called Leafly, which is basically “the Yelp for information about legal cannabis.” In other words, where to find it and how good it is.

Affiliates 76

Affiliates Advertising Media 76

MediaFuse

AUGUST 15, 2014

It’s not enough to have great ads – to maximize on them you need to showcase them right. Many sites miss out on revenue because of sub-par display strategies. If you’re worried that applies to you, there are several easy fixes you can make to start earning more. In this article, you will read about ways to improve your earnings that are easily implemented.

Real Estate 52

Real Estate Display Advertising Advertising 52

Fuel Lines

AUGUST 12, 2014

'Content marketing is the fuel for aninbound marketing strategy for new business, if done the right way. It is now one of the most effective tactics to attract prospective clients, build their trust and gain a positioning of expertise. According to a research report by DemandGen, from a B2B buyer survey, 82% of surveyed senior executives said that content was a significant driver in their buying decisions. With the rise of content marketing, agencies have jumped on-board creatingarticles,

Agency 275

Agency Marketing Education Audience 275

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Advertising

Single Grain

AUGUST 21, 2014

Marketing automation programs are the digital marketing industry’s current “in vogue” subject. But what are they exactly and how can they help you grow your business? Below, we’ll cover twenty-five of the most important things you need to know about marketing automation (or “MA”) programs. While we won’t be recommending any program in particular, we’ll highlight the things you’ll want to understand and watch out for as you choose the right MA program for your business.

Marketing 45

Marketing Cookies Conversion SEO 45

All About Advertising Law

AUGUST 26, 2014

'It is almost football season and the FTC tries to stay seasonal; around this time in 2012, it announced a settlement with football mouthguard manufacturer Brain-Pad regarding unsubstantiated concussion prevention claims. Subsequently, the FTC has sent warning letters to other manufacturers of sporting equipment regarding concussion prevention claims.

Retail 40

Retail Manufacturing Agency 40

AdPulp

AUGUST 1, 2014

'Marketing in the fitness world is different than any other sector of the business world. The need to be smart and funny takes precedence over almost anything else, thanks in large part to the fact that companies that deal with fitness are selling products that some people are going to shy away from. Everyone knows they need to work out more and live healthier, in the grand scheme of things, most people put off working out more and living healthier takes a back seat to eating that third piece of

Marketing 72

Marketing Fashion Media Advertising 72

Gods of Advertising

AUGUST 19, 2014

'In a previous post I wrote about my longtime reluctance to criticize new ad campaigns. Obviously, that misgiving does not apply when it comes to praising them. If I see something I like I’m delighted to write about it here. And so I have. And so I will. For the last couple of weeks I’ve been captivated by the ad campaign promoting the FX network’s upcoming penultimate Simpsons’ marathon, where they will be running every Simpsons episode ever made, all 552 of them, from start to finish.

Pop-Up 74

Pop-Up Advertising 74

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

InMobi

AUGUST 19, 2014

A few years back, there was a race to join social networking sites from Orkut to Facebook and Twitter. This was all about building a network of friends, creating personal profiles, and sharing photos, videos, music and status updates. Today, people ask whether you are on WhatsApp, WeChat, Kik etc., and even now all of this is about networking and sharing.

Communications 52

Communications Brand Awareness Conversion Mobile Ads 52

Fuel Lines

AUGUST 22, 2014

'In less than a decade, social media has emerged as a great marketing channel providing opportunities for both agencies and their clients. My business was made through social media. It was a critical element in building awareness, appeal and opportunities for my services internationally. I started my new business consultancy in 2007, only a year before Twitter was created.

Social Advertising 279

Social Advertising Agency Advertising Media 279

Advertising to Baby Boomers

AUGUST 11, 2014

'Koeppel Direct has put up a juicy infographic about our TV watching habits. Its too big for this tiny blog, so heres the link: How America is Watching TV Ill grab a chunk of it: Sounds like what Ive been saying for years. So have others: 01 November 2006 The steady glow of the Boom tube 15 February 2009 Television Still Shines 15 June 2010 Spending goes where the eyeballs are. 18 April 2011 The Flat-Screen Rectangle of Common Sense.

68

68

All About Advertising Law

AUGUST 25, 2014

'A recent ruling by the Ninth Circuit affirmed a district court’s order permanently enjoining an individual defendant (Kyle Kimoto) in an FTC action from engaging in a variety of marketing tactics and requiring the individual to pay restitution. In doing so, the Ninth Circuit rejected the defendant’s argument that his being incarcerated for mail and wire fraud related to prior FTC violations precluded the requisite level of involvement necessary to impose liability.

Electronics 40

Electronics Conversion Marketing 40

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

AdPulp

AUGUST 25, 2014

'Coupons. Everyone has heard the buzz word floating around in today’s shopping circles. Research indicates that people of every economic status partake in couponing. However, many people feel too overwhelmed or intimidated to begin their own couponing journey. The truth is, it really is not that hard to begin couponing at popular stores such as Bed Bath and Beyond.

