AdPulp
APRIL 16, 2021
Agencies are mirrors and the people who work in them often learn to ‘mirror’ the client’s language, preferences, and standard modes of conduct. It is natural and sometimes good that bonds are made with members of the client team by “speaking” their same language. It’s not always good, of course. When ad people mirror a […].
More About Advertising
APRIL 9, 2021
Lloyds Bank marketing boss Richard Warren, a founder of agency DLKW and briefly CEO of Mullenlowe, sparked an interesting fire when he told Campaign: “You can quote me on this: No-one can write in advertising agencies any more.” As with many such conflagrations it’s not the sentiment (Warren’s is a fairly widely-held view) but who. The post Was Richard Warren right to say (copy)writing is a lost art?
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illumin
APRIL 16, 2021
Apple’s upcoming iOS 14.5 privacy update aims to enhance user transparency and control over the iOS device identifier used for a variety of digital activities, otherwise known as “IDFA” (or, Identifier For Advertising). What Apple’s privacy update is Not Doing Apple is not eliminating the IDFA altogether. It is making the use of IDFA a […].
All About Advertising Law
APRIL 2, 2021
Yesterday, the Supreme Court issued a 9-0 unanimous decision authored by Justice Sotomayor (with Justice Alito writing a concurring opinion) in Facebook, Inc. v. Duguid , resolving the circuit split on what constitutes a prohibited “automatic telephone dialing system” (more often referred to as an “autodialer” or “ATDS”) and adopting a narrow definition of ATDS.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
InMobi
APRIL 8, 2021
In the latest edition of Mobile Insights with InMobi, we sat down with Utkarsh Sinha, who leads demand-side product marketing for InMobi Exchange, to talk about contextual targeting. With user-level advertising becoming less feasible and less compelling for some advertisers, contextual targeting is on the rise, especially in in-app advertising. In this 18-minute conversation, Utkarsh discusses what contextual targeting is, why it’s valuable and how it’s evolving.
Gods of Advertising
APRIL 15, 2021
Coming from the proverbial broken home (parents divorced at a very early age), I first identified with the role of Lost Child. I felt alone and rudderless. Obviously, the negative impact on me in assuming this role stands out. I had no one on which to model my behavior, and so sought after role models, and, being a just a child, I made many bad choices in this process, some crucial.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
APRIL 13, 2021
You don’t necessarily associate Sir John Hegarty with AI, let alone dreaded algorithms, but the creative veteran has re-surfaced (not that he ever went away) as chairman of Genie, described as “the creative industry’s first automated talent agent.” Genie appears to be a her. Founded by a group of former headhunters, Genie says it will.
illumin
APRIL 30, 2021
David Edelmen defined the consumer journey as “the sequence of touchpoints people have throughout their purchase, usage, and service experiences.” A well-developed consumer journey can greatly impact a customer’s experience and increase the likelihood of doing business with a brand. But, do your customers care about the “consumer journey”? Of course not!
All About Advertising Law
APRIL 20, 2021
The FTC has filed its first lawsuit under the COVID-19 Consumer Protection Act, charging St. Louis-based chiropractor Eric Anthony Nepute and his company, Quickwork LLC, with violating the Act by deceptively marketing nutritional supplements as scientifically proven to treat or prevent COVID-19. According to the FTC, despite its May 2020 warning letter to Nepute regarding unsubstantiated COVID-19 efficacy claims he made in connection with other products, the defendants continued marketing their
Lemonads
APRIL 29, 2021
2021 is the year where we all have stories to tell and lessons to share, right? This is the ultimate blogger time! But as you might be well aware, your time and your effort in writing cool informative articles can be monetized with affiliate marketing and we picked some of the cool ones for you to have in mind. You might have a super niche blog and your audience is very specific.
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InMobi
APRIL 29, 2021
As the Covid-19 vaccine becomes more widely available and as states begin to ease restrictions, are Americans ready to go outside again for entertainment? To find out, we’ve been conducting consumer research since December 2020 through InMobi Pulse, InMobi’s mobile market research solution. According to the latest results from March and April 2021, while some adults in the U.S. are ready to go to the movies or sporting events, others are still hesitant.
AdPulp
APRIL 22, 2021
There are a few people working in the agency business who truly love the new business game. The hot pursuit. The pressure that creates diamonds, and eventually, the thrill of victory. But none among us wants to experience the agony of defeat. Nevertheless, we all do. It’s part of life and part of business life […]. The post It’s Time for New Routes Up the Agency New Business Mountain appeared first on Adpulp.
More About Advertising
APRIL 21, 2021
Former Mindshare CEO Nick Emery (below) has resurfaced at You & Mr Jones to lead its newly-minted media division You & Mr Jones Media. Emery left Mindshare after a Zoom conference call jape misfired. You & Mr Jones styles itself as the first ‘brandtech’ group. It was founded by former Havas CEO David Jones in. The post Former Mindshare boss Nick Emery joins You & Mr Jones with 0m new media division first appeared on More About Advertising.
OpenX
APRIL 29, 2021
In our latest edition of Insights from the Buy Side , we had a chance to catch up with Amy Leung at TD Bank. We covered everything from the upcoming death of the cookie to the changing expectations consumers have around digitally engaging with a business, and how that has impacted TD’s marketing strategy. Check out the full interview below. Amy Leung SVP, Head of Digital Marketing Strategy at TD Bank.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Buyer Advertising
APRIL 29, 2021
Help us collect feedback for Massachusetts Libraries! We’re conducting a survey of Massachusetts residents to learn how libraries can better serve your community. Please take a few minutes to complete this survey. Survey Link: [link] surveymonkey.com/r/ masslibraries.
