Martech

NOVEMBER 4, 2021

The demand for creative, high-quality content is growing in our digital world. Consumers want engaging, personalized experiences when connecting with brands. As a result, customer experience with content is a top metric of success in many marketing organizations. “Customer expectations today are rising at rates that we’ve never seen,” said Anjali Yakkundi, Vice President of Product Marketing and Strategy at Aprimo, at our recent MarTech conference.

ROI 143

ROI Marketing MarTech Impressions 143

AdPulp

NOVEMBER 8, 2021

Adpulp: When you hire someone new, what’s the one thing that you need to see in them? David T. Jones: Four things. Hunger, honesty, creativity, and humor. One of the best things about Adpulp.com is the people we meet. The site opens many doors and behind many of these doors are amazingly unique people with […]. The post A Book for ‘Ad People’ with Brains appeared first on Adpulp.

134

134

More About Advertising

NOVEMBER 19, 2021

More anthropomorphic creatures (albeit at a distance): a friendly Christmas hyena from Amazon’s Prime Video and agency CYW (a new one on us but they clearly know what they’re doing.) Well quite friendly, anyway. It’s Amazon’s first pan-European Christmas ad, more evidence that the warehouse and delivery gang can turn their hand to pretty much.

Agency 111

Agency Advertising 111

All About Advertising Law

NOVEMBER 24, 2021

Mastercard recently announced new requirements for merchants using a subscription billing model or negative option model, or both. The new standards focus on disclosures made to consumers at the point of payment; providing adequate confirmation, notices, and billing receipts; and affording customers an online or electronic cancellation method. Requirements relating to point of payment disclosures become effective on September 22, 2022.

Electronics 59

Electronics Healthcare 59

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Smarty Ads

NOVEMBER 23, 2021

Self-service advertisement is dominating the digital advertising market at the moment. Such a self-serve ad platform as Google has already connected 7 million advertisers in 2019 and it continues to grow. Self-service allows advertisers to display ads where, when, and how they want, without having to deal with a long.

Advertising 59

Advertising Marketing Media 59

Lemonads

NOVEMBER 25, 2021

Establishing a successful blog is a great way to take control of your working hours, specialize in something you’re passionate about, and most importantly, make a good living. While there are a few different ways to monetize a blog, the best alternative is affiliate marketing. In simple terms, affiliate marketing is a strategy where companies that want to promote their products (advertisers) get help from affiliate marketers to generate leads.

Affiliates 52

Affiliates Marketing SEO Pop-Up 52

AdPulp

NOVEMBER 4, 2021

This episode of Ad Chatter features a revealing conversation with Sean Looney of Looney Advertising in Montclair, New Jersey. Sean and his wife Debbie Looney started the agency more than 20 years ago. Today, Looney is one of the industry’s fastest-growing agencies in the industry and we ask Sean what his secret is. The short […]. The post Ad Chatter Featuring Sean Looney of Looney Advertising appeared first on Adpulp.

Advertising 98

Advertising Conversion Agency 98

More About Advertising

NOVEMBER 15, 2021

Interesting that tech giants, having conquered the internet, are turning their gaze on more traditional bricks and mortar businesses. Undervalued property assets are one aspect of course but growth has to come from somewhere else too. According to reports in Business Insider and London’s City AM, internal documents show that Amazon is planning to open.

Advertising 111

Advertising 111

All About Advertising Law

NOVEMBER 22, 2021

A hallmark of Chair Lina Khan’s tenure thus far at the FTC has been her effort to stoke fear to try to deter conduct that she does not like. The FTC’s recent Penalty Offense Notices and the Enforcement Statement on Negative Option Marketing provide examples. Last week, during the Commission’s open meeting on November 18 the Commission engaged in more sabre rattling by issuing a “ Commission Statement Regarding Criminal Referral and Partnership Process.

Non-Profit 59

Non-Profit Affiliates Marketing 59

InMobi

NOVEMBER 22, 2021

This article first appeared on The Drum From appointment-based viewership to on-demand content consumption, over-the-top (OTT) marketing has made major strides in the way consumers consume content worldwide. With the complete shutdowns of movie theaters and dining choices, consumers increasingly chose at-home entertainment to watch content on OTT apps in the last year.

