Martech
FEBRUARY 23, 2022
A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. Marketers should keep this in mind as they look at new ways to engage consumers in virtual spaces. Only 6% of consumer respondents told Gartner that they were “very familiar” with the metaverse and that they “understand and can describe it to others.
Chief Martech
FEBRUARY 28, 2022
Bain & Company recently conducted a martech survey with 100 major consumer products companies. They evaluated these companies’ maturity on 30 different martech capabilities, including enablers such as martech product management and governance practices. They identified the top 12% of those companies as “leaders” in their martech capabilities and the bottom 19% as “laggards.” You will hopefully not be surprised to learn that the leaders have mostly gained market
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AdPulp
FEBRUARY 23, 2022
The American flag has been through several iterations from the 18th century on. It will be altered again one day, possibly with the addition of two stars for the District of Columbia and Puerto Rico. What no one saw coming was the removal of 29 stars from the flag by the Human Rights Campaign—the nation’s […]. The post Freedom Deniers Lose Their Star appeared first on Adpulp.
illumin
FEBRUARY 11, 2022
The Most Viewed Video Ads of the Retail Sector in 2021 embodies an industry undergoing a tectonic shift as they pivot to meet the pandemic-related demands of their consumers. Like virtually every industry in North America, the retail sector was heavily influenced by the pandemic. However, with economies reopening, 2021 was a much better […]. The post Most Viewed Video Ads: Retail Sector 2021 appeared first on AcuityAds Inc.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
FEBRUARY 10, 2022
Independent communications consultancy Harbour Collective has been appointed as strategic and creative partner for London-based fintech Soldo. Soldo, launched in 2015, is a spend management tool that combines a web platform, mobile app and pre-paid cards to help businesses control and automate spending. Soldo currently has 26,000 customers, ranging from SMEs to large multinationals across.
All About Advertising Law
FEBRUARY 2, 2022
Last Friday, the Ninth Circuit upheld California’s 2018 net neutrality law in the face of arguments that the law was preempted by FCC action. The court held that the FCC can’t preempt states since it gave up its own regulatory authority over broadband in its 2017 repeal of the federal net neutrality rules. According to the decision, key is the FCC reclassification of broadband internet service as an information service: “Only the invocation of federal regulatory authority can preempt state regul
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
FEBRUARY 28, 2022
InMobi Commerce’s goal is to provide retailers and advertisers with all the tools they need to thrive in today’s retail media ecosystem. That includes talking with industry experts about emerging trends in retail media, tips on how brands and retailers can work together more successfully, and more. In this edition of “Take Five,” Sarah Hughes, Head of Marketing at InMobi Commerce, sat down with Elizabeth Marsten , Senior Director, Strategic Marketplace Services at Tinuiti
AdPulp
FEBRUARY 14, 2022
The Pepsi halftime show won the Super Bowl. #HipHopWonTheSuperBowl I can see the argument for this claim. A star-studded 14-minute hip-hop medley has the kind of impact that no ad will ever deliver. But does it make people want to drink more Pepsi? This ROI question hangs over all the brands who invest in Super […]. The post Super Bowl LVI Brand Advertising Highlights (A Monday Mandatory) appeared first on Adpulp.
IAB Tech Lab
FEBRUARY 28, 2022
IAB Tech Lab has been working diligently with the digital advertising industry to develop a portfolio of addressability and privacy solutions. One of the notable developments in the past year has been our work with Unified ID 2.0 (UID 2.0). Last year, Tech Lab accepted UID 2.0 source code for […].
More About Advertising
FEBRUARY 2, 2022
London agency VCCP is venturing into the metaverse with a virtual office inside a Roblox game. and very nice it looks too. A good way of showing your clients and prospects that you get these virtual thingies. Mind you, there’ve already been accounts of harassment and worse in the metaverse, which nobody seems to have. The post VCCP ventures into the metaverse first appeared on More About Advertising.
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Frequence
FEBRUARY 28, 2022
Our mission is to enable advertisers large and small to take part in the digital communication revolution by removing workflow obstacles. To achieve this, we work hard to create a better experience for the users of our platform, from faster turnaround times to more effective multi-media campaigns. The United States is the largest digital advertising market in the world with digital media spending expected to surpass $200 billion by 2025 ( Statista ).
Martech
FEBRUARY 18, 2022
“Misalignment between marketing and sales teams is a trillion-dollar problem for B2B revenue teams,” said Julianne Thompson, director of sales development at revenue acceleration platform Drift, in a recent webinar. “There are a few key factors that led to this divide: sales reps not knowing how to service the appropriate content in sales deals, a lack of tracking for that content’s effectiveness, and wasted time on unproductive prospecting.”.
InMobi
FEBRUARY 26, 2022
The pandemic has accelerated the transition to a mobile-first world at an unparalleled pace and the last year saw a significant increase in app downloads and time spent on mobile across the globe. Southeast Asia was no exception to the trend, with the total internet user base growing by 22%, as compared to the 5% global year-on-year (YoY) growth. The region now accounts for almost 9% of the global internet users.
AdPulp
FEBRUARY 2, 2022
Creative people have been toiling away at their work-from-home desks for almost two years now. Sadly, many have not ventured outside. The impact of this unnatural stasis and social deprivation is starting to show in today’s advertising. For example, Busch Light is out with a new spot that is positively hallucinatory. It’s also a good […].
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
OpenX
FEBRUARY 24, 2022
In our next edition of Insights from the Buy Side for 2022, we spoke with Justin Sous — Vice President, Head of Optimization & Innovation at Kepler Group. Thanks for taking the time, Justin! A s a member of the US Executive Leadership Team, Justin Sous leads K epler’s Optimization & Innovation department, where his team manages all biddable media at the agency.
