More About Advertising
AUGUST 27, 2019
Doritos is making a big show of omitting its brand name from a new US ad campaign by Goodby Silverstein & Partners. The idea is that Doritos’ target Gen Z audience doesn’t respond to overt advertising, so instead they are getting a very knowing but unbranded campaign: Doritos has even removed the logo and all.
AdPulp
AUGUST 17, 2019
Rory Sutherland is a deep thinker with the ability to cut through the b t. It’s an uncommon trait, so let’s pay close attention to the man’s words. When asked what is the biggest challenge for Ogilvy (where he works as Vice Chairman) in the next 10 years, Sutherland cooly replies: “Oh. I think that the […]. The post For Good Things To Happen, Brands First Need To Be Famous appeared first on Adpulp.
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illumin
AUGUST 6, 2019
This week we see four campaigns that were new to the chart last week return for the second week in a row. This staying power bodes well for those brands, which include Taco Bell, Gatorade, Google, and ezCater. New to the chart this week is a campaign from KFC in the 10 spot, featuring their 2-for-$3 Chicken Little deal. Check out this spot below with the full Top 10 list!
Smarty Ads
AUGUST 19, 2019
Small businesses are always looking for ways to reach out to potential customers. Conventionally, they rely on print and electronic media to put their word out there. But high internet penetration and tech innovations over the last few decades have changed the way businesses reach out to customers.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Admixer
AUGUST 27, 2019
According to Forbes, nearly 90% of marketers are using video in their campaigns. And for good reason. From various perspectives, video ads bring marketers more efficiency, letting them reach up to 70% viewability, and what’s more important – their marketing and business goals. In this article we’ll lead you through video ad types and formats, their […].
InMobi
AUGUST 26, 2019
When smartphones are ever-present, everyone is a mobile consumer. Here’s why mobile is central to driving real connections with consumers. Today, why bother specifying between a consumer and a mobile consumer? Considering the current state of mobile technology, saying global mobile consumer is like saying tiny shrimp or ATM machine - it’s just redundant at this stage.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
AUGUST 7, 2019
Singing vaginas is not the answer you might expect, no matter the question. Yet, here we are, and in this case, it’s a good answer because the Whole Foods shopper doesn’t want rancid chemical solvents on, in, or near her body. That’s why OrganiCare CEO and serial entrepreneur, Caroline Goodner, is battling industry juggernauts to […].
illumin
AUGUST 14, 2019
This week, we see some niche campaigns make our top 10 list! Coming into the second spot on this week’s chart is LG, with a video featuring the world’s first one millisecond response gaming monitor, the LG UltraGear. Also new to the chart this week in the ninth spot is 4 Wheel Parts, a retail company specializing in truck, Jeep, and off-road performance products.
Smarty Ads
AUGUST 23, 2019
Rewarded video ads have made what is called “breakthrough” in the user experience during 2015-2018 years and finally offered watchers a real value exchange for their attention. Instead of having to dodge annoying banners and interstitial ads, the mobile users are now voluntarily watching a video ad in exchange.
Admixer
AUGUST 23, 2019
AcuityAds is named one of the fastest-growing ad tech companies in North America. Operating globally, they provide a wide range of solutions. What’s behind these solutions and technology? And how is the programmatic landscape changing from the perspective of AcuityAds? Read in this insightful talk with our guest. My name is Gil Klein, I’m VP […].
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InMobi
AUGUST 7, 2019
In the world of digital advertising, here’s what companies need from their ad ops personnel. When it comes to mobile app ad ops, what’s really required from teams to ensure success? In this latest Whiteboard Wednesdays video, PubRev+ Founder Chas Castell goes over the three key components of good ad ops, highlighting everything from troubleshooting ad servers to how third-party consultants should work with clients to ensure success.
More About Advertising
AUGUST 22, 2019
The recent Ofcom report into the UK TV market highlighted a number of stark realities for the medium; not least the well-known fragmentation of viewing that affects 16-34 year olds and the scale of challenge broadcasters face from numerous streaming services. As ITV announce a second annual series of the popular Love Island, we learnt.
AdPulp
AUGUST 29, 2019
Rene Huey-Lipton knows the pain of losing a job. Too often it’s a surprise and a violation; nevertheless, dealing with the aftermath is something we are often asked to do alone while acting brave. I don’t know how others feel, but for me, getting laid off feels like someone has yanked their love away. And […]. The post Work Isn’t Just Work—Work Is Money, Meaning and Identity appeared first on Adpulp.
illumin
AUGUST 28, 2019
Welcome back to our “Accessing Culture Beyond Ethnicity” as we break down how we decipher culture through technology. Today we tackle one of the four fundamental elements we use to decode culture: Intent. Human culture is extremely hard to understand and make actionable. Humans are generally very private beings. Take dating for example – we rarely even disclose major facts about who we are and what we like on first dates, so why would we even come close to amplifying our desires via digita
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Smarty Ads
AUGUST 15, 2019
A new app-ads.txt standard that has been released by IAB OpenRTB working group this March, has brought in a new mechanism of inventory protection against mobile ad fraud. The standard has two main goals: to help application developers prevent spoofing and enable advertisers to safeguard their budgets.
