Martech
DECEMBER 21, 2021
2021 was the breakout year for marketing operations. The marketing function that was once behind the scenes is now stepping onto center stage, largely driven by the need to manage digital and data, not to mention the heavy migration to a remote-first work environment. Companies were forced to make hard pivots in their marketing strategy, and they needed strong marketing operations muscle to do it.
illumin
DECEMBER 2, 2021
Black Friday and Cyber Monday are known for being big shopping days across North America. And despite supply chain issues and rising inflation, consumers have come to expect monster savings. But with so many brands competing for consumer dollars, their promotional efforts have to be on point. The Most Viewed Video Ads for Black Friday […]. The post Most Viewed Video Ads: Black Friday and Cyber Monday 2021 appeared first on AcuityAds Inc.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Banner Flow
DECEMBER 16, 2021
The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. This percentage alone is a key indicator to brand decision-makers that social media is worth investing ad expenditure.
More About Advertising
DECEMBER 6, 2021
UK ad revenues across all media are showing 35.7% growth for 2021, according to GroupM’s annual end-of-year forecast. The UK is growing more rapidly than China (17.8%) or the US (28.4%), making it the fastest-growing of the world’s top 20 markets this year. Brian Weiser said: “Every time I’ve published a forecast this year, I’ve. The post Ad revenues grow at a ‘surprising’ rate as ‘digital is eating the world,’ says GroupM first appeared on More About Advertising.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdPulp
DECEMBER 20, 2021
It’s been six years since the Truth & Reconciliation Commission in Canada issued call-to-action #19 which called upon the federal government to address inequities in health outcomes, including access to basic health needs like clean water. Since then the federal government has done… f*ck all. Almost 70 Indigenous communities in Canada still have to boil […].
Advertising to Baby Boomers
DECEMBER 29, 2021
The Key to Marketing to Older People? Don’t Say ‘Old.’ New York Times By Corinne Purtill Dec. 8, 2021 … In contrast, longevity experts said, today’s most effective marketing campaigns focus on the specific needs a product or service addresses, and the lifestyle of the person buying it — ideally without explicitly mentioning age at all. Quiz : Who/What’s older?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdvertiseMint
DECEMBER 30, 2021
Photo by Austin Distel on Unsplash. Optimized listings on Amazon are easily discoverable, have high click-through rates (CTR), have high conversion rates, and get more sales as a result. It sounds simple enough to start selling on Amazon , right? Wrong. 95% of Amazon sellers fail within the first 12 months. Product listing optimization on Amazon in 2022 requires a whole new set of strategies and tips to rank in search results. .
UNI Digital Advertising
DECEMBER 30, 2021
Now that you have spent a semester working hard to create content marketing content on your branded website, you will want to archive your WordPress content for future reference. Why Archive Your WordPress Content? There are many reasons to archive your WordPress site and its contents. The top three are: 1. Use in your Portfolio Many employers hiring for content marketing positions will ask for work samples or writing samples to show that you can create content.
More About Advertising
DECEMBER 13, 2021
Independent London agency Impero has won EO Charging in a pitch against mother, BBH and Acne. EO claims to be the Uk’s leading charging provider for electric vehicles. Impero will launch its first global campaign next year. EO charging marketing director Miles Freeman says: “Impero impressed us at every step of the process, they went. The post Impero wins global brief for EO Charging first appeared on More About Advertising.
AdPulp
DECEMBER 5, 2021
Amazon.com is the information economy’s superstore. One can buy just about anything one desires from Bezos and company. If you’d like, Amazon’s Prime will even rush it to your doorstep. Such is the state of retail today. The mass appeal of fast-moving goods (that are just a click and a local warehouse away) is a […]. The post The Best Gifts Don’t Come from Amazon, They Come from the Heart appeared first on Adpulp.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Digital Remedy
DECEMBER 30, 2021
Key Takeaways. CTV/OTT Will Continue To Lead The Digital Ad Space. As marketers continue to see diminishing returns on search and social, and a shifting privacy landscape within the duopoly (Facebook and Google) forces changes in media spend, growth marketers have begun turning to connected TV (CTV), not for branding, but for performance. There is plenty to be excited about for the future of streaming.
Martech
DECEMBER 2, 2021
Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges. “Our goal was to identify the current state of the relationship between sales and marketing, quantify the impact of martech — specifically ABM — and identify any gaps and opp
Smarty Ads
DECEMBER 30, 2021
The year 2022 is just around the corner — it means that ad tech experts all over the world are making quick recaps while trying to craft their own versions of how the future of advertising will look like. Contrary to pessimistic predictions made earlier, in 2021 overall digital ad.
UNI Digital Advertising
DECEMBER 30, 2021
Now that you have spent a semester working hard to create content marketing content on your branded website, you will want to archive your WordPress content for future reference. Why Archive Your WordPress Content? There are many reasons to archive your WordPress site and its contents. The top three are: 1. Use in your Portfolio. Many employers hiring for content marketing positions will ask for work samples or writing samples to show that you can create content.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
DECEMBER 31, 2021
“Let’s make 2022 a year of peace not war” says this film from NGO and healthcare prvider Emergency by Ogilvy Italia, dramatising the people forced to leave their homes through war and related factors (over 80 million in 2021 according to Emergency.) Directed by Igor Borghi. Emergency president Rossella Miccio says: “The dramatic images of.
