October, 2020

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Panic is Not a Strategy for Ad Agency New Business

Fuel Lines

How to implement sales intelligence for agency growth. No one opens an advertising agency because they have a passion for sales. That’s why many agencies only have one dedicated new business specialist or include it in the laundry list of owner responsibilities. By not prioritizing additional revenue opportunities, it only gets done when work is slow or the worst happens.

Agency 246
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What is Social Commerce and Why Should Your Brand Care?

Ad Espresso

It’s no secret that the world of buying and selling online is constantly changing. Keeping up with the latest and greatest trends in digital commerce is about as hard as, well, keeping up with the Kardashians. And just when you thought you had your ecommerce strategy nailed, there’s been a major paradigm shift. With the Read More.

eCommerce 133
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Giles Keeble: Howard Gossage was right all those years ago, we need more generalists

More About Advertising

I recently came across a D&AD discussion in which Naresh Ramchandani argued the case for generalists. It reminded me of Howard Gossage, who — apart from being a wonderful copywriter — once set up Generalists Inc. as a sideline. Inspired perhaps by Marshall McLuhan (who he introduced to the wider business world) Gossage talked about.

Agency 133
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Ad Chatter, Episode 7: The Motel 6 Incident

AdPulp

Stan Richards, 88, never intended to retire or resign from the job he loves. Now, amid a firestorm of controversy over comments he made in an internal agency meeting—and the mass exodus of clients that resulted—Richards decided to resign last night from the agency he spent his life building. Dan Goldgeier and I discuss the […]. The post Ad Chatter, Episode 7: The Motel 6 Incident appeared first on Adpulp.

Agency 102
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Build Millennial Advertising Campaigns?

Smarty Ads

Perhaps every marketer today knows that each target audience persona requires a different strategy and attitude. This way targeted advertising performs well for most business goals, such as increasing ROI or driving brand awareness. In order to make your marketing efforts work it is important to understand.

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illumin, the new advertising automation technology from AcuityAds

illumin

How does illumin work? For years, marketers plan consumer journeys in stages that enter black box advertising platforms, essentially shredding the entire plan. With illumin, all this changes. illumin is Advertising Automation technology that allows advertisers to see the entire process to plan and activate omnichannel campaigns and see results on the same platform. illumin […].

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App Monetization During the Holidays: Choose Your Bidding Partners Wisely

InMobi

The holiday season always is a huge opportunity for publishers and app developers to make the best returns from their ad inventory. Advertisers and their DSPs typically rely on the last three months of the calendar year to boost annual sales and increase ad spending to reach holiday shoppers. While the pandemic has resulted in a deceleration of traditional advertising spending, overall budgets have moved over more sharply to online to target app users.

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Mirriad brings brands back from the dead for Halloween

More About Advertising

In-content advertising company Mirriad is showing off its AI-driven skills this Halloween with ‘Night of the Living Dead Brands,’ a spin on George Romero’s famous horror flick. See how many you can spot. Mirriad's Night of the Living Dead Brands from mirriad on Vimeo. Clever all round, not least as a product demo. MAA creative.

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Bronze Seeks Silver Shows The Personal Side of A Pivotal Era In the Ad Industry

AdPulp

“Even with every advantage I was given, I’ve had to plan, sweat, and fight for each move on this marketing game board.” -Mat Zucker There are two styles of books advertising professionals write when they want to tell their career “war stories” and impart some of their learned wisdom: Either it’s a cradle-to-boardroom minutiae-laden biography […].

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RiskIQ Review: Comprehensive Ad Fraud Protection for Digital Marketing

Lemonads

The digital marketing industry is projected to generate more than 980 billion US dollars by 2025. Affiliate marketing plays an important role in the continuous growth of the digital advertising vertical, but there are many challenges that advertisers, publishers, and other stakeholders need to address before these hurdles cause irreversible damage. Digital ad fraud affects businesses in all regions and verticals, creating an imbalance that produces a ripple of negative effects.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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The Best Video Ad Networks and Where to Find Them

Admixer

Advertising priorities are constantly changing, and in 2020 they gravitate more and more towards video ads network. 30 years ago, TV was paramount to reach and engagement, then the web arrived and display ads captivated the audience for decades. Finally, digital video content came to the foreground. According to the eMarketer report, by 2023 digital […].

