Fuel Lines

SEPTEMBER 1, 2021

How to win new business without pitching, reclaim control of client engagements and stop giving away your thinking for free. . My friend, John Sharpe, has spent nearly forty years in the ad agency business and the last twenty in business development exclusively. He is a personal friend and mentor with an impressive resume. So when John tells me that he has just read one of the most influential business development books in his lifetime , he had my attention.

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Agency Impressions Conversion Advertising 158

Martech

SEPTEMBER 24, 2021

Marketers know accurate data is tablestakes. It helps organizations make better decisions for their customers and, in turn, increases ROI. Yet even the most meticulous brands more often than not find errors within their datasets. A study published by Zoominfo found that 94% of businesses suspect their customer data is inaccurate. “In 2017 we took a look at our data and found that it was good, but ultimately it wasn’t great and we really wanted it to be so,” said Dominic Freschi

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ROI Marketing Machine Learning MarTech 132

More About Advertising

SEPTEMBER 28, 2021

“Imagine a world without trusted media,” says the World Media Group, which represents some of the planet’s more famous legacy media owners. Thought we were living in one but that’s their point: partisan influencers, subjective bloggers and politically funded websites stoking prejudices and, in the Covid era, unscientific cures and unverified medicines appear to dominate.

Media 111

Media Advertising 111

Advertising to Baby Boomers

SEPTEMBER 12, 2021

An excellent, down-to-earth interview with Dr. Ken Dychtwald from last year: 24 September 2020 Growing Bolder & Ken Dychtwald He recently penned a piece for AARP Bulletin : Ageism Is Alive and Well in Advertising Consumers 50+ perceive a marketing bias against them This is a worthy topic, as is ageism in general. Dr. Dychtwald has been someone I’ve admired for years.

Education 98

Education Advertising Marketing 98

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

AdPulp

SEPTEMBER 15, 2021

“Data is an expense – knowledge is a bargain. Collect only data that can become information, which, in turn, can become knowledge. Only knowledge can build on success and minimize failure. A company is no better than what it knows.” —Lester Wunderman, from his book Being Direct Lester Wunderman was born in Bronx, New York […]. The post Lester Wunderman, Ad Legend appeared first on Adpulp.

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All About Advertising Law

SEPTEMBER 7, 2021

On July 22, 2021, the Third Circuit ruled against the FTC in its case against Innovative Designs, a company that manufactures and sells a product called Insultex House Wrap, a weather-resistant barrier used in building construction. As we discussed last year, the FTC has targeted companies that produce insulation or building materials and make claims that these materials have more insulating power than they actually do.

Manufacturing 64

Manufacturing Advertising Marketing 64

Martech

SEPTEMBER 21, 2021

It’s here! The latest edition of MarTech’s Email Marketing Periodic Table. Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. But, because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. – there are a lot of obstacles that can get between you and your intended recipients.

Marketing 127

Marketing Communications MarTech 127

More About Advertising

SEPTEMBER 16, 2021

Closing date for the Epica Awards is drawing near (in what looks likely to be a highly crowded awards season) and Epica is plugging its point of difference, the awards are judged by (supposedly impartial) journalists (not us BTW.) Amsterdam agency Cloudfactory has produced some films highlighting the (supposed again) mendacity of other awards with. The post Epica calls out agency excuses in the awards game first appeared on More About Advertising.

Agency 111

Agency Advertising 111

UNI Digital Advertising

SEPTEMBER 27, 2021

Most WordPress themes allow for posts to contain a featured image – which appears at the top of the post. In this article, you’ll learn how to create a featured image for your WordPress post using a cool online design tool called Canva. Why Create a Featured Image at All? A featured image will give each post more visual impact – and also a clear recognizable header.

SEO 52

SEO Advertising Marketing 52

AdPulp

SEPTEMBER 3, 2021

The lizard brains who occupy power in the Texas legislature are denying basic rights and freedoms to American citizens. It’s another key victory in their Culture War, which they’ve been fighting for how long now? Definitely since the 1960s. With the state legislature’s latest move to restrict access to abortions after six weeks, people who […].

