August, 2022

To Celebrate 75 Years, Nascar looks in the Rearview Mirror

Adweek

With the upcoming racing season marking its 75th anniversary, Nascar is both celebrating its past with a new throwback logo and innovating for the future. Racing fans will find a lot to appreciate amid the design elements of the new logo.

How to Boost Conversions with Website SEO?

Ad Rants

You might have the best product or service in the world and invest in a great-looking site that gets a good amount of traffic, but it's all for nothing if you aren't getting conversions. Many businesses suffer from this issue, which is where SEO services offer a remedy.

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CLOC – Counting Lines of Code

The Ad Tech Blog

How many new lines of code were delivered yesterday? The craziest startup founder I’ve ever met was the CTO of the company. He was the kind of guy who wanted to measure progress by the hour. By lacking a better way, we counted lines of code to show progress. You can do the same with CLOC.

Most Ad Agencies Have No Plan for New Business

Fuel Lines

Having a written marketing plan makes new business easier and much more consistent. I wanted to share, from my personal experience, one of the typical challenges of small to midsize advertising, digital, media and PR agencies. They are often described as the cobbler’s children who have no shoes.

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Clues that you might not be trying hard enough

Seth Godin

You usually succeed. You rarely feel like an imposter. You already know what you need to know. You’re confident it’s going to work

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Advertisers Need More Than AI. They Need Diverse Human Talent

AdExchanger

Guest column byAshley TsaiHead of Analytics“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Over the past few years, advertising has become far more data-driven.

Only 1 in 25 Reproductive Health Apps Protects User Data

Adweek

The Mozilla Foundation looked into 25 popular reproductive health apps and wearable devices to investigate their privacy and security policies. Eighteen of them had vague privacy policies with no clear guidelines on how they share data with U.S law enforcement, Mozilla found.

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More Trending

TikTok streamlines social commerce with 3 new ad formats

Marketing Dive

A solution called Shopping Ads seeks to boost the discovery of products and live shopping events ahead of the key holiday window

Putting the Ho- Ho- Ho Into Your Holistic Marketing Strategy These Holidays

MNTN

So you have your holiday planning guide in front of you and your audience targeting mapped out. What’s next? To wrap up our holiday content series, we’re putting the spotlight on all things creative. Before you bring out the holiday stereotypes, green and red color themes and elves, hold up a second.

“A good study”

Seth Godin

The gatekeepers keep disappearing. When it cost $500,000 to produce a record album, you could assume that it was going to reach some people and not be completely amateurish. Today, many songs in the iTunes store have had exactly one listen.

How One Of The Little Guys In Digital Media Figured Out Programmatic

AdExchanger

Independent publishers lack the bandwidth to make sense of the digital ad industry – most are just trying to stay afloat.

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How AI Is Making Voice Chatbots More Realistic Than Ever

Adweek

When customers call one of the many hotels and restaurants that now use voice tech startup PolyAI's services, there's a chance a digital host will answer. Far from the robotic monotone one might expect from an automated line, the voice will sound chatty and conversational.

10 Small Businesses to Launch in 2022

Ad Rants

More and more people are choosing to work for themselves , and it's easy to see why. Self-employed entrepreneurs don't have to answer to anyone and get to set their own hours. Talk about a dream situation.

Modern love: Taco Bell takes wedding services to the metaverse

Marketing Dive

After hosting nearly 800 legal marriages in real life, the brand is porting the concept to Decentraland with a contest

Do Mobile Video Ads Drive Attention?

VideoWeek

A new report by OMD Worldwide , Yahoo and Amplified Intelligence has found video to rank among the most attention-grabbing formats for mobile advertising. The ‘ Attention in Context’ study served over 128,000 ads to 4,400 volunteers in the UK, US, Canada and Australia.

The advice gap

Seth Godin

Wisdom and good advice are everywhere, now more than ever. And yet, despite the abundance that’s available, people often make errors in job searches, product launches, or even planning a party. There might be three reasons: The advice might not be good, or it doesn’t appear to be valid.

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Branch Just Bought A First-Party Data Platform For App Developers

AdExchanger

Mobile measurement provider Branch is expanding its offering with the acquisition of a first-party data platform. On Wednesday, Branch bought AdLibertas, a data platform that helps developers gather and analyze their first-party data in one place.

EA Sports Inks Sky Premier League Sponsorship as It Readies Post-FIFA Evolution

Adweek

EA Sports has signed a three-year deal with Sky Sports to sponsor the latter's Premier League soccer coverage in the U.K. The deal will run until the end of the 2024/25 season. It comes as EA prepares to mark the end of an era and rename its flagship FIFA series after failing to extend its.

