Fuel Lines

JULY 9, 2013

'Developing the ability to be a great presenter is an important skill set for agency new business. The first speech I ever gave, I read through my outline in just a few minutes then stood speechless in front of about 100 people not knowing what to do next. Greatly embarrassed, I vowed to never let that happen again. I’ve been a lifelong student of developing my public speaking skills and what it takes to create persuasive, memorable presentations that will reach an audience.

Agency 279

Agency Communications Audience Marketing 279

Gods of Advertising

JULY 22, 2013

'“I will protect the creative with my life!” We’ve been very busy at the agency, developing campaigns for a diverse and interesting array of fabulous clients. (Dear clients, note I said “fabulous” and that I lead with it.) That said, our ideas are now being “socialized,” a lengthy and treacherous path in which all work must pass.

Agency 77

Agency Marketing Advertising 77

InMobi

JULY 29, 2013

For the last couple of years, the discussions at MMA have revolved around. This year indeed is the year of mobile. This time around it was all about how fast can mobile scale to help brands engage consumers. Last week, we hosted the MMA CEO summit in Park City, Utah. This was the 3rd year in a row, where InMobi was the founding sponsor of this exclusive gathering of brands and agencies executives.

Impressions 52

Impressions Agency Marketing Advertising 52

Advertising to Baby Boomers

JULY 30, 2013

'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 30 July 2013. Purple Clover. Not sure what this place is yet. Let’s just say it’s germinating: Purple Clover.

Advertising 53

Advertising Education Marketing Retail 53

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Fuel Lines

JULY 30, 2013

'“If you’re not creating content on the web, you don’t exist.” – Lee Odden, CEO of TopRank Online Marketing since 2003 Digital, social and mobile have changed the way prospective clients consume and share information. Interruptive marketing tactics such as cold calling, direct mail and email blasts have very low rates of success. The agencies that get their content marketing platforms in place will have a huge advantage over those that continue to push their self-promotional marketing mess

Agency 279

Agency Marketing 279

Fuel Lines

JULY 8, 2013

'By: Lisa A. Colantuono, Co-Partner, AAR Partners, Co-Founder, Access Confidential. Lots of new business advice from AAR Partners has been given over coffee throughout the years regarding a myriad of topics. But one topic manages to pop up over and over when industry executives decide to create a “break-away” agency. The question is often asked, “What advice would you give to someone starting a new agency today?

Agency 276

Agency Pop-Up Media Marketing 276

Fuel Lines

JULY 3, 2013

'Love is more than flowers and a happy ending. True love is making another’s well-being more important than your own. I’m attending the funeral of my aunt, Josephine Willis , today in Winchester, Tennessee. I know, you are not supposed to have favorites, but she earned this recognition. Since my childhood, she always made me feel special and has left me with a lot of wonderful memories.

Communications 155

Communications 155

Gods of Advertising

JULY 18, 2013

'Publicity stunt, onerous mistake or both? By now you’ve seen the new cover of Rolling Stone magazine, featuring the photographic portrait of Boston bombing terrorist, Dzhokhar Tsarnaev. Look again. It’s not just a picture of the killer but a kind of brooding, sexy one. The kind this magazine has been putting on its covers for decades. He looks more like a member of Maroon 5 than a despicable murderer of innocent people.

Conversion 69

Conversion 69

Gods of Advertising

JULY 9, 2013

'Icarus, falling from the sky… What is it about plane crashes that upset and titillate us so much? They are unquestionably tragic. But there is something more going on. There always has been. Fear of flying is at the top of any phobia list. Since vehicles learned to go up we have been inordinately fascinated by the idea of them coming down. The Asiana crash landing at San Francisco International airport claimed the life of two teenaged girls and maimed dozens more.

Fashion 68

Fashion 68

Gods of Advertising

JULY 25, 2013

'My daily commute… Driving home from work I like to roll old school, engaging in the dad-like behavior (all too rare for me) of listening to news and sports on the radio. Can you believe it? AM radio! That means a ton of commercials, which I also listen too. Most of them, by any creative definition, are terrible. Still, I listen. There’s pleasure in the pain –sort of like when the dentist cleans your teeth.

