Gods of Advertising
JULY 16, 2014
'Crazy good! For the past few days, even longer, I have been working on a manifesto for one of our (hopefully) new clients. Actually, I’ve been working on two. Even more actually, I’ve been working on manifestos for 25 years, since becoming a copywriter. Nothing suits me more. For like many a creative soul, I am by nature a show off. And this is the way I can do it.
AdPulp
JULY 7, 2014
'When you’re looking to improve your business, technology has a lot to offer. Among the ways you can use technology to improve your business is through webinars. Webinars are gaining in popularity for a variety of reasons. It is not a huge commitment to ask for and people are a lot more willing to watch a webinar rather than a seminar. Best of all, they can enjoy the webinar while sitting at home.
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All About Advertising Law
JULY 10, 2014
'Zack (Danger) Brown recently made headlines for his Kickstarter® Campaign , which was featured in CNN.com , The Washington Post , and The New Yorker as well as on Good Morning America (I guess TV stars eat carbs after all). Unlike other entrepreneurs on the popular crowdfunding platform, who use Kickstarter to launch a business idea or concept, Brown has been raising money for … potato salad.
Nick Burcher
JULY 13, 2014
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Sunday, 13 July 2014. FIFA World Cup 2014 memes - my favourites from the last 4 weeks. The FIFA World Cup 2014 is almost finished and I’ve really enjoyed it! Furthermore, social media has been alive throughout and it has been great fun to see the iconic moments of this tournament played out through memes and online discussion.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
InMobi
JULY 30, 2014
As an Android advertiser, you’ve probably been hearing a lot about Google’s new Advertising Identifier (AID). You might know that post August 1st, Google’s Advertising ID (AID) will be used for conversion attribution on all Android devices. Over the next month, you could expect some change in your mobile conversion numbers as advertisers and publishers will migrate to Google AID at different times.
MediaFuse
JULY 23, 2014
As a digital publisher, it is often difficult to stay on top of what’s current in the ever-changing advertising industry. New companies routinely come on the scene and familiar ones frequently merge or they are bought out. Below you will find an up to date list of the leading ad servers, ad exchanges, SSPs, and rich media vendors in 2015. Ad Servers. 24/7 Real Media.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
JULY 15, 2014
'Derek Jeter is on his farewell tour, and the Jordan brand gives him a salute filled with celebrity cameos showing their #RE2PECT (respect for those not numerically hip). Jordan is the product division for Michael Jordan from Nike, which has formerly had life under the Jumpman moniker. The post Jordan Brand Salutes Derek Jeter with RE2PECT appeared first on AdPulp.
All About Advertising Law
JULY 2, 2014
'It’s the time of year when we Americans honor the Stars and Stripes, but people all over the world get starry-eyed over celebrities. Recognizing this, advertisers like to use celebrity images in advertising. Recently, we wrote about Katherine Heigl’s $6 million lawsuit against Duane Reade for a tweet using her photo without her permission, and the blog got so many hits that we thought that we would dive deeper and look at a couple of the more interesting new developments in the U.S. and other
Advertising to Baby Boomers
JULY 23, 2014
'Procter & Gamble Co. plotting expansion of its Always brand that would include adult diapers By Dan Monk “Procter & Gamble is very serious about this category and they’re going to spend whatever it takes to be successful.” It wasn’t long before major media outfits soaked it up: P&G Poised to Re-Enter the Unsexiest of Boom Markets -- Adult Incontinence More Than a Decade After Leaving Category, P&G Lured Back by Aging Boomers By Jack Neff P&G Turns to Adult Diapers By Serena
InMobi
JULY 28, 2014
The best team won the Football World Cup 2014. While 32 teams were fighting hard over four weeks to determine who would be crowned World Champions, the Insights Team at InMobi looked at how sports fans were using mobile during the event. Did the game change the media consumption habits of mobile app users? Which categories of apps were keeping the sports fans busy?
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Fuel Lines
JULY 10, 2014
'There is a higher degree of trust from prospects when they are reading content from credible, third-party experts. The ability to easily access information from a variety of online sources has fundamentally changed the way prospects research advertising, digital, media and PR agencies and, ultimately, is how they choose their marketing partner(s). Instead of chasing business, it’s now more important to be found.
Gods of Advertising
JULY 10, 2014
'“I love my INSERT PRODUCT NAME HERE.” Adweek’s Tim Nudd is right to praise this new campaign for American Value City/Signature Furniture –as much for what it is not (direct response crap) as for what it is (mildly entertaining). Few genres of advertising annoy like discount furniture advertising. The screaming. Those spinning dollar signs.
AdPulp
JULY 30, 2014
'I’ve been working on lots of little assignments for one of my clients these days. Greeting cards, web videos, blog posts, that sort of thin. Are all these bits of content adding up to a successful career, or a successful brand? Well, I’m not sure. But it appears to be the future of advertising. we might have to face the reality that most of us in marketing are playing small ball.
All About Advertising Law
JULY 1, 2014
'Who doesn’t want young-acting skin? We’re not talking about the way skin acted in the zits-on-picture-day years, but rather the dewy glow of innocence – the Code of Youth. L’Oréal USA, Inc. addressed our anti-aging desires in a popular line of ads for Lancôme Génifique and L’Oréal Paris Youth Code skincare products. But this week the company settled with the FTC on deceptive advertising grounds.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Advertising to Baby Boomers
JULY 9, 2014
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 09 July 2014. Miscellany: Sex, Travel, Tech. It’s too hot to concentrate. I’ll be going every which way with this post, trying to stay cool by moving around.
