Martech

JULY 15, 2021

Qubit, the personalization engine for e-commerce, has launched Qubit CommerceAI, a new offering which supports 1:1 personalization in-the-moment. The tool uses deep learning rather than standard machine learning — a technique which employs non-linear layering of algorithms to discover pattern recognition across large data sets. It brings together customer data and product data, sifting through possibly thousands of SKUs, to make real-time 1:1 product recommendations, and to recommend next best p

Machine Learning 145

Machine Learning MarTech 145

AdPulp

JULY 27, 2021

“I always loved radio. Writing it. Listening to it. I also like to talk. One of my strategies in life is to ‘just keep talking until something good happens.’ That’s what a podcast is. The secret is to let the guest talk.” -Rob Schwartz When Dan Goldgeier and I started the Adpulp podcast, Ad Chatter, […]. The post Ad Chatter, the Podcast from the Makers of Adpulp.com appeared first on Adpulp.

134

134

More About Advertising

JULY 29, 2021

Gaming has kind of snook up on the non-gaming world (a reducing space it seems) and now group-chatting platform Discord is making its bid to create a wider general-use community. Does the world need another one? Of course, don’t be silly. Agency AKQA invited Discord users to describe the platform in their own words with. The post Gamer platform Discord makes bid for the big time with winner from AKQA first appeared on More About Advertising.

Agency 119

Agency Advertising 119

illumin

JULY 13, 2021

How a full-funnel approach led to a 20% increase in average order value for a leading mattress retailer At illumin we’re big proponents of the connected consumer journey. We know different audience segments may require different messages at different points in their journey, and not all members travel at the same speed. The value […]. The post A connected journey should be the only journey in the new world of advertising appeared first on AcuityAds Inc.

Advertising 111

Advertising Retail Audience Demand Side Platform 111

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

All About Advertising Law

JULY 29, 2021

Game developers and platform providers are increasingly integrating non-fungible tokens (NFTs), virtual currencies, and digital marketplaces into their games and platforms, creating seamless, novel, and interactive experiences. While the industry has moved ahead quickly, federal and state regulators are taking a much closer look at how these technologies fit within existing legal frameworks.

Conversion 88

Conversion Audience Agency Marketing 88

Smarty Ads

JULY 30, 2021

In February we implemented the 9 most wanted updates that included Cookie Sync, Traffic Logger, Auction Selector, and API collection to make your system flexible and transparent. In this month’s release of updates, we are rolling out the new portion of features that are going to accelerate.

Cookies 59

Cookies 59

AdPulp

JULY 15, 2021

Phyllis Kenner Robinson was born in New York City on Oct. 22, 1921. At age seven she declared her desire to become a poet. A few years later, she updated her ambitions. Unlike her peers, she knew she wanted to write advertisements from an early age. “I can remember that as a kid I was […]. The post Phyllis Robinson, Ad Legend appeared first on Adpulp.

Advertising 131

Advertising 131

More About Advertising

JULY 1, 2021

By Stacy Marcus and Deborah Bessner. The metaverse presents tremendous opportunities for brand and advertising growth, with brands ranging from Balenciaga to Microsoft and the NBA dipping their toes in the metaverse pool through NFTs, virtual worlds, and sponsorships. But what exactly is the metaverse and how can brands and advertisers unlock its potential?

Advertising 119

Advertising Finance Media Agency 119

Lemonads

JULY 30, 2021

High converting landing pages. While the affiliate marketing ecosystem revolves around consumers, advertisers play a crucial role when it comes to defining their own success. As a matter of fact, advertisers need to take every possible step to empower their affiliates and increase their chances of success, which translates into a higher number of conversions.

