A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Comic: Ghost Ad
By Nate Neal
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Inside AB InBev’s Strategy For Tapping Into First-Party Data
Pour one out for third-party data. These days, AB InBev’s digital marketing strategy is built squarely on first-party data.
4A’s Measurement Committee Says New Currencies Aren’t Ready For Prime Time – Yet
The 4A’s measurement committee, a working group for marketers and media buyers to discuss their opinions and concerns about video ad measurement, has some thoughts on the status of alternative TV currencies.
How Chinese Sellers Are Quietly Reshaping US Consumer Habits
American consumers are buying more and more online products directly from Chinese manufacturers. It’s an important change, though many online shoppers are unaware.
T-Commerce Vs. Shoppable TV
Television commerce, or T-commerce, is similar to shoppable TV: both refer to buying something you see on television. But shoppable TV is far more nascent – and also has different implications on attribution.
Why White Claw’s Parent Company Is Pouring Investment Into Headless Commerce
A booze brand and a “headless commerce” platform walk into a meeting with the CFO. That might sound like the setup for a punchline, but it’s just how mar tech works these days.
As MMM Rides Again, Google Finds Its Place In The Conversation With Meridian
Tracking is a mess. Attribution is broken beyond repair. IP address identity data may go the way of the dodo. Which means marketing mix modeling is back, baby!
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Google Won’t Pull Cookies In 2024
Google announces it’s delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time.
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The NY Post Is Turning First-Party Data Into Direct Deals, With A Little Help From Its Friends
To build a first-party data strategy, the NY Post contracted Permutive and Prohaska Consulting for advice on monetizing its audience data and growing its addressable audience. The collaboration prompted Permutive and Prohaska to expand their combined services to all publishers.
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Inside AB InBev’s Strategy For Tapping Into First-Party Data
Pour one out for third-party data. These days, AB InBev’s digital marketing strategy is built squarely on first-party data.
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Netflix Announces New Ad Measurement Options Ahead Of The Upfronts
Netflix grew its overall revenue by 15% year over year, largely driven by account growth, thanks to anti-password sharing tactics. It also unveiled new ad measurement options for advertisers.
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4A’s Measurement Committee Says New Currencies Aren’t Ready For Prime Time – Yet
The 4A’s measurement committee, a working group for marketers and media buyers to discuss their opinions and concerns about video ad measurement, has some thoughts on the status of alternative TV currencies.