June, 2020

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WPP merges Grey Paris into Ogilvy – is a much bigger deal on the cards?

More About Advertising

WPP is merging Grey Paris into Ogilvy Paris – both still operating under separate brand names – in what may be the first of many such mergers among the big ad holding companies’ venerable creative networks. The merged agency will be integrated into Ogilvy’s office on rue Marbeuf. Ogilvy Paris co-presidents Emmanuel Ferry and Matthieu.

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Do You Pooh Pooh the Pay Pay?

AdPulp

Do you pay for any/some/all of the content you consume online? There’s no judgment coming, just an explanation of why it matters to the content producers, who in turn make it matter to you. Adpulp, and our Emerging Voices Project specifically, is supported by 11 patrons today. The goal is to reach 100 patrons and […]. The post Do You Pooh Pooh the Pay Pay?

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Redskins. Fighting Irish. Indians. Despite current turmoil and upheavals, these vile team names persist.

Gods of Advertising

Given everything going on in the world, I cannot phantom how and why these cruel and offensive names still exist. Yet, they do. I wrote the first version of this post in 2014! Unbelievable it is even more relevant now… The righteous drum continues to beat louder, calling for the termination of the Washington Redskins nickname, which got a huge assist when the United States Patent Office rescinded trademark rights for the moniker, deeming it offensive to Native Americans.

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Getting Started with Programmatic Advertising

InMobi

Based on automated marketplaces that work in real-time instead of manual insertion orders and human intervention, programmatic advertising has transformed the status quo of the traditional media buying process. Programmatic at its heart is driven by automation where demand from buyers such as advertisers and agencies is met by supply from publishers on a digital marketplace.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Bigo Partners with Admixer: Buy Ads on Likee and IMO Apps

Admixer

Admixer has exciting news. Recently, we partnered with Bigo, a mobile app developer. Bigo is a rapidly growing media company specialized in streaming platforms, and instant messengers. Now, Admixer.DSP clients can run campaigns on highly-engaging video inventory, in Likee and IMO apps. Read up to know more about advertising opportunities, ad formats, and audiences that […].

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16 Tips and tricks to optimize your landing page

Lemonads

As much as having a website is important, having an optimized and efficient landing page is the most important platform you can focus on. An optimized landing page will bring your visitors to convert into new customers. Read our 16 tips to have the right tools to make an awesome landing page for your business. What is a landing page? A landing page is going to be the very first impression, the first thing people see when they land on your website.

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Ad Legend: Marry Wells Lawrence

AdPulp

Mary Wells Lawrence, 92, is about to be named the new “Lion of St. Mark” by Cannes International Festival of Creativity. She will be honored through the LIONS Live platform on Friday 26 June. Jeff Goodby and Rich Silverstein, founders of Goodby Silverstein & Partners, were honored with the Lion of St. Mark Award at […]. The post Ad Legend: Marry Wells Lawrence appeared first on Adpulp.

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Are you a Sociopath? (3)

Gods of Advertising

More truth. “So, me not crying is steeling myself against future pain?” You phrase it as a question but it comes out an answer. Mia confirms it. “You developed a way to cope with pain, to numb yourself. Which is why you don’t cry in AA meetings and you close your eyes when others do.”. Eyes Wide Shut is the name of the last film Stanley Kubrick directed before he died, a strange story about a couple confronting their sexual fantasies.

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Two Conservative, But Very Different, Approaches to Calculating Civil Penalties: Harm vs. Deterrence

All About Advertising Law

Earlier this month, the FTC approved a settlement with a developer of popular apps for purported violations of the Children’s Online Privacy Protection Act (COPPA). The Commissioners voted 4-1 to authorize the Department of Justice to file the complaint and the stipulated final order resolving the matter. Under the stipulated final order, the company was ordered to pay a $4 million civil penalty (although all but $150,000 of it was suspended for inability to pay).

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Marketing in the 'New Normal:' How Asia-Pacific is Gearing Up – Part II

InMobi

In the first part of this blog , InMobi pinned insights from industry leaders on the digital evolution, relevance of communication, data-led mobile insights, and creating lasting connections as a part of the ‘New Normal.’ Here are thoughts from a few more leaders on “Marketing in the New Normal.” Purpose-driven Advertising will Help Build Lasting Connections Eka Sugiarto, Head of Media – Indonesia and SEAA, Unilever “This pandemic is far from over and between

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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What is native advertising?

