Martech
JANUARY 13, 2022
“There are roughly three and a half billion Google searches made every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. “According to research from Moz, 84% of people use Google at least three times a day, and about half of all product searches start with Google. The way that consumers are engaging with brands is changing, and it’s doing so rapidly.”.
AdPulp
JANUARY 17, 2022
Misinformation and disinformation are both proliferating today and consequently polluting minds. While both misinformation and disinformation can deceive audiences and thus both pose a real danger, the distinction is that disinformation is intentionally, maliciously deceptive. According to a recent study from NewsGuard, $2.6 billion per year is spent by big brands advertising on websites that […].
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More About Advertising
JANUARY 27, 2022
The latest Advertising Association/WARC Expenditure Report has outlined an even greater recovery for the UK’s advertising market than previously expected, with revised estimates for growth in 2021 standing at 26.4% to reach a total of £29.7bn. The new findings upgrade October’s projection for 2021 (+24.8%) by 1.6 percentage points, equating to the strongest year in.
illumin
JANUARY 28, 2022
How to make transactions more convenient and entertaining for consumers—and simpler for brands By Seraj Bharwani, CSO, AcuityAds This post originally appeared on AdAge January 4, 2022. Savvy marketers know that 2022 needs to be different. The pandemic forced an overcorrection of prudence while technology has continued to advance. Because marketers are overwhelmed […].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdvertiseMint
JANUARY 13, 2022
Social media marketing is a must for most successful businesses seeking new customers and a wider audience (and a must if you want to do viral marketing , too). However, it’s not just about having a Facebook advertising campaign and tweeting out your products every once in a while – with the right strategy, there are benefits to social media besides more traffic and more sales.
InMobi
JANUARY 31, 2022
InMobi launched this year’s first Building Resilient Brands summit – The Indisputable Magic of Mobile, India, 2022 , as a virtual free-for-all event. As a part of the summit, the industry’s brightest minds decoded insights on the mobile trends and opportunities, from our 2022 India Mobile Marketing Handbook , that will define the year ahead for India’s advertising ecosystem.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
JANUARY 22, 2022
Edelman PR has studied trust for more than 20 years and believes that it is the ultimate currency in the relationship that all institutions—companies and brands, governments, NGOs, and media—build with their stakeholders. The firm speaks highly of trust and places its importance at the center of everything. Trust defines an organization’s license to operate, […].
More About Advertising
JANUARY 13, 2022
There’s been a lot of talk about the number of gambling adverts on UK TV within the past few years. Many feel there are too many advertisements for casinos, betting, bingo, and poker throughout the day – particularly during sporting events. But anyone who has seen a gambling ad on TV in the UK recently. The post How TV gambling ads are changing in the UK first appeared on More About Advertising.
Oko
JANUARY 31, 2022
Privacy legislation, like Europe’s GDPR, may have forced publishers to use consent pop-ups, but they are begrudging additions to most publisher websites. Even the best consent solutions are interruptive, unattractive, and intensely disliked by most users. Most of us wouldn’t need much excuse to remove them from our websites if they were no longer needed. […].
All About Advertising Law
JANUARY 31, 2022
It might be hard for some to imagine, but the Federal Trade Commission (FTC) is feeling groovy. This month, the agency released two guidance documents that track best practices to prevent consumers from being misled when marketers solicit and pay for online reviews and when review platforms feature online customer reviews. The new documents are like two sides of an old-school vinyl album.
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InMobi
JANUARY 30, 2022
As advertisers increasingly pivot towards mobile-first strategies in 2022, InMobi enables brands to truly connect with their consumers on their smartphones. As a nod to the outstanding digital campaigns that we brought to life, InMobi brought home 3 prestigious awards from the India Digital Awards 2022. Founded in 2009 by the Internet and Mobile Association of India (IAMAI), the India Digital Awards (IDA) celebrates brands that have exceeded landmarks and delivered immensely successful campaigns
Martech
JANUARY 3, 2022
Data privacy is arguably the most pertinent topic in marketers’ minds these days. Whether it’s GDPR, CCPA, or upcoming U.S. federal privacy laws, brands know they may face legal jeopardy if any of these pieces are out of place. Yet it’s more than that — consumers are demanding privacy. “As consumers demand more transparency and new laws and regulations come into effect, brands must reconsider their data practices and think beyond legal compliance to stay in the game,” said Priscilla Debar, Acous
AdPulp
JANUARY 23, 2022
Brainly, the world’s largest online learning platform and homework help community, is delivering predictions for the future of EdTech in the new year. AI-Enabled Adaptive Learning The growth of technological capabilities means that a variety of media and learning-support tools now exist to help students receive a high-quality education through the Internet.
More About Advertising
JANUARY 24, 2022
M&C Saatchi may be under siege from deputy chairman Vin Murria but it continues to hoover up government business, this time a £2.68m campaign – ‘Get the Jump’ – attempting to get young people to make better decisons about further education and training. M&C won the business in a competitive pitch last year. M&C will.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Aronson Ads
JANUARY 28, 2022
The holiday season looked much different for everyone over the past couple of years. For health and safety reasons, we’ve had to come up with creative ways to see our friends and family during one of the most anticipated times of the year. Luckily, there was some relief in 2021! Although Aronson Advertising has always focused on keeping spirits high during the holidays, 2021 offered a welcome return to some in-person celebrations and volunteering opportunities, as well as many fun activities we
Digital Remedy
JANUARY 28, 2022
Digital Remedy recently partnered with SUBTA and Blue Apron to host a virtual webinar discussing the advantages of leveraging OTT advertising to reach and resonate with key consumers. . Our own Ben Brenner, VP of Business Development & Strategy , and TJ Sullivan, EVP of Sales , were joined by Blue Apron’s VP of Growth , Kar Paramasivam to discuss how direct-to-consumer (DTC) and subscription-based marketers can utilize Flip , our CTV/OTT performance platform to measure the true impact of the
EGC Group
JANUARY 28, 2022
If you think traditional advertising is out of date, and that digital is the only effective way of brand messaging, prepare for a surprise. Not only is traditional advertising alive and well, but it has been combined with digital messaging for some very unique marketing. Find out about “manifestation” campaigns….
