Fuel Lines

OCTOBER 3, 2019

Execution is the battleground that determines success or failure. For ad agencies that even have a new business plan, the majority fall short in its implementation. 66% of agency execs stated their new business hire was unsuccessful because the person lacked a methodology. - RSW/US New Business Survey Report Click To Tweet. How many annual planning meetings has your agency gone through to create a strategic marketing plan, only to have it fail in its implementation?

Agency 203

Agency Marketing 203

Ad Espresso

OCTOBER 10, 2019

A well-thought-out social media strategy is one of the best tools you have for helping your brand rise above the fray. But in today’s crowded social media landscape, competition can be brutal. Everyone is not only fighting for engagement—they’re spending more to get it. And with social media costs projected to increase 73% over the Read More.

Media 129

Media Marketing 129

More About Advertising

OCTOBER 7, 2019

Sir Martin Sorrell may own 1.4 per cent of WPP (the biggest individual shareholder as he reminds us below) but he thinks the marcoms giant is no longer “fit for purpose” and the best way to get his money back is by breaking up the company (we’re paraphrasing here.) WPP’s GroupM gaggle of media agencies.

Agency 92

Agency Media Finance Advertising 92

AdPulp

OCTOBER 2, 2019

I like to see business-to-business advertising that appeals to the person who will make the purchasing decision in decidedly human ways. Humor, for instance, is an underused approach in B2B. Circle K is helping to change the score with this campaign from Taylor, Nick Spooner director and Brooklyn-based production company. “My main marching orders were […].

Advertising 72

Advertising 72

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Single Grain

OCTOBER 7, 2019

As a business owner, particularly of a startup, you are very busy growing your business. You probably have barely enough time to finish each day’s tasks, so taking the time to learn new growth tactics or improving your marketing skills can seem completely impossible.

Marketing 63

Marketing 63

All About Advertising Law

OCTOBER 30, 2019

Agency Denies Industry Petition and Publishes Revised Draft Guidance. The U.S. Food and Drug Administration (FDA) appears set to ramp up enforcement efforts against companies selling homeopathic products. Since 1988, FDA’s enforcement decisions have been made within the framework of Compliance Policy Guide (CPG) § 400.400. Under this policy, the agency generally limited enforcement actions to products that were either inappropriately labeled or manufactured in violation of good manufacturi

Manufacturing 61

Manufacturing Food Agency Marketing 61

Smarty Ads

OCTOBER 18, 2019

Digital marketers apply a great variety of tools during their daily workflow. They collect and analyze data from many different sources, as well, they create many types of content for enormous variety of platforms (vlogs, blogs, webpages, all forms of social media, podcasts, flyers, emails, and more).

Marketing 52

Marketing Media 52

More About Advertising

OCTOBER 14, 2019

The Out of Home industry has taken strong and simple messaging into its Upfronts showing an industry in great health and in tune with a clear message for clients around long term branding working in unison with short term activation. Clear Channel and JCDecaux took a very different approach in their recent Upfronts, but the.

Finance 92

Finance Media Agency Advertising 92

AdPulp

OCTOBER 15, 2019

How many classic rock songs can one generation of creative directors tap? The Rolling Stones’ catalog is available for commercial purposes, along with Bob Dylan’s and so many more. Now, in its newest spot, Celebrity Cruises goes back 52 years in time to LSD-dipped San Francisco. I admit that travel can be exotic, but it […]. The post Celebrity Cruises Wants To “Feed Your Head” appeared first on Adpulp.

Marketing 63

Marketing 63

Single Grain

OCTOBER 3, 2019

When you’re doing Facebook advertising, or any type of advertising, your objective is not to get a win right out of the gate. That’s typically not going to happen. Your objective is to find some semblance of traction and start bringing the numbers up over time while looking for key spots to optimize. Time is.

