November, 2020

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How to Verify Your Facebook Page, Step by Step

Ad Espresso

If you’re here, there’s a great chance that you’re wondering how exactly you can go about getting one of those lovely blue checkmarks next to the name of your account on Facebook. Getting verified on Facebook is a big deal, whether you’re a public figure or an emerging (or established!) brand. It tells your followers Read More.

Marketing 140
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Unilever brings back Brut with best-use-of-Vinnie Jones award contender

More About Advertising

Readers with long memories – or surviving relatives – may recall the archetypal 1970s “Great Smell of Brut” fronted by Kevin Keegan and boxer Henry Cooper. Made by an American company cheekily called Faberge as I recall. Cary Grant was its “brand ambassador” for a while, although I doubt he used Brut. It’s now a.

Agency 122
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The United States of Disarray

AdPulp

Winners and losers—America and its economy are full of them. Small businesses are the backbone of the U.S. economy, employing nearly half of the private sector workforce. But many small businesses are struggling to stay afloat. According to the World Economic Forum, geography makes a great deal of difference in the proportion of U.S. small […].

Retail 107
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Black Friday Advertising Ideas: What’s Trending in 2020?

Smarty Ads

Seo title Black Friday Advertising Ideas for 2020 Seo Descr Black Friday advertising ideas: when to start an advertising campaign, how to craft a message, how to target and reach the right audience using DSP. Black Friday Advertising Ideas: What’s Trending in 2020? Black Friday advertising season is peaking after.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Black Friday Strategies for Digital Ad Success

illumin

Did you know that winter holidays, kicked off by Black Friday, are the highest spending season of the year? Here are digital advertising recommendations. The post Black Friday Strategies for Digital Ad Success appeared first on AcuityAds Inc.

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Solitude & Devotion.

Gods of Advertising

It could be worse… Soft and feminine, you adore it. It has become your companion. Palpable. Serene. Lovely. You have a long-term relationship with solitude, which almost never gets old. So many people abhor solitude, likening it to loneliness, depression and even madness. Especially women, who feel others in ways you’ll never understand. Like many parents, Sarah fears the impending emptiness of her nest.

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WPP merges Geometry into VMLY&R to create new global ecommerce company

More About Advertising

Amazing how a combination of Amazon and Covid-19 change the world. Another WPP agency brand Geometry, which specialises in ecommerce, is being merged, this time into VMLY&R, itself a combo of digital network VML and once high-flying ad agency Y&R. The new company will be called VMLY&R Commerce and sit in the VMLY&R network. Geometry.

eCommerce 119
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TRISCUITS for ALL, ALL for TRISCUITS

AdPulp

“Food insecurity” is a formal way of saying that people are hungry. And people are hungry all over this land of opportunity. Food banks, churches, and charitable organizations from coast to coast are addressing this epic American problem, which echoes through the decades. During the Great Depression, our citizens stood in bread and soup lines. […].

Food 98
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White Label Ad Exchange - How to Enter AdTech Business in One Month?

Smarty Ads

Last month SmartyAds officially announced the separation of Smarthub - one of the most cherished products in the line of white label solutions. What was the reason for that? As was reported earlier, the technology was acquired by Deox. By now the product became really competitive on the.

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What Are the Best Payment Solutions for Affiliate Marketer?

Lemonads

Once you become an established affiliate, it’s normal to get excited about finding the best offers or partnering with the best traffic sources. However, the main goal is always to make money, so experienced marketers always keep an eye out for innovative affiliate payment solutions that can help reduce expenses and accelerate payout turnaround. At lemonads, we work with thousands of affiliates and perform countless payments every month.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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The Acorn

Gods of Advertising

On the last day of your senior year in high school you broke a rule by wearing shorts. The Principal called you out for the infraction, stopping you in the hallway. The details of your exchange are lost in time but you most certainly had been disrespectful. Whatever the case, he ended up banning you from the graduation ceremony. A harsh blow, but hardly the first one the school had dealt you during your tenure.

