Fuel Lines
SEPTEMBER 12, 2019
Having a written marketing plan makes new business easier and much more consistent. Most agencies have no plan for new business. They can’t express what they are selling or who they are selling it to. For you to state that you want to “take your agency to the next level” is not a strategy, it’s a goal. A strategy is not your agency’s mission statement.
More About Advertising
SEPTEMBER 24, 2019
We only ask because the UK Supreme court has ruled that most of PM Boris Johnson’s wheezes – like proroguing Parliament – are not legal (the court says Parliament is still sitting.) Johnson tried to claim he did this – suspending Parliament – to prepare a Queen’s speech (outline of the Government’s legislative programme) not.
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Single Grain
SEPTEMBER 27, 2019
Does marketing AI feel too buzzwordy to you? You’ve probably read about it on blogs, seen its hashtags trending on Twitter, noticed it being bandied about at conferences. But despite all this apparent popularity, do you still wonder how necessary Artificial Intelligence really is for marketers? Implementing an AI strategy is becoming a standard for.
AdPulp
SEPTEMBER 26, 2019
Åsk Wäppling is a warrior in the midst of a legal battle to preserve 20 years of her digital work. Thanks to the Digital Millennium Copyright Act and the lawyers who misuse it to intimidate everyday citizens, Adland.tv is now offline. DMCA criminalizes production and dissemination of technology, devices, or services intended to circumvent measures […].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
All About Advertising Law
SEPTEMBER 24, 2019
The National Advertising Division Annual Conference kicked off with Andrew Smith, the Director of the FTC’s Bureau of Consumer Protection, as the keynote speaker. Near the close of his remarks, Director Smith announced that the FTC will hold a workshop on the Children’s Online Privacy Protection Act (“COPPA”). For a refresher, COPPA is designed to protect the privacy of children by establishing certain requirements for websites that market to children.
InMobi
SEPTEMBER 30, 2019
Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Here’s what you can do to expand the reach of your in-app performance marketing efforts and achieve unprecedented mobile growth. LEARN MORE Why Performance-Based Advertising Strategies from 2012 Don’t Cut it Anymore Remember what so-called advertising experts were pushing a decade ago?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
SEPTEMBER 12, 2019
As if creative agencies didn’t have enough on their plate with pesky clients cutting fees and in-housing, the creative market is becoming even more crowded with production companies like MPC and Ridley Scott’s RSA broadening their pitch to take on the full works. Now photographer Rankin (below) is boosting his efforts in the full service.
Single Grain
SEPTEMBER 26, 2019
Ranking #1 for important keywords on Google is a goal for most marketers and business owners, but I think you should go bigger than the top spot alone. Why? Because there’s a lot of real estate on that page besides the first ranking, and you should be taking full advantage of it. Imagine this: You’re.
AdPulp
SEPTEMBER 14, 2019
In the agency business, the CCO is the Chief Creative Officer. On the client-side, the CCO is the Chief Communications Officer. The Chief Communications Officer is not the Chief Marketing Officer (CMO), but the roles are intertwined. Or they were. According to PR Week, modern CCOs are now tasked with brand management in addition to […]. The post Chief Communications Officers Are Movin’ On Up appeared first on Adpulp.
Admixer
SEPTEMBER 26, 2019
One of the principal directions of disruptive technologies is artificial intelligence. Today we are talking to a key person at the company that is inspired by AI technology and uses its capabilities to bring smart solutions to digital advertising. Admixer is glad to introduce a valued partner from East Asia geography. Hi, I’m Li Ping, […].
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InMobi
SEPTEMBER 30, 2019
Does this guy look familiar? How about this guy? Chances are good that either you or lots of people you know now have some sort of beard or facial hair. This may be great news to the beard aficionados among us, but it’s bad news for the makers of men’s razors. While men used to shave 3.7 times a month on average, that has recently fallen to 3.2 times a month, according to Gillette.
SODP
SEPTEMBER 12, 2019
Lotame , the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, today announced the launch of Lotame PDX, a new private data marketplace at DMEXCO 2019 in Cologne, Germany. Today, only 20% of marketers who purchase or use audience data are “very confident” of its accuracy. i The Lotame Private Data Exchange (PDX) was created in response to market needs for increased data
More About Advertising
SEPTEMBER 10, 2019
Cadbury is continuing its ‘Donate Your Words’ campaign – meaning speak to someone older to combat loneliness – with this from VCCP, showing how the gift of a chocolate bar can mitigate annoying kids next door (we’re paraphrasing here.) Cadbury is donating 30p from limited edition bars to Age UK. VCCP’s work for Cadbury is.
Ad Beat
SEPTEMBER 11, 2019
Founded in October 2002 by Brent Oxley (then a student at Florida Atlantic University), HostGator is a Texas-based provider of shared, reseller, virtual private server, and dedicated web hosting. By 2006, HostGator had crossed 200,000 registered domains and opened their first international office in Ontario, Canada. In 2008, HostGator reached 100,000 customers and started offering unlimited space and bandwidth as part of all hosting packages.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
UNI Digital Advertising
SEPTEMBER 9, 2019
Each of you has been provisioned a WordPress installation directory that you can now activate. Step one: Find your confirmation email You should have received an email with the subject line “New WordPress Site” that contains a link to login screen. When you click on the “log in here” link, you should see something like this: On this log-in page, click on “Lost your password?
