Gods of Advertising

NOVEMBER 25, 2019

Over the years, creative leadership has meant different things to different people in different kinds of agencies. The following is meant to clarify what it could (and probably should) mean to an agency right now and moving forward… The primary purpose of creative leadership is to enhance the creative reputation of the agency, to be a creative advocate for the agency (and its clients), and to help the agency win new business and to grow organically.

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Agency Media Advertising Marketing 87

More About Advertising

NOVEMBER 29, 2019

Lorie-Jo Trainer Buckingham is ECD of MOFILM, a 10,000 strong community of professional filmmakers and creators from different geographies, backgrounds and cultures. MOFILM is owned by David Jones’ Brand Tech group You & Mr Jones. Desert Island Ads As an artist and ECD working in film I’ve selected campaigns that connect with me emotionally, are.

Agency 85

Agency Advertising 85

AdPulp

NOVEMBER 27, 2019

One in three women experiences physical or sexual violence in their lifetime. Thus, women are continuously on guard. This is an emotional, physical and economical drain on half of the global population, and a wake-up call for the other half. In order to create a society that is intolerant of violence against women, men and […].

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Advertising to Baby Boomers

NOVEMBER 26, 2019

* The following post is about advertising to baby boomers. A shocking research report featured in a The New York Times article: The Advertising Industry Has a Problem: People Hate Ads By Tiffany Hsu … The advertising industry faces an “existential need for change,” according to a blunt report published on Monday by the research firm Forrester. Now the agencies must “disassemble what remains of their outmoded model” or risk “falling further into irrelevance,” the report concludes.

Native Advertising 64

Native Advertising Agency Advertising Marketing 64

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

illumin

NOVEMBER 13, 2019

We love this week's chart because it features 4 brand new videos!! Most importantly, there are robots. and has anyone not seen that Boston Dynamics video yet because if you haven't, prepare to be blown away! Our other favorite is the Luis Vuitton content series launch, since they obviously got the point with a 60-second video spot that is dominating this week's chart and we bet it'll be there for at least a few more weeks.

Video Ads 60

Video Ads Advertising 60

InMobi

NOVEMBER 26, 2019

To meet their main New Year’s resolutions (and to stay on top of their health and fitness goals overall), many people turn to apps. There are hundreds of apps now available to help you keep track of your runs, access workouts virtually, monitor calories and overall stay on top of every element of your health routines. In fact, in January 2019, some of the top health and fitness apps included MyFitnessPal, among others.

Mobile Ads 52

Mobile Ads Audience Ad Exchange Education 52

More About Advertising

NOVEMBER 27, 2019

TimeTo and agency Lucky Generals are going in to bat for better behaviour in adland again, this time with a campaign telling people what’s on and what’s not at the Christmas party. Actually it’s what’s not. We’ve attended a few agency Christmas parties in our time but invitations are few and far between these days.

Agency 83

Agency 83

AdPulp

NOVEMBER 21, 2019

Quick. In a sentence tell me what your agency is all about. Come on, we don’t have all day. Ad People Can’t Seem To Sum Themselves Up Darren Woolley is the founder and global chief executive of TrintityP3, an independent global marketing management consulting company. Q. A what? A. He’s a consultant. Over the past […].

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Agency Marketing 65

Admixer

NOVEMBER 21, 2019

Programmatic is rapidly evolving into new formats and spreads into new channels. And most recently — to screenless media with programmatic audio advertising. According to the Interactive Advertising Bureau (IAB) review, the audio advertisement hit $2.25 billion last year against a $1.8 billion in 2017. The audience of digital radio listeners in the U.S. has […].

Media 52

Media Advertising Audience 52

illumin

NOVEMBER 26, 2019

The holiday season is upon us and we know you’re all gearing up for some peaceful and relaxing time at home. Unfortunately, as digital marketers, those campaigns just don’t run themselves! The holidays can be extremely stressful for media buyers, campaign managers and anyone involved in the digital marketing task. We are all concerned about […].

