Martech
APRIL 22, 2022
To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time.
Venture Beat
APRIL 16, 2022
Get active in AR/VR/XR marketing to entertain your audiences and keep your brand top-of-mind creativity revolution in the metaverse. Read More.
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AdPulp
APRIL 29, 2022
Since 1963, nearly 193,000 children and teens have been killed with guns on American soil—more than four times the number of U.S. soldiers killed in action in the Vietnam, Persian Gulf, Afghanistan, and Iraq wars combined, according to Children’s Defense Fund. According to the gun control advocacy group Change The Ref, last year alone 3,044 […].
Ad Espresso
APRIL 27, 2022
Affiliate marketing is one of the oldest ways people earned money online — online referral programs existed about 15 years before modern social media was even a thing. Affiliate marketing is also one of the most profitable ways to earn money as a content creator. Want proof? Here’s some: U.S. brands will likely spend $8.2 Read More.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Chief Martech
APRIL 26, 2022
Next Tuesday, May 3 — Martech Day ! — we’ll release the 2022 marketing technology landscape, along with a State of Martech report. You can be one of the first to see it and learn about the major trends it reveals by joining Frans Riemersma and me for a live webinar at 11am Eastern. You can register for free here. You might already be leaping to a conclusion. “It seems like every other week, I read about a major acquisition.
Digital Remedy
APRIL 26, 2022
Digital Remedy officially announced that Matt Sotebeer has joined its leadership team as a part of the company’s growth strategy for 2022 and beyond. . With 14+ years of experience in ad tech and emerging technologies, Sotebeer brings an innovative approach and extensive knowledge in the integration of data science, creative, and media solutions to drive sustainable growth for companies.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Venture Beat
APRIL 16, 2022
When tech giants make people addicted to the metaverse, marketers will do what they do best: exploit data, time and privacy for profit. Read More.
AdPulp
APRIL 13, 2022
Bastrop County is a fast-growing neighbor to Travis County—the home of Austin, the University of Texas, the state capitol, Austin FC, Austin City Limits, Oracle, Tesla, and so on. Bastrop is also directly downriver from Tesla’s new world headquarters and car-making factory. When Elon Musk moved from California to Texas, his Boring Company quickly set […].
Ad Espresso
APRIL 21, 2022
Social media managers are the people in charge of a brand or person’s social media presence. Over the last decade, the role has been growing in popularity and more and more businesses are realizing the value of hiring social media managers to professionally handle their image online. The job of a social media manager requires Read More.
Paleo AdTech
APRIL 11, 2022
Blagica (blah’-gee-tsa) is a two-decade deep web pioneer and currently Director of Affiliate Marketing at JEB Commerce. Her journey began when, inspired by her fictional childhood idol Angela Bower of “ Who’s the Boss? ” she applied for and won a year-long bivouac in NYC with Ogilvy & Mather after majoring in advertising at Western Michigan University’s Haworth College of Business.
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Clearcode
APRIL 7, 2022
Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution. But as we all know, third-party cookies are not very privacy-friendly and are being shut off, one web browser at a time.
Martech
APRIL 20, 2022
“The past two years have wreaked havoc on [marketing] pipelines and exacerbation around getting clean, intelligent data, and passing that data to sales,” said Stephanie Swinyer, head of revenue marketing at Integrate, in her presentation at The MarTech Conference. “If we’re not going to pivot and change based on the buyer, then our competition will.” Despite the challenges the pandemic introduced, it’s also opened up brands’ eyes to gaps in the buyer exp
Venture Beat
APRIL 8, 2022
Qualitative research techniques like web scraping can help to reveal the competitors' advantages and explores the target audience's desires. Read More.
AdPulp
APRIL 5, 2022
It’s 2022. You no longer need to be governed by physical constraints. Today, you can enter the metaverse, inhabit a virtual body, live in a virtual home, and interact with other avatars in a world of make-believe. If you’re a developer, you can also create new “worlds” that attract visitors and investors ready to spend […].
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
NewProgrammatic
APRIL 28, 2022
Imagine shopping online without having to pay for things right away but also without having to use your credit card or applying for a loan…. A few years ago it would be considered by many a wishful thinking, but today it’s just as simple as ever. The first BNPL platforms emerged in 2005, but only in the last few years have they become quite important for the e-commerce industry.
Bhatnaturally
APRIL 10, 2022
Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add to it the general clutter of media and we have to appreciate creative ads which get noticed and stay memorable. My weekly compilation of clutter breaking creative ads is a small tribute to such efforts. Here are [.]. The post Lumo’s ‘flight shame’, Brew City, what3words and more: creative ads of the week appeared first on Bhatnaturally.
