Adweek
AUGUST 26, 2022
With the upcoming racing season marking its 75th anniversary, Nascar is both celebrating its past with a new throwback logo and innovating for the future. Racing fans will find a lot to appreciate amid the design elements of the new logo. The overall oval shape is reminiscent of a racetrack and was inspired by the.
Smart Insights
AUGUST 23, 2022
Dr Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice explains a process to achieve success by using the 18 most important digital marketing techniques Simply put digital marketing, also called online marketing, is the application of digital media, … The post What is digital marketing? How to succeed in 2022. appeared first on Smart Insights.
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Martech Series
AUGUST 5, 2022
Artificial Intelligence has helped automate several marketing processes. But could it take over content marketing as well? AR and marketing automation has transformed digital marketing processes for good. As far as content marketing is concerned, AR helps you gain a competitive advantage in the saturated digital marketing landscape. With various tools and technologies, marketers can automate time-consuming tasks and focus more on the creative aspects of content marketing.
AdExchanger
AUGUST 14, 2022
Guest column byAshley TsaiHead of Analytics“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Over the past few years, advertising has become far more data-driven. AI is playing a large role in the transformation, helping advertisers measure campaign efficacy and transform data into actionable.
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Exchange Wire
AUGUST 18, 2022
Ahead of ATS Singapore 2022, Lashanne Phang, senior director, mobile at PubMatic, writes about how ad targeting on mobile has fared one year on since Apple's changes to IFDA in this exclusive article. Google recently decided to push back their deprecation [.]. The post One Year In, IDFA Shows Promising Signs for Media Buyers appeared first on ExchangeWire.com.
MNTN
AUGUST 26, 2022
So you have your holiday planning guide in front of you and your audience targeting mapped out. What’s next? To wrap up our holiday content series, we’re putting the spotlight on all things creative. Before you bring out the holiday stereotypes, green and red color themes and elves, hold up a second. This year is your chance to do things a little differently—if economic indicators have anything to say about it, it’s going to require more effort from advertisers to stand out from the crowd this q
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Smart Insights
AUGUST 8, 2022
If you want to develop a strategy, where do you start? Well, it can be summarised in two or three sides of A4 in a table linking strategies to SMART objectives and KPIs to make sure you're on track. The post 10 reasons you need a digital marketing strategy in 2022-23 appeared first on Smart Insights.
Martech
AUGUST 5, 2022
Only 38% of marketers globally are very confident in their data, analytics and insight systems, according to a new report from The CMO Council. And, while 91% say direct access to customer data is a critical competitive advantage, only 11% say that data is readily accessible to them. Read next: Only 11% of CMOs say they have achieved digital transformation goals.
AdExchanger
AUGUST 28, 2022
Independent publishers lack the bandwidth to make sense of the digital ad industry – most are just trying to stay afloat. Chrome Unboxed, which started in 2015 as a YouTube channel for unboxing videos featuring Google’s Chromebook products, is emblematic of the early struggles upstart publishers have in monetizing their content. Its path to ad-supported.
VideoWeek
AUGUST 25, 2022
A new report by OMD Worldwide , Yahoo and Amplified Intelligence has found video to rank among the most attention-grabbing formats for mobile advertising. The ‘ Attention in Context’ study served over 128,000 ads to 4,400 volunteers in the UK, US, Canada and Australia. Responses were categorised into three levels of attention: active (eyes on the advert), passive (eyes on screen but not the ad) and non- (eyes on neither screen nor ad).
Martech Series
AUGUST 5, 2022
Twenty-plus years after the dot-com explosion, you’d think most brands would have their website strategy figured out. After all, companies have reached customers via their websites for two decades. Most leaders understand the basics of digital marketing. Unfortunately, brands are still struggling with their websites. This is largely due to the fact that the digital world is in a constant state of flux.
Adweek
AUGUST 1, 2022
Heinz tapped an artificial intelligence-powered art generator to create a clever demonstration of the ubiquity of its brand in the condiment aisle. The company's marketing team fed a series of generic ketchup-related prompts into research group OpenAI's state-of-the-art machine learning algorithm, Dall-E 2, which conjures up eerily detailed images from simple text inputs.
