July, 2019

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Making Ad Agency Ownership Fun Again

Fuel Lines

Agency Owner, Jon Tsourakis. Being an agency owner can be lonely. It’s natural. We’re at the top and insulated. Our world consists of our employees, clients, vendors and the small, finite amount of time we get to spend with our friends and families. Sure, it can be fun, exciting and rewarding. Hell, we wouldn’t do it otherwise. These are the highs.

Agency 212
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Ged Weston of Maximus: does size matter? Why big brands should value big banners

More About Advertising

Benjamin Franklin once said: “A place for everything and everything in its place.” In a world of micro-targeting something much bigger has to happen to build and maintain a brand’s position. Standing out from the competition has never been more challenging. With such radical change in media, where does a traditional format like Mega Banners.

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Most Viewed Video Ads: The 2019 Women’s World Cup

illumin

The U.S. defeated the Netherlands on Sunday to win its second consecutive Women’s World Cup title, the team’s fourth overall. It was a hard-fought battle between the U.S. and the Netherlands, and brands amped up their advertising campaigns to show support for the big game. This week on the special edition MVVA chart, Nike takes the first and third spots, continuing their success by endorsing social issues.

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Unveiling InMobi 3.0

InMobi

It feels like just yesterday that a bunch of us met for coffee and came away with a dream: to build a technology company out of India. A bold dream for that time. It’s been 11 years since then and we have grown, struggled, transformed and continued scaling! Of course, the decade wasn’t without its challenges, but each one of those challenges helped us leap closer to what we are today and also kept alive the spirit to dream bold.

Ad Tech 52
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Recent WARC ad data documents the slowdown in social media

SODP

What’s Happening: The June/July 2019 issue of Global Ad Trends from WARC Data reveals recent developments in social media, primarily the slowdown of ad revenue and user growth among platforms while spending is up, and continued issues of trust and security with social media networks. . Why it Matters: Digital paywalls have grown in popularity, reaching two-thirds of print newspapers and magazines this year.

Media 52
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Admixer Partner: An interview with Paulina Kluska, Voluum DSP

Admixer

Behind every ad tech company, there are amazing people. Today we’re glad to share a talk with people behind Voluum DSP and Codewise, Admixer.SSP partners from Poland. Enjoy this ad tech talk full of insights about the programmatic landscape of Poland and Europe, key challenges of the industry, ways to win against them, forecasts and trends, […].

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Cadbury tries the people’s vote approach for new bar

More About Advertising

Cadbury is crowd-sourcing its new chocolate bars once more, this time with a digital Out of Home campaign from Carat and Posterscope inviting people to decide which of three makes it into the Cadbury range. The nationwide campaign will appear on over 50 large digital format screens and more than 500 digital 6-sheets, supported with.

Media 90
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Accessing Culture Beyond Ethnicity: Introduction

illumin

Humans are complex beings. Our cultural identity (or feeling of belonging to a group) is part of our self-conception and self-perception. It is extremely vast, relating not only to nationality, ethnicity, religion, and/or social class – but to things like social groups, sexuality, and even style/aesthetics or food. At Acuity, we believe that all modern advertising is multicultural advertising, and in today’s context, must extend beyond ethnicity to account for the fact that a culture is de

Food 60
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Drawbacks and Benefits of Header Bidding for Apps [VIDEO]

InMobi

There are Few Drawbacks but Many Benefits of Header Bidding For App Publishers and Developers. For app publishers and developers looking to improve their ad monetization programs, there are many benefits of header bidding and only a few drawbacks. Header bidding has revolutionized how a publisher’s ad server works and overall monetization for web pages, opening up premium inventory on a publisher’s website through real-time bidding.