Click Through Rate 58

Click Through Rate Advertising Impressions 58

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Advertising

All About Advertising Law

OCTOBER 30, 2019

Agency Denies Industry Petition and Publishes Revised Draft Guidance. The U.S. Food and Drug Administration (FDA) appears set to ramp up enforcement efforts against companies selling homeopathic products. Since 1988, FDA’s enforcement decisions have been made within the framework of Compliance Policy Guide (CPG) § 400.400. Under this policy, the agency generally limited enforcement actions to products that were either inappropriately labeled or manufactured in violation of good manufacturi

Manufacturing 61

Manufacturing Food Agency Marketing 61

InMobi

OCTOBER 16, 2019

We are excited to announce the release of InMobi SDK 900 for iOS and Android — a small but significant step to fuel developers looking for a lean and robust package that performs. By introducing a modular architecture for both iOS and Android apps, we have significantly reduced the space used by the InMobi SDK, while retaining all the existing features of our powerful ad SDK.

Header Bidding 52

Header Bidding Audience 52

Smarty Ads

OCTOBER 16, 2019

More and more advertisers are tightly focusing on the mobile environment as it doesn’t rely on cookies, it is ad blocker-resistant, and you won’t see competitors’ banners placed nearby your own. Today average user spends up to 70% of their daily time using mobile devices. By the end of.

Advertising 52

Advertising Banner Cookies 52

More About Advertising

OCTOBER 1, 2019

All that money going into the UK’s National Health Service (we keep hearing) is proving a boon for MullenLowe with one of the year’s biggest campaigns (at least in the number of ads produced.) This time it’s recruiting more male nurses on the brief sheet; apparently only one in ten nurses are male and they.

Agency 83

Agency Advertising 83

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Admixer

OCTOBER 8, 2019

Increasing volumes and popularity of DOOH (Digital Out Of Home) is a steady trend of the recent years, especially in the US and Europe. Advertisers allocate bigger and bigger budgets for this media channel. The latest research indicates a significant growth of the DOOH market across the globe, according to the DAN report. Surveys by […]. The post DOOH Advertising Reinforced by Programmatic: What’s the Power?

Advertising 52

Advertising Media Ad Server Marketing 52

Single Grain

OCTOBER 1, 2019

We often think of conversion rate optimization (CRO) and search engine optimization (SEO) as distinctly different disciplines, or even being in opposition to one another. Where an SEO specialist might want long-form content and images with smaller file sizes, their CRO counterparts would be pushing for short, snappy text and large, beautiful pictures.

SEO 58

SEO Conversion Conversion Rate 58

AdPulp

OCTOBER 25, 2019

Clients. You can’t live with them and you can’t live without them. Increasingly, ad pros are somehow living without them, and in too many cases it’s the agency’s fault. Kristi VandenBosch of VandenBosch Group in NYC asked when did our industry become so dishonest? It started with the financial model: the FTE as a unit […].

Agency 51

Agency Media 51

InMobi

OCTOBER 15, 2019

Note: Originally published in Campaign Asia on October 8, 2019. When it comes to reaching and engaging consumers on mobile, programmatic has firmly emerged as the preferred channel for digital marketers. Zenith reports 65% of all digital advertising spends globally are expected to be on programmatic by end of this year led by mature markets such as the USA and Canada.

Viewability 52

Viewability Marketing Banner Rich Media 52

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Smarty Ads

OCTOBER 15, 2019

When it comes to advertising, the ongoing battle between marketers and ad blocking systems doesn’t seem to stop in 2020, leaving huge marketing teams asking themselves how to get around ad blockers? These simple plugins are causing huge damage with more than £18.4 billion of estimated loss for publishers in.

Advertising 52

Advertising Marketing 52

More About Advertising

OCTOBER 8, 2019

Much speculation about Disney’s $1bn media review – set to be concluded imminently – particular the somewhat onerous terms and conditions said to be attached to it. Most controversially – and Disney hasn’t confirmed any of this – is the reported requirement for the winning media agency to spend more of its other clients’ money.

