More About Advertising
JUNE 27, 2019
FCB has resigned Beiersdorf’s global Nivea account, after working on it for over 100 years. The split allegedly follows a client remark that “we don’t do gay” on viewing submitted creative work. FCB and Nivea are staying schtum although FCB CEO Carter Murray confirmed the split in an internal memo. Nivea is set to call.
illumin
JUNE 24, 2019
This week on the MVVA chart, streaming service Hulu gains enough views to take the first and second spots! Their chart-topping campaign is new to the MVVA list, featuring the United States Women’s National Soccer Team. Retail vacuum company Dyson grabbed a spot and new to the chart this week in the fourth spot is GEICO, with an ad featuring the winner of their “Best Of” sweepstakes.
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AdPulp
JUNE 11, 2019
There’s not much great or even good work being done in the pharma category. The category is full of tepid commercials that offer a weak afterglow of what life might be like following a doctor’s office visit. Over-the-counter remedies like Voltaren’s pain relief gel from GSK, on the other hand, can skip the line and […]. The post Silence the Drama of Pain with Voltaren’s Pain Relief Gel appeared first on Adpulp.
Toronto AdOps
JUNE 25, 2019
Anyone who has worked in Ad Ops has heard at one point in their career that “Ad Ops is a thankless job”. We are finally getting to a place where the misconceptions on lack of growth and career path in this field can be put to bed. Ad Ops teams are gaining more recognition within their companies being viewed as a valuable asset and knowledge source. Ad Ops professionals are constantly in the trenches with the ever changing digital space and their nuances.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Admixer
JUNE 25, 2019
Now advertisers can truly shake up their campaigns and amaze their audiences with a new shake banner template available in all Admixer Products Line. Mobile Shake banner: same but new You might have already come across Mobile Shake ad format previously requiring at least basic HTML5 and JavaScript code knowledge. With the new Mobile Shake […].
InMobi
JUNE 20, 2019
Brands can learn quite a lot from the best mobile game marketing plans. Mobile gaming companies have mastered mobile marketing, and brands have a lot to learn from them. Game developers and publishers have become pros at in-app marketing and advertising, and as major brands begin releasing their own mobile apps, they have much to learn from the mobile gaming space.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
illumin
JUNE 7, 2019
Pride kickoff is in full swing. According to Forbes , LGBTQ audiences represent more than a whopping $1 trillion dollars in spending power. New research from Hornet.com and Kantar Consulting shows that this market is currently the fastest-growing market right now, and is only expected to grow. However, the study also found a surprising 66% of LGBTQ+ individuals saying “I don’t see my lifestyle represented in advertising” and 51% saying, “I wish I could see more advertising with families like min
AdPulp
JUNE 19, 2019
Gimme shelter from economic doom. It’s just a shout away. According to Rolling Stone, when fans arrive at each venue for the Rolling Stones’ upcoming U.S. tour, a bus manned by the Alliance for Lifetime Income will greet them outside the stadium. The Alliance is the sole sponsor of the Stones’ “No Filter” tour, which […]. The post The Stones Want Their Fans To Do Some Financial Planning appeared first on Adpulp.
AdGlow
JUNE 14, 2019
The Financial Times called 2019 ‘a pinnacle moment for women’s football’, and rightly so. With increasingly large sponsorship deals, bigger audiences, more media attention and higher commercial backing, women's football is on the path to become as successful as its male counterpart. This means it’s a great opportunity for brands to take advantage of – and unlike men’s football, the space isn’t as crowded with content from brands and publishers.
Admixer
JUNE 19, 2019
Now ad networks owners can target approved Header Bidding DSPs partners and bring more efficiency in programmatic trading. We’re glad to announce the rollout of a new feature for Admixer.Network owners – Header Bidding demand. With this update ad network owners now have a new opportunity to leverage the full potential of Header Bidding to […].
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InMobi
JUNE 18, 2019
In March of 2019, the IAB released app-ads.txt , Authorized Digital Sellers for Mobile Apps. App-ads.txt is a repository of authorized sellers that publisher hosts in their developer website to prevent unauthorized selling of their inventory. If you haven’t implemented app-ads.txt yet, read our blog to find out more about how app-ads.txt works.
More About Advertising
JUNE 26, 2019
This year at Cannes we saw the expected deluge of purpose-focused winners, from the massive Dream Crazy ad from Nike to the less well-known Carling’s Address the Future initiative. Each year, it seems that more Lions are awarded to campaigns with a purpose — marketing that puts a cause front and centre. Cause-related marketing isn’t.
illumin
JUNE 25, 2019
To put it bluntly: navigating the restrictions around cannabis advertising truly sucks. The laws are ever-changing. There are new restrictions almost every day, changes to what you can (and cannot) show on ads, updated exchanges to run with, etc. Don’t panic – we’ve put together a handy guide to help you plan your marketing strategy. We detail the current restrictions across Canada and the U.S. and put together ways you can target cannabis consumers, where you can run, and what you can say
AdPulp
JUNE 3, 2019
Advertising is not created in a vacuum. For advertising to work, a campaign must fit into the larger context of the customer’s life. Say you want to sell designer jeans to 20-somethings…the customers’ ability to pay the inflated prices will impact the results, thus the economy’s health is always a factor in a campaign’s success, […].
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdGlow
JUNE 14, 2019
The Financial Times called 2019 ‘a pinnacle moment for women’s football’, and rightly so. With increasingly large sponsorship deals, bigger audiences, more media attention and higher commercial backing, women's football is on the path to become as successful as its male counterpart. This means it’s a great opportunity for brands to take advantage of – and unlike men’s football, the space isn’t as crowded with content from brands and publishers.
