Fuel Lines

NOVEMBER 25, 2014

'A New Approach is NOW Needed for New Business. This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development and AAF Orlando, will be held on Friday, February 6, 1015, in Orlando, Florida. This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed and implemented in over 200 advertising, digital, media and PR agencies in the U.S., Canada and the UK.

Agency 279

Agency Media Education Marketing 279

Gods of Advertising

NOVEMBER 9, 2014

'The bewildered gather… I did not think I would ever write a blog post about something so cliché as a terrible airline experience. Griping about shitty airlines on social media –not me. Yet, the debacle I am currently enduring regarding United flight 466 to Denver is so epic in it’s awfulness that if I don’t detail it here it will form a cancer inside me.

Communications 80

Communications Cookies Media 80

Nick Burcher

NOVEMBER 15, 2014

'ElfYourself is back for 2014! The traditional OfficeMax Christmas site has relaunched for 2014 and this year ElfYourself is available on Desktop and mobile. 813,240,609 ElfYourself elves had been created by the time this post was created and all over the world people are still engaging with the ElfYourself tradition! ElfYourself 2014 - this year on mobile too!

73

73

AdPulp

NOVEMBER 8, 2014

'If you watch TV at all, you’re going to encounter commercials that offend and annoy. Take the following Buick spot—I find it highly annoying… Having trouble keeping up with the Garcias? Buy a Buick! It’s your duty as a good husband to bring home the bacon in a Buick Enclave. This look into the modern […]. The post Having Trouble Keeping Up with the Garcias?

73

73

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

InMobi

NOVEMBER 19, 2014

Not all games are created equal. Each game is based on one or more underlying concepts or themes - Pattern Matching [1] , Fantasy [2] , Survival [3] ,Stunts [4] to name a few. An analysis by InMobi of more than 10,000 games on the network showed interesting trends around concepts and geographical variations. Around the world in 10 concepts Users around the world have a personal preference for certain types of games.

Audience 52

Audience Marketing 52

All About Advertising Law

NOVEMBER 28, 2014

'The federal district court in Alexandria, Virginia denied a motion to dismiss the Redskins trademark case, making it clear that the “Rocket Docket” is open for business and ready to hear cases brought by parties who are dissatisfied with decisions made by the Trademark Trial and Appeal Board (TTAB). Pro-Football Inc. v. Blackhorse , 14-cv-01043, U.S.

40

40

Gods of Advertising

NOVEMBER 7, 2014

'All the news that’s fit to share… Have you noticed how online journalism and media purveyors have increasingly tarted up and/or dumbed down their content? Things have gotten way more visual, mimicking the look of Instagram and Pinterest. Echoing Buzzfeed and other pseudo journalism sites, we see more and more lists of dubious nature populating web pages: Top ten this.

Native Advertising 66

Native Advertising Media Entertainment Advertising 66

Nick Burcher

NOVEMBER 7, 2014

'Yesterday saw the John Lewis 2014 Christmas TV ad released online and according to data from Unruly the John Lewis Christmas ad was shared 202,953 times in it''s first 24 hours. The scale of this type of pre-seeding is growing every year and graphs in the Telegraph show the John Lewis 2014 Christmas TV ad shares by hour and the Facebook / YouTube sharing split: Shares of #montythepenguin John Lewis Christmas TV ad 2014 I also like looking at the spoofs and mashups that inevitably accompany this

68

68

AdPulp

NOVEMBER 5, 2014

'When it comes to content marketing, Wunderman UK is all in. According to Campaign, the agency that invented the 1-800 toll-free number for businesses is now organizing its storytelling talent for better visibility, and profitability. Wunderman’s new content studio will consist of 25 content strategists, editors, writers, creatives and analysts.

Agency 72

Agency Marketing 72

InMobi

NOVEMBER 18, 2014

Seize the moment is a series that captures mobile marketing strategies for brands to win consumer moments on mobile. So far, Brands have relied on broad consumer archetypes to understand consumers and the way they can be influenced to purchase. This approach to consumers involved classifying them into cohorts based on mindsets - the collection of ideas that determine their outlook, attitudes, and presumably, their purchase behavior.

Marketing 52

Marketing Rich Media Food Audience 52

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

All About Advertising Law

NOVEMBER 26, 2014

'While many focus important questions such as whether or not to brine the turkey and whether to cook the stuffing inside or outside of the bird, many of our clients focus on bigger issues of whether the holiday sales season will put the company in the red or the black. What used to be just a push for Black Friday, and then extended to include Cyber Monday, now includes pre-Black Friday and specials through December.