IAB Tech Lab
APRIL 12, 2022
OpenRTB 2.6 is the latest update to the industry’s standard communication protocol. The recent additions to OpenRTB 2.
Martech
APRIL 6, 2022
Effective measurement is a fundamental pillar of all marketing. Targeting the right audience on the right channels and measuring the right performance metrics is core to any successful marketing program. But measurement is becoming increasingly difficult in today’s privacy-first world. With the many changes in the legal and technology landscape and the imminent sunset of third-party cookies by 2023, two questions are looming in the marketing world about measurement: How would you measure (
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Venture Beat
APRIL 17, 2022
SocialFi, where content creators earn tokens on crypto-empowered social networks by creating or engaging with content, might replace risky brand partnerships and ad revenue. Read More.
AdPulp
APRIL 26, 2022
Visual candy in an ad solves the first rule of attraction—get people to drop whatever they’re doing and pay attention to the brand instead. In this new “Welcome to Malibu” commercial from Malibu Rum and Wieden+Kennedy London, the visual candy on display makes it hard to look away. In a call to action that embraces […]. The post In Mythical Malibu, You Can “Do Whatever Tastes Good” appeared first on Adpulp.
Smarty Ads
APRIL 5, 2022
The rapid adoption of connected television viewing is one of the changes induced by the COVID pandemic. People have discovered that watching television and other media content across various devices, at any time and on the go, is more convenient. As a result, connected television commercials are now on the.
Bhatnaturally
APRIL 3, 2022
Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add to it the general clutter of media and we have to appreciate creative ads which get noticed and stay memorable. My weekly compilation of clutter breaking creative ads is a small tribute to such efforts. Here are [.]. The post A hilarious Thai ad for lending app, understated yet powerful ad for Irish jewellery brand and more: creative ads of the week appeared first on Bhatnatural
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
APRIL 11, 2022
London agency St Luke’s has won another of the new fintech apps, HyperJar which lets people budget for separate things in “jars,” food, clothes, petrol etc. St Luke’s’ remit includes a new brand creative platform and a summer TV campaign. including all above the line communications. The creative agency will work alongside newly-appointed data marketing.
Martech
APRIL 14, 2022
App opt-in rates soared in 2021, putting to rest fears about the impact of Apple’s AppTrackingTransparency (ATT) framework. The rate across all sectors was 25%, up from 16% the previous year, according to a report from mobile measurement company Adjust. ATT is part of iOS 14.5 and requires apps to ask permission to track online activity. At its launch last April there were concerns about its impact on data collecting.
Venture Beat
APRIL 25, 2022
Nowadays, music companies aren’t limited to audio-only releases or music videos. What new opportunities exist as they move to the metaverse? Read More.
AdPulp
APRIL 9, 2022
Weedmaps is producing a new, original cannabis-centric docuseries called Tumbleweeds with Killer Mike. Hosted by rapper and activist Killer Mike, the series was produced by Wheelhouse DNA and Wheelhouse Labs and distributed through VICE Media Group. The first two episodes of the four-part series will air on VICE TV on April 20 starting at 10 […].
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digital Remedy
APRIL 29, 2022
The CTV/OTT space presents many advantages for B2B marketers, including clear targets, ideal buyer profiles, and precise targeting strategies. However, B2B marketers are feeling increased pressure to prove the value of CTV/OTT in reaching their target audience and without the right digital attribution, it can be tough to prove success and maximize return on ad spending (ROAS).
Frequence
APRIL 7, 2022
Ten years ago, when digital advertising was in its infancy, large brands and national advertisers used Google AdWords and display ads to attract customers. These same advertisers are using hundreds of different ad channels to reach their audience today. While the digital ad industry has made huge strides in cross-channel activation and measurement (with technology improving at an exponential rate), few local advertisers have benefited from these advancements.
Ad Wisey
APRIL 29, 2022
We at Adwisely know how much effort you put into building a unique brand for your eCommerce business – and we are always happy to share the info on how to make it even stronger and get more orders as a result. In this article, Elena Teselko from YouScan tells about the role of brand reputation and ways in which it can be managed. “Repetition makes reputation, and reputation makes customers.” This statement by Elizabeth Arden is the clearest explanation of why a company’s reputa
Martech
APRIL 8, 2022
Annual worldwide spending on marketing continues to increase and will reach $4.7 trillion by 2025, according to a Forrester report. This is an increase of $1.1 trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. The biggest spenders. Most of that spending comes from the US and China.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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