Adweek
NOVEMBER 1, 2022
Twitter chief customer officer Sarah Personette said in a tweet last Thursday morning, in response to new owner Elon Musk's tweet to advertisers that same day, that the company's "continued commitment to brand safety for advertisers remains unchanged," and she was looking forward to the future. As it turns out, that future didn't last very.
AdExchanger
NOVEMBER 21, 2022
An interview withNicola MendelsohnVP, Global Business GroupMeta’s stock took a nosedive after the company reported its third-quarter earnings in late October. Less than two weeks later, Meta confirmed plans to. Continue reading » The post Nicola Mendelsohn, Meta’s Ad Chief, Claps Back At The Metaverse Critics appeared first on AdExchanger.
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Martech
NOVEMBER 9, 2022
Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm.
Martech Series
NOVEMBER 28, 2022
The partnership will enable Zenlayer to tokenize excess bandwidth and offer it on demand through Syntropy’s blockchain-based Open Bandwidth Exchange (OBX). Syntropy, a Web3 network software company, partners with Zenlayer, a massively distributed edge cloud service provider, aiming to provide enhanced network capacity to global Web3 network users. Under the agreement, Zenlayer will bring its edge infrastructure to the Syntropy network through the Open Bandwidth Exchange (OBX), giving Syntropy’s
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Marketing Dive
NOVEMBER 4, 2022
The total number of brands on the app started slipping in the spring, while this week brought a formal pause from General Mills, Audi and others.
Digital Turbine
NOVEMBER 10, 2022
For consumers, the holidays brings festive celebrations, time spent with family and friends, and lots of shopping. But for app publishers, it’s a critical time of the year that requires preparation and strategy. What should publishers do to get ready for eCommerce demand? We’ve gathered some tips and insights on how to bring extra holiday cheer — and revenue — this holiday season.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
NOVEMBER 28, 2022
An interview withJames DraperFounder and CEOBrands are starting to look at video games as an inventory source, but there’s no scaled programmatic infrastructure to help aggregate supply in video games. Continue reading » The post Inside Bidstack’s Plan To Build An SSP For In-Game Ads appeared first on AdExchanger.
Martech
NOVEMBER 4, 2022
How incredible would it be if every marketing activity you pursued and invested in, delivered exactly the results you hoped for and more? Nothing in marketing is certain — and it constantly changes — which can make it hard to project and predict the outcomes of our efforts. Fortunately, there’s a simple process you can use to dramatically increase the odds that your marketing is successful.
Martech Series
NOVEMBER 15, 2022
The economic rollercoaster of the past few years has presented new challenges for small and mid-sized businesses. Businesses are being impacted by adverse economic conditions in various ways, from supply chain challenges to decreases in consumer buying power. Even in times of growth, but especially in times of turbulence, companies must evolve their marketing strategies to respond to fast-changing consumer behavior and fluctuations in demand.
Marketing Dive
NOVEMBER 7, 2022
Out-of-home (OOH) – a proven medium for reaching mass audiences with a unique approach to addressable advertising – is capturing the market’s attention.
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Smart Insights
NOVEMBER 24, 2022
What do you think is the best, i.e. most useful marketing model? Download our free RACE Growth System guide and learn the skills and techniques you need to boost your marketing strategy You may have noticed we're fans of using … The post Marketing models that have stood the test of time appeared first on Smart Insights.
Adweek
NOVEMBER 2, 2022
Since launching last August, the news and entertainment publisher Puck has built a nascent advertising operation whose revenues have already surpassed those generated by its fast-growing subscription business. The publisher, which consists of 10 personality-driven newsletters, aims to tell the inside story behind the news in Washington, D.C., Wall Street, Silicon Valley and Hollywood, and.
AdExchanger
NOVEMBER 23, 2022
A podcast interview withDavid CohenCEOIn early November, Elon Musk hosted an hour-long Twitter Spaces session about the future of advertising on the platform along with two (now former) Twitter executives, Continue reading » The post Thanksgiving Episode: Talking Turkey With IAB CEO David Cohen appeared first on AdExchanger.
Martech
NOVEMBER 16, 2022
Elon Musk’s purchase of Twitter caused the biggest brands to pause their advertising on the social media platform. However, many smaller ones remain and are still glad to be there. Kaela Green, VP of paid social at Basis Technologies, says that’s because both the audience and the content protections are still there. “It’s really just the small number [of advertisers] who are making the decision to maybe pause until there’s more certainty around the direction of the platform and it ha
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
NOVEMBER 18, 2022
In today’s digital-dominant world staying up to date without the assistance of technology is not possible. When you are writing a piece of content you can imagine the number of tasks that need to be executed before the content is posted. You start with the keyword research, review the data and trends along with analytics. Then comes search engine optimization and writing a piece of content with all the relevant pointers added to it.
Bhatnaturally
NOVEMBER 12, 2022
It’s Christmas ads season in the world of marketing & advertising. It’s natural that brands try to capitalise on the opportunity that festive season presents – shopping is a big part of the celebrations. Beyond retail brands, several other categories create campaigns aimed to make the most of the season. Oct-Dec is Apple’s Q1 and [.].