Smart Insights
AUGUST 29, 2022
Keyword research data reveals the SEO CTR rewards for top of SERP rankings in Google. Inform your SEO marketing strategy with the latest trends You often hear company owners saying “I want to rank top” for their target keywords. Although … The post 2022 comparison of Google organic clickthrough rates (SEO CTR) by ranking position appeared first on Smart Insights.
Chief Martech
AUGUST 29, 2022
In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech. The defining characteristic of this new era was a shift from dichotomies to convergences: From suite vs. best-of-breed to integrated platform ecosystems From software vs. services to blended delivery models with both From build vs. buy to customization on top of commercial platforms.
AdExchanger
AUGUST 9, 2022
TFW you think you have a date to the dance … and then it turns out you don’t. On Tuesday, AppLovin offered to buy Unity in an all-stock merger valuing Unity at $20 billion – but the offer doesn’t include ironSource. The news comes just three weeks after Unity announced its plan to acquire ironSource for. Continue reading » The post AppLovin Offers To Buy Unity (But Doesn’t Want IronSource) appeared first on AdExchanger.
VideoWeek
AUGUST 17, 2022
Last year saw UK broadcasters achieve their highest revenues in five years, thanks to post-pandemic TV advertising resurgence, according to Ofcom’s Media Nations 2022 report. As lockdown restrictions lifted in 2021, live TV viewing fell by 13 percent but TV advertising returned to growth after six consecutive years of contraction. Ofcom found that ITV, Channel 4 and Channel 5 collectively generated £2.4 billion as a result.
TechCrunch Ads
AUGUST 2, 2022
A ruling put out yesterday by the European Union’s top court could have major implications for online platforms that use background tracking and profiling to target users with behavioral ads or to feed recommender engines that are designed to surface so-called ‘personalized’ content. The impacts could be even broader — with privacy law experts suggesting the judgement could dial up legal risk for a variety of other forms of online processing, from dating apps to location
Adweek
AUGUST 3, 2022
EA Sports has signed a three-year deal with Sky Sports to sponsor the latter's Premier League soccer coverage in the U.K. The deal will run until the end of the 2024/25 season. It comes as EA prepares to mark the end of an era and rename its flagship FIFA series after failing to extend its.
Rob Campbell
AUGUST 10, 2022
Rishi Sunak, the potential Tory leader, has laid out a three-point plan to transform education in the UK – including that statement in the photo above. Yep, he wants to ‘phase out university degrees that do not improve students’ earning potential’ What the absolute f**k? Apart from the fact the easiest way to transform education is to actually invest in schools and teachers across the country rather than continue to see anything other than private education as a wasted ex
Smart Insights
AUGUST 15, 2022
The decision to act, or not to act, can have a knock-on effect on how your company will weather the storm of inflation and change in 2022 In our recent LinkedIn poll, 30% of respondents admitted to making no changes … The post How do you plan, manage, and optimize inflation-related change in your business? appeared first on Smart Insights.
AdExchanger
AUGUST 31, 2022
Mobile measurement provider Branch is expanding its offering with the acquisition of a first-party data platform. On Wednesday, Branch bought AdLibertas, a data platform that helps developers gather and analyze their first-party data in one place. Think of AdLibertas as a bit like Amplitude, but specifically tailored for mobile apps and mobile marketers.
VideoWeek
AUGUST 24, 2022
Twitch, the Amazon-owned live streaming platform focused on gaming, has announced it will now allow the majority of its partnered creators to stream on rival platforms like YouTube, Facebook Gaming, moving away from its previous strategy of locking in partners with exclusivity clauses. “Starting today, you are now allowed to create live content on other platforms,” Twitch said in an email sent out to partnered streamers. “This means that you have more flexibility to explore how
Martech Series
AUGUST 9, 2022
A robust video marketing strategy can enable better marketing output and drive faster ROI. Seeing how consumer trends and content consumption habits are rapidly evolving, brands that sport a strong video marketing process can actually achieve more while also ensuring they stand out from the competition. Reports suggest that most consumers who watch a video about a product or brand end up purchasing it.
Adweek
AUGUST 18, 2022
The Mozilla Foundation looked into 25 popular reproductive health apps and wearable devices to investigate their privacy and security policies. Eighteen of them had vague privacy policies with no clear guidelines on how they share data with U.S law enforcement, Mozilla found. Apps including Flo, Glow, Period Calendar Period Tracker and My Calendar Period Tracker.
