January, 2020

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Heineken gets the measure of Daniel Craig’s James Bond

More About Advertising

James Bond likes his Heineken shaken not stirred – no that’s not right but 007 has changed a bit over the years. Now he swigs from a green bottle and it may even be non-alcoholic.

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Meet Li Ziqi, A Bohemian Chic Capitalist from the Mountains of Sichuan Province

AdPulp

Meet Li Ziqi. The 29-year-old is one of China’s biggest social media stars. She has 22 million followers on the microblogging site Weibo, 34 million on Douyin, and another 8.3 million on YouTube (which is banned in China). Ziqi lives in the village of northwestern Pingwu, Mianyang City, Sichuan Province, China. She began posting rustic-chic […].

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Author hustling for attention…

Gods of Advertising

The author in delicto… For the last two years I’ve been diligently writing a new book, my fourth: a deeply personal work of autobiographical fiction written in the vein of Karl Ove Knausgaard and Lesli Jamison, two writers who have inspired me to no end. Like them, I have tried to be fearless and authentic in my portrayal of true events regardless of how radioactive the circumstances (see above image).

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5 Useful Mobile Game Marketing Tips for 2020

InMobi

This guest post comes from Udonis. Whether you're an indie developer or an established publisher, mobilegame marketing deserves your attention. You can create the best mobile game ever, but if you don’t promote it, it will get lost among thousands of other games in the app store. As you know, the mobile game market is very crowded and competitive. That’s why it’s essential that you create an effective marketing strategy that will put your game on the map.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Join Adsider Conference in Kyiv, May 21-22, 2020

Admixer

Admixer will bring together high-level decision-makers for its 2-day International programmatic event for ad industry professionals. Adsider Conference will be held on May 21-22 in the heart of Kyiv, Ukraine — at NSC Olimpiyskiy. What is Adsider Conference? The 2-day conference will focus on valuable adtech insights and productive networking. A well-crafted agenda of keynote […].

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DSP vs. Ad Network. What is Better for Media Buying?

Smarty Ads

When advertisers and publishers traded directly on the market, the media buying seemed to be much simpler. The era of algorithmic buying, programmatic in particular, brought more parties to that process, sparking the wave of confusion among people that are not into ad tech much. While experts keep.

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Laura Desmond Meets with Advertising Students at UT, Learns Why They Block Ads

AdPulp

Stan Talks is a library of short videos produced by the Stan Richards School of Advertising & Public Relations in the Moody College of Communication at The University of Texas at Austin. This new talk, released last month, features Laura Desmond, founder and CEO of Eagle Vista Partners in Chicago. Desmond is intent on building […].

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It’s not Advertising but it’s Lush & Salty. Will you help it grow?

Gods of Advertising

I’ve parlayed my passion for freshwater and saltwater aquariums into a YouTube channel: Lush & Salty Aquariums The channel is only a few weeks old – a wee fry. But I’ve been going at it pretty hard. Labor of love. Anyway, You Tube says I need at least 100 subscribers before they’ll really lets me use the platform. Will you help a fish nerd out?

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The Path To Campaign Optimization

AdOpsHouse

Whether you’re setting up something new or optimizing an old legacy campaign that’s been running in the background for eons, there’s a defined set of adjustments you can make regardless of your criteria and goals. While targeting capabilities can differ from one ad network to the next, you’ll generally see several layers of decisions to make as they pertain geolocation, demographics, behavioural targeting, device type and ad creative.

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How to Leverage 1st Party Data: Simpals DMP Case

Admixer

Data Management Platform by Admixer Technologies helps advertisers who operate globally to improve their marketing with precise audience targeting. In one of our previous articles, we have discussed how brands and agencies can benefit from 1st and 2nd-party data capabilities. Today, we’ll explore how DMP can leverage 1st party data to improve advertisers’ targeting capabilities […].

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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White Nights: Mobile Market Insights From SmartyAds Team

Smarty Ads

January 23-24 (last week) was a pretty overcrowded place in Amsterdam since thousands of mobile game industry enthusiasts gathered under the roof of ‘White Nights’ conference in order to discuss the hottest mobile and game trends. Once again we visited it to discover how the mobile game.

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Are you 40-plus? Now there’s an awards show just for you

More About Advertising

It’s an industry obsessed by youth, so you’ve done pretty well if you’ve held on to a job in advertising past the age of 40. Now there’s a new awards show, 40 Over Forty, that offers the opportunity to admit publicly that you are not a millennial — and to celebrate the value of experience.

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You Can Check In To Holiday Inn, But You Can Never Leave

AdPulp

Retirement doesn’t come cheap if it comes at all. Almost half of Americans — 49 percent — cite running out of money as their chief retirement concern, with another 44 percent citing declining health, according to a new report from the Aegon Center for Longevity, Transamerica Center for Retirement Studies and Instituto de Longevidade Mongeral […].

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Understanding The C2C Mobile User

InMobi

Thanks to the rise of services like eBay and Craigslist, it’s easier than ever for people to sell whatever they have at home - and to bypass stores completely and buy anything from furniture to toys and everything in between directly from peers. But how has the consumer to consumer (C2C) ecosystem evolved in the mobile era? How have smartphones and tablets disrupted peer-to-peer buying and selling?

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Congress Adopts New Cable Operator Advertising and Billing Requirements Affecting Both Video and Broadband Internet Offerings

All About Advertising Law

As part of the 2019 year-end congressional appropriations wrap-up free-for-all, Congress adopted a new Section 642 of the Communications Act that significantly changes how a cable operator advertises and bills video subscribers. The law applies to both stand-alone video programming packages and the video portion of bundled plans that combine video programming with broadband Internet service.

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White Nights Amsterdam 2020 Recap (Spoiler: It Was Awesome!)