MediaFuse
JUNE 6, 2019
Rising Trends in Programmatic Digital Marketing. Programmatic has been shaping the landscape of the advertising industry for the last ten years. It wasn’t, however, until late 2017 when marketers noticed its growth and new potential. This year you should be staying on your toes as new trends are constantly emerging and the old ones are strengthening their position in digital marketing.
InMobi
JUNE 17, 2019
A few months ago, the Interactive Advertising Bureau released two new standards, Sellers.json, and the OpenRTB Supply Chain Object, as a part of its continued efforts in building a more transparent ad tech ecosystem. Having released the ads.txt file with a similar goal in 2017, a question that naturally arises is what makes sellers.json different from ads.txt?
More About Advertising
JUNE 18, 2019
Chrissy Teigen is one of the funniest, sarkiest people on Twitter. The celebrity wit, author, and wife of John Legend, once tweeted: “I always have a note in my pocket that says “John did it” just in case I’m murdered because I don’t want him to remarry.” Teigen is at Cannes this year but sadly.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
illumin
JUNE 14, 2019
Father’s Day is almost here, and as a 2019 survey by NRF indicates, spending is expected to reach an all-time high of $16 billion. As spending on clothing, special outings, and gift cards heats up, advertisers have created effective advertising that truly showcases the reality of, challenges of, and importance of fatherhood. Take a look at the Top 10 pre-Father’s Day “dad ads” below: Bagel Bites.
Admixer
JUNE 3, 2019
According to numerous surveys, customer engagement into video content is totally outnumbered compared to any other content type. Here are several recent stats proving that, and encouraging publishers who’re already on the curve with video content: Sure thing, what you want is not just being aware how profitable the opportunity is, but rather know how […].
AdPulp
JUNE 20, 2019
Ad people love to gaze into crystal balls. You might say it’s an occupational hazard. Dave Morgan, CEO of Simulmedia, believes that small and mid-sized regional independents are reasserting themselves. He claims, “Many are no longer just winning business with regional accounts, but are winning big engagements with big marketers, proving that “scale” as preached for […].
All About Advertising Law
JUNE 25, 2019
On May 17, 2019, the U.S. Supreme Court announced it would not hear an appeal in Supply Pro Sorbents, LLC v. RingCentral, Inc. , apparently satisfied with a Ninth Circuit ruling that the inclusion of a one-line company identifier on a fax cover page was not in violation of the TCPA’s bar on unsolicited advertisements. In Supply Pro , the Ninth Circuit affirmed the district court’s dismissal of a Junk Fax Prevention Act (“JFPA”) claim, holding that an unsolicited fax that
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
InMobi
JUNE 13, 2019
“We all judge the book by its cover. The better the book cover, the more we believe the content is better.” The above remark by noted UX expert Anton Nikolov holds true for digital advertising as well. However, there’s one catch. If the expectations set by the ad are not met, then it will invariably lead to a bad experience for the user.
More About Advertising
JUNE 2, 2019
We all drink more bottled water when we’re abroad, which might be advisable in some countries, but it’s really not necessary in Iceland, and it’s never good for the planet. Brooklyn Brothers has come up with a clever way to encourage tourists in Iceland to drink eco-responsibly by creating a premium brand for the country’s.
illumin
JUNE 3, 2019
How are brands approaching the trials and tribulations of parenthood? There may be no better barometer than the plethora of ads that come out around Mother’s Day. Every year, thousands of Mother’s Day ads tug at our heartstrings to encourage gift-giving. And this year, a number of non-retail brands jumped on Mother’s Day mania too. Touching campaigns looked at the bumpy journey of parenthood and reminded us that there are no instruction manuals for many of life’s difficult events.
Single Grain
JUNE 6, 2019
Getting visitors to convert and generating more business opportunities is the ultimate business goal. Whether you are working on designing a dynamic website or creating a mobile app, getting users to convert by clicking on that call to action button is the reason behind your software product’s existence. It’s easier said than done, though. For optimizing your software for bringing in conversions, understanding the psychology behind what makes users tick is critical.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdPulp
JUNE 12, 2019
Money talks. But what does money say? That’s what people pay thousands of dollars to find out by attending elite conferences and/or annual shareholder meetings. Witness… Hot Takes from the Arizona Desert Bond Capital founder and former Kleiner Perkins general partner Mary Meeker delivered her Internet Trends Report for 2019 at Vox/Recode’s Code Conference at […].
All About Advertising Law
JUNE 18, 2019
A new decision out of the Middle District of Florida may signal further erosion of the FTC’s authority to seek monetary relief as it sets forth a heightened standard of proof the FTC must satisfy to support its disgorgement calculation. In FTC v. Vylah Tech LLC , the court found Vylah Tech, a small tech company, liable for disseminating false and misleading information regarding its computers.
InMobi
JUNE 12, 2019
Ads.txt (Authorized Digital Sellers) is a solution that helps buyers identify authorized sellers in the programmatic world. Ads.txt was first released in May 2017 for website and mobile web publishers and then on November 30, 2018, the IAB announced the release of app-ads.txt, Authorized Digital Sellers for Mobile Apps. What is app-ads.txt? The publisher creates a repository of authorized sellers, a.txt file hosted in the root domain of their developer website, that can be accessed by buyers, us
More About Advertising
JUNE 24, 2019
Trust was the most popular word at Cannes this year, the actual meaning of which covers a multitude of strategies and intentions. It is usually delivered with a serious face and a slowing of speech, a bit like Esther Rantzen moving to the earnest bit on That’s Life! After the bit when everyone laughs at.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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