Lemonads

Many people in marketing and advertising aren’t exactly sure what native advertising is. Back in 2014, a Copyblogger survey found only 3% of marketers felt “very knowledgeable” about it. While that’s likely increased all these years later, it’s still a relatively unknown term. So, if you consider yourself a marketer but have found yourself here Googling about it, don’t worry!

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‘I Love New York’ design genius Milton Glaser dies at 90

More About Advertising

Milton Glaser, who died last week age 90, is arguably the greatest modern designer – described as the man who “invented the sixties,” certainly many of the images that defined that lively decade. But his most famous comes from 1976, the iconic (true in this case) “I love New York,” which adorned an ad campaign.

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Way Too Many Americans Are Hungry for Food, Respect, Work, and Love

AdPulp

People are hungry. As the country grapples with the calamitous economic fallout from COVID-19, an estimated 54 million people, including children, are turning to Feeding America’s network of food banks for help. In partnership with the Ad Council, Colle MCVoy created a series of PSAs that depicts the growing need to feed millions and inspire […].

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Are you a Sociopath? (2)

Gods of Advertising

“I never cry,” you say. “At other people’s pain, or my own. Funerals. Ever. It makes me wonder: Do I lack compassion or empathy? You know… like a sociopath.”. “Some people cry. Some people don’t,” she says. “I don’t think it signifies anything.”. “In meetings people cry all the time,” you reply. “And not just sad women. Guys choke up, too. I never know what to do when that happens.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Digital Ad Formats Vs. COVID-19: Where to Advertise During the Pandemic

Admixer

As the coronavirus pandemic progresses, customers become more cautious regarding their purchases in the range of categories. Under the pressure from decreasing budgets, marketers transition to more flexible and affordable digital ad formats. The common digital channels may not function as effectively during the crisis. Lockdown reshaped behavioral patterns, changed daily routines, and prioritized new […].

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Are You Ready for TCF 2.0?

InMobi

By August 15, 2020, the second iteration of the Transparency and Consent Framework (TCF 2.0) will be the official technical standard for managing consumer preferences like opt outs and opt ins with the broader ad tech space. Here’s what you need to know about TCF 2.0 and how InMobi is here to help. At its core, TCF 2.0 intends to build a more responsible and self-regulated ad ecosystem.

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Ecommerce Pros Talk DTC – The Good, The Bad, And The Opportunity

illumin

DTC Ecommerce growth is accelerating and so is the process of natural selection. Achieving scale and profitability is limited to under %1 of the brands selling online. In this Virtual Panel, moderated by AcuityAds’ Chief of Strategy, Seraj Bharwani, we discuss the opportunities and challenges associated with launching and growing a DTC eCommerce business.

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Mark Read is surprise guest at Publicis Groupe’s awards as WPP named Cannes’ most creative company of the decade

More About Advertising

Publicis Groupe CEO Arthur Sadoun welcomed WPP CEO Mark Read (via video link) to the Palais du Festival to celebrate the achievements of Burger King’s “Mouldy Whopper” ad, which was a joint effort between the two groups. Read greeted Sadoun with a dusting of French (one minute into this video), and, after a quick comment.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Commercials And Content Marketing Are Advertising’s Meat & Potatoes

AdPulp

When you make a commercial, you have between 15 and 90 seconds to tell the brand’s story and convince people to learn more and to desire more. It’s not easy to do, and it’s not done all that well all that often. When it is done well, we take notice. Right now, Levi’s is getting […]. The post Commercials And Content Marketing Are Advertising’s Meat & Potatoes appeared first on Adpulp.

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God Is… or He Isn’t.

Gods of Advertising

It’s one of several lines in the Big Book you balked at. There aren’t many mind you. But this one feels religious, not spiritual. God didn’t make this claim. He, She or It wouldn’t. A person did. Came to believe that a power greater than ourselves could restore us to sanity. Almost every idea, if not word, in Step 2 belies the absolutism of God is or He isn’t.