More About Advertising
AUGUST 17, 2022
Advertising betting these days is like booze, or tobacco back in the day. You need to stay one step ahead of the regulators, often by making it appear that you’re advertising something else. Ladbroke Coral’s line is ‘Let’s Play together,’ part of a wheeze to position the betting firm as an entertainment product (its big.
Martech
AUGUST 12, 2022
Five years ago, it seemed like customer journey orchestration technology was having a moment. . Since then, the marketplace for standalone journey orchestration engine (JOE) platforms has receded. A plateau in sales and numerous vendor acquisitions absorbed nearly all the independent JOE vendors. What happened, and what does it mean for you, the martech leader?
AdExchanger
AUGUST 10, 2022
Signal loss means Meta must get creative with its approach to targeting and measurement, including boosting its investment in artificial intelligence. On Wednesday, Meta released new products available within Meta Advantage, its newly consolidated suite of automated advertising tools, and the global rollout of Advantage+ shopping campaigns, which was in beta since earlier this year, Continue reading » The post Meta’s Automated Shopping Campaigns Are Out Of Beta appeared first on AdExchanger
VideoWeek
AUGUST 18, 2022
The ad-supported version of Netflix will not allow users to download content for offline viewing, code in the iPhone app revealed this morning. Bloomberg reported a line reading, “Downloads available on all plans except Netflix with ads,” suggesting that users of the upcoming ad-supported tier will not have access to the download feature currently available to Netflix subscribers.
AdPulp
AUGUST 13, 2022
Hops are the floral element in beer, and he who farms the best hops wins the hearts of passionate beer makers and drinkers—for instance, the people who work for California brewery, Firestone Walker. The brewery has made a short film that celebrates the brewer’s journey and the agricultural roots of beer. The film follows Brewmaster […]. The post Ingredients In Great Beer: Yakima Valley’s Light, Heat, and Water appeared first on Adpulp.
Adweek
AUGUST 4, 2022
It's been well documented that TikTok is the go-to social app for Gen Z. However, a surprising statistic came out recently, showing that 40% of Gen Z users prefer using TikTok and Instagram for search over Google. For nearly two decades, Google has dominated consumer search behavior. Google has even become a verb. So this.
Ad Espresso
AUGUST 24, 2022
With 1.96 billion daily active users, Facebook is a goldmine for businesses who want to reach their potential customers. In fact, over 200 million businesses use Facebook’s free services, including Facebook Business Pages. A well-optimized Business Pages can help you grow brand awareness on the platform and effectively market your business. In this article, we Read More.
Marketing Dive
AUGUST 18, 2022
A solution called Shopping Ads seeks to boost the discovery of products and live shopping events ahead of the key holiday window.
AdExchanger
AUGUST 25, 2022
An interview withMarshall ErwinChief Security OfficerWhile Chrome dallies on the third-party cookie question, Firefox keeps releasing new anti-tracking features. In June, Mozilla made Total Cookie Protection the default for Firefox. Cookies can’t leave the site on which they were first dropped. This move essentially creates what Marshall Erwin, Mozilla’s chief security officer, refers to as.
VideoWeek
AUGUST 11, 2022
Disney’s earnings last night revealed a landmark moment in the streaming wars: Disney’s total subscription count has edged ahead of Netflix’s. It can be tempting to conclude from the news, which comes after a couple of disappointing quarters for Netflix, that Disney has knocked Netflix off its perch, and now sits at the top of the streaming pile.
Martech
AUGUST 5, 2022
What’s the one thing you would do to make more money from your email program? . Your first thought might be to add an automation platform, invest in new email designs, maybe even switch ESPs. But all of those cost time and money, and they don’t necessarily address the real reason your emails don’t drive the results you need. What could make the difference?
Adweek
AUGUST 4, 2022
Every day, thousands of brands compete on Amazon across multiple categories. Not all of them, of course, can thrive all the time. Marketing intelligence firm WARC's Digital Commerce Index, or dComm Index for short, can help explain why. Here's how it works: The WARC dComm Index scores brand performance on a scale of 0-100, with.
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