Fuel Lines
DECEMBER 21, 2020
Ideasicle?: The First Advertising SaaS Platform For Virtual Creativity. If timing is everything, then Ideasicle? is the poster child. Just when the world closes down due to Covid-19, a platform arrives that helps accelerate creativity through remote work. I was intrigued enough with the concept, particularly as a new business idea machine, to reach out to its founder, Will Burns , to learn more about it.
The Ad Tech Blog
DECEMBER 26, 2020
In today’s ad tech world, Targeted Ads can help to save a country’s economy. They can also risk users’ privacy : the more personal data the media platform collects, the better your ads will perform. This doesn’t mean the users are open to sharing personal data, especially if they don’t know what data is being shared with whom.
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More About Advertising
DECEMBER 16, 2020
Following the testing environment of 2020, Out of Home has adapted to the challenges of reaching consumers on the move. Audiences have shifted rather than disappeared and have shown an appetite for social mobility that will continue into 2021. Strong development factors in digital OOH inventory, audience data, automation and effectiveness leaves OOH well placed.
AdPulp
DECEMBER 9, 2020
Lucky Post Helps Craft Launch Video Featuring Animation & Design To Inspire Change There’s a new media project in town. New_Public, a media project seeks to build better digital public spaces. Edited by Vice Media and Wall Street Journal alum Marina Garcia-Vasquez, and backed by an editorial board of leaders in technology, media, and design, […].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Smarty Ads
DECEMBER 15, 2020
In today’s world advertising is not limited to broadcasting one offer in front of huge crowds - there are numerous marketing strategies and techniques, each serving its own purpose. It is a complex process that requires great expertise and understanding of one’s audiences. To create an effective programmatic ads.
Banner Flow
DECEMBER 7, 2020
While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. Shifts in digital behaviour were to be expected as a result of the coronavirus pandemic. However, there have been some hard-to-ignore, enduring upward shifts that may have changed online habits heading into 2021.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
The Ad Tech Blog
DECEMBER 19, 2020
I’ve had the chance to monitor ad campaigns for world-known brands like Visa and Mastercard. One thing that caught my attention is that they were all -or the majority- brand campaigns. Why would a top brand be more interested in awareness than in sales? Because awareness leads to sales. If you have huge brand equity, your awareness costs go down: people are more willing to receive an ad from you and share it with friends.
More About Advertising
DECEMBER 15, 2020
Poor old Santa Claus is having a tough time this year, what with lockdowns and all the rest of it, but Innocent drinks and agency BMB are nobly setting out to save the embattled old boy’s Christmas in a VOD and social campaign. Not the first iteration of this notion but, possibly, the best. Innocent.
AdPulp
DECEMBER 26, 2020
Imagine you’re a junior creative at your first job, thrown immediately into the snake pit of a large ad agency where every week, you’re competing with 10 more experienced teams to pitch ideas for the same brief. In a sense, that was Gary Kroeger’s experience as a cast member for three seasons on “Saturday Night […]. The post Ad Chatter, Episode 11: Gary Kroeger Goes From ‘SNL’ To CD (And Beyond) appeared first on Adpulp.
Gods of Advertising
DECEMBER 29, 2020
Been a long time since I wrote about advertising. Why then is my blog called Gods of Advertising if I’m not writing about it? Well, for starters, what is there to write about? From a creative perspective, advertising became irrelevant around the time I did. You can quibble over the year and other details, perhaps cite a few exceptions, but you cannot deny the fact that few consumers (aka people with money to spend) pay advertising any heed.
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All About Advertising Law
DECEMBER 7, 2020
The FTC routinely pursues dietary supplement makers for making allegedly deceptive or unsubstantiated claims, and most of those investigations are resolved through settlements. The FTC’s recent unsuccessful efforts to bring a contempt action regarding one of those settlements and its decision to then challenge the alleged contemptuous conduct in an administrative proceeding provide interesting insights into FTC settlements and the FTC’s relentless pursuit of companies that fall into
illumin
DECEMBER 15, 2020
For most people, 2020 was characterized by a series of tragic events that forced us to reset, adapt and pick ourselves back up. We waited and listened, thanking our healthcare heroes, delivery workers, teachers, and that new virtual fitness coach to name a few. Somewhere along the way, brands decided to inspire and gave us […]. The post When In Doubt, Inspire!
The Ad Tech Blog
DECEMBER 12, 2020
If you are familiar with Segment’s AWS million-dollar cost issue , you know that not monitoring your infra costs is a huge mistake. AWS has a solution for this: Budgets. These are 4 steps you can take to create a budget and set up a Slack alarm: 1) Create a budget Go to your Billing console, then click on Budgets and then click on “Create budget.” Choose the Cost budget option.
More About Advertising
DECEMBER 3, 2020
From Jung von Matt/SAGA in LA for pharmacy chain Doc Norris, directed by Sune Sorensen. A senior citizen baffles his neighbours and relatives with a strange workout routine involving something heavy in the garden. Has the old boy lost the plot? Then the snow arrives. Meanders a little maybe but makes port in the end.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdPulp
DECEMBER 16, 2020
2020 has been a difficult year for many people working in advertising. Hundreds of thousands of people had to learn to work remotely, practically overnight. Many agencies lost accounts and consequently, many people lost their jobs. Yet, even with these stiffest of headwinds, the industry’s best creative outputs are as good as anything I’ve seen […].