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Supreme Court Allows for Limited Disgorgement Remedy in SEC Context: What Does that Mean for the FTC?

All About Advertising Law

In a case that may have significant implications for the remedies available to the FTC, the Supreme Court issued its opinion yesterday in Liu v. SEC. We’ve written previously about Liu and several cert petitions now pending at the Court. The Court held that the SEC may only obtain disgorgement from defendants as equitable relief under 15 U.S.C. § 78u(d)(5) to the extent the disgorgement is limited to the defendant’s net profits gained from the defendant’s unlawful conduct.

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InMobi + Meetrics: Strengthening Our Commitment to Viewability

InMobi

We are pleased to announce our new partnership with Meetrics to offer more advertisers the transparency required to trust ad delivery data. With this new partnership, we are taking another step forward in strengthening our commitment towards measurement and verification of ad effectiveness. As content consumption behavior and advertiser ad budgets increasingly shift to digital channels like mobile, viewability as a measure of ad effectiveness has evolved from something that’s nice to have

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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MOST VIEWED VIDEO ADS: FATHER’S DAY

illumin

Our Most Viewed Video Ads chart for March is here! While we were expecting to see a few more #IWD2020 spots make it into the list, only one from Apple made it in. The post MOST VIEWED VIDEO ADS: FATHER’S DAY appeared first on AcuityAds Inc.

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Christian Polman: will the new agile way of working last?

More About Advertising

Under the sustained pressure of coronavirus, many advertisers and their agency partners have been compelled to adopt new, agile ways of working in partnership. For those still able to trade – from retail to telcos, financial services to home entertainment – planning and production cycles have been radically pruned. What previously took several months to.

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Aisha Hakim Conducts Gut Check, Takes Her Talents Elsewhere

AdPulp

The ad agency business is not in the best shape today. I’ve been describing the conditions that led to this sorry state for years, as have other concerned individuals. Some of the prevailing themes are brain drain, poor work conditions, lack of diversity, loss of creativity, propeller heads gone wild, et al. Aisha Hakim, a […]. The post Aisha Hakim Conducts Gut Check, Takes Her Talents Elsewhere appeared first on Adpulp.

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Switcheroo

Gods of Advertising

Remove the Christian gravy from AA and it’s just a program of substitutions, a replacement strategy for better living. Replacing barrooms with fellowship, selfishness with service. Honesty replaces duplicity. And so on. First and foremost, however, one had to replace the booze. Here Bill Wilson made a crucial decision: the surrogate for alcohol would be God, later amended to a Higher Power, as you understand him.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Benefits and limitations of organic traffic for publishers

Lemonads

In this article, we will go over the pros and cons of organic traffic for a publisher. Let’s get started by having a look at all the benefits of organic traffic for a publisher. Benefits of SEO traffic for publishers Which websites are monetized through advertising or partnerships? In the great nebula of websites, there are different approaches on the part of their publishers.

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New Addition to Admixer.DSP: Dailymotion Video Inventory

Admixer

Admixer.DSP is now offering premium video ad inventory on Dailymotion. We are going to shed some light on the newly available partnership and immense possibilities for advertisers it provides. What is Dailymotion? Dailymotion is one of the biggest video sharing platforms in the world. It was first launched in 2005 in France and is now […]. The post New Addition to Admixer.DSP: Dailymotion Video Inventory appeared first on Admixer.Blog.

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TAO Loves All

Toronto AdOps

Toronto Ad Ops is a place for beautiful minds to discuss digital advice and have healthy debates. Useful content is always flowing from all of our members and we love it! TAO is not accountable for the hiring practises of companies in our industry for age, gender or race but we encourage everyone to join our group who works in ad operations and network with our admin group and each other.

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MAA blast from the past: Carlsberg ‘Old Lions’

More About Advertising

Football is on the way back – albeit behind closed doors – and this, from 2006, is surely one of the best football-related ads. “Probably the best pub team in the world.” By Saatchi & Saatchi and director Chris Palmer, it featured in the run-up to the 2006 FIFA World Cup. Some of the lions.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.