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Major UK publisher Archant boosts digital ad return by 300%, thanks to Carbon DMP

SODP

Archant, one of the UK’s largest publishers reaching 12 million digital readers every month, has reaped the benefits of tapping into unique customer intent data, after implementing a new, sophisticated online targeting platform called Carbon DMP. The publisher was able to boost return on ad spend by a huge 300% for advertiser, Trade Direct Insurance (TDI) following a trial of ‘Audience Match’ – one of the platform’s latest innovations designed to find more programmatic direct deals.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Rob Reilly Learns the Importance of Humility…You Could Be Next

AdPulp

Adland, like so much of corporate America, is a place where egotists go to gain control. Many of us have worked for royal pains in the ass, and some of us have been the royal pain. This is why I appreciate Rob Reilly’s recent confession and recommend this talk for all people who manage creative […]. The post Rob Reilly Learns the Importance of Humility…You Could Be Next appeared first on Adpulp.

Agency 54
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Advertising on TikTok: The Lowdown

AdGlow

TikTok has done a lot to merit attention from advertisers. 104m App Store downloads in H1 2018 made it the most downloaded iOS app for the period. In H2 2018 it was consistently positioned within the top 5 most downloaded global mobile applications (Android and iOS). In October 2018 it was the number 1 Android app download in the USA.

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Droga5 takes big brand approach in United Rentals debut

More About Advertising

United Rentals offers equipment hire and all the new digital bells and whistles in the US (don’t stop reading!) and in Droga5’s debut campaign it’s highlighting the way this heavy stuff gets left around when UR offers a better way. B2B is still often marooned in a world of stock photos but D5, now the.

Agency 89
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Most Viewed Video Ads: Google and Nike Dominate the Charts

illumin

Last week on the MVVA chart, Nike and GEICO secure two spots each in the top 10 with Google coming in with a whopping four ads for the weeks chart! These chart-topping campaigns are focused around the United States Women’s National Soccer Team, Frozen 2, and some very humorous insurance ads. Take a look at some of the top ads below: Nest. Coming in first place is Google Nest.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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What You Can Do With Refined Mobile App User Segmentation

InMobi

What do your mobile app user segmentation strategy look like? Are your segments based on deep insights and custom persona segments, or are you segmenting users based on just basic attributes like location and operating system? For app publishers and developers today, getting customer segmentation right is crucial. The days of a universal app experience for everyone are over, as today’s consumer expects personalized messaging, custom push notifications and other outreach efforts to all be based o

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Exactly How Long is the Long Arm of the Law? The FTC Seeks to Extend its Reach to Offshore Payment Processors

All About Advertising Law

We frequently hear about the “long arm of the law,” but, in the case of the Federal Trade Commission, just how far does that arm actually reach? The FTC recently filed an amended complaint in the U.S. District Court for the Central District of California adding SIA Transact Pro, a Latvian payment processor, and its CEO as additional defendants in its case against Apex Capital Group, LLC and other parties.

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Ogilvy’s Recruitment Advertising for U.S. Customs and Border Protection To Continue

AdPulp

The Wall Street Journal reports that staff pushback at Ogilvy was not strong enough to topple management’s decision to keep the U.S. Customs and Border Protection as a client. Ogilvy’s CBP contract is valued at more than $12 million, and is expected to generate around $1 million in annual fees for the agency. “Some of […]. The post Ogilvy’s Recruitment Advertising for U.S.

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The Future of Podcasting: Where Is It Going Next?

Single Grain

It’s official. Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. Podcasts have emerged as both a viable media channel and an effective marketing one. As the field continues to grow, so will the opportunities for content creators.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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China Airlines and Leo Burnett rack up global viral winner

More About Advertising

Here’s a viral ad success story from China, poking fun at customers: surely not? Actually it’s from Taiwan for national carrier China Airlines, courtesy of Leo Burnett, and the Chinese language version has over six million YouTube views. Which tells even the most recalcitrant client what people like in ads – humour and, in this.

Agency 83
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Most Viewed Video Ads: Samsung’s Galaxy S10 Tops the Chart

illumin

Last week, Google made another strong showing on the chart with three campaigns taking spots in the top 10 with Samsung leading the way! The week also includes food and beverage brands like Bacardi and Taco Bell. Take a look at some of the top ads below: Samsung. Coming in first place is Samsung with it’s 1-Click Shift for the Galaxy S10. The 10-second spot showcases just how easy it is to go from listening to music on your phone to pushing the music seamlessly to the TV with just one clic

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New eBook: InMobi and DoubleVerify Brand Safety Overview and Guidelines

InMobi

InMobi and DoubleVerify Brand Safety Overview and Guidelines For Your Mobile Campaigns Be sure to download our latest ebook today to learn more about InMobi and DoubleVerify brand safety definitions, what marketers need to know about brand safety with in-app media buying platforms and how both companies are working to improve trust and transparency.