Affiliates 52

Affiliates Conversion Rate Pop-Up Conversion 52

All About Advertising Law

JULY 19, 2021

With a new leader at the Federal Trade Commission comes new rules of practice. Chair Lina Kahn convened a first-of-its-kind open Commission meeting , allowing for live public comments following the meeting. In addition to issuing the Made in the USA Final Rule at the meeting, the FTC revised the procedures for issuing Magnuson-Moss Rules. This carries out Commissioner Chopra and now-Chair Khan’s call for more rulemaking , and the next step to former Chair Slaughter’s creation of a rulemaking gro

Marketing 59

Marketing 59

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Smarty Ads

JULY 21, 2021

As users are surrounded by more and more ads online, banner blindness becomes a real concern. However, rich media units more actively engage a web user than standard text ads. Engaging animation or other types of ads within this format look fresh to the users and fulfill advertising purposes. “Rich.

Rich Media 59

Rich Media Media Banner Advertising 59

Martech

JULY 22, 2021

When talking about martech, we most often think about tools that allow us to perform a specific task related to marketing — analyze traffic on our websites, aggregate and understand customer data, deliver personalized messaging, etc. But most marketing initiatives require we employ multiple tools to achieve our objectives. Just to use one example, we may use Google Doc to write a whitepaper, Canva to create graphics to illustrate it, and something like Adobe InDesign or Acrobat to bring it

Marketing 141

Marketing MarTech Agency Audience 141

AdPulp

JULY 30, 2021

When you play sports, a competitive fire is lit within. When you excel at sports and get the taste of sweet victory on your lips, feelings of pride, and a deep sense of accomplishment and empowerment wash over you. When you’re an American woman who plays sports at the highest level, you also serve as […]. The post Dick’s Sporting Goods Honors the Incredible Power of Female Athletes appeared first on Adpulp.

Marketing 104

Marketing 104

More About Advertising

JULY 23, 2021

Just less than ten per cent of British Army soldiers are women so Karmarama is running new campaign aimed at women recruits – ‘A Soldier is a Soldier’ (well, yes.) Featuring some not-to-be-messed with women describing their jobs and the skills required. The client is actually outsourcing specialist Capita, not the good old MoD recruiting.

Advertising 116

Advertising Agency 116

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

EGC Group

JULY 30, 2021

“Read any good books lately?” “Seen any decent movies recently?” These familiar questions about what to read or see are now joined by another medium: “Heard any cool podcasts?” Yes, the power of podcasts marches on. Podcasts entertain, and even educate. Oh, and now there are new and interesting possibilities for brand recognition, thanks to podcasts.

Education 52

Education Entertainment 52

Mediavine

JULY 29, 2021

As we shared earlier this summer, Google delayed its roadmap for phasing out support for third-party cookies, moving its own timeline back by nearly two years. Google shifted Chrome’s plan to deprecate third-party cookies because, to make a long story short, we need additional time as an industry to get it right. One component of Google’s vision for a post-cookie world is its Privacy Sandbox initiative, which aims to build technologies that protect user privacy while still allowing for eff

Cookies 52

Cookies Ad Targeting Audience Advertising 52

Smarty Ads

JULY 30, 2021

Since General Data Protection Regulations (GDPR) has come to enforcement in May 2018, many ad tech companies have embraced new data standardization practices and in-app GDPR compliant SDKs. SmartyAds has been the one among pioneers who adapted their Privacy Policies and SDK at once. As you might recall, GDPR.

GDPR 52

GDPR Ad Tech 52

Martech

JULY 13, 2021

As part of the launch of MarTech’s Email Marketing Periodic Table, we are highlighting key chapters of the report. If you would like to check your own email strategy against the elements of good email optimization and deliverability, download the full periodic table today. The content provided within the email is just as important as the infrastructure and strategy behind it.

Marketing 140

Marketing MarTech Audience 140

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

AdPulp

JULY 22, 2021

“Visa has long stood for trust, security, acceptance, and inclusion.” Sorry. I pulled that from the press release. Let’s start over. How do you relate to the Visa brand? If you’re like most people, it’s pretty simple. Visa is a credit card that enables instant gratification. But Visa seeks to be more than a mere […].

79

79

More About Advertising

JULY 22, 2021

Three out of five French consumers think brands make insincere claims about supposed purpose in their ads according to a survey by BVA for Paris ad agency Babel. So Babel, with directors Emma + Elliot from production company Birth has made an ad about it – as you do. Starring Delphine Depardieu, niece of Gérard. The post New French ad calls out - ads first appeared on More About Advertising.

