DEI Is Not a One-Person Job. It Should Be How Your Agency Works

From client services to copy editing, all parts of the business must adopt an inclusive mindset

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Historically, client requests for diversity and inclusion have been a retrofit, tacked on right before the campaign goes live to avoid potential consumer backlash. But over the last two years, we’ve started to see a shift in the marketplace—and the workplace.

Traditionally, marketing goals have been hyper-focused on business results and commercial success. Today, the most effective strategies are informed by a relentless desire to understand people at an individual level through empathy and embracing diversity, equity, inclusion and accessibility in all its forms.

However

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This story first appeared in the June 6, 2022, issue of Adweek magazine. Click here to subscribe.