AdExchanger
NOVEMBER 17, 2022
Sponsored post byBenjamin Lanfrychief supply officerOgurySPONSORED BY:While third-party cookies and other PII-based ad identifiers are going extinct, there are still too many players in the digital advertising ecosystem with their.
Adweek
NOVEMBER 1, 2022
Twitter chief customer officer Sarah Personette said in a tweet last Thursday morning, in response to new owner Elon Musk's tweet to advertisers that same day, that the company's "continued commitment to brand safety for advertisers remains unchanged," and she was looking forward to the future.
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Marketing Tech News
NOVEMBER 15, 2022
80% of advertisers have increased their converged TV investments year over year, according to a survey by Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV.
Fuel Lines
NOVEMBER 20, 2022
Building an engaged online community should NOW be a core responsibility for business development. The battle for new business is online which makes community development indispensable for marketing your agency. Knowing how to build an online community has become an important skill-set.
Ad Rants
NOVEMBER 14, 2022
No matter what stage your business is in, it's important to have a solid marketing strategy in place. In this blog post, we'll discuss a few top strategies that can help boost your business.
The Ad Tech Blog
NOVEMBER 5, 2022
AI-code assistants are here to stay. The two major players are Copilot from GitHub and CodeWhisperer from AWS. Currently, CodeWhisperer has a free preview period, and Copilot ended its period on Aug 22nd.
AdExchanger
NOVEMBER 21, 2022
An interview withNicola MendelsohnVP, Global Business GroupMeta’s stock took a nosedive after the company reported its third-quarter earnings in late October. Less than two weeks later, Meta confirmed plans to.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Bhatnaturally
NOVEMBER 12, 2022
It’s Christmas ads season in the world of marketing & advertising. It’s natural that brands try to capitalise on the opportunity that festive season presents – shopping is a big part of the celebrations.
Digital Turbine
NOVEMBER 10, 2022
For consumers, the holidays brings festive celebrations, time spent with family and friends, and lots of shopping. But for app publishers, it’s a critical time of the year that requires preparation and strategy. What should publishers do to get ready for eCommerce demand?
Ad Rants
NOVEMBER 7, 2022
It's important to remember that SEO is a dynamic industry. What new developments should we expect in the world of SEO in 2022? This article has prepared and examined a list of SEO trends expected to impact the sector. The Importance Of The Featured Snippets Will Grow.
The Ad Tech Blog
NOVEMBER 29, 2022
The following is my take on seniority levels. Junior engineers are very productive. They are eager to try new technologies, and once they do, they move fast. They are very optimistic, so they don’t test their code thoroughly. They need a clear goal or will procrastinate. Semi-senior engineers are comfortable with specific design patterns/technologies. They know how to set goals and unblock themselves.
AdExchanger
NOVEMBER 28, 2022
An interview withJames DraperFounder and CEOBrands are starting to look at video games as an inventory source, but there’s no scaled programmatic infrastructure to help aggregate supply in video games.
Adweek
NOVEMBER 13, 2022
Nine combined Olympic gold medals. Six WNBA championships. Twenty-one All-Star appearances. One WNBA MVP.
Single Grain
NOVEMBER 9, 2022
53% of U.S. consumers research products online when contemplating a purchase: Yet you’d be surprised by the number of online store owners and marketers who overlook the optimization of their product pages (except maybe Amazon!).
VideoWeek
NOVEMBER 30, 2022
Amazon’s cloud computing division Amazon Web Services (AWS) has unveiled an overhauled ad offering, AWS for Advertising and Marketing, which brings together new and existing features geared towards advertising from AWS and a number of major partners.
Ad Rants
NOVEMBER 7, 2022
Pay-per-click (PPC) can be an effective way to attract new customers-- when it's done right. There's nothing more frustrating than getting lots of clicks without any conversions. This issue typically indicates a gap in the messaging, a lack of relevance, or a lack of clarity.
The Ad Tech Blog
NOVEMBER 16, 2022
I help startups to build their engineering team from day 1, so in most cases, there is no HR or interview process. I can’t count how many times I was unprepared to interview an engineer. One of the most impactful phrases I’ve heard from a founder friend was: “I think I hired the wrong team.” ” You are busy, you have an interview in 10 minutes, and you don’t have any script. What do you do ?
AdExchanger
NOVEMBER 23, 2022
A podcast interview withDavid CohenCEOIn early November, Elon Musk hosted an hour-long Twitter Spaces session about the future of advertising on the platform along with two (now former) Twitter executives, Continue reading » The post Thanksgiving Episode: Talking Turkey With IAB CEO David Cohen appeared first on AdExchanger.
Adweek
NOVEMBER 21, 2022
A virtual version of the Macy's Thanksgiving Day Parade will be held alongside the real one this year as a way to get younger, digitally savvy fans excited about the event.