Agency 116

Agency Advertising Media 116

EGC Group

JULY 30, 2021

One factor remains true, and was especially evident during the COVID-19 pandemic: Humans tend to question change in their daily lives. So, why shouldn't we question change in business? Frankly, working to better understand the drivers—whether among core users or within a desired user—should be an “always-on” part of your business.

52

52

Admixer

JULY 29, 2021

Unidentified users have very limited access to anything around the web. User identification is an essential step to providing a safe and secure web environment. But what is the User ID, and is safety the only thing it ensures? What does it have to do with advertising? What does User ID mean? User identification or […]. The post User Identification (User ID) appeared first on Admixer.Blog.

Advertising 52

Advertising 52

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Smarty Ads

JULY 30, 2021

At SmartHub we love receiving feedback from our clients. Your suggestions regarding features and new functionalities are golden to us, that’s why we always appreciate it when you share with us your ideas. There’s even a button at the right top corner of your dashboard called “suggest a feature” (if.

Cookies 52

Cookies 52

Martech

JULY 13, 2021

Marketing to physicians was notoriously difficult even before the pandemic made face-to-face meetings and conferences vanish almost overnight. Until recently, the best way for pharma companies to reach physicians was through “detailing,” a process that involves face-to-face sales and promotional activities. Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs.

Pharmaceuticals 135

Pharmaceuticals Marketing Healthcare Banner 135

AdPulp

JULY 8, 2021

The ad business is a Boys Club of the highest order. Zoe Scaman, a strategist, recently reaffirmed this fact and set the Interwebs on fire with her front-line reporting of the abuse she endured while working in agencies not her own. Her narrative is both raw and ugly as can be. Painful though it is, […]. The post The Ad Business Has A Problem with Boys Clubs, a.k.a.

Agency 73

Agency 73

More About Advertising

JULY 21, 2021

Can holding company CCOs actually make a difference or a are they, as some say of politicians, destined to fail? For the former it probably depends on how you assess their impact. Under former global CCO John O’Keefe WPP appeared to focus pretty exclusively on becoming the most-awarded holding company at Cannes, an award it. The post New WPP CCO Rob Reilly: how we'll become the world's most creative company first appeared on More About Advertising.

Advertising 116

Advertising Finance Media Agency 116

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

InMobi

JULY 28, 2021

In the last couple of years, the mobile advertising industry has witnessed publishers embracing in-app bidding over traditional ad waterfalls. Adding to this momentum, we are pleased to announce that InMobi is now available as an ad source with bidding on Google. Bidding is Google’s server-side bidding solution, through which multiple demand sources can bid simultaneously in real time for publisher’s inventory.

Fill rate 52

Fill rate Ad Server Video Ads Impressions 52

Lemonads

JULY 27, 2021

Zeropark is one of the most well-known names in the advertising industry. The company has been around for over 10 years and during that time it has been pioneering an innovative approach and the scale of offered services. However, with so many new advertising networks appearing on the market, is Zeropark still a good choice in 2021? Read the review below, learn about the Zeropark advertising services and decide for yourself!

Affiliates 52

Affiliates Pop-Up Ad network Impressions 52

Admixer

JULY 28, 2021

CTV is experiencing explosive growth in viewership and, at the same time, rising levels of fraud, an enormous share of misrepresented inventory, and grey media trading. To navigate these lucrative and yet treacherous waters, Admixer has gathered the most accomplished experts in CTV: Kumaran Sambandam, VP of Programmatic Sales at Unruly, Frederic Liow, Revenue and […].

Marketing 52

Marketing Media 52

Martech

JULY 16, 2021

We hear a lot about how dramatically the pandemic has affected consumer purchasing behavior, but the business-to-business side of buying is less frequently discussed. That doesn’t mean the pace of developments is any slower, however. While researching the all-new updated MarTech intelligence Report on account-based marketing (ABM) solutions , which just launched, we learned about how B2B buyers are engaging with companies in the current environment, and how marketing technology providers a

Marketing 135

Marketing MarTech 135

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.