PrograMetrix
APRIL 28, 2021
How Data Decentralization Will Shape the Future of Programmatic. The 2020s got off to a rocky start , but as some things languished, other trends gained ground far more rapidly than could have been predicted. One of those trends was an overarching societal and technological push toward decentralization. One of the primary catalysts for the decentralization trend has been a long-simmering distrust of the monolithic power structures that currently shape our society, from big banks to tech giants t
InMobi
APRIL 28, 2021
Apple is now officially enforcing its AppTrackingTransparency (ATT) framework, as iOS 14.5 is presently live. With this change, apps will be required to prompt users to explicitly opt in to having data about them collected and shared for advertising purposes. As a result of these changes, Apple’s device-level Identifier for Advertisers (IDFA) will be largely unavailable for most iOS app users.
AdPulp
APRIL 10, 2021
WPP’s CEO, Mark Read, calls the shots. Given that he leads the world’s largest collection of marketing and ad agencies (including AKQA, Grey, Ogilvy, VMLY&R, and WundermanThompson), the shots that Read calls tend to be heard and considered far and wide. To this end, Judy Pollack, executive editor of Ad Age, asked Read several pertinent […].
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
APRIL 20, 2021
As if the chief marketing officer (CMO) wasn’t already the most misunderstood role in the C-suite. More than other boardroom positions, the definition of what it means to be CMO changes notoriously fast – a trend that has only accelerated during the COVID-19 pandemic. Nevertheless, the importance of the role has only continued to grow. The post LiveRamp's Vihan Sharma: challenges and opportunities for the post-pandemic CMO first appeared on More About Advertising.
UNI Digital Advertising
APRIL 26, 2021
The Google Ads Search Certification is a professional credential that showcases your understanding and mastery of Google Ads paid search campaigns. Since you’ve already successfully run a Google Ads search campaign – a little more study will prepare you to take this certification exam. Your final certification exam taken during finals week will use your non-UNI Google account – since you will keep that account after graduation.
Admixer
APRIL 27, 2021
On March 30, the Admixer team rolled out solutions that will help online publishers to save their advertising revenues after the elimination of 3rd-party cookies at the beginning of 2022. Yaroslav Kholod, Director of Programmatic Operations, Elena Podshuveit, Chief Products Officer, and Ivan Fedorov, New Businesses Director, presented Admixer solutions that will help the industry […].
Lemonads
APRIL 25, 2021
What is a Pay Per Lead Affiliate Program? If you are reading this article you most probably are new to the world of affiliate marketing , welcome! Whether you are a publisher or an advertiser, after reading this article you will understand what pay per lead Affiliate program (PPL) means and how you can benefit from using it in your digital strategy.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
InMobi
APRIL 21, 2021
As marketers prepare themselves to achieve their bigger and bolder goals for 2021, let’s take a look at some of the success stories which impressed judges at this year’s Digixx Awards organized by Adgully. We were thrilled to have received 5 key awards across multiple categories for our various unique campaigns. Wondering what it takes to build an award-winning campaign?
AdPulp
APRIL 12, 2021
For millions of Americans, a COVID-19 vaccine is a lifeline and a prayer that we can gather in public again. For millions of Americans, a COVID-19 vaccine is a conspiracy or worse. I can’t seem to wrap my head around how the denial of science and fact-based reality continues to mutate, spread, and cause real […]. The post Blue Shield of California Promotes Vaccines for All the Right Reasons appeared first on Adpulp.
More About Advertising
APRIL 12, 2021
Actor Ryan Reynolds is turning a lot of assumptions about advertising on the their head (he owns some or all of some the brands his Maximum Effort works for, among other things.) Now he’s revived the Satan who featured memorably in an ad for Match.com at the height of the pandemic last year for his. The post Ryan Reynolds brings back Match's Satan - for Mint Mobile first appeared on More About Advertising.
UNI Digital Advertising
APRIL 26, 2021
The Google Ads Search Certification is a professional credential that showcases your understanding and mastery of Google Ads paid search campaigns. Since you’ve already successfully run a Google Ads search campaign – a little more study will prepare you to take this certification exam. Your final certification exam taken during finals week will use your non-UNI Google account – since you will keep that account after graduation.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Buyer Advertising
APRIL 16, 2021
Buyer Talent Engine Insights welcomes you to join us for our upcoming webinar on April 27th at 1pm (EST), as we discuss how you could be maximizing your active job seeker recruiting strategy with new insight on Indeed and Google. Register Here: [link].
Lemonads
APRIL 23, 2021
Ideas for bloggers to monetize their activity In this article, we will speak about your opportunities as a blogger in the Meal Kit Affiliate program world. To monetize your blog, you need to create great content and have a good traffic volume. But relevancy is key. If you link offers that are unrelated to your content or audience’s interests it’s just a waste of time.
InMobi
APRIL 20, 2021
InMobi partners with iQIYI International, the leading on-demand video streaming app from Asia, to monetize its ad revenues and further its global footprint. Through InMobi Exchange , the leading mobile exchange, advertisers can reach out to audiences from a wide range of over 30,000 global apps with 90% SDK direct inventory. With the brand safety and fraud mitigation measures in place from MOAT, IAS and DoubleVerify, advertisers can confidently leverage the Exchange platform to reach out to thei
AdPulp
APRIL 14, 2021
Jeff Goodby and Rich Silverstein are the greatest creative team in advertising and the agency with their names on the door is famous for a reason. Goodby Silverstein & Partners is the agency on the hill, the agency many of us wish we worked for or had created. Jeff and Rich are also personable guys […]. The post Learn from the Best or Be Like the Rest: The Jeff and Rich Show on MasterClass is A+ Material appeared first on Adpulp.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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