Martech
JANUARY 4, 2022
“When I came on board three and a half years ago, the ambition was to build a marketing organization and strategy to drive growth for the company. I think about growth as three ‘Rs.’ Growth for the brand, which is reputation; growth for our clients, which is relationships; and growth for our business, which is revenue.” Teresa Barreira was outlining her vision before meticulously describing the steps on the way to achieving it.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdPulp
JANUARY 29, 2022
Research and strategy are the building blocks of successful marketing and advertising efforts, and no one knows it all better than Megan Averell, founder of The Insight Inn. gsdgsd In this 55 minute episode of Ad Chatter, Megan and I talk about: The importance of going out and talking to consumers “in the wild” How […]. The post New Ad Chatter Episode Featuring Megan Averell of The Insight Inn appeared first on Adpulp.
More About Advertising
JANUARY 20, 2022
Seems like Dentsu is finally establishing a creative presence in London after years of false starts, and the agency has now hired veteran producer Susie Innes as its first head of production, reporting directly to chief creative officer Simon Lloyd and CEO Gareth Collins. Innes has been in the business for 30 years and worked. The post DentsuMB hires Innes as first chief production officer first appeared on More About Advertising.
Aronson Ads
JANUARY 27, 2022
If you’re like many car buyers today, you appreciate the added convenience, peace of mind, and value a good warranty, service contract, or maintenance plan can offer. Cars, trucks, and SUVs are equipped with increasingly sophisticated technologies, digital dashboards, electrical systems, and powertrains. The added protection or coverage auto warranties or service plans can offer might be an investment worth exploring.
Flashtalking by Mediaocean
JANUARY 27, 2022
Last week, Senator Cory Booker (D-NJ) and Representatives Anna Eshoo (D-CA) and Jan Schakowsky (D-IL) introduced the Banning Surveillance Advertising Act , a wide-ranging piece of privacy legislation that would seek to prohibit advertising networks and facilitators from using personal data to target advertisements, with the exception of broad location targeting (e.g., targeting specific zip codes or municipalities.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
EGC Group
JANUARY 28, 2022
The changes and reforms going on at Google continue. With its eventual plan to permanently phase out third-party tracking, the search engine icon is trying to create solutions that would let marketers connect brands to customers. Google’s latest solution: Topics API.
Martech
JANUARY 19, 2022
Ericsson’s mobile ad technology business, Emodo, today announced a partnership with web-based augmented reality (WebAR) company 8th Wall to establish an end-to-end WebAR advertising solution. This solution aims at providing agencies and brands the ability to create and distribute WebAR ad campaigns. This end-to-end solution introduces new embeddable AR ad types, as well as giving advertisers the capability to place WebAR content inside ad units directly alongside publisher content.
AdPulp
JANUARY 25, 2022
People can believe in and practice “the hustle” and not be perceived as hustlers. It seems like such a fine line, but in this new commercial from Lexus and Team One, the fine line is made explicit. Let’s watch. According to Lexus, the all-new 2022 NX is a next-generation crossover that prioritizes what matters most […]. The post Before You Drive the New Lexus NX, “Hustle for What Matters” appeared first on Adpulp.
More About Advertising
JANUARY 31, 2022
Top tier Olympic sponsors fork out $100m or so each games but they must be pretty pee’d off about the Winter Olympics in Beijing. Not only is China on the world’s naughty step because of its treatment of minorities (and much else besides) but spectators are severely restricted because of China’s zero-Covid policy. There isn’t.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
RevX
JANUARY 27, 2022
A common misconception is that re-engagement during sales doesn't make sense because people are already buying. In reality, this is when app marketers should invest in it. Festive days and seasonal sales are an opportunity for eCommerce and food delivery apps particularly. Organic engagement rises to all-time highs, and app marketers assume that they don't need to invest in paid advertising.
Kritter
JANUARY 26, 2022
We talked about Walmart, Home Depot, Instacart, Ulta Beauty, & Gopuff launching their commerce advertising ecosystems in our […]. The post Retail Media Networks - Top picks of the Month - January 2022 appeared first on Kritter.
NewProgrammatic
JANUARY 26, 2022
While the rapid growth of the global tech industry was hindered by the pandemic, the social aspect seems to be making a long-awaited comeback in 2022. Previous years brought a lot of uncertainty, as many digital advertising events were postponed, canceled, or moved fully online. While there are plenty of benefits to digital meetups, there is no denying that live events provide unmatched networking opportunities.
Martech
JANUARY 7, 2022
If you’re looking for some actionable ways to live out the agile marketing values in your everyday work life, we’ve put together this handy guide for you to share and discuss with your team. Value #1: Focusing on customer value and business outcomes over activity and outputs. Do’s: Discuss desired outcomes before beginning any work. Measure success at early intervals.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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