Manufacturing 71

Manufacturing 71

Gods of Advertising

AUGUST 22, 2014

'That’s one word for it… As a writer (and copywriter especially), I pay closer attention to words than most “regular” people. After years of alliteration, turning phrases and forcing puns I can’t help it. For me certain words are riper with meaning than others. Some words have more than one meaning, which I also find interesting, in particular when the people who use them altered their definitions.

Real Estate 72

Real Estate Advertising Marketing 72

AdPulp

AUGUST 7, 2014

'“Keep your day job, until your night job pays.” -Hunter/Garcia. If there is one lesson I might share with you from nearly a decade as an ad blogger, it is this: Do not start with a blog and then go looking for a business to support it. Business first, then blog. The reality is I made this correction several years ago, and now I put more time and energy into Bonehook.com.

Media 70

Media Advertising Marketing 70

AdPulp

AUGUST 26, 2014

'Football season is upon us. Almost… Green Bay comes to Seattle next Thursday to open the NFL season. It is safe to say anticipation is rising across the American football loving land. The 45th season of Monday Night Football kicks off on ESPN with a doubleheader on Monday, September 8 – New York Giants at Detroit Lions (7 p.m. ET) and San Diego Chargers at Arizona Cardinals (10:15 p.m.

Agency 69

Agency Marketing 69

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

AdPulp

AUGUST 28, 2014

'After years of debate and controversy, the 2014-15 college football season marks the first to culminate with a true College Football Playoff. To celebrate the occasion, ESPN debuts a series of spots showcasing a diverse array of fans representing all 128 Football Bowl Subdivision schools. The campaign was developed in collaboration with Wieden + Kennedy/New […].

Marketing 68

Marketing 68

AdPulp

AUGUST 29, 2014

'The agency business in being pounded by a sea of rough and tumble changes today. Agencies are struggling to get lean and nimble, and MBA-toting bean counters are key to this reformulation. Unpopular though they may be, agency CFOs are nevertheless in high demand, says Jay Haines, CEO of global executive-search firm Grace Blue. One […]. The post Where Have All The Visionary Money Makers Gone?

ROI 68

ROI Agency 68

AdPulp

AUGUST 25, 2014

'The freakiness of fandom is on display in this new “Copter Caper” from Y&R/New York and Campbell’s Chunky soups. Post by AdPulp. As a Seahawks fan, I love that the team and Richard Sherman is getting this kind of prime time commercial coverage. As a fan of soups, the chunky cheese, beer and bacon soup featured in the spot also sounds pretty enticing.

Food 68

Food Marketing 68

AdPulp

AUGUST 30, 2014

'Of all the mistakes I’ve made in my advertising career, perhaps the biggest ones were not staying partners with two art directors with whom I had a great working relationship. One left an agency I was working at, the other I left behind for another agency. Because, as I’ve learned the hard way, a great […]. The post Powers Of Two Examines The Best Creative Teams appeared first on AdPulp.

Agency 66

Agency Advertising 66

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

AdPulp

AUGUST 21, 2014

'Even on its worst days, working in an ad agency is still quite fun compared to the dreariness of regular corporate America. That’s the point of this promo website and video for The Creative Circus featuring a fictional company called B.E.I.G.E. B.E.I.G.E. Recruitment Video from B.E.I.G.E. on Vimeo. Folks looking to avoid a career in dullsville are invited to attend the Creative Circus open house on September 6.

Advertising 66

Advertising Agency 66

AdPulp

AUGUST 22, 2014

'Long John Silver’s , with the aid of Louisville-based Creative Alliance , have pulled off one of the cleverest, or dumbest, bait-and-switch moves ever. Check this out, the spot whets the viewer’s appetite with a real fish fry at a real restaurant in Detroit, before cutting to Long John Silver’s version of this great American meal.

Food 65

Food Retail Media Marketing 65

Gods of Advertising

AUGUST 26, 2014

'“Hey, baby, let’s make an icon together!” The other day I told someone that I had two fine Redwood trees in the backyard of my new home in Mill Valley. “Those are so iconic to California,” the person responded. At first I nodded in agreement but then I wondered aren’t palm trees more iconic to California? I suppose one could break it down using Southern and Northern California.

Advertising 65

Advertising Agency 65

Gods of Advertising

AUGUST 14, 2014

'The face of criticism. it ain’t always pretty. It dawns on me I haven’t critiqued an ad campaign in quite a while. I could tell you that’s because nothing out there strikes my fancy. And there are periods of time when it does feel that way. Yet, I write about countless subjects that do not require a witness. You’d think if I’m going to host a blog about advertising that I’d write about it.

Pop-Up 65

Pop-Up Food Advertising Marketing 65

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.