AdPulp
SEPTEMBER 29, 2020
This new article in our Emerging Voices Series is made possible by the generous support of Adpulp’s patrons on Patreon. Please join us and help pay writers. For anyone struggling with what seems more like a scavenger hunt than a job hunt, I feel you. As a young creative striving to break into advertising […]. The post Dear Young Creatives, You Can Do This.
More About Advertising
SEPTEMBER 30, 2020
The Guardian has discovered that UK government spending on “consultants” had risen to £1.5bn in the last reported year (2017/18, post-Brexit vote) while spending among the top ten on Covid-19-related activities – including the heavyweight (and much-praised, here anyway) NHS campaign from MullenLowe – accounts for nearly £90m among the top ten suppliers.
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Smarty Ads
SEPTEMBER 16, 2020
Why is parting time (scheduling) of your ad campaign so important? When you launch an ad campaign on the advertising platform you have two possible scenarios to follow: to distribute ad serving evenly during the period or show ads only during particular days/hours. Setting the time of parting on DSP.
Gods of Advertising
SEPTEMBER 10, 2020
It’s easier to love the mystery than be smitten by a prophecy. I used to wake up fearful, painfully wondering how I might endure the day, inevitably turning to drugs and alcohol to relieve my stress, thus beginning the vicious cycle of addiction another 24 hours. That was my reality. It is one every addict and alcoholic knows sadly and deeply. I was in the grip of a Higher Power that punished me and then saved me, over and over again.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Advertising to Baby Boomers
SEPTEMBER 24, 2020
Virtual friend Marc Middleton and his crew have been producing Growing Bolder for …. Well, he was a young whippersnapper when it all began: 04 October 2008 Growing Bolder Series on PBS Hi Chuck, I thought you might be interested in our news about the Growing Bolder TV Show… It’s returning this fall: Sneak Preview of Growing Bolder Season 6 This season, we’re proud to bring you more stories of ordinary people living extraordinary lives… The GB web site is full of great info, entertainment, and vi
All About Advertising Law
SEPTEMBER 29, 2020
The FTC’s pursuit of companies purportedly engaged in telemarketing scams is nothing new, but its recent settlement with a company that allegedly assisted a fraudulent telemarketer by providing a Voice over Internet Protocol (VoIP) service is the first of its kind. VoIP is a technology that allows a company to make voice calls using a broadband Internet connection instead of a regular (or analog) phone line.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
SEPTEMBER 2, 2020
The Uk’s Asda – which owner Walmart is trying to spruce up for a partial sale or flotation – is taking discounters Aldi and Lidll (and Tesco) full on by bringing back its “pocket tap” price campaign, harking back to the days when Alan leighton and Archie Norman were running the show. It says it’s.
Smarty Ads
SEPTEMBER 2, 2020
Is there a battle between white label vs private label? Probably more of confusion then battle. Thing is, these business models represent similar relations between manufacturers and retailers. Still, they have several important differences between private label vs white label that advertisers and marketers should know. In this article, we.
Gods of Advertising
SEPTEMBER 22, 2020
Leaves in the pool… You always try and view the Program through the eyes of a newcomer. Though many members feel otherwise, for you listening to the old timers has limited value. The rawness of someone in his first 30 days is why you keep coming back. You haven’t had a drink in 14 years and gave up pills soon after. You are looking for someone new.
Advertising to Baby Boomers
SEPTEMBER 23, 2020
I’ve been writing about ageism for decades – even before I knew there was a term for it. Apparently, I was behind the curve. Ageism was coined in 1969. Back then yours truly was nineteen. I don’t remember being ageist. Maybe I was. I thought people were wonderful or idiots for whatever reasons. The reasons weren’t based on age. My heroes and villains were young and old.
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All About Advertising Law
SEPTEMBER 22, 2020
The past five years have seen a major uptick in FTC enforcement against alleged charity fundraising scams, along with increased multi-state coordination in this space. Regular readers of this blog already know that, by having read this , this , this , and this. On September 15, 2020, the FTC filed a complaint in the U.S. District Court for the Southern District of New York against fundraiser Outreach Calling, its owner and principal Mark Gelvan, two other related organizations, and three additio
AdPulp
SEPTEMBER 11, 2020
In this new episode of Ad Chatter, Dan Goldgeier and I discuss the value of Jack Morton’s new training program, Camp Jack; “Black to Yellow,” the new travel and tourism campaign from South Dakota and Wyoming; a new mouth-watering commercial for the National Restaurant Association; what the B Corp designation means for brands; and the […].
More About Advertising
SEPTEMBER 29, 2020
All agencies are cutting back in the pandemic, especially perhaps those owned by ad holding companies that have external shareholders to satisfy (who may be less forgiving by the end of the year if they don’t see a light at the end of the tunnel.
Lemonads
SEPTEMBER 29, 2020
During the period of uncertainty, numbers and stats become the main sources of an adequate assessment of what’s going on. How to get it? If you’re looking for a high level of accuracy, an ad tracker should be the first thing to consider. Luckily, the list of our partners has been recently expanded by RedTrack - a trustworthy ad tracking solution with a super loyal customer base from 100+ countries.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Gods of Advertising
SEPTEMBER 18, 2020
The non-addict asks what is the meaning of life? The addict asks: Is this all there is? You called this many things: frustration, dissatisfaction, expectation … the yearning. Desiring something else. More. These unmet desires found respite in drugs and alcohol, albeit temporarily. But it was better than the alternative, or so it always seemed at the time, all the time.