Advertising 65

Advertising Fashion Marketing 65

Advertisement

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Retail

Gods of Advertising

JULY 4, 2013

'O’ spacious skies! Motorola goes all American… Two huge consumer electronics brands have just launched advertising campaigns with patriotic themes, which makes a fitting topic for a post given the proximity to Independence Day. Alas, like a lot of jingoistic campaigns they both underwhelm. What is far more surprising is who did them. From Apple we get the clunky mantra “Designed by Apple in California.

Electronics 58

Electronics Advertising Agency 58

InMobi

JULY 30, 2013

Cricbuzz , the world's most popular cricket app, celebrated a year of association with InMobi. 12 months ago, Cricbuzz selected InMobi as their exclusive partner for India, to help monetize their cricket app by the same name. The past 12 months has been a year of milestones - Cricbuzz achieved its first millionth download; the company maintained its leadership position in its space and InMobi scaled Cricbuzz revenue many times over.

Food 52

Food Media Marketing 52

InMobi

JULY 19, 2013

After developing our very own app to share with you our mobile ad creatives, we are pleased to announce that our new InMobi Showcase App is now available in the Apple App Store! With mobile advertising still in its early stages of rapid growth, we thought that this is the best way to showcase the most creative and fun ads that are created on our InMobi Studio platform.

Mobile Ads 52

Mobile Ads Advertising 52

InMobi

JULY 1, 2013

We at InMobi are working constantly on our products to make them better and easier to use for our developers. In our pursuit to provide the best solutions for the developer community, we are pleased to launch the private beta of our new user behavior driven monetization and acquisition platform ! This platform leverages our global reach and big data expertise to bring data driven marketing expertise in your hands.

Audience 52

Audience Marketing 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

InMobi

JULY 29, 2013

Mobile devices are transforming the consumer mobility landscape across the world, and have become more of an always-on personal companion. With the rapid penetration of smartphones, Internet and email, traffic on mobile devices has already started taking over desktops. According to Litmus, mobile email open rates are now 43 percent vs. desktop at 32 percent.

Mobile Ads 40

Mobile Ads Rich Media Mobile Search Retail 40

InMobi

JULY 24, 2013

Large and small advertisers around the globe have begun leveraging the potential of tablet devices. Be it top grossing apps like Candy Crush Saga, or highly popular apps like WeChat, they have all extended their mobile presence to tablet devices and are doing extremely well. So what are these advertisers doing differently that is making them so successful?

Advertising 40

Advertising Rich Media Real Estate Banner 40

InMobi

JULY 18, 2013

I had the great fortune of attending Cannes Lions creative festival this year. While I was there, I spoke at Jim Stengel CMO Accelerator program to a group of very bright senior marketers from top brands around the world including Mastercard, Mondelez, Barclays among many others. Generally, there was quite a bit of angst being expressed around the gap between time spent and dollars spent in mobile.

Display Advertising 40

Display Advertising Impressions Advertising Media 40

InMobi

JULY 17, 2013

At Cannes Lions this year, senior agency folks were asked what they love about mobile, and what struck me about their answers was that many of them in different ways said that what most impressed them about mobile (especially smartphones) is that it was the first emerging technology that they had experienced in their lives that actually worked when launched.

Banner 40

Banner Impressions Media Agency 40

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

InMobi

JULY 10, 2013

Despite the fact that Microsoft introduced tablets to the world, Apple popularized them with the iPad. But, the tablet revolution that Apple started in 2010, is only just beginning. The new Android tablets are posing a threat to Apple's monopoly, possibly starting a revolution of their own. In less than three years of their launch, Android Tablets have overtaken the market leader, Apple, with a share of 56.5% of the overall tablet market, leaving the iPad with just a 36.5% share.