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How to Drive Retail Footfall Using In-App Advertising

InMobi

Even as e-commerce grows by leaps and bounds in 2020, driving retail footfall still needs to be a key goal for retails brands both during and after the 2020 holiday shopping season. For many brands, physical retail stores are still their lifeblood, and will likely remain so for a long time. Yet, one of the best ways to drive in-person retail sales may actually be mobile in-app advertising.

Retail 52
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MAA’s Paul Simons 1948-2020

More About Advertising

Paul Simons, my business partner and a shareholder in MAA, has died at 72 after a long illness. Paul was one of the leading figures in the wave of advertising agencies that revolutionised the UK industry and also had a considerable impact on the world stage from the 1980s. He was the driving force behind.

Agency 116
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Light Things Up This December—Win and Display 1 of 7 Jameson Whiskey Trees

AdPulp

Spirits brands look to the holiday season each year for an important sales lift. With holiday parties, family get-togethers, and gifting, it’s a festive time for all. But this year presents new challenges for people and the brands who want to appeal to them. To spread holiday cheer this year, new ideas are needed. Ideas […]. The post Light Things Up This December—Win and Display 1 of 7 Jameson Whiskey Trees appeared first on Adpulp.

Food 94
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Best Video Ad Networks For Publishers and Advertisers in 2020

Smarty Ads

Every publisher, mobile web, or app developer has at least several questions about their inventory monetization before choosing a video ad network. If only five or ten years ago there were not so many options to choose from (aside from Google AdSense), today’s programmatic ecosystem delivers plenty of video.

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20+ Best Affiliate Marketing Course of 2021

Lemonads

Becoming an affiliate marketer requires creativity, a good work ethic, and above all, constant learning. Understanding all of the elements that can affect your campaigns will allow you to develop a better strategy and ultimately yield higher revenue. That said, there are hundreds of marketing courses out there, so you need to find a good combination of general resources and affiliate-orientated content.

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illumin is Advertising Automation

illumin

For far too long, a gap has existed between the planning and the execution of digital advertising campaigns. Marketers plan their media in three phases: awareness, engagement, and conversion. What happens next? That plan is sent to the digital advertising team who spend dozens of hours setting up line item tactics inside an advertising […]. The post illumin is Advertising Automation appeared first on AcuityAds Inc.

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FTC Commissioner Seeks to Resurrect Penalty Offense Authority

All About Advertising Law

At the end of last month, FTC Commissioner Rohit Chopra and his attorney advisor, Samuel Levine, penned an article, “ The Case for Resurrecting the FTC Act’s Penalty Offense Authority.” In the article, the authors posit that, because the FTC’s “ability to seek monetary relief through Section 13(b) is now in jeopardy,” the FTC should “resurrect one of the key authorities it abandoned in the 1980s”—the Penalty Offense Authority under Section 5(m)(1)(

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Now WPP merges Grey into digital network AKQA

More About Advertising

There goes another one. WPP was built on the back of four big agency acquisitions: JWT, Ogilvy, Y&R and Grey. Now Ogilvy is the only one left standing alone as Grey, which has had a torrid time recently, especially in the UK, is to be merged into Ajaz Ahmed’s digital network AKQA. JWT is now.

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What the Nation Needs Now: A Woman of Color, Strength, and Resolve

AdPulp

Kamala Harris is not half white. She’s not a man. She’s not a graduate of Harvard or of any Ivy League school. Ms. Harris is also young for an American leader. And at this critical crossroads in the nation’s political history, we are desperate for new energy and new thinking. I believe Ms. Harris will […]. The post What the Nation Needs Now: A Woman of Color, Strength, and Resolve appeared first on Adpulp.