AdPulp
DECEMBER 3, 2021
The year is not yet concluded, but I have concluded that the following articles on Adpulp.com are my favorites of 2021 (so far). A Book for ‘Ad People’ with Brains The Machines Have Moved In. The Machines Have No Feelings. Ad Legends Who Shaped the Modern Craft of Advertising Introduction to Marketing Effectiveness (A Primer) […]. The post Best of Adpulp 2021 appeared first on Adpulp.
AdvertiseMint
DECEMBER 24, 2021
Does it matter what time you post on TikTok? The numbers show when you upload makes a difference. When you post on TikTok isn’t as important as when you post on Instagram or other social media platforms, but finding the best time to post on TikTok can still be an advantage that helps boost your engagement rates. So what time should I post on TikTok, then?
Martech
DECEMBER 22, 2021
“2021 versus 2020, email was up 94% in volume. I would anticipate it to be up again in 2022.” Kate Adams, SVP Marketing at data and email solutions provider Validity, sees a bright future for the email channel. “If we could count the number of articles that had the headline ’email is dead,’ we’d all have a good laught, right?
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
InMobi
DECEMBER 22, 2021
Masters of Marketing, 2022: The Introduction Over the past decade, increasing globalization, better connectivity, and technological advancements have brought the world closer to a digital and hyper-connected global village. The events of the past two years have dramatically reshaped life as we know it and permanently moved the consumer landscape to a mobile-first world.
Kritter
DECEMBER 22, 2021
The last two years saw an unprecedented growth (over 50% both years) in retail media […]. The post Retail Media Networks - Trends to watch out for in 2022 appeared first on Kritter.
More About Advertising
DECEMBER 7, 2021
This darkly comic tale takes life on Zoom to its logical conclusion, leaving one poor man stuck inside that one last call, condemned to experience Christmas from deep inside his laptop. Wonderhood Studios’ Christmas film is brilliantly done, with two well known British actors (Kerry Howard and Daniel Barker) bravely trying to play festive games.
AdPulp
DECEMBER 2, 2021
I started interviewing people when I was 18 years old and a freshman at Franklin & Marshall College. One thing I know about myself—I have a journalist’s temperament, which I bring to the ad business, sometimes successfully. In this new collection of 18 interviews with 19 advertising professionals, there’s a series of successful moments where […].
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Paleo AdTech
DECEMBER 22, 2021
Bill Wise is co-founder and CEO of Mediaocean — and a man who was at ground zero for pretty much the entire arc of ad tech. His picaresque journey begins in the mid-90’s in NYC when he left accounting to work for three days as an executive recruiter for accountants, succeeding only in placing himself in a job as a financial analyst at a start-up named DoubleClick.
Martech
DECEMBER 22, 2021
I know how you feel right now. It’s the end of 2021 — at last! If you work in retail, you probably want to be anywhere but here and are reading this while you’re on a lunch break, stuck in traffic or zoning out on yet another video call. So I might be asking a lot from you now, but take a minute to think about where you’ll be this time next year.
illumin
DECEMBER 22, 2021
Let’s take a look at the Most Viewed Video Ads for the 2021 Holiday Season! While this is a time to come together with loved ones and reflect on the past year, it is also a time that is inextricably linked to shopping. Last year, retail sales for the holiday season were up by 8.3%, […]. The post Most Viewed Video Ads: Holiday Season 2021 appeared first on AcuityAds Inc.
All About Advertising Law
DECEMBER 22, 2021
As we wind down the year and before I set my out of office for a much needed respite, I thought that I’d give the telemarketing litigation community a bit of a holiday gift—some of the legislative history for the Florida Telephone Solicitation Act (“FTSA”), Fla. Stat. § 501.059, and, specifically, the Florida Legislature’s own views of the statute’s applicability to inter state versus intra state communications.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
DECEMBER 29, 2021
Estate agents and romance are an unlikely mix -in ads anyway – so credit to upscale property firm Savills and agency Isobel for giving this unlikely scenario a New Year airing. In this case the plaintive suitor in question is a house, desperate for an offer. Fortuitous timing too as the UK airwaves are not, The post Isobel essays a new twist on romance for Savills first appeared on More About Advertising.
AdPulp
DECEMBER 9, 2021
How bad is ‘digital distraction’ in your home? Is an obsessive amount of screen time getting in the way of your most important relationships? The data points to a real problem for millions of people who freely admit to spending five to six hours on their phones every day. According to Pew, 62% of 30- […]. The post Are You Ready To Stir Up Your Digital Routine with Kahlúa?
InMobi
DECEMBER 20, 2021
With Christmas, Kwanzaa and New Year’s fast approaching and with Hanukkah already over, how are Americans currently thinking about and approaching their holiday shopping at this point in the year? To find out, we turned to InMobi Pulse, InMobi’s mobile market research solution. Between November 30 and December 13, we surveyed over 750 adults in the U.S. of different genders and ages to see how the holiday shopping season was going for them.
Martech
DECEMBER 13, 2021
Kim Davis, editorial director of MarTech, discussed updates to the Agile Marketing Manifesto with industry leaders at our MarTech conference. Many of these changes stemmed from developments at a recent virtual gathering of over 80 agile marketers from around the world. John Cass, co-founder of AIContentGen, spoke of the gathering — the SprintTwo conference — that made some much-needed improvements to the Manifesto: ”The first conference took place in 2012 — at that one, we developed the Manifest
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
142 
Let's personalize your content