Fuel Lines
MARCH 14, 2014
'Speaking at events attended by your best prospects will provide you with instant credibility and create immediate new business opportunities. Public speaking is an excellent tactic for business development, particularly for small to midsize agency owners. Having the opportunity to speak in front of a highly targeted, interested group of prospects is the most effective form of lead generation.
Gods of Advertising
MARCH 14, 2014
'Like a Cat 5 in NY… I’m writing this on a malfunctioning computer attached to a malfunctioning human being on the long flight to San Francisco from New York. Regarding my computer: Upon pulling a wad of printouts off a table in the “war room” my laptop fell to the hard, wooden floor. I thought it had survived but now I’m not so sure. All my web pages keep opening up in extreme grandpa close-up.
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All About Advertising Law
MARCH 26, 2014
'Yesterday the Supreme Court issued its decision in Lexmark International, Inc. v. Static Control Components, Inc. , a case that presented it with a three-way Circuit split on the issue of who has standing to bring a Lanham Act false advertising claim. Before this decision, the law in the Third, Fifth, Eighth and Eleventh Circuits was that the plaintiff had to satisfy the five-factor test articulated in Associated General Contractors , an antitrust case.
Nick Burcher
MARCH 15, 2014
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Saturday, 15 March 2014. FIFA World Cup Trophy Tour by Coca-Cola - get a photo with the Trophy! The FIFA World Cup Trophy Tour by Coca-Cola has been running since September 2013 and sees the FIFA World Cup trophy touring the world in advance of the Brazil competition.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
InMobi
MARCH 31, 2014
Consumers across the world have been crying for something far more beautiful than mobile banner ads. On the heels of our success with breakup with banners campaign (check out the video below) and feedback from a large number of constituents, we are going all-in into Native Advertising. We are bringing down the curtain on banner ads effective immediately.
Advertising to Baby Boomers
MARCH 6, 2014
'It’s always a treat to get up, make some coffee, open the newspaper (pixels or pulp) and read nothing new : Why Boomers Are More Likely To Succeed as Entrepreneurs A study by the Ewing Marion Kauffman Foundation reported that the highest rate of entrepreneurial activity over the last few years is not Gen-Y upstarts, but Baby Boomers in the 55-64 year age group.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Gods of Advertising
MARCH 3, 2014
'The new ELR. I got mine. The loud guffaw over Cadillac’s new anthem TV commercial, which like many of you I at first hated, has prompted me to reconsider my position… or at least modify it somewhat. Critics deemed the TVC elitist and arrogant. And it sort of is. A douche-y, type-A yuppie parades us through his McMansion on route to his new Caddly ELR in the ample driveway, all the while boasting about his just reward for busting ass in a tough world.
All About Advertising Law
MARCH 20, 2014
'Anyone who has ever been on a date knows that dating rituals are all about false advertising. “No, I don’t mind doing the dishes after dinner.” “I have a great relationship with my family.” “Oh please, let me get the check.”. But earlier this week, we were treated to a new twist on a modern dating disaster when a lovelorn (and now broke) New Yorker filed a lawsuit against OKCupid after he was conned out of $70K by a man he met on the dating website.
Nick Burcher
MARCH 22, 2014
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Saturday, 22 March 2014. Will.i.am taking live selfies on The Voice UK #thevoiceuk. In the first series of The Voice UK in 2012 I posted about Will.iam surreptiously using his phone to live tweet during the show direct from his judges chair. At the time Will.i.am tweeted I told the bbc: "it may seem odd me tweeting.but trust me.this will be the norm one day & people are going to copy i
InMobi
MARCH 6, 2014
“Any sufficiently advanced technology is indistinguishable from magic.” – Arthur C Clarke. For people who aren’t aware of the inner workings of an ad network, user targeting can seem like magic. User targeting refers to advertisements being placed in such a manner that they reach appropriate consumers based on various traits such as demographics, location, interests etc.
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Advertising to Baby Boomers
MARCH 25, 2014
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 25 March 2014. Product Videos. Thanks to @creatingresults for tweeting this: 73% of Consumers More Likely to Make a Purchase After Watching a Video A new survey reveals that video has an extraordinarily positive impact on consumers during the
Fuel Lines
MARCH 6, 2014
'Business development has undergone a major change. New business has historically been a problem for agencies. Most small to midsize agencies have no positioning and no point of differentiation. They look and sound the same. They are often treated as vendors because they lack a positioning of expertise. Most don’t have a target audience thus, no focus for business development efforts.
Gods of Advertising
MARCH 24, 2014
'Just add hot water… Time for a true and funny story and, as it happens, the learning of one my new favorite phrases: Chocolate Teapot. What the hell is a chocolate teapot you ask? I’ll get to that. But first the story…. Partly because of my agency’s history and also our Bay Area location, at gyro we handle a lot of technology clients. On our roster we have some of the biggest tech firms in the world and just as many small.