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Understanding (SPO) Supply Path Optimization

Smarty Ads

With automation, programmatic has redefined digital advertising, but supply path optimization is what currently reshapes programmatic. When programmatic appeared, it became possible to process tremendous arrays of data, define optimal placements for ads, and serve them to the targeted audiences in a fraction of a second.

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Fraud Detection Software Review: FraudShield by 24 Metrics

Lemonads

Building and launching a successful campaign around your Affiliate Program takes a lot of hard work and creativity, but you also have to emphasize security in every step. Click spamming, domain spoofing, and other forms of digital fraud have plagued the internet almost since day one, draining a large portion of advertisers’ budgets without producing anything in return.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Gearing up for the Festive Season: Chinese New Year, Malaysia

InMobi

With festive cheer ringing bells with the consumers across the world, how are Malaysians going to spend this festive season? With celebrations going digital, what are the consumer shopping patterns like? Learn how people will celebrate and shop this New Year with a survey conducted on InMobi Pulse and a report that brings interesting insights on consumer behavior, the changing trends, “Gearing up for a Festive Season in Malaysia” Key Findings from the Report  With 22.7 million

Food 52
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Rewarded Video Ads Monetization: App Developers Guide

Admixer

In-app advertising during the COVID-19 crisis is booming. People spend 20% more time in apps than prior to the pandemic and you may wonder how to finally monetize your app and what type of ads is the best to use today. Well, rewarded video ads are a great place to start. Let’s see why: 71% […]. The post Rewarded Video Ads Monetization: App Developers Guide appeared first on Admixer.Blog.

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BBH Singapore hits the animation heights in new Absolut global campaign

More About Advertising

You never know what you’re going to get from Absolut but the global vodka brand is good at sidestepping the restrictions on booze advertising, assisted in no small measure by BBH Singapore. Now it’s looking forward to a Covid-stricken world returning to normality with a new brand Platform (another of those) ‘It’s In Our Spirit.

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This Week, The United States Senate Is Up for Grabs

AdPulp

Currently, the GOP holds 53 seats in the Senate. That’s about to change. Let’s look at the key races and fresh faces. Change Kentucky Change Arizona Change Montana Change Kansas Change Georgia Change South Carolina Change Colorado Change Iowa Change Texas Change Mississippi A shift of three seats along with a Biden/Harris victory evens the […].

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Most Viewed Video Ads: Happy Halloween!

illumin

This past weekend was everyone’s favorite spooky holiday and to commemorate the special day we’ve put together the top ads from Halloween. Like most things this year, October 31st felt very different for many of us, so take a look at the list below to see how brands approached this year’s celebrations. State Farm This […]. The post Most Viewed Video Ads: Happy Halloween!

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Unbounce Review 2021: Create Top Professional Landing Pages!

Lemonads

Our Unbounce Review is a tailor-made article to deliver the best information you could ever find to truly understand if they’re the right landing page builder for your online marketing and campaigns’ promotion! When it comes to promoting yourself in such a crowded place, you must know how to promote your business efficiently to stand up through competition and by having a professional landing page, it can assure you in achieving the main goals you’re setting!

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Gearing up for the Sale Season: T?t Festival, Vietnam

InMobi

Tết, the Vietnamese New Year brings with it positive feelings for consumers and a whopping shopping season. With shopping behavior taking new meanings with digital, brands must create a contextual opportunity to reach out to the consumers. There is a wealth of possibilities to engage with consumers in the run-up to Tết. With 70% of internet users in Vietnam belonging from rural areas, brands need to focus on getting their digital strategies right from the early planning stages.

Food 52
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Letter to my Professor at Berkeley. Just because…

Gods of Advertising

My philosophy as it relates to diagnosis and treatment has evolved since I first became clean and sober in 2003. While I began (and continue) my path to recovery as a member of Alcoholics Anonymous, I have never completely accepted a number of its foundational tenants. For example, I remain uncomfortable ascribing to the disease model espoused by AA (and elsewhere).

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.