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Ad Law in the Age of COVID-19 and Regulatory Reactions

All About Advertising Law

The COVID-19 crisis has spawned a new wave of predatory behavior toward consumers, with the marketing of coronavirus-related products and untested cures. Regulators have responded to these behaviors swiftly and in a variety of ways. Richard Cleland, assistant director – division of advertising practices at the Federal Trade Commission (FTC), and Venable attorneys Melissa Steinman and Kristen Klesh addressed the advertising enforcement trends stemming from the COVID-19 pandemic and offered their

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Mobile's Role in Cold and Flu Season Shopping

InMobi

In the United States, the fall and winter months are peak times for the common cold and the flu. This year, however, the cold and flu season will look very different for two main reasons: The COVID-19 pandemic adds a distinct wrinkle to the 2020-2021 cold and flu season. As the U.S. Centers for Disease Control and Prevention has noted , “Because of the COVID-19 pandemic, reducing the spread of respiratory illnesses, like flu, this fall and winter is more important than ever.” How peo

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Florence Touzé: why advertising and communications should be tools for global transition

More About Advertising

For many years the subject of responsibility in advertising and its impact on the economy, politics and society has been much debated. It has regularly been a prominent subject in the media, with issues ranging from Brexit to obesity. Societal and ethical debates arose as early as 1900. Back in the early 20th century advertising.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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The Center of Has Gravity Shifted

AdPulp

Manhattan’s commercial real estate, like everything in The City, is outrageously expensive. Since COVID-19 infected our public spheres last March, these towering office structures have also been largely empty. Did you know that only 15% of office workers are projected to return by the end of 2020, according to the Partnership for New York City?

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Best Online Market Research Tools for Marketers : Building the Ultimate Toolkit

Lemonads

Becoming a successful marketer requires discipline, creativity, and a strategic approach. In addition to learning about the latest marketing trends and ad formats available, affiliates and similar professionals need to determine how to apply this knowledge in order to get the best results. Despite the fact that some professionals rely solely on first-hand experience, conducting market research can shorten the learning curve and give marketers an advantage over the competition.

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How many technologies does it take to build a consumer journey?

illumin

It’s a well known fact in advertising: the consumer journey is highly fragmented. There’s a vast range of opportunities for consumers to learn, compare prices, and make purchase decisions. This reality has created similar fragmentation in the way marketers approach the consumer journey. Massive investments into technology to build, deploy and understand the consumer journey […].

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Ad Network vs. Ad Exchange — Programmatic Business Model

Admixer

A network and ad exchange are two crucial components of the programmatic marketplace. In large part, they share a similar objective, gathering publishers’ inventory to sell it programmatically to advertisers. Those two terms are frequently used interchangeably, which confuse their distinct roles in media buying. Despite the apparent similarities, ad networks and ad exchanges have […].

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Introducing Prebid Support for Server-Side Bidding

InMobi

We are pleased to announce that InMobi is now a certified demand partner on the Prebid Server. Prebid provides an open and flexible integration option for app developers and publishers looking for a fair and transparent header bidding platform. Publishers who choose to implement their own Prebid Server on the cloud and those who depend on hosted or white labelled Prebid Servers can now access InMobi demand through our adapter, available here.

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Mindshare’s Nick Emery: when’s a prank a hanging offence?

More About Advertising

According to Mail Online Mindshare global boss Nick Emery was fired after entering the loo for a wee and baring his bottom, visible during a Zoom call. Pretty silly but enough to bring an abrupt end to a 20-year career at WPP’s Mindshare? There’ve probably been times on Zoom when most of us would welcome.