Marketing 52

Marketing Media 52

Advertisement

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Advertising

InMobi

NOVEMBER 21, 2019

We are excited to announce the formation of a Customer Advisory Board for InMobi Exchange! Our flagship Customer Advisory Board features an array of forward-thinking, programmatic-first companies who will help chart the course of InMobi’s innovation as we continue our mission of providing a fully transparent, safe and data-driven programmatic marketplace.

Ad Tech 52

Ad Tech Conversion Agency 52

Smarty Ads

NOVEMBER 22, 2019

Whether you believe it or not, YouTube marketing can take your business to nauseous heights. With how popular the platform has become, YouTube now has over a billion viewers. That contains sizeable market potential waiting for you to dive in and reach out to. Marketers have leveraged YouTube to.

eCommerce 52

eCommerce Marketing 52

More About Advertising

NOVEMBER 26, 2019

People have been reading the last rites over TV for years now but the message evidently hasn’t got through to Super Bowl advertisers. It’s Fox’s turn to broadcast the highlight of the NFL season in 2020 and all 77 in-game spots are sold, with a top price of $5.

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Advertising Media Agency 75

AdPulp

NOVEMBER 24, 2019

Can we, the people, shop our way to social change? Definitely not. Can we favor manufacturers and retailers that explicitly appeal to our values? Naturally. This December 4th, ChooseWOMEN, an international platform piloted by Women’s Entrepreneurship Day Organization, is asking for a focus on the female. “Choose Women Wednesday” invites everyone to shop at women-owned […].

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Manufacturing Retail 60

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Ad Beat

NOVEMBER 20, 2019

In today’s technology-first world, where information is readily accessible and attention spans continue to dwindle, brands everywhere are finding new, innovative ways to communicate with their customers. . You don’t have to dig deep to figure out why video has emerged as the dominant force in the digital marketing universe. For example, including an explanatory video on your website’s landing pages can increase conversion rates by more than 80 percent , and just by mentioning the wo

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

illumin

NOVEMBER 22, 2019

The digital advertising industry is notorious for using an exorbitant quantity of acronyms. In the case of the industries next sweetheart, Connected TV (CTV), acronym-mania has truly gotten out of hand. Connected TV is taking the digital industry by storm, and for very good reasons. ¾’s of US Households Have At Least 1 CTV Device […]. The post CTV, ATV, PTV, Who TV?

Advertising 52

Advertising Marketing 52

InMobi

NOVEMBER 20, 2019

Americans drink a lot of beer - whether out with friends, watching sports or doing just about anything else. In 2018, brewers in the U.S. cranked out over 8 billion gallons of beer. There are now close to 7,500 breweries across the country, and the beer industry is now worth more than $114 billion. But, staying competitive in this market is not a foregone conclusion, especially for major U.S. beer brands.

Audience 52

Audience Food Mobile Ads Ad Exchange 52

Smarty Ads

NOVEMBER 19, 2019

If you are interested in redesigning your website, search engine optimization is one of the topmost concerns that you need to think about. Preserving the organic rankings, conserving link popularity, and recycling old content are crucial. According to www.forbes.com, the ranking factors of Google keep changing. When you.

SEO 52

SEO Marketing 52

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

More About Advertising

NOVEMBER 8, 2019

MSQ Partners has hired another adland heavy hitter, Kate Howe, formerly executive director Creative & content, CX and Commerce, at Dentsu Aegis Network. She joins MSQ hard on the heels of Simom Davis, who’s setting up a new media operation Walk-In Media, chairman Charles Courtier (formerly of MEC) and creative Lucas Peon from JWT. Howe.

Media 80

Media Finance Agency Advertising 80

AdPulp

NOVEMBER 26, 2019

There are many maddening areas of public life, including “Pay to Play,” which rules American politics. To win a seat in the U.S. Congress, it takes about $3M every two years. We could opt to change the rules, but we’re nowhere near bringing this legislative change to the fore. In politics, as in so many […].