Updated Tips for Google My Business Success in 2022

Ad Rants

Have you been struggling to get your Google My Business page up and running? The platform is an important tool in a modern marketer's arsenal and helps your target audience locate your services when they search for businesses near them on Google or Maps, so it's critical that you get it right.

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Facebook to shut down live shopping feature

Marketing Dive

The social media company said the functionality will end on October 1, and suggested experimenting with short-form Reels videos instead

Twitch Will Begin Letting its Partners Stream on Rival Platforms

VideoWeek

Twitch, the Amazon-owned live streaming platform focused on gaming, has announced it will now allow the majority of its partnered creators to stream on rival platforms like YouTube, Facebook Gaming, moving away from its previous strategy of locking in partners with exclusivity clauses.

Unbeatable vs perfect

Seth Godin

Google has killed more than 200 projects over the last few decades. They fail all the time. More than once a month they shut down a business that frightened the competition and seduced consumers. That’s part of the recipe for becoming an unbeatable behemoth. Fail a lot.

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AppLovin Offers To Buy Unity (But Doesn’t Want IronSource)

AdExchanger

TFW you think you have a date to the dance … and then it turns out you don’t. On Tuesday, AppLovin offered to buy Unity in an all-stock merger valuing Unity at $20 billion – but the offer doesn’t include ironSource.

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Heinz Taps State-of-the-Art AI to Design Its Next Ad Campaign

Adweek

Heinz tapped an artificial intelligence-powered art generator to create a clever demonstration of the ubiquity of its brand in the condiment aisle.

Headless CMS SEO: What is it, and what does it mean for your business?

Ad Rants

Organic search has the potential to attract more traffic to a website than any other known marketing source: social media, paid ads, and other channels that we use for this purpose. We cannot emphasize enough the value of solid optimization conducted on all website pages.

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Back-to-school challenges marketers as shoppers focus on savings

Marketing Dive

Brand loyalty is out the window amid economic distress, tasking brands and retailers to find new ways to court once-faithful customers

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Ofcom: BVOD Offers Hope as TV Viewing Falls

VideoWeek

Last year saw UK broadcasters achieve their highest revenues in five years, thanks to post-pandemic TV advertising resurgence, according to Ofcom’s Media Nations 2022 report.

In Bhutan, they dream of rainbows

Seth Godin

In countries throughout the world, even in countries where there are no snakes, the most common dream is one based on our (it must be) genetic fear of snakes. But in Bhutan, they dream of rainbows. The dreams might be consistent, but the way we talk about them clearly isn’t.

Inside Mozilla’s Anti-Tracking Crusade

AdExchanger

An interview withMarshall ErwinChief Security OfficerWhile Chrome dallies on the third-party cookie question, Firefox keeps releasing new anti-tracking features. In June, Mozilla made Total Cookie Protection the default for Firefox. Cookies can’t leave the site on which they were first dropped.

Unilever Hit With Greenwashing Ad Ban for Vague Environmental Claims

Adweek

Unilever is the latest business to fall foul of ad regulators for making "unclear" claims relating to the environment. Cleaning product brand Persil has been hit with an ad ban for a TV spot which ran in the U.K. as part of its longstanding "Dirt is Good" campaign.

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Things to Consider Before Hiring an eCommerce Agency

Ad Rants

E-commerce is proliferating, and businesses are looking to hire agencies to help them create and manage their online stores. Just as businesses need to hire the right people, agencies must hire the right staff.

Heinz drops ketchup-stained vintage collection to celebrate sustainability

Marketing Dive

Clothes are sourced from and available exclusively on ThredUp and come as younger consumers embrace thrifting as a part of sustainability efforts

Netflix Keeps Ads Online, Advertisers in the Dark

VideoWeek

The ad-supported version of Netflix will not allow users to download content for offline viewing, code in the iPhone app revealed this morning.

The wisdom of the water tower

Seth Godin

Look around the rooftops of many cities and you’ll see wooden water towers. New York has thousands of them.

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Meta’s Automated Shopping Campaigns Are Out Of Beta

AdExchanger

Signal loss means Meta must get creative with its approach to targeting and measurement, including boosting its investment in artificial intelligence.

Move Over Google. TikTok Is the Go-To Search Engine for Gen Z

Adweek

It's been well documented that TikTok is the go-to social app for Gen Z. However, a surprising statistic came out recently, showing that 40% of Gen Z users prefer using TikTok and Instagram for search over Google. For nearly two decades, Google has dominated consumer search behavior.

How Much Should SEO Budget Cost in 2022

Ad Rants

What is SEO? SEO is the practice of optimizing a website for Google search to earn higher web traffic levels and improve the site's visibility. SEO has many different aspects, from the words on your page to how other sites link to you. While there's no single recipe for success.

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