More About Advertising
FEBRUARY 18, 2022
Cadbury Perk is a big brand in India it seems and it’s taking on a big issue – ‘cancel culture’ – in a new campaign from Ogilvy. Essentially by issuing joke disclaimers all over the internet – for, for example, a cooking video that’s cruel to carrots. So we can all “lighten up.” Is this. The post Cadbury’s Perk takes aim at ‘cancel culture’ first appeared on More About Advertising.
EGC Group
FEBRUARY 25, 2022
Have you heard about Discord? It is a very versatile community management platform that is fast-growing in popularity. Once used only by gamers, Discord is crossing over and attracting other audiences—including brands. Yes, the marketing possibilities available from Discord are making news. What’s great about Discord? And what should you know before joining?
Martech
FEBRUARY 28, 2022
Two recent studies measured ROI for social media versus email, and they appear to contradict each other. One said social media was first and email second for ROI, and the other said the opposite. Who’s right? I don’t know. But I know it’s the wrong question because email and social media don’t play the same roles. Much of the difference comes down to capturing, measuring and acting on intent.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
illumin
FEBRUARY 25, 2022
El estudio Share of Attention ™ (SOA) de AcuityAds, partner oficial de medición de campañas de video en Facebook, Instagram y YouTube, analiza la estrategia de contenidos digitales y la publicidad online de las siete principales marcas de supermercados en España. El TOP 3 del ranking acapara el 71% de las visualizaciones, así como el […]. The post Duelo por la cesta de la compra: Lidl, Dia y Carrefour superan a Mercadona en la guerra de la atención online appeared first on AcuityAds Inc.
AdPulp
FEBRUARY 6, 2022
Packaged goods advertising is often mind-numbing. So, imagine everyone’s surprise to learn that Pringles is Mind Popping. What is Mind Popping? This is Mind Popping: the universe is shaped like a Pringles chip. Saying so takes ‘self-absorbed’ to a saltier place. But it’s fun, so let’s watch. Pringles worked with London-based advertising agency Grey/UK on […].
InMobi
FEBRUARY 23, 2022
The growth in e-commerce over recent years has also arguably made retailers’ websites and apps valuable media spaces in their own right. And this shift has in turn created a unique opportunity for retailers to develop new revenue streams with potentially far higher margins, while also deepening their relationships with brand partners. In fact, GroupM has forecast that U.K. e-commerce-related advertising would grow 66% in 2021 and contribute £2.4 billion in media owner ad revenue by 20
More About Advertising
FEBRUARY 17, 2022
After a few years out of the business, Alison Hoad, one of advertising’s most respected and popular planning brains, has been lured back to take on the CSO role at Publicis.Poke. She will take over from Jo Arden, who moves to Ogilvy in April. Hoad has been consulting for the last couple of years, having. The post Alison Hoad returns to advertising as chief strategy officer at Publicis.Poke first appeared on More About Advertising.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Spoton Digital Media
FEBRUARY 22, 2022
For marketing to be effective, it needs a variety of aligned elements that work together to produce a cohesive brand, vision, message, and strategy. To give your marketing what it needs to succeed, here are the eight essential marketing assets your brand should own, manage, and regularly review. Both internal stakeholders and external partners will use these elements to execute tasks consistently and correctly, preventing wasted time and money.
Martech
FEBRUARY 4, 2022
Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. But there are also risks to venturing out in uncharted waters. They have to know what they’re doing, and with NFTs the game plan isn’t well-known. NFTs using blockchain technology have caught fire in the last year, inspiring big brands like Taco Bell and Burger King.
Media Math
FEBRUARY 22, 2022
LinkedIn. Twitter. Facebook. Email. It’s an exciting time of year for U.S. advertisers as we hover between The Super Bowl and March Madness. With sports betting now legal in more than half the country, MediaMath is your go-to partner to activate gambling campaigns around these key sports events with ease, safety. and transparency. Thank You! Your request has been received and we will contact you shortly.
AdPulp
FEBRUARY 13, 2022
T-Mobile tapped country music legend Dolly Parton and Miley Cyrus to star in the brand’s campy Super Bowl ads this year. The premise here is that Dolly and Miley are working to save people from their inferior 5G networks. According to the brand’s press release, Dolly and Miley are fighting the good 5G fight. All […]. The post Dolly Parton and Miley Cyrus Just Want What’s Best for Your Phone appeared first on Adpulp.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
InMobi
FEBRUARY 22, 2022
As organizations continue to pivot, strategize, and build mobile marketing maturity in the next normal, leaders across the advertising ecosystem believe that to build a resilient brand, it comes down to three indisputable factors – purpose, authenticity and consistency. With that in mind, discover key insights to help your brand achieve those goals in the months to come, from our 2022 India Mobile Marketing Handbook.
More About Advertising
FEBRUARY 9, 2022
The UK’s Advertising Association (AA) is spearheading an export drive with the Department for International Trade (DIT) to try to boost UK adland’s sales aboard. Previous (virtual) effort are said to have increased UK ad business in China by more than £21m. The joint body, UK Advertising Export Group, will visit eight countries over eight.
Kritter
FEBRUARY 22, 2022
In recent times, the number of people viewing online media has grown exponentially. Digital marketing […]. The post Retail Media Networks - Is it time for Digital Advertising’s Third Big Wave appeared first on Kritter.
Martech
FEBRUARY 11, 2022
YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve shopping experiences in a blog post by Chief Product Officer Neal Mohan setting out its 2022 roadmap. While Mohan did not go into specific detail, he did provide a useful overview of what to expect from YouTube this year. Shorts. YouTube plans to keep adding features to its Shorts format, the platform’s answer to TikTok and Instagram’s Reels.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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