Admixer
SEPTEMBER 23, 2019
Ad fraud is an ongoing problem in the advertising industry. As overall ad spends are increasing year after year, the rate of frauds income is rising as well. According to eMarketer’s latest estimations, advertisers’ loss from such actions varies from 6.5 to 19 billion dollars. To improve the situation, IAB Tech Labs expands its anti-fraud […].
InMobi
SEPTEMBER 23, 2019
We recently sat down with Jonathan Kay, the Founder of Apptopia, for a wide-ranging conversation on all things mobile apps and mobile marketing. Listen in to the 48-minute conversation today! LISTEN NOW Here’s a small sampling of what this conversation covered: How different apps can use subscription services and rewards. Why every company, no matter their business model, should have an app.
Smarty Ads
SEPTEMBER 9, 2019
Do you know anyone personally who has been a victim to a cybersecurity attack? Well, don’t look anywhere else. Five years ago, my website fell prey to a cyber-attack. Overnight what used to be a popular health and fitness training blog was splattered with deceit pharma product content. .
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
SEPTEMBER 20, 2019
It hasn’t been the best of weeks for WPP with £400m billing Vodafone media departing to Carat in the UK but it will be pleased to hang on to what may be its longest-serving client, the US Marine Corps. JWT has had the business for 72 years and now, in its new guise as Wunderman.
AdPulp
SEPTEMBER 13, 2019
It’s #FlashbackFriday. Let’s return in time to August 31, 1997. On this day, Tom Peters’ article, “The Brand Called You” was published in FastCompany. Peters is a famous consultant, speaker, and writer. Nevertheless, the thinking in his seminal piece has not aged well. Let’s have a look: …You’re not defined by your job title and […].
UNI Digital Advertising
SEPTEMBER 9, 2019
Each of you has been provisioned a WordPress installation directory that you can now activate. Step one: Find your confirmation email. You should have received an email with the subject line “New WordPress Site” that contains a link to login screen. When you click on the “log in here” link, you should see something like this: On this log-in page, click on “Lost your password?
Admixer
SEPTEMBER 20, 2019
DMEXCO, one of the biggest Adtech & MarTech events, took place in Cologne a week ago. The event gathered more than 1000 exhibitors and 40K+ visitors from ad tech and marketing industry. Admixer Technologies joined DMEX?O for the fourth year in a row to discuss the latest trends, challenges, and opportunities in the industry, and […]. The post DMEXCO 2019: Ad Tech Takeaways by Admixer appeared first on Admixer.Blog.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
InMobi
SEPTEMBER 19, 2019
Here’s Your Complete Guide on All Things Mobile Video Advertising Interested in learning more about in-app mobile video advertising? Then this guide is for you. Why Include Video Content in Your Mobile Advertising and Marketing Strategy? In-app video advertising is an ideal way to engage and acquire mobile users and provide them with a positive user experience.
Smarty Ads
SEPTEMBER 3, 2019
A blog brings an excellent opportunity to generate a decent income, or sometimes even quite a lot of money. You may know some folks who have succeeded in doing the latter. They obviously know a thing or two about how to monetize a website. So what’s their secret?
More About Advertising
SEPTEMBER 27, 2019
“Special One” Jose Mourinho spends a lot of time resting between football engagements these days so it’s a good job he’s a reliable ad performer. Here he is for Paddy Power Games and agency VCCP riffing on his specialness. Keeps you interested, which is more than most football ads do.
AdPulp
SEPTEMBER 4, 2019
Guns. Americans are obsessed with guns, the power to kill, and the right to possess lethal firepower. In most American states you can carry a weapon openly wherever you go. According to Giffords Law Center: Carrying openly visible guns in public can quickly turn arguments fatal, be used to intimidate and suppress the First Amendment […]. The post Would You Like To Shop, Dine, Or Stay Here?
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
All About Advertising Law
SEPTEMBER 25, 2019
Last week, the Federal Trade Commission (FTC) announced a $1.76 million settlement with Truly Organic, Inc. and its founder and CEO Maxx Harley Appelman regarding false “organic” claims. This is the first time the FTC has obtained monetary relief for deceptive “organic” claims, and the buzz around this settlement signals it may not be the last.
Admixer
SEPTEMBER 12, 2019
Meet our guest, Co-Founder & CEO at Chocolate Platform, who’s sharing a story of starting and growing his own video SSP company and keynotes on what it takes to run ad tech business. My name is Saurabh Bhatia, in total, I bring in over 14 years of experience in sales and business development. I’m a […]. The post Admixer Partner: An Interview with Saurabh Bhatia, Chocolate Platform appeared first on Admixer.Blog.
InMobi
SEPTEMBER 17, 2019
Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. No matter where an ad is running, whether in a newspaper, on TV or in digital (i.e. desktop and mobile) environments, it’s critically important to prioritize and measure viewable ad rates.
Smarty Ads
SEPTEMBER 2, 2019
We couldn’t be more thrilled to announce that Ivan Guzenko, our CEO is now officially a member of the Forbes Technology Council! The community invites the best industry experts, innovators, and forward-thinking entrepreneurs whose knowledge and expertise can help digital businesses grow and evolve. For the Ivan, it is.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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