Retail 40

Retail Food Advertising Marketing 40

Advertising to Baby Boomers

NOVEMBER 18, 2014

'It’s always a treat to get up, make some coffee, open the newspaper (pixels or pulp) and read nothing new. Even that shticky opening sentence is nothing new. Ignore Boomers at your peril … The 50+ market is tremendous, controlling roughly 70 percent of the nation’s disposable income. We account for 80 percent of luxury travel marketing, buy five times as many new cars as 18-to-34-year-olds, and represent 40 percent of the population.

Real Estate 45

Real Estate Non-Profit Pop-Up Education 45

Gods of Advertising

NOVEMBER 14, 2014

'Integrated shop. Unified model. Gyro refers to it as “Uno.” Call your agency (its culture, its model) what you will. And on some days those terms can be pretty brutal. As some of you know I’ve likened working in an agency to being on a submarine: We’re at sea. We’re at battle. We’re in this thing together. Because, after doing good work, that’s what it’s all about: working together.

Agency 63

Agency Marketing Advertising 63

Nick Burcher

NOVEMBER 16, 2014

'Sainsburys Christmas TV ad, called ''Christmas is for sharing'', has won many plaudits this year, with the grocery retailer''s extended TV ad featuring a flashback to the First World War and the story of Christmas Day 1914. Made with the help of the British Legion, it is well produced and aligned with the UK''s current focus on Remembrance and marking the 100 year anniversary of the Great War: The Sainsbury''s Christmas TV ad does not just live in TV ad breaks between popular shows though, ther

Impressions 61

Impressions Retail Conversion Media 61

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

AdPulp

NOVEMBER 13, 2014

'Content is not king. Red Bull’s content is king. Werner Brell, managing director of Red Bull Media House, made a rare public appearance at the Content All Stars summit in New York recently. Journalist and MBA, Dorian Benkoil, was there to speak with him for Mediashift. I joked to Brell that a toilet paper company […]. The post New Feature Film from Red Bull Media House (One of 600 Pieces of Content) appeared first on AdPulp.

Media 70

Media Food Marketing 70

InMobi

NOVEMBER 12, 2014

if integration_mode==”SDK" then maximize_monetization else lower_monetization App developers looking to monetize their apps through ads integrate with either an ad network SDK or an ad network server-to-server API connection. While a server-to-server connection, typically an API connection does work to serve ads in your app, we have found that it is not the best solution.

Ad Server 52

Ad Server Conversion Rate Ad network ROI 52

All About Advertising Law

NOVEMBER 25, 2014

'“How Much is that Doughnut in the Window?”. America has a thoroughly documented problem of too many overweight and obese people, with consequences for them and their health, the overall health of the nation, and the cost of health care. The premise of the requirement in the Affordable Care Act that the Food and Drug Administration (FDA) adopt regulations requiring the disclosure of calories of food purchased in certain restaurants and from vending machines is that knowing the number of calorie

Food 40

Food Cookies Retail Entertainment 40

AdPulp

NOVEMBER 21, 2014

'Wendy’s believes you’ve earned it. Earned what? Their new Bacon Portabella Melt. With the help of VML and voiceover artist Jon Bailey, the QSR came up with a neat way to engage customers around this new product offering. I haven’t heard the phrase “consumer generated content” in some time, or “co-creation” for that matter, but […].

Food 68

Food Media 68

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

AdPulp

NOVEMBER 19, 2014

'Portland is known the ad world over for Wieden+Kennedy and Nike. But there is another Portland lurking beneath the Swoosh. It’s mostly a tangled world of small shops fighting for table scraps and relevance beyond Oregon. Mostly, I say, because there’s yet another unheralded Portland agency world that is thriving. Three of Portland’s five largest […].

Agency 64

Agency 64

AdPulp

NOVEMBER 11, 2014

'In Hooked: How to Build Habit-Forming Products, Nir Eyal lays out a four-step process called the Hook Model for creating the types of products and services that keep people coming back for more. Although many of the examples he uses are online-oriented (Yelp, Twitter, The Bible App), there are plenty of lessons here for folks […]. The post New Books: Hooked and Targeted appeared first on AdPulp.