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“Public Access” isn’t a “Public Function”: No First Amendment Liability for Privately Managed Public Access Channels

All About Advertising Law

The Supreme Court recently clarified the state-action doctrine in Manhattan Community Access Corp. v. Halleck. The result has made it all the more important for content creators to understand the types of entities hosting their content. The plaintiffs in Halleck alleged that MNN, the private nonprofit that manages the New York City public access channels, violated their First Amendment rights by restricting them from using the channels based on the content of their programs.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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When I Paint My Masterpiece, Everything’s Gonna Be Different

AdPulp

There’s a new website in town. OVER 30 UNDER 30 endeavors to highlight ageism in advertising—a topic a bit too close for comfort for me and many of my peers in the business. On LinkedIn, I recently highlighted the site’s feature on Kevin Kehoe, a creative director who left advertising behind to pursue painting full […]. The post When I Paint My Masterpiece, Everything’s Gonna Be Different appeared first on Adpulp.

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How a Brand Persona Plays Into Effective ROI

Single Grain

What Is Branding? As the American Marketing Association defines it: “A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”. Water is a simple product, yet these brands have all managed to differentiate themselves from each other: Why would you choose Evian over Perrier, or Fiji over Voss?

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1000heads plans growth with £30m Phoenix investment

More About Advertising

Agencies come in all shapes and sizes these days and one such is 1000heads (actually it’s currently 150 or so) which says it provides social media-led data and insights, strategic consultancy and creative services. Clients include Wella, Microsoft and Uniqlo. Energetic private equity firm Phoenix Equity Partners is clearly a believer as it’s just invested.

Agency 81
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Most Viewed Video Ads: GEICO and Gatorade Enter the Chart

illumin

Last week, GEICO, Gatorade and ezCater enter as newbies to the Top 10 MVVA! Take a look at some of the top ads below: GEICO. The highest new campaign on this week’s chart goes to GEICO in the third spot. This spot features a bowler who definitely knows how to strike a pose, while both bowling and…salsa dancing – all while also letting viewers know about the win-win of switching to GEICO!

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Performance Marketing vs Brand Marketing: How to Balance the Two on Mobile

InMobi

It's not performance marketing vs. brand marketing. It's brand marketing + performance marketing. In the world of mobile advertising, it’s historically been seen as performance marketing vs. brand marketing, with both camps as polar opposites of one another. They may both be marketing, but they function totally independently, with little regard to what the other team is up to.

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There’s new money in town: How PayPal is using their $20.4M ad spend to attract and convert more customers.

Ad Beat

Launched in 1998 as Continuity by Ken Howery, Luke Nosek, Max Levchin, Peter Thiel and Elon Musk, Paypal is an online payments system that works as an electronic alternative to conventional transaction methods like money orders and checks. Over the years, the company has operated worldwide as a payment processor for commercial users including online vendors and auction platforms, who benefit from one-click transactions, and seller protection in exchange for a nominal fee.

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Find A Great Writer Or Team of Writers To Move Your Audience

AdPulp

Writers needs champions like Andy Greenway, executive creative director at Dentsu Singapore. He’s a person who believes deeply in the power of writing to change the course of a business and the world for the better. “Great writing is the foundation of progress,” he posits. Greenway also argues that, “A great creative agency is built […].

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What Is Live Stream Shopping?

Single Grain

“Attention shoppers: there’s a sale happening right now — on your phone.”. Live stream shopping (or simply live shopping) has taken over the e-commerce airwaves in China, fusing established shopping models like the Home Shopping Network or QVC with live video, content marketing, influencer marketing and entertainment value. In other words: entertainmerce.

Fashion 93
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.