Advertising 52

Advertising 52

All About Advertising Law

NOVEMBER 7, 2019

Influencers, if you ever wished you had a handy brochure on how to make proper disclosures in your sponsored posts, you are in luck. On Tuesday, the FTC issued a new guide titled “ Disclosures 101 for Social Media Influencers ,” along with three videos , that lays out the agency’s guidelines for when and how influencers should disclose their connection to a brand.

Agency 40

Agency Media 40

Single Grain

NOVEMBER 22, 2019

Instagram is now hiding likes. On November 14, 2019, Instagram announced the expansion of their world-wide test in which “you'll no longer see the total number of likes and views on photos and videos posted to Feed unless they’re your own.”: Not everyone understands why, and plenty of people aren’t happy about it. Just a little while ago, studies indicated that a little over 75% of marketers will use Instagram for advertising their brand in 2020.

Media 141

Media Marketing Brand Awareness Ad network 141

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

InMobi

NOVEMBER 13, 2019

Mobile is the most prominent device in our lives, and the weekend after Thanksgiving is the biggest shopping time period of the year. How do these two true but unrelated statements connect? That’s what we wanted to find out. To uncover the truth about mobile’s role in shopping habits from Thanksgiving until the following Monday, we surveyed hundreds of people in and near the 10 biggest cities in the U.S. using InMobi Pulse.

Electronics 52

Electronics Marketing 52

Smarty Ads

NOVEMBER 13, 2019

As new IAB standard popped in, many ad tech players need clarification on what is ads.cert in order to stop confusing it with previous IAB standard: ads.txt. There’s a shared opinion that ads.cert is an improved version of ads.txt. Indeed, it serves the same anti-fraud purpose but in.

Ad Tech 52

Ad Tech 52

More About Advertising

NOVEMBER 25, 2019

Comedian and their comedy roasts are appearing more and more often in ads, sometimes to annoying effect – think Nationwide. They may be funny/diverting once but the same joke over and over again pales somewhat. But Greenpeace and agency Nice and Serious are giving the format another whirl this Christmas, the clincher in this contest.

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Agency Advertising 72

AdPulp

NOVEMBER 14, 2019

One of the first challenges a person faces in the advertising business is the need to grow a thick skin. Like yesterday. Sadly, it’s a lesson unlearned by way too many acting professionals, inside and outside of media, marketing, and advertising. According to Suzanne Pope, professor of advertising at Humber College in Toronto, Ontario, Canada, […].

Media 54

Media Advertising Marketing 54

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

All About Advertising Law

NOVEMBER 7, 2019

Influencers, if you ever wished you had a handy brochure on how to make proper disclosures in your sponsored posts, you are in luck. On Tuesday, the FTC issued a new guide titled “ Disclosures 101 for Social Media Influencers ,” along with three videos , that lays out the agency’s guidelines for when and how influencers should disclose their connection to a brand.

Agency 40

Agency Media 40

Single Grain

NOVEMBER 22, 2019

As the web is becoming more visual and interactive, standing out and being remembered is getting even tougher. Visual content can certainly boost engagement and brand memorability, but only if you create an effective visual marketing strategy. First and foremost, you need to start paying more attention to your article's featured image because that's what shows up in many places, strongly impacting your content visibility.

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Conversion SEO Retargeting Mobile Search 133

InMobi

NOVEMBER 12, 2019

Trust and transparency concerns have dominated ad tech headlines over the past few years, with the focus primarily remaining on traffic quality. As fraud continues to evolve, the need for a definitive strategy regarding advertising environments both from a brand safety as well as a user experience perspective has emerged. The term “brand safety” here refers to considerations, practices and tools to ensure that advertising does not appear in a context that is inappropriate for a brand.

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Pop-Up Viewability Ad Tech Advertising 52

Smarty Ads

NOVEMBER 6, 2019

If you plan to start your own digital business, you won’t necessarily need to make big money loans. More than 58% of all registered startups manage to stay afloat with a starting capital of less than $25,000, and the third of them even get by $5,000. At the.

Ad Tech 52

Ad Tech Marketing 52

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.