More About Advertising
NOVEMBER 16, 2022
This Christmas, most brands are bending over backwards to avoid looking like they are promoting consumerism. It’s surprisingly easy for retailers to skirt around the issue of flogging stuff, but for luxury brands there’s no point hiding the fact that they are all about exclusivity and expense.
VideoWeek
NOVEMBER 1, 2022
YouTube has today announced the launch of ‘Primetime Channels’, which will let users buy subscriptions and watch content from third-party streaming services including Paramount+, Showtime, Starz, and AMC+ directly within YouTube.
Chief Martech
NOVEMBER 10, 2022
2023 will be a fascinating but challenging year for marketing. Macroeconomic headwinds are colliding with rising customer expectations for better digital experiences. Martech stacks are consolidating under economic pressure.
The Ad Tech Blog
NOVEMBER 20, 2022
A common question when optimizing a sales funnel is: at which step are people leaving the most? It is the first step. It is always the first step. A startup unaware of its sales funnel is losing leads for not having any process to capture them. They might be working hard to get the product out but ignoring the users knocking on the door. The fact that you don’t know your sales funnel doesn’t mean that you don’t have one.
AdExchanger
NOVEMBER 8, 2022
Frank EineckeCEOGertrud KolbChief Product & Technology OfficerEyeo is known for ad blocking, but it’s got its eye on ad filtering. On Tuesday, eyeo, which is the parent company of AdBlock.
Adweek
NOVEMBER 2, 2022
Since launching last August, the news and entertainment publisher Puck has built a nascent advertising operation whose revenues have already surpassed those generated by its fast-growing subscription business.
Monetize More
NOVEMBER 20, 2022
Using Google AdSense to monetize your website or app traffic with display ads is one of the simplest & most effective monetization methods. However, although it’s a relatively simple concept, you need to understand some specifics for success.
VideoWeek
NOVEMBER 1, 2022
As viewing habits change across Europe, over 40 percent of consumers have become unreachable from an advertising perspective on linear TV. That is why Samsung Ads advises advertisers to spend 40 percent of their total TV buys on CTV.
More About Advertising
NOVEMBER 14, 2022
Here’s a curiosity, buttoned-down Daniel Craig (in his former life as James Bond anyway) going for the dad-dancing Palme D’Or for Belvedere Vodka. Directed by Kiwi man-about-the-arts Taika Waititi. What’s to say? Actually pretty good.
The Ad Tech Blog
NOVEMBER 19, 2022
I’ve heard many founders complaining that developers are not taking their work all the way to the finish line. In their own words: “ they confuse code complete with in the hands of the users. “ The new feature doesn’t resist any first test pass, “ it is like they are not testing their own code. “ What they don’t tell is how they are enabling developers to hide in scope creep. It is always tempting for developers to work on new stuff.
AdExchanger
NOVEMBER 15, 2022
People spend a lot of time talking about the Chrome Privacy Sandbox, third-party cookies and drama at the W3C. But there’s rapid progress being made on the Android version of. Continue reading » The post The Android Privacy Sandbox Will Enter Beta In Early 2023 appeared first on AdExchanger.
Adweek
NOVEMBER 23, 2022
R/GA is closing its spacious Hudson Yards office in New York and San Francisco as part of a larger structuring under CEO Sean Lyons. Multiple sources confirmed to Adweek that Lyons told the agency the news via email Tuesday night.
MNTN
NOVEMBER 11, 2022
“There will be a move away from brand awareness to activation, performance, measurement and ROI,” said Sir Martin Sorrell , who has experienced multiple recessions in his lifetime—from the economic downturn in the early 1990s through to the global financial crisis in 2008.
VideoWeek
NOVEMBER 7, 2022
Given the moves of rival subscription streaming services Netflix and Disney+ into advertising, there’s been plenty of speculation that Apple will follow suit with Apple TV+. And signs increasingly suggest that is indeed the plan.
Ad Badger
NOVEMBER 1, 2022
If ACOS is Advertising Cost of Sales, then what’s Total ACOS and why does it matter? Total ACOS will always. Read More How To Optimize For Total ACOS Goals In Amazon Advertising. The post How To Optimize For Total ACOS Goals In Amazon Advertising appeared first on Ad Badger.
The Ad Tech Blog
NOVEMBER 27, 2022
The most outstanding professionals I’ve met have playbooks and runbooks. It is not so much about their degrees, their experience, their network, or in which projects they’ve been part. It is the fact that they were able to translate all of that into a system that produces results. We developers do this all the time without knowing it: We have a problem We write a solution It provides results every single time a user uses it.
AdExchanger
NOVEMBER 22, 2022
Faced with waning subscribers, Netflix has been forced to adapt to brave the streaming competition by rolling out ads.
Adweek
NOVEMBER 1, 2022
David took the name of one of the ad industry's greatest creatives when it was founded a decade ago. The shop that was born from the creative legacy of David Ogilvy is now one of the industry's top creative shops.
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