InMobi
SEPTEMBER 27, 2020
IAB introduced the Transparency and Consent Framework (TCF) in 2018 to set clear guidelines on a more privacy-compliant, opt-in method to collect and process data from a user’s device. While a step in the right direction, the first version of TCF did not have the larger publisher consensus required to drive adoption. Since then, the industry has seen an update on the framework with the launch of TCF 2.0, which now provides sufficient control back to the publisher, while maintaining its cor
Smarty Ads
SEPTEMBER 22, 2020
The primary requirement for building an online tutoring business is creating a platform and then attracting students with value-based learning services. However, developing an eLearning website is not the only aspect to look out for the entrepreneurs.
AdPulp
SEPTEMBER 16, 2020
What’s your story? Whatever it is, Netflix wants to connect you and your story to one of its stories, and the 21st-century studio has so many stories to play. Here’s a commercial all about it. While the commercial isn’t much of a story, When ScarJo speaks, people do listen. In her gravel voice, she posits […]. The post It’s Always Story Time, Now and Forever appeared first on Adpulp.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
SEPTEMBER 21, 2020
Energy companies are never the most popular: hogging the headlines when they put prices up, forgotten by most when they don’t. French-owned EDF Energy (Électricité de France) is displaying its eco-credential in the first campaign from recently-appointed creative and media agency Havas, specifically telling us that its teams of engineers and others are “busy doing.
Lemonads
SEPTEMBER 27, 2020
Over the last few decades, governments and private companies alike have shifted from paper records to a mostly digital environment. While this has improved functionality and allowed these organizations to deliver better services, it has also opened the floodgates of digital fraud and cybercrime as a whole. From financial institutions to government agencies, cybercriminals have successfully targeted dozens of industries and the digital marketing vertical is no exception.
Gods of Advertising
SEPTEMBER 15, 2020
Lying in bed you wait for the Seroquel and Gabapentin to kick in, drugs that were prescribed 15 years ago by the head of addiction therapy at Rush Hospital in Chicago. He’d said they were non-habit forming. Yet you cannot sleep without them. Go figure. Despite being agnostic/atheist, you say a brief and scattered prayer, thanking a “Higher Power” (AA‘s euphemism for God) for keeping you clean and sober and forgiving you your defects of character.
InMobi
SEPTEMBER 24, 2020
New SDKs for iOS 14 and Android 11 Apple and Google launched their latest mobile operating system versions, iOS 14 and Android 11, in September 2020. Changes to user privacy and the power to manage data is at the forefront of both releases. We recently released InMobi iOS SDK 910 and InMobi Android SDK 910 which are compliant with these OS changes. As such, we strongly recommend moving to our latest SDK to stay compliant and quickly unlock any potential revenue.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Admixer
SEPTEMBER 18, 2020
2020 is a watershed moment for digital advertising with the announced phase-out of third party cookies, looming IDFA privacy restrictions, and the depleting advertising budgets due to the pandemic. In light of these profound industry changes, it is vital to keep track of the latest adtech developments, to be able to make informed decisions about […].
AdPulp
SEPTEMBER 28, 2020
With industry conferences and live events now off the table because of COVID-19, business-to-business marketers are busy looking for new avenues and new methods to help them connect to prospects and current customers. According to Carla Piñeyro Sublett, the chief marketing officer of NI (formerly known as National Instruments), spells it out in a lengthy […].
More About Advertising
SEPTEMBER 24, 2020
As we all face a winter indoors, interiors brands are having a moment, and John Lewis is sensibly focusing on its homeware department for this new “Joy of Home” campaign by adam&eveDDB. The furniture takes on a life of its own to reflect the fact that our homes are constantly evolving and adapting to the.
Lemonads
SEPTEMBER 25, 2020
Advertisers have many ways of growing their traffic. Running push campaigns is one of them. Push ads are short and clickable messages sent by a website to a base of subscribers. They look similar to push notifications only they’re sent from websites (not apps) and can be sent on mobile or desktop. In this section, we’ll talk about the function of push campaigns.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Gods of Advertising
SEPTEMBER 2, 2020
Yet, you were inquisitive in other ways, always wanting to know why. You liked to talk with adults and easily made them laugh. You got Woody Allen. You had a superb vocabulary and received high marks at school. Less physical and more sensitive than the average boy, you preferred nature to the man-made and pursued hobbies over sports. You collected rocks, raised guppies and caught butterflies, managed to find numerous species darting and flitting amid the small backyards on your block.
InMobi
SEPTEMBER 23, 2020
The festive season in India is characterized by larger than life emotions, celebrations, get-togethers, and a lot of rituals. Right from the beginning of September till the end of the year, the festive celebrations continue, and there’s one thing that remains constant in all these four months – Shopping. Every year, the festive season in India experiences a massive spike in sales comprising of new product launches, exclusive offers and discounts.
All About Advertising Law
SEPTEMBER 16, 2020
We have written previously about the FTC’s vigorous enforcement efforts relating to negative option marketing and its crackdown on alleged wrongdoing seeking to exploit the difficulties presented by COVID-19 (see blog posts here and here ). Recently, the FTC continued its efforts with a complaint and settlement concerning negative option marketing to parents seeking online educational resources for their children.
AdPulp
SEPTEMBER 21, 2020
Suset Laboy Pérez is a public relations professional in Brooklyn. Her job is to share her clients’ stories. This interview is about her story. She grew up in Puerto Rico. She has a doctorate in Latin American Studies. She runs Lalaboy PR with her sister, Maria. She also runs A Little Awareness, a coaching program […]. The post The Suset Laboy Pérez Interview (A Preview) appeared first on Adpulp.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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