More About Advertising
MARCH 2, 2020
The days are at last getting longer, birds are singing in the trees, the first buds of spring are nosing through the soil, and across the world of advertising and marketing, thoughts are turning to love. Or, more specifically, to rainbow-painted, ‘love is love’ love. Because with the summer season just weeks away, the LGBTQ+.
Gods of Advertising
MARCH 11, 2020
A virus was in the air long before this one. Canceling people, places and things anonymously and viciously. It was in our politics. Infecting belief systems. Pitting race against race. Few were immune. Yet, the more we suffered the more we had to hide, suppressing our anxieties, burying our fears. For fear of being canceled, shunned or worse. Humanity was plagued…is plagued.
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AdPulp
MARCH 19, 2020
Fear sells. Fear also spreads. People who work in advertising are correct to feel fear, right now. According to The New York Times, more than a million Americans are expected to lose their jobs by the end of March. According to Moody’s Analytics, nearly 80m jobs in the US are currently at risk due to […]. The post Fear of Unemployment Is Spreading Fast, Ad Workers Far from Immune appeared first on Adpulp.
All About Advertising Law
MARCH 11, 2020
Last weekend, New York Governor Andrew Cuomo declared a state of emergency in the State due to the coronavirus outbreak. That’s scary enough. But there is an equally scary and somewhat odd consequence of New York’s declared state of emergency: the recently enacted New York Nuisance Call Act kicks in automatically. As a practical matter, what that means is that telemarketers may not “knowingly mak[e] unsolicited sales calls to any individual. during a declared state of emergency
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
illumin
MARCH 3, 2020
The post-game Most Viewed Video Ads top 10 is a slightly different list compared to the pre-game, with some advertiser's disappearing completely off the list (RIP Mr. Peanut, seriously this time). The post Most Viewed Video Ads: Super Bowl Ads Reign Supreme appeared first on AcuityAds Inc.
Lemonads
MARCH 30, 2020
Focusing your advertising efforts on one niche is crucial for affiliate marketers. There are probably many theories to affiliate marketing and running up for your business in the particular industry but it depends which strategy works for you. But the first step you’ll have to take into consideration is choosing the right vertical for you. The vertical market definition is “a market within which sellers provide products or services that serve the needs of a specific buyer demographic or niche, s
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Gods of Advertising
MARCH 1, 2020
You sit with twenty or so others around two connected folding tables in the basement of a musty church. The usual cross-section, they’ve nothing in common save for a desire to stop drinking. It’s midday so many of them have coffees from the Starbucks next door. Finishing her share is Dallas, a thirty-something woman with black hair striped in purple.
AdPulp
MARCH 11, 2020
I want to explore one of the secret dangers of working from home, a real and present danger that no one talks about. The danger is exposure to bad TV, bad commercials, in particular. If you watch cable news in the middle of the workday, even for a short time during lunch, you’re screwed. Apparently, […]. The post Mid-Day Danger: The Worst Commercials on TV appeared first on Adpulp.
All About Advertising Law
MARCH 25, 2020
While the full economic impact of COVID-19 is unknown, the demand—and need— for jobs and work that can be performed from home certainly will increase. Companies offering opportunities to potentially earn income working from home are likely to see an influx in consumer interest—and, of course, likely to ramp up advertising. The FTC always has actively policed the industry, given the challenges inherent in substantiating earnings claims, and will continue to do so during the pandemic.
OpenX
MARCH 30, 2020
Header bidding has been standard practice in the industry for the better part of the last five years, yet publishers are still facing challenges when it comes to optimizing the technology to work best for them. A knowledgeable and quickly growing Prebid community has helped make it a little easier, and OpenX is proud to be an active contributor in that community. .
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Admixer
MARCH 30, 2020
Podcasts are quickly maturing into a content-rich media format, with an abundance of niche programs about advertising. Since the ongoing health crisis prevents us from going to lectures and marketing meetups, a podcast is a great way to stay in touch with your colleagues and the adtech industry. CMO of Admixer Anna Yatel said: “In […]. The post 17 Podcasts to Enhance Your Digital Advertising Strategy in 2020 appeared first on Admixer.Blog.
More About Advertising
MARCH 19, 2020
Dettol’s ‘Handwash Challenge,’ originally destined for India, now has over none billion views on TikTok (nine billion – and one now, sort of.) And veteran soul singer Gloria Gaynor is doing her bit. Who said social media was no good for you? Clever of Dettol (not that you’ll be able to buy it in most.
Gods of Advertising
MARCH 31, 2020
Sheldon raised his hand as a newcomer but you’ve seen him before. Fresh out of a treatment center, he was back from another bender. “I know where this ends,” he said, sobbing. “Dead in some motel on the 101.” Sheldon was scared but not enough to stop drinking. The alcoholic drinks to oblivion knowing he might not wake up; or because he just might. Here he was, head in hands, crying in a meeting.
AdPulp
MARCH 14, 2020
Crisis management and crisis communications are not disciplines that you want to learn on the job. Yet, on the job in the midst of a crisis is exactly where and when you will learn them. Some CEOs will blunder during this time of disease and turmoil. Others will excel, along with their brands. John Mackey, […]. The post Corporate America’s Leaders Get Crash Course in Crisis Communications appeared first on Adpulp.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
All About Advertising Law
MARCH 31, 2020
As COVID-19 becomes a more prevalent part of everyday life, federal and state regulators have made it clear that they will aggressively enforce consumer protection laws against companies that seek to take improper advantage of the COVID-19 pandemic. In a March 26, 2020, statement, Federal Trade Commission Chairman Joe Simons strongly condemned businesses who engage in unfair and deceptive business practices during the COVID-19 pandemic.