Finance 116
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Mozilla Is Gettin’ After It

AdPulp

Mozilla, the not-for-profit behind Firefox, was purpose-built to make the internet what it can be: an open tool for everyone — the powerful and the weak, the right and the left, everyone. Right now, Mozilla is on a mission to unfck the internet. “On an unfcked internet, platforms will create incentives to stop fomenting conflict […]. The post Mozilla Is Gettin’ After It appeared first on Adpulp.

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lemonads’ Vertical of the Month: Clairvoyance

Lemonads

For this issue of Vertical of the Month, we’ll shine a light on the clairvoyance industry, give readers a summary of how it’s fared so far in 2020, and share tips to create better clairvoyance campaigns. Believing in extrasensory and supernatural services is a personal choice, but there is no denying that this vertical has a lot of potential for affiliates.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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How to Fail at Marketing: Do These 5 Things

Spoton Digital Media

There’s a lot of marketing advice that tells you what to do to succeed. There are endless lists of things you can do to improve your strategies and boost your marketing effectiveness. But, you can still struggle to succeed even while following all the best marketing advice. That’s because even when you do all the right things, you can still fail at marketing if you also do all the wrong things.

SEO 52
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CPM vs CPC: Which Is Better Choice for Advertisers and Publishers

Smarty Ads

In the digitized media-trading environment, advertisers and publishers are making important financial decisions on a daily basis. One has to determine lots of things including clear goals, as well as more specific details, such as choosing the right platform or pricing model. It is important to pay attention to every.

CPC 52
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Keeping Your Apps Safe from Malicious Monetization SDKs

InMobi

Monetization SDKs are an important source of revenue for apps but integrating with the wrong SDK can cause irreparable damage to a publisher's hard work and reputation. The hard work put into building apps needs to be sustained with commensurate continual efforts to protect them from malicious activities including those that degrade user experience and that violate user privacy.

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Tushy rides political wave in search of cleaner US

More About Advertising

Surfing on the gazillions spent in the US presidential election isn’t a bad idea for a hitherto pretty low profile brand so bidet attachment Tushy is having a crack: inviting American to clean up their nether regions with water not paper. Production company is Black Powder Works. Seems kind of appropriate, especially in this election.

Agency 111
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Stan Richards Said Dumb Things, Now His Agency Is Reeling

AdPulp

Stan Richards said something he wishes he had not said. It’s personally embarrassing and it’s costing his agency money. According to The Dallas Morning News, Richards described a new ad pitch for long-time client, Motel 6, as being “too black” for the motel operator’s “white supremacist audience.” According to Ad Age, the remarks were heard […].

Agency 87
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Social Ad Scout Review 2022: Spy Hidden Insights Of Winning Ads!

Lemonads

Our Social Ad Scout Review will help you uncover all their features and insights you’ve been looking for in a spying tool and by the end of this article, you’ll fully understand if Social Ad Scout will be the right spying tool for you to use! If you’re having trouble trying to figure out why your competitors’ strategies are working and what their secret sauce is , you can do so by using a spy tool!

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DMEXCO @home: Highlights from the Most Experimental Expo

Admixer

Last week the digital marketing industry came together on the first online DMEXCO. Due to the pandemic, the expo was in jeopardy, but in less than 6 months, the DMEXCO team rolled out a virtual platform for interactive streaming and networking. After attending the event, the Admixer team prepared key takeaways for the programmatic industry […].

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Disgorgement Denied: Third Circuit Hands FTC a Tough Pill to Swallow Over Section 13(b) Authority

All About Advertising Law

Yesterday, the Third Circuit issued an opinion in Federal Trade Commission v. AbbVie, Inc. , joining the Seventh Circuit in holding that the FTC is not entitled to seek disgorgement under Section 13(b) of the FTC Act. The decision reflects a potential turning of the tides on how courts view FTC’s statutory authority to seek monetary relief. By way of background, the district court ordered the AbbVie defendants to disgorge $448 million in alleged ill-gotten profits from anticompetitive conduct re

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.