Fuel Lines
MAY 1, 2013
'Podcasting is an effective tool for business development, networking, and a positioning of expertise. Trent Dyrsmid, is an online marketing expert, author, speaker, and the founder of BrightIdeas.co. His podcasting audience is made up entirely of ad agency professionals, small business owners, and independent marketing consultants. Trent has produced over 100 episodes.
Nick Burcher
MAY 8, 2013
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Wednesday, 8 May 2013. Nandos Fergie Time on Twitter - chicken restaurant reacts to Manchester United news! #nandosfergietime. Nandos restaurant have responded to the widely tweeted news that Manchester United manager, Alex Ferguson will retire at the end of the season.
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Gods of Advertising
MAY 23, 2013
'Feeling blue (in a good way) w/ local LA choir performing in background… Thought I’d reflect on my 15 minutes of fame hosting the Obie awards Tuesday night in Los Angeles. For those unawares, the Obie’s are the oldest advertising awards show in the world (seriously!), representing the best work in out-of-home media. The Obie’s are a big part of the Outdoor Advertising Association of America’s (OAAA) annual convention.
InMobi
MAY 16, 2013
One needs to be present at the Global Mobile Internet Conference (GMIC) to appreciate how big the event is. GMIC 2013, held May 7-8, 2013 in Beijing saw more than 10,000 visitors thronging the event. The engaging VIP dinner on Monday, 6th May was a precursor of things to unfold during the event. With multiple tracks on all things mobile, it was interesting to see the who's who of the mobile Internet industry in China and elsewhere discuss and debate developments in the mobile Internet world.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Advertising to Baby Boomers
MAY 23, 2013
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 23 May 2013. Kiplinger Catches Up. The Press Release Parade Marches On. Today leading the band is a PR firm representing Kiplinger : Hi Chuck, Every day, about 8,000 baby-boomers celebrate their 65th birthday.
Gods of Advertising
MAY 30, 2013
'Chicago from my hotel, a visitor now. How are you with personal nostalgia? I’m definitely Love/Hate. For reasons I can’t quite articulate, I’m not always a fan of tripping down memory lane. Some people dig visiting their old haunts, getting misty eyed at the sight of myriad firsts (kiss, drink, apartment, job, etc) but I’m not one of them. I usually experience the passage of time as melancholy.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Gods of Advertising
MAY 20, 2013
'A man of few words…. I wish I talked a little less. There’s something masculine and right about a man of few words. And given my propensity to self-disclose and/or take another person’s inventory, I’m pretty sure I’d be a better man if I spoke less and listened more. Likely we all would. Fortunately, I happen to be a halfway decent speaker, at least in the context of talking about ideas.
InMobi
MAY 14, 2013
In our earlier blog post , we talked about 3 mistakes developers commonly make. Ad monetization on tablets can potentially jump 3-4 times when these mistakes are eliminated or rectified. In this blog we focus more specifically on Android apps and a couple of tricks to optimize them for tablets. The fragmentation of devices on the Android platform across the of continuum form factors, resolutions and OS versions can make the task of selecting and requesting the right slot size seem fairly dauntin
InMobi
MAY 27, 2013
The Insights team at InMobi is excited to share the results of the recently conducted Movie Goers study in Korea. This research was conducted to better understand the role of mobile among moviegoers in Korea. This focuses on how mobile devices are used when finding and sharing information about movies, role of mobile ads in movie decision process, and ways in which mobile is used when picking a movie to see, and where and how to see it.
InMobi
MAY 27, 2013
Rovio Angry Birds crossed the 100-million download milestone in no time; Temple Run has registered over 100 million downloads and OMG POP Draw Something acquired 15 million users in two weeks, before Zynga bought them. The rapid and huge success of these games has led to the launch of new or extended titles that have changed the fortunes of many studios overnight.
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InMobi
MAY 23, 2013
All signs point to mobile technology contributing to the evolving ways in which people interact with the television viewing experience, both in terms of programming and ads. Increasingly, TV viewers are engaging with visual content across a variety of screens such as smartphones and tablets, leading to the phenomenon of the multi-screen viewing experience.
InMobi
MAY 21, 2013
It is evident that the competition for the world’s most lucrative mobile app market is getting fiercer by the day. While the US had long established itself as the de-facto market developers look to for superior monetization opportunities, it is becoming clear now that its burgeoning alter ego from the Far East – China, can no longer be ignored. Last year, China was declared as the world leader in iOS and Android device activations and more recently, it broke a new world record in smartphone pene
InMobi
MAY 16, 2013
The emphasis on developer tools at Google I/O 2013 is a clear indication that technology companies are again shifting their focus from users to developers. At InMobi, developers have always been our prime focus and the new Android Ads SDK 370 is just another example of this. The launch of this SDK is a step towards reducing the update cycles for developers by allowing them to leverage new ad formats released in the future without requiring an SDK change.
InMobi
MAY 10, 2013
Mother's Day is around the corner, and with the day being recognized as the second biggest gifting day after Christmas, spouses and children are scrambling to think of a special gift for moms. Special occasions have always played a key role in marketing consumer brands and ad marketers focus on these occasions for months as a way to capitalize and boost sales.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Fuel Lines
MAY 5, 2013
'The Moroch Agency’s Niche Blog Agencies talk about the value of content marketing but few are doing it and even fewer do it well. Roper Public Affairs , 80% of business decision-makers said they prefer to get information via articles, not ads. 70% said content makes them feel closer to a company and 60% said content provided by companies helps them make smarter buying decisions.
InMobi
MAY 17, 2013
As an app developer, you want to acquire users efficiently by optimizing marketing spends across different channels. This becomes even more important at the time of an app launch when the lifetime value of a new user is still unknown. It's too early to determine an agreeable CPI to drive installs and thereby justify the marketing budget needed for user acquisition.
Advertising to Baby Boomers
MAY 29, 2013
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 29 May 2013. Intergenerational Teams A Strength. L’Oreal Canada is picking up on the zeitgeist: L’Oreal Canada considers inter-generational teams a strength The company focuses on recruiting new talent and retaining the services of
Advertising to Baby Boomers
MAY 14, 2013
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 14 May 2013. Mature Marketing Association. It’s not all austerity and economic upheaval across the pond.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Advertising to Baby Boomers
MAY 21, 2013
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 21 May 2013. Tramping Through The Ether. I’m on the hunt, digging around, stuffing my pockets – but can’t unearth that one big blog-worthy story.
Fuel Lines
MAY 21, 2013
'Public speaking establishes credibility, a positioning of expertise and can produce a consistent flow of leads. Speaking at conferences, seminars, workshops and webinars is a tremendous asset for agency new business. Attendees are often highly qualified prospects, who are interested in what you have to say. Many will view you as an expert just because you have been deemed qualified to speak at the event.
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