Entertainment 52

Entertainment Media Marketing 52

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Flashtalking by Mediaocean

NOVEMBER 23, 2021

Depuis une dizaine d'années, la perspective de fusionner la télévision linéaire (qui pèse 150 milliards de dollars) avec le numérique, enthousiasme les acteurs de l’écosystème de la publicité digitale. Toutefois, alors que les spécialistes du marketing sont parfaitement conscients des opportunités potentielles offertes par la digitalisation de la télévision, ils sont confrontés à un défi de taille : réussir à gérer la complexité et la diversité des environnements pour atteindre, et engager leurs

Non-Profit 52

Non-Profit Cookies Impressions Audience 52

Martech

NOVEMBER 18, 2021

The acceleration of digital marketing trends and technologies has many brands reevaluating their strategies. Marketers are learning that they need to be proactive in their planning, lest unforeseen events upend their campaigns. One obvious catalyst for this was the COVID-19 pandemic. “The pandemic drove two years’ worth of digital transformation in the first two months,” said Sav Khetan, Head of Product Strategy at CDP platform Tealium, in his session at our MarTech conference. “It drove 1

Marketing 132

Marketing Cookies MarTech eCommerce 132

AdPulp

NOVEMBER 5, 2021

I am a writer. I write ad copy, journalism, poetry, fiction, and essays—not necessarily in that order. Because I am a writer, I want to laugh at the idea that a machine can do what I, or what any writer does for a living. Sure, a machine can spit out words, I get that part. […]. The post The Machines Have Moved In. The Machines Have No Feelings. appeared first on Adpulp.

78

78

More About Advertising

NOVEMBER 8, 2021

TK Maxx is where you pick up designer brands for less (wandered into one in London’s well-heeled financial district once, just the place to pick up a tiara) and agency Wieden+Kennedy is going down the well-trodden route of the nervous performer in the Christmas concert. No wonder the performers are nervous when everyone’s filming it. The post UK Christmas ads: both ends of the clothing spectrum - TK Maxx and Joules first appeared on More About Advertising.

Agency 105

Agency Advertising 105

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

RevX

NOVEMBER 22, 2021

Travel apps are seeing a surge in downloads since more countries have started to lift Covid-19 travel restrictions. With more travelers making their way to popular destinations and using mobile apps to plan their trips, app retargeting becomes ever more relevant for affected mobile businesses. Programmatic retargeting allows you to target users who have or had already downloaded your app and could be interested in booking future trips or looking at travel content.

Retargeting 52

Retargeting CPM Conversion Audience 52

InMobi

NOVEMBER 23, 2021

It has been nearly six months since Apple started enforcing App Tracking Transparency (ATT) changes with their iOS 14.5 update. Since the release, we have seen buyers, publishers and ad tech ecosystem partners pivot and adapt to these changes in various ways. In this blog, we would like to show some stats and observations from InMobi’s point of view, including how InMobi fared and some reasons that explain the trends we see.

Header Bidding 52

Header Bidding Viewability Click Through Rate Advertising 52

EGC Group

NOVEMBER 19, 2021

If you own a store, shop, restaurant, or any other enterprise, you’ve likely used—and benefited—from Google My Business to make your presence known to anyone searching for what you have to offer. Well, prepare for a change. Google My Business is going away, to be replaced by Google Business Profile. What is this all about, and what does it mean to you and all other business owners?

Marketing 52

Marketing 52

Martech

NOVEMBER 22, 2021

“The only way to drive revenue and drive acquisition, conversion and retention is through remarkable customer experiences, so there’s got to be a commitment from the top,” said Gene De Libero, Chief Strategy Office and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference. He added, “There are some disconnects that are preventing us from getting to that state of Nirvana where we’ve got lots of people coming into the hopper, they’re c

Conversion 130

Conversion MarTech Marketing 130

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

AdPulp

NOVEMBER 15, 2021

Ad makers are mirror makers but our mirrors are made to reflect the dreamy you. And the dreamy you looks great in jeans. Here, do you see yourself in this new ‘American portrait’ from Wrangler? Do you see yourself looking good and living free in the brand’s denim? Wrangler is counting on it. “We continue […]. The post See Yourself In A Pair of Wranglers appeared first on Adpulp.

Marketing 76

Marketing 76

More About Advertising

NOVEMBER 18, 2021

First we had paper and paste billboards (remember Bill Stickers) then digital Out of Home (DOOH) now it’s anamorphic billboards, essentially 3-D illusions. Amazon’s answer to Game of Thrones, Wheel of Time starring Rosamund Pike, is debuting on Ocean Outdoor’s flagship Piccadilly Lights site in London’s West End in a campaign by brand experience agency.

