April, 2020

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Tips for Working from Home for Agency New Business

Fuel Lines

Your number one objective should be to maintain, if not increase, your engagement with prospects. I’ve been working from home for almost thirteen years, but many of you are working from home for the first time. You’re having to adjust to a new work environment that includes kids, spouses, and pets. You’re probably having to develop new skills to successfully work remotely.

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Dove plays winning Covid-19 hand with ‘Courage is beautiful’

More About Advertising

Unilever’s Dove is putting a new face on its ‘Real Beauty’ mantra, with ‘Courage is beautiful,’ showing healthcare workers bearing the marks of the protective equipment they need to wear treating Covid-19 patients. And the attendant exhaustion. Originated by Ogilvy Canada and beautifully shot by Italian photographer Alberto Giuliani, the campaign is rolling out to.

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Trending Sources

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It’s the Perfect Time for A New Humility

AdPulp

Humble. That’s for the other guy. Marketing communications is about making bold moves and persuasive creative that builds brand value. Marcom is about shining a bright light on the one reason why the product or service in question matters. For years, the best brand communicators deftly approached the problem with wit and charm. The worst […].

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Are Gift Cards the War Bonds of the COVID-19 Era? Maybe So, but Issuers Still Need to Consider the Consumer Protection Laws

All About Advertising Law

In the wake of the COVID-19 pandemic, many small businesses and restaurants have been forced to close or to provide only limited services to customers. To ensure a sustained income stream, some businesses have been emphasizing the sale of gift cards or gift certificates—and the media have been encouraging consumers to support their favorites by pitching gift cards as the “war bonds” of the coronavirus pandemic.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Living and Working from Home — Tips for Quarantine

Smarty Ads

Today, we are all facing an exceptional challenge — ?OVID-19 and the way we react to it can define many things both in our lives and the lives of our loved ones. At SmartyAds, we believe that steady support and care for both our employees and our clients can help.

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The Magnificent Death (2)

Gods of Advertising

You’re hardly the first person to feel this way. Many fortunate people receive the blessings of The Great Outdoors. So many recovering alcoholics call nature their Higher Power. Good for them. They’re lucky and probably right. If God exists he’s out here. He made this. He created the Garden of Eden. Before we f *d it up. Long before you, indigenous people tread these very trails.

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Dentsu Aegis Network imposes ten per cent salary cut

More About Advertising

Dentsu Aegis Network (DAN), the Japanese giant’s business outside its homeland including Carat, 360i and Merkle, has announced that it’s cutting all 45,000 or so salaries by ten per cent, more for senior managers. DAN says: “As a result of COVID-19 business impacts, we are activating a set of cost saving measures across the company.

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Leo Burnett, Ad Legend

AdPulp

Leo Burnett studied journalism at the University of Michigan. His dream was to become the publisher of The New York Times. He graduated in 1914 and his first job was in Peoria, IL, where he worked as a newspaper reporter on the crime beat. Burnett soon thereafter moved to Detroit and went to work on […]. The post Leo Burnett, Ad Legend appeared first on Adpulp.

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FTC Settlement Underscores Importance of Pricing Disclosures for Lease-to-Own Companies

All About Advertising Law

A major point-of-sale financing and leasing company and the Federal Trade Commission (FTC) have reached a proposed settlement to resolve an investigation into whether the company’s practices and representations to retail consumers violated the FTC Act. The announcement of the settlement highlights the importance of disclosing all material pricing terms to consumers, including in an e-commerce environment and, for point-of-sale financing companies, reviewing and synchronizing their promotio

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How to Improve Click-Through Rate? 8 Useful Tips

Smarty Ads

Every time we set up a campaign, we can face a lingering feeling of uncertainty. Will my audience get the message? How will this message resonate with their needs and interests? Will it turn visitors into your new customers or people will simply ignore it? All these questions really have.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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The Locker (7)

Gods of Advertising

Unfolding the letters again, you remembered their secrets. You were surprised your father had shown no interest in reading them, even after you told him what they contained: that his mother (her name was Mary) had unrequited longings for Jack’s brother, Harry. In notes to Harry, dated earlier than ones written to your future Grandfather, she flirted and pined with him.

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The Impact Of COVID-19 On Consumer Sentiment In The Middle East [Mobile Survey Data]

InMobi

In March and April, the novel coronavirus has spread in Saudi Arabia and the United Arab Emirates (UAE), causing sudden disruption to daily life. To get a sense of how it is impacting people in both countries, InMobi ran a mobile survey using InMobi Pulse , InMobi’s mobile market research solution. The surveys ran from April 13-24 and reached close to 1,000 adults through their mobile devices across the two countries.

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Coronavirus creativity from Ocean, Kinetic and AKQA

More About Advertising

Ocean Outdoor is combining good works with business in a new long term deal with Artisan Drinks, which makes craft mixers. The digital Out of Home campaign incorporates messages aimed to inspire and promote creative ways of social distancing including UNIFIED – at home but together, INSPIRE -keep your spirits up and MIXITUP – creative.

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The Adpulp Interview: Ian Sohn

AdPulp

Ian Sohn is a global client lead at WPP. Formerly, Sohn was CEO, Wunderman Thompson (Central Region), and before that Managing Director at SapientRazorfish. He is also one of the advertising professionals who I most want to hear from on Twitter each day. This is the case because I value calm, patient people with an […]. The post The Adpulp Interview: Ian Sohn appeared first on Adpulp.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Programmatic Advertising Explained: Terms, Elements, Buying Methods, Programmatic Monetization

Admixer

Programmatic advertising is swiftly expanding its market share and is becoming the dominant model in the digital advertising ecosystem. According to the joined report by IAB and PwC, programmatic ad revenues currently account for 80% of all digital display advertising revenues. Programmatic advertising enabled companies to capitalize on their consumer data and reach audiences more […].