InMobi
JULY 25, 2014
EDIT: Here's what happened in episode 1 , episode 2 , episode 3 and episode 4. At InMobi, a large chunk of our day is spent on trying to find answers to difficult questions. Questions such as how to design the next-gen big data platform, what the best Star Wars movie is or what the air-speed velocity of an unladen swallow is. We also furiously discuss, dissect and decode mobile games.
Fuel Lines
JULY 11, 2014
'Timing is critical when it comes to engaging with your social media audience. To increase the Click-Through-Rate of your article links and boot your website traffic, you need to be posting and tweeting at the best times. Figuring out the best times to post, you’ll need to consider such as the time zones where your best prospects reside. For instance, I’ve developed an international following for my blog Fuel Lines.
Gods of Advertising
JULY 7, 2014
'Dude’s gotta dream… New, new things and advertising go hand in hand. Often lovingly. Look at Apple. Yet great things are not always created by marketers. The creators do not have the resources to advertise. Nor do they have product to keep up with potential demand. Mostly they have only the desire to make something special. I’m sure they dream about commercial success but first things first.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdPulp
JULY 20, 2014
'You have most likely heard the expression, “If you build it, they will come”. If you have ever developed an app hoping to make it rich on one of the popular app stores, you already know how untrue that expression really is. Most developers I know of are less interested in building apps than they are selling apps. Building apps is what you do when you are learning how to write code.
All About Advertising Law
JULY 2, 2014
'It’s the time of year when we Americans honor the Stars and Stripes, but people all over the world get starry-eyed over celebrities. Recognizing this, advertisers like to use celebrity images in advertising. Recently, we wrote about Katherine Heigl’s $6 million lawsuit against Duane Reade for a tweet using her photo without her permission, and the blog got so many hits that we thought that we would dive deeper and look at a couple of the more interesting new developments in the U.S. and other
AdPulp
JULY 22, 2014
'Change is the only constant. In digital media terms though, change is more than a constant, it’s a constant storm. Grace Bonney , founder of Design Sponge , waxes nostalgic about blogging days gone by. Let’s listen and learn. Six to eight years ago, most bloggers were living in our own version of the ‘Conde Nast heydays’ without knowing it.
AdPulp
JULY 12, 2014
'If you’re starting a new business, there is no way you can ignore the potential selling online provides. You can set up a store and sell all the same products you would in a normal store as you would online. In fact, many businesses do not even have a physical location. They only have a website to sell products. The main thing you need to learn if you want to join in the action is how you can create a website to sell without looking like an advertisement.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdPulp
JULY 24, 2014
'Q. Who do American consumers trust to get to the root of their dirt problems? A. Tide. Americans trust Tide because Tide understands that lean clothes don’t just happen. You need to coax them to their ideal state of clean. In “Dirty Little Habit,” a new commercial from from Saatchi & Saatchi/New York and Community Films’ director Matt Smukler, it is revealed that “clean clothes start with a clean machine,” made clean by Tide’s washing machine cleaner.
AdPulp
JULY 23, 2014
'Hot Pockets is making fun of Foreigner. Man, that’s cold as ice. “With the protein of real hickory ham and 100% real cheese, it’s food that fires you up.” Sure it is. Rock on, Hot Pockets. The post Today on TV: Foreigner Gets Played By Hot Pockets appeared first on AdPulp.
Gods of Advertising
JULY 27, 2014
'Selfie from Hawaii, posted much to the chagrin of my children… Oddly, there is nowhere in Hawaii to smoke my cigar. The hotel I am staying in –the lovely Surf Rider in Waikiki- has positively no smoking anywhere on the premises, which is why I’m huddled beneath a canopy in one of the stately courtyards currently not being used, which is surprising, given it is Saturday night and I counted four different brides shuffling nervously from powder room to salon.
InMobi
JULY 25, 2014
Anything is possible in the world of gaming. In the real world, however, your game can get obliterated in no time if you don’t listen and talk the language of your users. You might have a fantastic product on your hands. But communicating this on the right channels, at the right time, in the right tone is the order of the day. The gaming world has definitely tapped marketing in a big way.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
InMobi
JULY 23, 2014
Today we released our Q2 2014 Network Research , which reported on the latest mobile device and OS share trends on the InMobi network. Here are some of the global highlights: Overall, the volume of impressions globally in Q2 2014 on the InMobi network was up significantly compared to the previous quarter. This growth was driven by in-app ads that contributed 62.3 percent of mobile ad impressions.
InMobi
JULY 22, 2014
A key change in the mobile ad attribution space is about to occur very soon. Post August 1st, Google’s Advertising ID (AID) will be used for attribution on all Android devices. In order to ensure that all Android advertisers on InMobi Analytics start using the new Google AID (for ad attribution) before Google Play’s deadline, we’ve established a seamless process to comply with this important requirement.
InMobi
JULY 17, 2014
The Indian Start-Up Ecosystem received a major boost with the new government announcing its clear intent to encourage risk-taking among entrepreneurs. In his maiden Finance Budget, Union Minister Arun Jaitley announced a slew of reforms that includes a Rs 10,000 crore Venture Capital Fund for start-ups. This augurs well for several product start-ups, which can now look up to the government playing the role of a catalyst.
InMobi
JULY 15, 2014
Whether you are in apparel or consumer electronics, if you are interested in influencing shoppers’ online or in-store behavior during the 2014 holiday season you are probably considering mobile as part of the solution. If you’re not, you certainly should be. According to the Ipsos Holiday Shopping Study, more than 75% of all smartphone users will use their smartphone for holiday shopping and 1 in 4 will make a purchase on their phone.* No matter what channel consumers use for purchase, mobile ad
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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