Admixer

Taking part in White Nights Amsterdam was such a treat! Our team is back with lots of memories, insights, acquaintances, and tons of motivation. We’ve interviewed the team and prepared a recap of the event. Key Facts About White Nights Amsterdam 2020 The event covered every aspect of the gaming industry you’d need to know […]. The post White Nights Amsterdam 2020 Recap (Spoiler: It Was Awesome!

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Going In-House and Applying Outsourced Advertising Sales: Managed Service, or Outstaffing?

Smarty Ads

Outsourced advertising sales models are gaining real traction among ad tech players who are planning to build their own programmatic business these days. Even though programmatic advertising platforms are still on the verge of glory, brands aim for more independence in decision-making and strive to unlock all benefits of.

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Kathryn Jacob: why advertisers need to weigh the diverse cinematic universe

More About Advertising

The recent furore around the BAFTA short list is a reminder that our audiences expect to see diversity on screen. BAFTA has been working on expanding its membership for a while, so the shortlist – criticised for its absence of women and minority representation – wasn’t truly reflective of the extensive efforts put in.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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McDonald’s/UK Stacks Nouns In Sandwich Formation (And It Works)

AdPulp

These outdoor ads are great. For one, they’re legible from a car, train, bus or on foot. Also, the ads do not mention the product name or company name. There’s no logo to make bigger. By taking an intelligent minimalist approach, there’s room in the campaign for the customer to “do the math.” Created by […].

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Chocolate Consumption Trends 2020 [Mobile Market Research]

InMobi

In the U.S. overall, what are the major chocolate consumption trends that the major players in the chocolate industry need to know about today? What does the competitive landscape really look like for the world’s biggest chocolate companies? To find out, we polled hundreds of people throughout the United States using InMobi Pulse to get their opinion.

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Congress Adopts New Cable Operator Advertising and Billing Requirements Affecting Both Video and Broadband Internet Offerings

All About Advertising Law

As part of the 2019 year-end congressional appropriations wrap-up free-for-all, Congress adopted a new Section 642 of the Communications Act that significantly changes how a cable operator advertises and bills video subscribers. The law applies to both stand-alone video programming packages and the video portion of bundled plans that combine video programming with broadband Internet service.

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How Google’s Decision on Third-Party Cookies Will Impact the Industry

Admixer

This week Google has announced its plans to get rid of third-party cookies in the Chrome browser by 2022. While this didn’t come as a surprise — the talks have been around for quite some time — the two-year timeline will bring a drastic change to the adtech industry. Why Renouncing Cookies Matters Since their […]. The post How Google’s Decision on Third-Party Cookies Will Impact the Industry appeared first on Admixer.Blog.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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The Future of Digital Advertising: 5 Transformations to Expect in 2020

Smarty Ads

As the year 2020 approaches, marketers anticipate several changes in many areas of the ad tech industry. Some transformations might seem entirely new, while some took their start in recent years and will come to full power in 2020. To help you get prepared, we’ve created a list of the.

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Out of Home to overtake print as it rides global digital wave

More About Advertising

Global Out of Home advertising is set to outstrip newspaper and magazine combined ad sales for the first time in 2020 according to new WPP’s GroupM. It expects Out of Home spending to reach $40.6bn in 2020, $4bn more than newspapers. This equates to 6.5 per cent of a global ad market worth $600bn. Digital.

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During the 2020 Census, Being Counted Is Being Seen

AdPulp

When a client says that they’re targeting everyone, you know that can’t be true. In this case, it is true. The U.S. Census Bureau just introduced a $500 million public education and outreach campaign featuring more than 1,000 new ads designed to reach 99% of all U.S. households and communicate the importance of responding to […].

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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

The marketing world is dynamic and ever-changing — trends, technology, and tactics are never stagnant. That’s why it’s critical that your business stay up with new developments in the industry. Currently, more than 51% of smartphone users admit that they have discovered a new comp any or product while conducting a search on their smartphone.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Extraordinary writing from an extraordinary man: Reexamining MLK’s “Letter from a Birmingham Jail.”

Gods of Advertising

When I was in college, I took a course on rhetoric and debate in 20th century America. In it, we looked at numerous famous speeches made by famous people: Lincoln, Jefferson, King, etc. Learning from great persuaders how to fashion a rational and emotional argument would later become useful as a copywriter and presenter. During that semester, no document we studied was more powerful than Martin Luther King’s Letter From a Birmingham Jail.

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Most Viewed Video Ads: Super Bowl 2020 Pre-Game

illumin

Super Bowl 54 is upon us, and even though recent events have tragically overshadowed the festivities, advertisers have still been able to capture a huge amount of digital attention with their videos. This year's Most Viewed Video Ads captured a combined total of 140M views so far. The post Most Viewed Video Ads: Super Bowl 2020 Pre-Game appeared first on AcuityAds Inc.

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2020: The Year of Tech

Advertising to Baby Boomers

A new year. A new decade. Nothing new. But here’s my prediction: It’ll be The Year of Tech. Keep Older Adults at Top of Mind, AARP CEO Urges Tech Industry 50-plus Americans spent $140 billion on technology in 2018, AARP report finds OK, Boomers: CES 2020 was more about you than ever January 15, 2020 by Kevin C. Tofel As always, any ‘tech’ for Baby Boomers is medical tech.

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UK’s Advertising Association puts trust back on the agenda

More About Advertising

The UK’s Advertising Association is mounting a campaign to try to restore trust in advertising – it’s fallen to 25 per cent from 48 per cent 20 years ago – with the theme ‘Responsibility, Trust and Growth.’ It’s also established a Climate Action group, with members of other trade bodies, advertising agencies, brands and media.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.