Admixer
AUGUST 15, 2019
Is it your first time when you’re planning to visit DMEXCO? Admixer is heading to DMEXCO for the 4th time this year. Here are several useful tips on how to get prepared and to make sure you’ll spend this time efficiently and have fun too ?? Plan your expo and conference visit It’s a month […]. The post DMEXCO 2019: Get ready with Admixer appeared first on Admixer.Blog.
SODP
AUGUST 3, 2019
What’s Happening: The second edition of Advertising Week APAC (#AWAPAC) took place July 29 through August 1, 2019, in Sydney, Australia. The conference is aimed at marketing, advertising, media, technology and design professionals, bringing business and creative perspectives on key business trends and issues that shape today’s global industry, along with networking and socializing.
More About Advertising
AUGUST 30, 2019
Government minister (and one-time Boris Johnson foe) Michael Gove is due to announce details of the UK government’s £100m campaign to prepare the country for Brexit next week – with the less than rousing “Get Ready” as its theme. Some sort of campaign has been on the stocks since before the first Brexit deadline expired.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdPulp
AUGUST 1, 2019
Coors Light is cold. The brewery in Golden, Colorado has spent countless millions to make and remake this point, but mostly failing to explain what cold means to the beer drinker. For what it’s worth, Coors Light is cold-filtered and the beer never gets to room temperature—it’s delivered to the store in refrigerated trucks. Now, […].
illumin
AUGUST 14, 2019
Our “Accessing Culture Beyond Ethnicity” series is back to break down how we access culture using technology. Today we are tackling an important component of the in-culture approach, which is often overlooked in modern digital advertising strategies. Whenever possible, it is important to pay attention to what users are telling you with their digital consumption habits.
Smarty Ads
AUGUST 9, 2019
On March 13, 2019, IAB Tech Lab’s OpenRTB working group released a standard that helps to prevent unauthorized inventory trade: app-ads.txt. By now it has become one of the most successful and widely embraced mechanisms that solve the problem with domain-spoofed mobile app inventory. App-ads.txt is an.
Admixer
AUGUST 12, 2019
In June 2019 Head of Admixer DMP, Ivan Fedorov joined ad tech experts in Berlin to speak up about ways how brands and agencies can win from 1st and 2nd-party data capabilities in the era of GDPR. In this article we’re sharing the key takeaways out of Ivan’s keynote. Data market is blooming Despite the […]. The post How to Drive Media Buying Outcomes Combining 1st and 2nd Party Data appeared first on Admixer.Blog.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Advertising to Baby Boomers
AUGUST 16, 2019
I wasn’t there. If you want, you can read about why I wasn’t there: 76 Million Sociopaths Outed (HuffPo) There are so many articles/blog posts floating around commemorating/condemning the event that I’ve overdosed. One more could do me in. This could be the one. Advertising. I written about how dumb it is to heavy-handedly invoke ‘60s stuff to reach Baby Boomers: 03 OCTOBER 2005 Invoking "The Sixties": Fidelity Financial vs.
More About Advertising
AUGUST 16, 2019
Live & Wired is the UK’s first dedicated live social content agency, delivering creative, production and talent for brands. Founded by Sophie Kostrowski (right) and Sian Hainsworth, both come from a live television background. Live and Wired aims to combine the methods of social content creation with the rules of live TV and radio to.
AdPulp
AUGUST 30, 2019
Why do brands spend many millions of dollars on stadium naming rights? Two words: captive audience. At FirstEnergy Stadium in Cleveland, Ohio, for example, Browns fans see countless brand impressions over the four-hour game day timeframe. It makes sense that many of these impressions are made by the host. FirstEnergy—whose 10 electric utilities form one […].
illumin
AUGUST 27, 2019
This week’s Most Viewed Video Ads chart focuses on 2019’s Back to School ad campaigns. Which advertisers made the grade? Coming in first place is Staples with their #BackToSchoolAndBeyond initiative where they’re giving teachers across the US 5% back in rewards on every school purchase through September 15. The retail-heavy event proved to be successful at gaining consumer attention across various brands such as Old Navy, Walmart, Famous Footwear, and IKEA.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
All About Advertising Law
AUGUST 28, 2019
Utah traditionally has been a hive of activity in the telemarketing and “how to make money” education verticals. The Utah Consumer Protection Division (the “Division”) and the Division’s lawyers at the Office of the Attorney General appear to be trying to change that. Industry participants have been watching closely a lawsuit filed by the attorney general on behalf of the Division in federal court in Utah.
InMobi
AUGUST 15, 2019
Download the 2019 Mobile Programmatic Advertising Report Today! GET REPORT “Programmatic is the worst thing that happened to advertising and is our only hope for the future.” We don’t know which financial services marketer said this to Digiday in 2017, but perhaps no quote so appropriately sums up how many marketers and advertisers feel about programmatic ad buying today.
Fuel Lines
AUGUST 15, 2019
Business development doesn’t have to be so difficult. With a little forethought and the creation of simple steps and processes, you can create a system that will make it much easier to kick-start your online leads. H ere are 7 processes to help get you started: 1. Consistently Use Lead Generation Platforms. The battle for new business has moved online. 80-90% of business to business transactions begin with a search on the web. - Marketing Sherpa Click To Tweet.
More About Advertising
AUGUST 19, 2019
I started in this industry the very week, as it happens, that Google launched. It was 1998 and the great digital disruption was underway. Agencies were already on the back foot, deep in battle with the research companies like Millward Brown, whose pre-testing research was growing ever more popular. It was a method that rewarded.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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