Smart Insights
NOVEMBER 29, 2022
From SMART to SMARTER marketing objectives: Discover how to define marketing objectives, measure your digital marketing goals, and use data to inform your marketing strategy When identifying specific marketing objectives to support your long-term goals, it is common practice to … The post How to define SMART marketing objectives appeared first on Smart Insights.
Adweek
NOVEMBER 21, 2022
A virtual version of the Macy's Thanksgiving Day Parade will be held alongside the real one this year as a way to get younger, digitally savvy fans excited about the event. The department store is launching a scaled-down procession through the streets of an online world hosted on the OnCyber platform. The activation will also.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
NOVEMBER 8, 2022
Frank EineckeCEOGertrud KolbChief Product & Technology OfficerEyeo is known for ad blocking, but it’s got its eye on ad filtering. On Tuesday, eyeo, which is the parent company of AdBlock. Continue reading » The post Eyeo, Owner Of Adblock Plus, Is Acquiring Blockthrough With A Focus On Ad Filtering appeared first on AdExchanger.
Martech
NOVEMBER 1, 2022
Market Enginuity, a values-driven media sponsorship company, announced a spinoff — Soundrise — dedicated to the growing podcast industry. While Market Enginuity focuses on public radio sponsorships in local markets, Soundrise provides marketing, sales and operational support to premium independent and non-profit podcast networks. Why we care.
Martech Series
NOVEMBER 23, 2022
Utilizing data to get more leads and turn them into potential buyers via rich and personalized experiences has become every marketer’s priority in the ever-evolving digital landscape. Just as it stays on the top of your marketing to-do list, it is the top expectation of today’s customers. A study reveals that about 80% of customers are more likely to purchase with a brand if provided a smooth and personalized experience.
Exchange Wire
NOVEMBER 3, 2022
In today's ExchangeWire news digest: Amazon freezes hiring for ad business after disappointing Q3 results; Meta trials minting and selling NFTs on Instagram in the US; and the BBC overhauls local radio to become more “digital-led”. Amazon suspends hiring for ad [.]. The post Amazon Freezes Hiring for Ad Business as Sales Slow; Meta Tests Minting and Selling NFTs on Instagram appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
VideoWeek
NOVEMBER 1, 2022
YouTube has today announced the launch of ‘Primetime Channels’, which will let users buy subscriptions and watch content from third-party streaming services including Paramount+, Showtime, Starz, and AMC+ directly within YouTube. With the new feature, YouTube appears to be continuing to position itself as a hub for all CTV content, increasing its influence in the CTV landscape.
Adweek
NOVEMBER 13, 2022
Nine combined Olympic gold medals. Six WNBA championships. Twenty-one All-Star appearances. One WNBA MVP. Sue Bird and Sylvia Fowles, two of the most decorated and prolific basketball players in WNBA history--and both among Adweek's 2022 Most Powerful Women in Sports honorees--each said goodbye to their professional careers a few months ago, choosing to retire at.
AdExchanger
NOVEMBER 22, 2022
Editorial opinion byAllison SchiffManaging EditorAdExchangerJudge me if you will, but my go-to binge program on streaming over the past year has been “Criminal Minds,” a show about serial killers and. Continue reading » The post Can We Stop It With The Brand Safety Double Standard Already? appeared first on AdExchanger.
Martech
NOVEMBER 22, 2022
Many discussions lately have been about how complex the martech stack has become. In my last article , I referenced a recent survey saying more than 60% of B2B marketers described their martech stack as too complex, with one in five saying it’s “more complex than a black hole.” Martech is simply a tool. Part of the argument is that the martech stack does not adequately serve the marketing organization or the business due to its complexity.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
NOVEMBER 16, 2022
This Christmas, most brands are bending over backwards to avoid looking like they are promoting consumerism. It’s surprisingly easy for retailers to skirt around the issue of flogging stuff, but for luxury brands there’s no point hiding the fact that they are all about exclusivity and expense. Anyway, they sell dreams and lifestyles, rather than.
Chief Martech
NOVEMBER 10, 2022
2023 will be a fascinating but challenging year for marketing. Macroeconomic headwinds are colliding with rising customer expectations for better digital experiences. Martech stacks are consolidating under economic pressure. Yet at the same time, major innovations with generative AI, first-party/second-party data, ecosystem strategies, and fragmenting media channels are driving important changes to marketing’s digital capabilities.
VideoWeek
NOVEMBER 30, 2022
Amazon’s cloud computing division Amazon Web Services (AWS) has unveiled an overhauled ad offering, AWS for Advertising and Marketing, which brings together new and existing features geared towards advertising from AWS and a number of major partners. One of the stars of this new initiative is AWS Clean Rooms which, as the name suggests, is a new clean room solution designed to allow multiple different companies in the digital advertiser space match up their datasets in a privacy-safe manne
Adweek
NOVEMBER 4, 2022
As more brands enter the metaverse--a loosely defined term for immersive, virtual platforms--marketers are serious about exploring revenue opportunities, but critical to growth is keeping people, and their data, safe. While brands figure out how they should show up in the next evolution of the internet, questions around privacy policies, data regulation and content adjacency.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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