64

64

AdPulp

NOVEMBER 3, 2014

'Choosing the right footwear can bring one comfort and a certain confidence, based on style and fit. For example, the wearers of Sanük brand shoes choose not to sweat the small stuff, thanks in large part to the utter comfort their shoes provide. Agency: Ignited in Los Angeles. The post Be “Never Uncomfortable” In A New Pair of Sanüks appeared first on AdPulp.

Agency 64

Agency 64

AdPulp

NOVEMBER 20, 2014

'The platform that creates the stickiest bonds between users wins. Facebook wants to win. In this piece for Facebook Groups, the human bonds formed at Donda’s House – the non profit inspired by Kanye West’s mother, Donda West, are featured. Facebook tapped Persuade director Michael Marantz to help tell a story about an incredible group […]. The post Does Your Facebook Group Encourage And Support Real Life Interactions?

Non-Profit 63

Non-Profit Media 63

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Gods of Advertising

NOVEMBER 24, 2014

'What are you scared of? In Eula Biss’s new book, On Immunity: An Innoculation she writes about fears, rational and otherwise, associated with vaccinating ourselves against terrible diseases. It’s a good read, a lot more interesting and scary than you might think. However, it was a tangential paragraph about fear in general that I bookmarked for later consideration: “We do not tend to be afraid of the things that are most likely going to harm us.

Advertising 59

Advertising Food Communications Marketing 59

Gods of Advertising

NOVEMBER 4, 2014

'My girls in girl mode, from a recent plane trip. The weekend drive to the barn with my daughters is a mostly beautiful 20-mile trek north of Mill Valley to horse country in Nicasio. Normally, I listen to sports radio, catching up on football scores, half-heartedly paying attention to an assortment of retired jocks conversing about this team and that play.

Pop-Up 59

Pop-Up Conversion 59

Gods of Advertising

NOVEMBER 27, 2014

'For the refuge it provides… In the spirit of Thanksgiving, I’m compelled to speak about gratitude. After all, gratitude is the very definition of giving thanks. Many of us (myself included) often experience a lapse in gratitude. We get caught up in the business of work and the mostly silly dramas that govern our lives. I once heard a parable that I’d like to paraphrase here: Every day a group of men set out to forage in the savannah by their village.

Agency 58

Agency Advertising Marketing 58

InMobi

NOVEMBER 11, 2014

Happiness, hope and reflection are definitely a part of the holiday season but do they all necessarily fit into your holiday season business plans? Mobile advertising is set to be a $50 billion industry within the next decade according to Gartner and other research firms. However, up until now most mobile media networks only guaranteed set brand impression levels, leaving brands guessing as to whether those impressions would translate into a tangible ROI.

Machine Learning 52

Machine Learning Impressions Retail Electronics 52

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

InMobi

NOVEMBER 12, 2014

Time For Advertisers To Open Up To The Mobile Reality? There are close to 7 billion mobile subscriptions worldwide, which is equivalent to 95% of the world population. The number of mobile phone users are estimated to be 4.5 billion while the number of Internet users is 2.7 billion. These staggering numbers are eye candy for a marketer as these demonstrate the enormous potential for brands seeking to engage their consumers.

Mobile Ads 52

Mobile Ads Pop-Up Rich Media Banner 52

InMobi

NOVEMBER 10, 2014

Getting users to download an app is a challenge faced by app developers the world over. As advertisers worry about their user acquisition strategy, many questions need to be answered. When do users download most? Which countries are growing the fastest? Where are gaming apps most popular? InMobi’s latest report - The State of Mobile App Downloads 2014 Q3 answers these and many more questions.

Communications 52

Communications Audience Advertising Media 52

InMobi

NOVEMBER 4, 2014

I recently completed five exhilarating years at InMobi and the company incidentally just completed 7 years of its existence last week. While it has been a phenomenal journey in helping build InMobi to what it is today, I must admit that it is never easy. When you are part of a startup with hyper growth ambitions, playing a global game, in a massively dynamic ecosystem, there needs to be a compelling set of reasons that makes you look past the pain.

ROI 52

ROI Advertising Audience Agency 52

All About Advertising Law

NOVEMBER 24, 2014

'Kids say the darndest things, and California wants to make sure that when it comes to their online postings those kids get a do-over. On January 2015, California law SB 568 entitled “Privacy Rights for California Minors in the Digital World” will go into effect, allowing minors to remove certain posted online content as well as restricting certain types of online advertising directed to minors.

Audience 40

Audience Media Advertising Marketing 40

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.