Agency 105

Agency Advertising Media 105

Spoton Digital Media

NOVEMBER 19, 2021

After an insightful marketing conference hosted by HubSpot in September, this is Part 2 of our series of actionable takeaways. We started last month with Content Strategy Priorities , followed by this handy comparison of inbound and account-based marketing, and will conclude next month with some leadership inspiration. The Differences Between Inbound & Account-Based Marketing Lead generation, often also referred to as demand generation, is an effort usually supported by marketing departments

Education 52

Education Communications Marketing Audience 52

Admixer

NOVEMBER 19, 2021

With the growth of the mobile market and the broader use of mobile advertising, the demand for more sophisticated technologies is also increasing. In today’s mobile advertising industry, programmatic is one of the urgent topics. In short, programmatic advertising is a way to automatically buy and optimize digital marketing campaigns rather than buying directly from […].

Advertising 52

Advertising Marketing 52

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

EGC Group

NOVEMBER 19, 2021

Small Business Saturday—taking place this year on November 27 th —champions local stores, shops, and merchants. As many small businesses are still coming back in the wake of the COVID-19 pandemic, they should make the most of showcasing what they have to offer to their neighboring customers. If you own a small business—and you accept American Express®—discover the resources you can use to stand out—so that your neighbors will walk in.

Marketing 52

Marketing 52

Martech

NOVEMBER 19, 2021

One of the most frustrating things for customers is a fragmented brand interaction. And with consumer expectations at an all-time high, poor CX could end up breaking your marketing campaigns. “Research from PwC shows something that should be scary to CX leaders,” said Christopher Cummings, Principal Product Manager at big data company Precisely, in his session at our MarTech conference. “59% of customers will leave a brand that they love after just two or three negative interactions.”.

Marketing 129

Marketing MarTech Communications Conversion 129

AdPulp

NOVEMBER 10, 2021

Food advertising is best when it serves up a healthy dish of appetite appeal. What does this mean? It means the ad ought to make a hungry person want to drop what they’re doing and eat. This ad for Wendy’s new Hot & Crispy Fries is a good example of the appetite appeal approach at […]. The post Wendy’s Won’t Let Cold and Soggy Fries Through the Window appeared first on Adpulp.

Food 76

Food Advertising 76

More About Advertising

NOVEMBER 5, 2021

Jo Wallace is the director of Sugar Studios in Greenwich, London. Wallace, formerly of MDM Props Ltd, has created a space that is now setting its sights on building its advertising and production clientele on the back of its success in the music industry. Desert Island Ads Before we dive into the ads, you’ll quickly. The post Sugar Studios’ Jo Wallace picks her Desert Island Ads first appeared on More About Advertising.

Advertising 98

Advertising Agency 98

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

InMobi

NOVEMBER 18, 2021

According to eMarketer, U.K. e-commerce grocery sales are set to increase by around 50% – from $43 billion to $63 billion between 2021 and 2025; it is a challenge to find analysts so bullish about other areas of the economy. And it also puts into context the reason for so much investment and innovation, not to mention competition, in the grocery shopping sector.

Retail 52

Retail Marketing Food Agency 52

Oko

NOVEMBER 18, 2021

Ad serving limits are a common pain point amongst AdSense publishers. Invalid traffic has been a major theme for Google for the last couple of years and there has been a rise in enforcement action, in an attempt to protect the digital advertising ecosystem from fraud and bad ad experiences. Note: This article was originally […]. The post AdSense Ad Serving Has Been Limited: What You Can Do appeared first on OKO Digital.

Advertising 52

Advertising 52

Frequence

NOVEMBER 18, 2021

The best place for small businesses to capture consumer attention is in their own homes. At-home entertainment is on the rise, and how people engage with TV and content at home is shifting. In 2018, The IAB Video Landscape Report found that around 13.5 million households have abandoned traditional TV consumption for television streaming services on Smart TVs.

Entertainment 52

Entertainment Audience Advertising 52

Martech

NOVEMBER 22, 2021

Email is a powerful marketing tool. And email with signatures can be a great way to add a personal touch. If you’re new to email signatures, you may be wondering what they are and why your brand needs them. And if you use corporate signatures already, you may not be getting the most out of them right now. In this post, you’ll get the lowdown on email signatures and what you stand to gain by including this highly underestimated but powerful solution in your marketing mix.

Banner 125

Banner Communications Impressions Marketing 125

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.