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World Wrestling Entertainment became just the seventh channel overall and the first sports brand to top 70 billion views on YouTube.
The WWE channel is also on pace to surpass 90 million subscribers at some point during SummerSlam weekend, with the actual event set for Saturday (July 30) at Nissan Stadium in Nashville, Tenn.
Also on Saturday, WWE’s UpUpDownDown channel will present the LeftRightLeftRight Title Tournament at 11 a.m. ET, featuring various WWE Superstars in a WWE2K tournament.
WWE said the focus will be on creative content featuring WWE Superstars in the second half of the year, including a relaunch of Sheamus’ Celtic Warrior Workout YouTube channel, which focuses on athlete and superstar fitness, with members of the National Football League’s Tennessee Titans Friday.
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