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SmartHub Success Stories: Analyzing Best-Performing Formats for Popular QPS Plans

Smarty Ads

We’ve been keeping in touch with SmartHub owners during the last couple of months — scheduling calls, discussing workflow experience and performance — this all served a noble purpose as now we’re about to provide you with very valuable system insights. We’ve interviewed several dozen independent enterprises who use.

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The Locker (6)

Gods of Advertising

One hundred years ago, where you’re standing was more a frontier than a county. The Golden Gate Bridge hadn’t been built yet. Folks still got around on horses. Once a swamp, Chicago had already been drained and laid over with clay bricks that one could still find if he knew where to look. You recall your grandfather telling you about the horse drawn ice truck he worked on, every morning before dawn the sound of hooves clapping over those clay bricks, delivering sawn blocks of Lake Michigan to re

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Identifying the Best Traffic Sources: Adcash Review

Lemonads

Affiliates have a number of important decisions to make before starting to run their campaigns. This includes choosing the right offer as well as having a dependable tracker in place. In addition, digital marketers need to find strong and reliable traffic sources for the ads they create. There are dozens of traffic sources available on the market, but Adcash has earned a solid reputation for being one of the most reliable DSP providers out there.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Jane Austin’s MAA blast from the past: Tango

More About Advertising

For me, nothing sums up Brexit Britain quite so perfectly as this comic gem from HHCL in 1996. In what first seems like a cringey corporate video, we are introduced to Tango spokesman Ray Gardner, a heady mix of David Brent and Nigel Farage. Things quickly take an alarming turn when he launches a xenophobic.

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Next Time You Go Somewhere, Drive A Lexus (Or Any Toyota) To Ace Hardware

AdPulp

Put people first. Refer to car buyers as people and treat them as guests? I don’t get it. I don’t get it because I don’t own a Lexus or Toyota. A Company with A Conscience and A Big Wrench As a result of the COVID-19 pandemic, Toyota Motor North America, Inc. continues to assist those […]. The post Next Time You Go Somewhere, Drive A Lexus (Or Any Toyota) To Ace Hardware appeared first on Adpulp.

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How to Make Your Native Ads Drive Results in 2020? [Webinar Highlights]

Admixer

On April 22, Admixer Academy hosted a webinar “How to make your native ads drive results in 2020”. Oleg Sokolan, Director of Demand at Admixer interviewed Paulina Kluska, Supply Manager at Voluum DSP. During the webinar, Paulina Kluska shared her take on the current state of native advertising and provided recommendations on how advertisers can […].

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AMP for Your Email Marketing Campaigns

Smarty Ads

Developed by Google in the year 2016, AMP or Accelerated Mobile Pages is an open-source framework made up of HTML, CSS, and JavaScript. It helps developers in creating a lightweight system that accelerates the loading speed. All in all, it is a great way of optimizing web content, particularly on.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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The Locker (5)

Gods of Advertising

You carry in the latest load, one piece at a time, careful not to strain your back. Even with all the work you’ve done in the gym, lifting and hauling boxes was perilous. The only thing worse than doing this task would be hurting your back while doing it. You place a stuffed reindeer on top of the highest ornament box, a mighty stag overlooking his domain!

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Testing : Make your campaigns more efficient thanks to science!

Lemonads

There are many slogans around tests and affiliate marketing which is why only tests allow your campaigns to progress effectively. If everyone seems to agree on their usefulness, there are often very practical issues regarding their implementation, their application or their interpretation. Let's embark on a special masterclass about testing and analysis of statistical data!

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Poetry in a pandemic: Facebook faces up to the crisis

More About Advertising

This short film uploaded by Mark Zuckerberg takes a moment to reflect on the importance of real people and real faces to our lives, with a poem read by gritty UK spoken word artist, Kate Tempest, and visuals that don’t flinch from the horrors of the Coronavirus crisis. It was created with Droga5 and will.

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Emerging Voices Project: Adam England Reports on the Job Market for New Grads

AdPulp

Editor’s note: This first article in our new Emerging Voices series is made possible by the generous support of our patrons on Patreon.com. SOUTHAMPTON—Bridging the gap between studying and entering the world of work can be difficult, particularly if you’re looking to break into industries like advertising, marketing, and media. Competition is rife, both from […].

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Mobile Insights with InMobi: Jobie Tan on Mobile Gaming during COVID-19

InMobi

Welcome to our first ever edition of Mobile Insights with InMobi! This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world. For our very first interview, I sat down with Jobie Tan, InMobi’s Director of Business Development, to discuss the current state of mobile gaming during the COVID-19 pandemic.

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What Is Performance Based Advertising?

Smarty Ads

“Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” This well-known quote has been attributed to some of the most fortunate businessmen of the nineteenth century from John Wanamaker to Henry Ford.

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The Storage Locker (1)

Gods of Advertising

Your father once told you possessions possess you. Nothing reminds you of this more than a storage unit, the twilight zone between heirloom and the no longer relevant. Not yet junk. At least according to Craigslist. One day your grown children might fight over the contents. In the meantime, you put it all into storage. You did this once before, when you’d moved to California.

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Copy or Create? What is the best use for an Ad Spy Tool?

Lemonads

The question of spy tools is a question that still divides, but mostly for ethical reasons rather than practical. Most debates mainly focus on the morality of copying rather than on what it brings or takes away from performance. Let’s leave aside the ethical question (everyone has their own opinion) to focus on the usefulness of Spy Tools from a ROIst point of view.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.