Unilever Hit With Greenwashing Ad Ban for Vague Environmental Claims

Regulators took issue with the declaration that Persil detergent was 'kinder to our planet'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Unilever is the latest business to fall foul of ad regulators for making “unclear” claims relating to the environment.

Cleaning product brand Persil has been hit with an ad ban for a TV spot which ran in the U.K. as part of its longstanding “Dirt is Good” campaign. The ad focused on the product’s sustainability credentials, ending on the statement that Persil was “kinder to our planet”.

Following one complaint from a member of the public, the U.K.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in