All About Advertising Law
MARCH 27, 2014
'On March 25, 2014, Judge Dean Pregerson, of the U.S. District Court, Central District of California, decertified a nationwide class of consumers in a class action brought against POM Wonderful LLC over allegedly false and misleading health claims related to its pomegranate juice. Judge Pregerson’s decertification order is significant because it makes class certification more difficult for plaintiffs, requiring that: 1) Plaintiffs comport with the rigorous analysis of class-wide damages set for
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Gods of Advertising
MARCH 7, 2014
'Weird yes but “we are not alone.” I don’t know which ad agency, if any, created this ad for Facebook but I “like” it. A lot. In the news –somewhat controversially- for spending enough money to bail out Greece on a texting application, it’s nice to see Facebook doing a bit of image advertising that’s just plain fun. Not that Facebook needs to build awareness but they could use a bit of freshening and, for me, spots like this do it.
Gods of Advertising
MARCH 27, 2014
'If the story is good does the truth even matter? Watch the above clip from Mad Men , where the inimitable Don Draper delivers a moving story to a group of silver-haired Hershey clients in a pitch for their business. Then pause the clip. Think about what he said. It’s a gorgeously romantic picture, linking the venerable chocolate bar with all that is great about childhood, parenting, and indeed life in these United States.
Gods of Advertising
MARCH 19, 2014
'Orbit number one. Orbit numero dos. I’m not going to editorialize (too much) on Orbit gum’s new ad campaign, featuring comedienne, Sarah Silverman. It’s certainly watchable, though the brand and agency have arguably done better. Worth noting I’m not a big fan of anthropomorphizing objects like gloves and coffee cups. Interesting, however, is the brand’s nearly total about face in protagonist -from longtime campy blond spokesperson (the so-called Orbit girl) to an edgy Jewish gal, Ms.
Gods of Advertising
MARCH 31, 2014
'We’ve opened Pandora’s box… The Walking Dead season finale contained one of the most violent scenes I’ve witnessed in a film of any kind and it didn’t involve zombies at all. A ruthless gang of survivors had the protagonists of the series dead to rights. And then the heroes turned the tables, eliciting vile payback. Rick bit open the throat of his captor and then guts the heathen who was about to rape his son.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
All About Advertising Law
MARCH 12, 2014
'The Federal Trade Commission (“FTC”) recently announced that it intends to begin review of, and solicit comments on the Telemarketing Sales Rule (“TSR”). The opportunity to provide comments will be a significant opportunity for marketers to weigh-in on one of the FTC’s main regulatory and enforcement tools. Despite its focus on telemarketing practices, the TSR’s breadth and impact goes far beyond merely the telephone and the well-known Do Not Call Registry.
All About Advertising Law
MARCH 7, 2014
'In 2009, the FTC issued revised Guides Concerning the Use of Endorsements and Testimonials in Advertising and many expected a rash of enforcement in that area. The FTC also has promised to scrutinize statements made in the context of talk shows, which the FTC believes may constitute advertising. Although the FTC has brought a few cases challenging advertisers failure to disclose a material connection (see Spokeo , Reverb , and Legacy Learning cases) this area has not appeared to be a priority.
All About Advertising Law
MARCH 5, 2014
'In an important development for product demonstration claims, a federal court recently dismissed with prejudice a lawsuit claiming that Apple’s advertising overstated the voice recognition capability for Siri. When Apple first launched its iPhone 4S the company touted the inclusion of a voice-activated personal assistant, called “Siri.” A number of commercials were aired in which consumers were shown querying Siri with requests regarding traffic, weather, sending texts, restaurants
All About Advertising Law
MARCH 3, 2014
'At the FTC if a party is investigated and the FTC believes ad claims were not substantiated, a company can settle and typically commits not to repeat the claims at issue unless there is adequate substantiation. In the case of health claims, of course, this is competent and reliable scientific evidence that may be defined with some precision to include one or two clinical trials.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
All About Advertising Law
MARCH 13, 2014
'A Federal Trade Commission (FTC) settlement with a lead buyer highlights the potential pitfalls with using lists from lead generators without considering how the lists were compiled or the requirements under the Telemarketing Sales Rule (TSR). For lead generators, the settlement also provides a useful reminder of common hazards to avoid when developing leads.
InMobi
MARCH 3, 2014
The market for mobile app analytics is crowded yet fragmented. Despite there being several different tools to help app developers capture key metrics and analyze user behavior, many solutions only focus on a single problem. The result is that many app developers are forced to install multiple SDKs to achieve one overarching purpose: understand user behavior and respond with appropriate action.
Advertising to Baby Boomers
MARCH 17, 2014
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 17 March 2014. Native Advertising is having a bad week. What You Think You Know About the Web Is Wrong by Tony Haile Myth 3: Native advertising is the savior of publishing On a typical article two-thirds of people exhibit more than 15 seconds
Advertising to Baby Boomers
MARCH 20, 2014
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 20 March 2014. Age UK Advert. Just saw this. Excellent: Watch Age UKs new cinema ad, encouraging everyone to embrace ageing and seize the day.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
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