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Advertising

All About Advertising Law

SEPTEMBER 24, 2021

On September 22, 2021, FTC Chairperson Lina Khan published a memorandum to FTC staff urging the agency to unite behind her vision and priorities for the agency, and announcing that the elite vanguard leading Khan’s effort will be acting Bureau Directors Sam Levine and Holly Vedova, both of whom will become permanent directors of the Bureau of Consumer Protection and the Bureau of Competition, respectively.

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Agency Communications Marketing 59

InMobi

SEPTEMBER 27, 2021

Our Customer Advisory Board (CAB) publishers focus group gathered five of our most strategic publisher customers across North America and the EMEA region to talk about how publishers can make the most of their first-party data. The goal was to get direct input on our data and identity vision, which is designed to help publishers scale, standardize and verify their proprietary data.

Click Through Rate 52

Click Through Rate Impressions Conversion Advertising 52

Martech

SEPTEMBER 20, 2021

Oracle today announced the launch of Oracle Fusion Marketing, part of Oracle Advertising and CX. The new product tracks account engagement with both email and advertising channels, uses AI to score leads and predict opportunity for sales engagement, then delivers the qualified opportunity to any CRM system. The offering seeks to automate the B2B lead generation and qualification process and push the outcomes directly into the systems used by sales representatives. “Salesforce automation ha

Marketing 126

Marketing Advertising MarTech 126

More About Advertising

SEPTEMBER 8, 2021

Sir Martin Sorrell’s S4 Capital has bagged another one (“merged with” as it prefers) in Cashmere which is joining its content arm under Media.Monks. Cashmere was founded in Los Angeles in 2003, by Ted Chung and Seung Chung and now has 150 staff. Clients include Google, Instagram, Facebook, BMW, WarnerMedia, adidas, Netflix, Disney, Amazon and.

Advertising 111

Advertising Finance Agency 111

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Lemonads

SEPTEMBER 26, 2021

If you are reading this article, you are interested in affiliate marketing and know exactly how so many advertisers are interested in creating their affiliate program. We will make it very simple to understand in this article. Just keep reading and by the end of it, you will know everything you need to know about how affiliate programs work. Affiliate Marketing explained I like to use an example to explain affiliate marketing.

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Affiliates Cookies Conversion Rate Shipping 52

AdPulp

SEPTEMBER 4, 2021

Elected officials in Texas today are reckless, careless, anti-freedom offenders. They’re also largely unchecked by the opposition party. Thankfully, corporations are able to use their power and money to provide a counterbalance of sorts. For instance, starting this week people with no training whatsoever can stroll around the Lone Star State armed, loaded, and ready […].

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UNI Digital Advertising

SEPTEMBER 27, 2021

Most WordPress themes allow for posts to contain a featured image – which appears at the top of the post. In this article, you’ll learn how to create a featured image for your WordPress post using a cool online design tool called Canva. Why Create a Featured Image at All? A featured image will give each post more visual impact – and also a clear recognizable header.

SEO 52

SEO Advertising Marketing 52

EGC Group

SEPTEMBER 24, 2021

There has been a lot of coverage about third-party data being phased out over time, coinciding with first-party data becoming the method of choice for marketers to promote brands to potential customers. But were you aware of zero-party data? (Spoiler alert: Instead of the brand reaching out to the customer, the customer is reaching out to the brand.).

Marketing 52

Marketing 52

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Martech

SEPTEMBER 21, 2021

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. 20 – is that I will never have to listen to another conference speaker tell his audience, “ It’s all about the opens.” As of Monday, the thing many email marketers have dreaded – iOS 15 – has launched, which will nullify tracking on emails opened by Apple Mail users and makes the open rate even less reliable.

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Marketing MarTech Conversion Audience 126

More About Advertising

SEPTEMBER 3, 2021

It’s the battle of the Hollywood heavyweights in the “real” coffee machine market now De’Longhi and its new brand ambassador Brad Pitt are challenging Nespresso and George Clooney (George has been toiling on Nespresso’s behalf for 14 years – almost as profitable as making and selling tequila.) De’Longhi is actually a venerable Italian small appliance.