Media 81

Media Agency Finance Advertising 81

Admixer

OCTOBER 3, 2019

On September 27, Admixer Technologies took part in the debut tech Moldova conference “Programmatic is simple”, organized by Admixer Moldova company. The venue was Tekwill center, where C-suits form Ukrainian and Moldovan technological companies were discussing digital advertising realities, innovations, and new technical capabilities for market players.

Advertising 52

Advertising Marketing 52

illumin

OCTOBER 7, 2019

We love this week's chart because it features 4 brand new videos!! Most importantly, there are robots. and has anyone not seen that Boston Dynamics video yet because if you haven't, prepare to be blown away! Our other favorite is the Luis Vuitton content series launch, since they obviously got the point with a 60-second video spot that is dominating this week's chart and we bet it'll be there for at least a few more weeks.

Video Ads 61

Video Ads Advertising Marketing 61

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

AdPulp

OCTOBER 23, 2019

People love food-focused programming. Yet, many food brands rely on TV to carry their messages, which is an expensive way to build an audience of buyers. San Antonio-based grocer H-E-B, one of the nation’s largest family-owned businesses with 350 stores throughout Texas and northeast Mexico run lots of TV commercials but only has 32K subscribers […].

Food 51

Food Audience Media Marketing 51

InMobi

OCTOBER 13, 2019

InMobi has kicked-off the awards season with two stellar wins at the Mobile Marketing Association's Indonesia Smarties 2019. As the only global awards programme in mobile marketing, the Smarties celebrate innovation, creativity and success across the mobile marketing ecosystem. InMobi was recognized for its best work with Nestle Bear Brand, Nestle Wyeth Nutrition and Mindshare Indonesia.

Mobile Ads 52

Mobile Ads Marketing 52

All About Advertising Law

OCTOBER 17, 2019

Subscription merchants that take payment by Visa cards will have new acceptance, disclosure, and cancellation requirements imposed on their transactions beginning April 18, 2020. As Visa recently announced , the card brand is updating its rules for merchants that offer free trials or introductory offers as part of an ongoing subscription program. The Visa rules follow on the heels of similar Mastercard rules that became effective earlier this year.

Electronics 45

Electronics 45

More About Advertising

OCTOBER 15, 2019

There may be a crisis in UK creativity (see here) but they seems to be doing OK in France. One of the long-time trailblazers is BETC for Canal+ and here’s the latest, plugging Canal+ as a streaming rival to the mighty Netflix. Except they can’t say Netflix for legal reasons. It’s not just the idea.

Media 72

Media Agency Advertising 72

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Admixer

OCTOBER 1, 2019

In the era when people access the internet on the go, it’s natural that brands and advertisers want to reach out their audiences wherever they are. And, sure thing, keep their ads relevant. This is where location-based targeting step in. What is hyperlocal targeting? Location-based targeting, also called geofencing or hyperlocal, means serving ads targeted […].

Advertising 52

Advertising Ad Targeting Audience 52

illumin

OCTOBER 28, 2019

Did you know that winter holidays, kicked off by Black Friday, are the highest spending season of the year? Here are digital advertising recommendations. The post Black Friday Strategies for Digital Success appeared first on AcuityAds Inc.

Advertising 40

Advertising Machine Learning Marketing 40

AdPulp

OCTOBER 5, 2019

Edibles. They’re not just for stoners anymore. Thanks to this new product innovation from The Glenlivet, whisky drinkers are now able to nibble their way toward a more blissful state. Described as a first of its kind for a spirit brand, the edible capsules are 23ml in size, fully biodegradable and provide the “perfect flavour-explosion” […].

Food 51

Food Marketing 51

InMobi

OCTOBER 11, 2019

Why have legacy brands been hesitant to invest in any advertising and marketing on mobile devices? Largely, it was because they didn’t have a way to really measure and quantify the impact of mobile on the path to purchase. How could they be sure that someone who walked into a physical store was in fact influenced by seeing an ad on their mobile?

Marketing 52

Marketing Mobile Ads Mobile Search Brand Awareness 52

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.