Real Estate 40

Real Estate ROI Ad network Entertainment 40

InMobi

JULY 5, 2013

The world of mobile technology is a tightly linked ecosystem. Strategic decisions of every player have a massive impact on the direction of the industry and affect every other company therein. It is no wonder then that announcements of new products are followed with such hawk eyed vigilance. We strongly believe that the sign of a truly agile company is the ability to accept and comply with each new industry development quickly without disrupting its processes and strive to build such a scalable

Advertising 40

Advertising 40

InMobi

JULY 3, 2013

There's a battle outside And it is ragin' It'll soon shake your windows And rattle your walls For the times they are a-changin. Bob Dylan, Times are a-changin Its the era of mobile advertising- and its evolving. The battle amongst processing power and mobility has been raging since long now, with PCs and smartphones satisfying one side of the equation only.

Real Estate 40

Real Estate Rich Media ROI Entertainment 40

Fuel Lines

JULY 1, 2013

'Guest post written by Jay Baer, marketing keynote speaker, best selling author, consultant and my friend. Jay and I started our consulting practices about the same time, at the beginning of the Great Recession. He has become a global leader in social media marketing. His blog, Convince&Convert, is ranked as the #1 content marketing blog in the world.

Agency 275

Agency Marketing Communications Media 275

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

InMobi

JULY 24, 2013

Background/Motivation At InMobi Conduit is used extensively to move data in a streaming fashion from applications to grid. The appetite for consuming data is growing within the company as we deliver significant scale (more data aids in creating smarter and richer user experiences). Previously most consumers used to leverage Apache Falcon for consuming data with jobs getting triggered at pre-defined times and have capabilities to gate on data arrival at grid at predefined locations.

Fashion 40

Fashion 40

Gods of Advertising

JULY 30, 2013

'Action! It all started when I thought I’d lost my beloved leather bomber jacket. I’d bought the coat from a vintage store in Hollywood while there on a shoot. (That’s me wearing it behind the camera, checking out the composition of a shot.) I would later find my coat but by then it was too late. My addictive personality had been ignited… I began scouring Ebay for other, even better examples of old leather jackets.

Fashion 71

Fashion Marketing 71

InMobi

JULY 3, 2013

InMobi has been using big-data technologies (Apache Hadoop and its family) for well over 2.5 years for storing and analyzing large volumes of serving events / machine generated logs. InMobi receives in excess of 10 billion events (ad-serving and related) each day through multiple sources/streams originating from over ten geographically distributed data centers.

Data Management Platform 40

Data Management Platform Shipping Fashion 40

Advertising to Baby Boomers

JULY 19, 2013

'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 19 July 2013. Do PR outfits vet press releases anymore? The Press Release Parade marches on and on.

Advertising 55

Advertising Education Retail Marketing 55

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Advertising to Baby Boomers

JULY 8, 2013

'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 08 July 2013. A Dwelling Deluge. At least in the press, both print and pixel: Retiring Baby Boomers Create Housing Boomtowns by Shanthi Bharatwaj Baby boomers -- those born between 1946 and 1964, constituting roughly 75 million people -- are r

Advertising 45

Advertising Education Entertainment Marketing 45

Gods of Advertising

JULY 1, 2013

'“Make me write bad checks!” On Buzzfeed, the Copyranter recently ran this post depicting “the violent exploitation of women in fashion advertising.” Many examples were provided, from big name fashion brands like Calvin Klein and Vogue magazine. I posted the article on my Facebook and called it fascinating. As expected, the post elicited commentary more scathing than “fascinating.

Fashion 68

Fashion Advertising Marketing 68

Advertising to Baby Boomers

JULY 24, 2013

'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 24 July 2013. Freshening Up Common Sense. I often invoke alter-ego NostraChuckus and his Crystal Ball of Common Sense when stumbling upon musty stuff revamped for the umpteenth time.

Advertising 45

Advertising Education Retail Marketing 45

Fuel Lines

JULY 16, 2013

'Twitter allows me to open up and share my personal side to make an emotional connection with my audience. Sharing personal information helps my audience get to know me beyond my profession. If all of my Tweets or Retweets were business oriented, my Twitter feed would be dry and robotic. “People want to work with other people that they know, trust and like.

Agency 279

Agency Audience Media Communications 279

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.