Advertising 111

Advertising Marketing Agency 111

Lemonads

SEPTEMBER 23, 2021

All companies that implement affiliate marketing into their advertising mix rely on this approach to generate quality leads in a cost-effective way. Nevertheless, there are dozens of variables that impact the quality and overall validity of leads generated online. Moreover, there are deceitful entities that aim to perform click fraud, generate false conversions, and take advantage of unsuspecting businesses that don’t monitor their affiliate programs closely enough.

Affiliates 52

Affiliates Conversion Advertising Education 52

AdPulp

SEPTEMBER 7, 2021

“You don’t have time to tell a story at the top of the funnel.” -Lee McKnight, Jr. Lee McNight, Jr. is VP of Sales at RSW/US. RSW works with small and mid-sized agencies to help them drive new business. McKnight thinks that agency principals are bad at new business. “What I’ve always found fascinating is […]. The post Does Your Agency Have An Effective Prospecting Brand?

Agency 78

Agency 78

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Spoton Digital Media

SEPTEMBER 22, 2021

Content marketing is a somewhat loaded topic. It can mean a lot of things and encompass many different tactics. So it’s not surprising that a lot of brands and businesses have questions when it comes to content marketing. We’re here to provide some insights and answer five of the most common content marketing questions. 1. Do we really need more content?

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Marketing SEO Education Audience 52

Paleo AdTech

SEPTEMBER 22, 2021

Kevin Ryan was part of the trio that led DoubleClick from its inception in the mid-1990s through its traumatic post-crash chapter and back toward health and the sale to private equity in 2005 — the critical years where it established its product and market dominance and was ready to be spruced up (by others) for its ultimate exit into Google and ad tech legend.

Ad Tech 52

Ad Tech Marketing Advertising 52

Martech

SEPTEMBER 24, 2021

Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. So why isn’t this technology being used by more CMOs? At his talk, showed some ways any marketing team can predictively leverage their data. And he also shared some head-scratching. “About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time

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MarTech Marketing 125

More About Advertising

SEPTEMBER 6, 2021

This is hardly what Tesco wanted to wake up to on Monday morning, a new Greenpeaqce film about its alleged “burning secret,” sourcing meat from supplier JBS which, according to Greenpeace, is still busily burning swathes of the Amazon to grow animal food. From Chicken Fruit Studio with composed and recorded by Reeder. Greenpeace says: The post Tesco under fire from Greenpeace for its "burning secret" first appeared on More About Advertising.

Food 108

Food Advertising Finance 108

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Lemonads

SEPTEMBER 21, 2021

Adbeat and Adplexity comparison guide. Whether you’re new to the affiliate world or already established yourself as a part of the ecosystem, your main goal is always to stay ahead of the competition. This is true not only for affiliates but also for publishers and advertisers. While all of these stakeholders fulfill different roles, each and everyone one of them can benefit from intricate information about the competition.

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Affiliates Marketing A/B Testing Ad network 52

AdPulp

SEPTEMBER 30, 2021

“Marketing effectiveness” sounds like a webinar that someone once forced you to attend, or worse, a graduate seminar on the way to a Master in Business Administration. Perhaps, the term would benefit from a rebrand, because it’s not a seminar or webinar. Marketing effectiveness is the difference between failure and success. Given its importance, why […].

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Marketing 73

InMobi

SEPTEMBER 20, 2021

InMobi’s North American operations are a huge part of our global business. Here’s an inside look at the leaders driving this key part of our organization. Abhay Singhal Co-Founder of InMobi Group and the CEO of InMobi Abhay is a Co-Founder of InMobi Group and the CEO of InMobi, a company whose mission is to power intelligent, mobile-first experiences on connected devices.

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Finance Communications Agency Ad Tech 52

Smart-Hub

SEPTEMBER 17, 2021

We know that it can be a challenge when you have different kinds of demand and supply partners in your marketplace. Each of them may trade according to particular standards and protocols. For instance, most often partners trade within the same connection type – RTB to RTB or let’s say VAST to VAST. However, if your system also supports VAST to RTB, RTB to VAST, and VAST to all connections it gives your partners much more flexibility and media-trading convenience.

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Ad Server Video Ads Communications Media 52

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.