Lemonads
MARCH 27, 2020
From January 27 to January 29 2020, one of the best affiliates trade show and conferences in the industry took place: the Affiliate Summit West 2020 in Las Vegas. An event that lemonads could not miss. Our team was there to show our platform and answer all the questions publishers and advertisers had regarding lemonads. What is the Affiliate Summit West ?
InMobi
MARCH 25, 2020
Throughout February and March, the novel coronavirus has quickly spread throughout the U.S., causing sudden disruption to everyday life. To get a sense of the ways in which it is impacting Americans, InMobi ran a mobile survey using InMobi Pulse, InMobi’s mobile market research solution. The survey ran from March 19-22 and reached more than 2,500 people across the country.
More About Advertising
MARCH 27, 2020
In the current times it is more important than ever to find moments of joy, so I have specifically chosen the three ads that, no matter how many times I watch them, make me smile and remind me of the brilliance of our industry and our power to reach people emotionally. CHANEL: COCO MADEMOISELLE I.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Gods of Advertising
MARCH 21, 2020
The bar nearest your apartment you made a second home. There, you wrote ad copy and composed lousy poetry, an incoherent first novel. But mostly you drank, with others like you or, even better, a woman, drunk too, attracted by your worn leather chapbooks and the romantic person they implied. You drank until they turned on the lights, sending you out into the streets.
AdPulp
MARCH 16, 2020
Brand reputation is always on the line. Each and every day anything can (and does) happen to ding the brand. Sometimes the ding is more than a ding, it’s a gong. Today, the gongs are banging from coast-to-coast as the retail sector is annihilated by the spread of COVID-19. There Is No Safety Net for […]. The post Brand Reputations Are Inextricably Tied To A Firm’s Operational Realities appeared first on Adpulp.
All About Advertising Law
MARCH 30, 2020
When we think of superiority claims in advertising, we usually think of NAD or Lanham Act challenges. When we think of brake pads, we usually think of Callaghan Auto Parts. Last week, however, the FTC resolved an investigation regarding superiority claims for brake pads with Federal-Mogul Motorparts LLC (Federal-Mogul), a manufacturer and seller of after-market automotive parts.
Smarty Ads
MARCH 24, 2020
In a world led by tech giants and multi-billion advertising empires, small business advertising can be quite a challenging task, especially if one wants to compete with larger companies. Although your marketing budget might be somewhat smaller than that of bigger businesses, with the right ideas and precise strategy you.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Lemonads
MARCH 20, 2020
A CPA Network is the conduit between the advertiser and another publisher. This means that a company must increase its potential client base and undertakes a 10,000 lead CPA plan. Let us tell you more about CPA, who can use it, how it works and all the strategies to become an affiliate. What is CPA? CPA = Cost Per Action Action = Lead , Sales, Install When choosing your CPA networks, you should try to match your niche, while looking for the CPA network that can offer you the most in terms of sup
More About Advertising
MARCH 17, 2020
Diageo has reportedly given its global media account to Omnicom Media Group’s PHD, another biggie for what was once the holding company’s second-string media agency. The other contenders were Carat and Publicis Media. Diageo is a big spender (a minimum $320m but probably rather more of its $2bn marketing budget) but its range of top.
Gods of Advertising
MARCH 9, 2020
-The author, Karl Ove Knausgaard. Perhaps the greatest joy of reading, beyond escaping into the story itself, was discovering your self in another person’s words and worlds. Realizing that you were not too idiosyncratic. Not unusually unusual. That others, a certain few, thought as you did, felt things deeply or, as likely, not at all. These characters possessed your attributes and defects.
AdPulp
MARCH 27, 2020
Alternative weeklies–our city’s free arts and entertainment newspapers–are facing untenable marketplace conditions today. The papers rely on advertising revenue from bars, restaurants, movie theaters, and retail stores. Given that all of the above are temporarily closed for business, there is next to no ad revenue coming in the door today.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
All About Advertising Law
MARCH 26, 2020
We’ve all seen the COVID-19 fall-out in the past few weeks—indeed, we’ve all lived the fall-out. But the promotions, events, and hospitality industry has been particularly hard-hit by the recent restrictions on public gatherings and travel. From Coachella to SXSW to the Olympics, events around the globe have been cancelled, rescheduled, or postponed —sometimes indefinitely—due to the pandemic.
Admixer
MARCH 20, 2020
The coronavirus pandemic has made millions of people turn to remote work. Social distancing may be an effective measure to stop the virus spread but it also leaves us wondering how to spend the extra free time. We’ve asked our colleagues to share educational content that helps them stay sane during the crisis. Check out […]. The post Quarantine Chronicles: What to Read, Watch and Listen to While Distancing appeared first on Admixer.Blog.
Lemonads
MARCH 18, 2020
When we talk about affiliate marketing, we often focus on the role of the affiliates who is central to the affiliation process. But how does it work when you are an advertiser? Above all, how do you choose the CPA network(s) to work with? Here is an article that can help you to make the good choice of CPA network and therefore, to optimize your digital presence as much as possible.
More About Advertising
MARCH 20, 2020
You can only take so much Covid-19, life has to go on somehow after all. But one thing it’s safe to say is that the world wasn’t prepared. We’ve noted that big businesses were not, happily spending nearly everything they earned in the good times on share buybacks (to please their Wall Street and City.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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