Gods of Advertising
DECEMBER 26, 2020
“It was a beautiful day when I awoke but then I started thinking.” A great line uttered by a strange man. Dave is ex-military, ex-cop and now drives a canary yellow VW Bug. He still pines for his mother’s affection, though she’s been dead for decades. Dave is 80 years old. He has become a fixture at one of your meetings and not a beloved one. You see the others roll their eyes when Dave shares.
Admixer
DECEMBER 31, 2020
The most turbulent year on record is almost over, and it is time to recharge, recap and reflect on the most important events of the year. 2020 posed a number of challenges for the digital advertising industry with depleted advertising budgets, looming phase-out of cookies and IDFA, and the ongoing quest for privacy and personal […]. The post 2020 Rewind: Admixer’s Year in Review appeared first on Admixer.Blog.
illumin
DECEMBER 21, 2020
This has been a game changing year at AcuityAds, when we have set new records for ourselves and forging critical industry partnerships to secure our future in ad tech. In the following, we’d like to recap the highlights of the year that helped our company stand out from the crowd. In case you’d like to […]. The post AcuityAds Investor Top 10 of 2020 appeared first on AcuityAds Inc.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Lemonads
DECEMBER 29, 2020
Webflow is definitely an inspiring web design tool that is taking furthermore a new approach to helping users build successful websites stress-free and with no coding knowledge needed! You heard that right! No coding knowledge with a simple and user-friendly interface , easy to create, and all thanks to their amazing team that is seriously taking their client’s needs at the bottom of their hearts by constantly delivering solutions for them to achieve their goals!
More About Advertising
DECEMBER 15, 2020
2020 was a particularly challenging year for the ad holding companies, pre-pandemic already facing challenges from the big consultancies – most notably Accenture, now armed with Droga5 – and the rush to digital and consequent hit on margins. For the most part they’ve come out better than expected. Mark Read continued his revolution at WPP.
AdPulp
DECEMBER 3, 2020
Scotland. A rugged nation rising above the northern sea. Home of free thinkers, poets, and revolutionaries. Here’s one: In 1824, George Smith established himself as an original thinker by defining the Speyside style of whisky, where The Glenlivet began. Way to go, Mr. Smith! Time travel on The Man’s conveyor belt. There’s an idea that’s […].
Gods of Advertising
DECEMBER 19, 2020
The non-addict asks what is the meaning of life? The addict asks: Is this all there is? You called this many things: frustration, dissatisfaction, expectation … the yearning. Desiring something else. More. These unmet desires found respite in drugs and alcohol, albeit temporarily. But it was better than the alternative, or so it always seemed at the time, all the time.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Adtelligent
DECEMBER 29, 2020
Programmatic advertising is an ad tech (advertising technology) element. Essentially, programmatic advertising is a way for marketers to use technology to automate procedures like bidding, requesting, and negotiating when it comes to online ads. According to the statistic below, it has been one of the most sought-after elements in modern advertising: Source: [link].
InMobi
DECEMBER 28, 2020
During the present pandemic, connected TV (CTV) viewership has spiked. According to Nielsen, collective connected TV viewership in the U.S. topped 3.5 billion hours a week when shelter-in-place orders were first instituted across the country — and watching CTV content has remained a popular pastime ever since then. But what are these CTV consumers actually like?
Lemonads
DECEMBER 27, 2020
Before getting started, what is dropshipping and how can you get started? If you have been seeking to create an online business opportunity through dropshipping, well, you’re in the right spot! Why is it great for entrepreneurs? It surely has great advantages, in fact, 33% of online shops use drop shipping as a fulfillment model. That’s right! Dropshipping is a type of retail fulfillment method, where instead of a store stocking products, it purchases the products from a third-party supplier and
More About Advertising
DECEMBER 7, 2020
Since its creation in October 2010, Instagram has quickly become one of the world’s most frequented social media applications, with over 1 billion monthly active users in 2020. It’s clear that the user-friendly, photo sharing network has completely changed what it means to view and post visual content. But how has the rise of Instagram.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdPulp
DECEMBER 20, 2020
In this new episode of Ad Chatter, Dan Goldgeier and I discuss new work from KFC, Alaska Airlines, Google, and a PR mess for North Face. Harland Sanders Gets A Modern-Day Makeover The soap opera. It’s a classic format used to entertain viewers between commercials. What could be better? How about a storyline that embeds […]. The post Ad Chatter, Episode 10: A Soap Opera in Prime Time appeared first on Adpulp.
Gods of Advertising
DECEMBER 10, 2020
He was “a piece of s**t junkie.” His words. Clean almost a year Jake begins a harrowing lead. His entire family are addicts (active or dead) and, not surprisingly, he had started using early in life, in the 5 th grade, whatever he could get his hands on: weed, booze, cocaine, meth… Then he tried heroin. And like so many others before him, junk quickly became the apex predator of his body and soul.
Admixer
DECEMBER 21, 2020
Digital advertising has reached its current scale since it was constantly developing its tools and optimizing processes. Dynamic creatives and dynamic creative optimization have contributed to the evolution by allowing users to reach a new level of targeting and settings. Although the terms are not new, they proved to be very effective for many businesses. […].
InMobi
DECEMBER 21, 2020
For a deep dive into the latest in video marketing on mobile devices and apps, be sure to download your copy of our 2020 Mobile Video Advertising Trends Report today! Get your complimentary copy of this report today to learn all about: Why in-app video advertising is the best way to reach people on their favorite device (i.e. mobile phones). The current state of in-app video ad spending beyond user-generated content like Instagram Stories.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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