Fuel Lines

NOVEMBER 17, 2013

'Online information makes researching salary ranges easier than it has ever been in the past. For agencies to grow new business, they have to attract and retain talent. The turnover rate within the industry is over thirty-percent. It’s time for agency owners to get serious about inspiring their employees and keeping them happy. And, according to 24 Seven’s recent Salary and Job Market Report , s alary is the number one driver of job satisfaction.

Agency 278

Agency Marketing Advertising 278

Gods of Advertising

NOVEMBER 19, 2013

'#SugarSelfie (okay, so I’m colorblind!). If ever there were a perfect example of corporate Goliath it would have to be Salesforce, the huger than huge Customer Relationship Management (CRM) company based in San Francisco. Founded by the polarizing Marc Benioff, Salesforce has almost as many haters as users. It’s basically the CRM standard but it’s a standard more and more people are perhaps growing weary of using.

Banner 97

Banner Marketing Advertising 97

Nick Burcher

NOVEMBER 10, 2013

'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Monday, 11 November 2013. Elf Yourself 2013 at elfyourself.com - OfficeMax Christmas tradition returns for 2013! Elf Yourself is back for 2013! The OfficeMax tradition has returned for 2013, allowing you to Elf Yourself into a personalised holiday greeting by uploading a photo from desktop, webcam or Facebook.

Media 94

Media Advertising Marketing 94

All About Advertising Law

NOVEMBER 6, 2013

'As we have written before , NAD is using its monitoring of advertising function to bring cases examining native advertising. And on the eve of the FTC’s upcoming workshop on native advertising the NAD has made its views in this area known again in another monitoring case. While much of what NAD does is involves competitive, or an occasional consumer, challenge, it also monitors ads to bring its own cases.

Media 69

Media Native Advertising Advertising 69

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

InMobi

NOVEMBER 7, 2013

App developers continuously strive to create more innovative and more engaging apps, and once their app is ready for the world, they look to acquire new users, engage them, as well as monetize their entire user-base. However, the cost to acquire new users grossly outpaces monetization, creating the need to maximize the lifetime value (LTV) for each user.

ROI 52

ROI Ad network Ad Server Conversion 52

Advertising to Baby Boomers

NOVEMBER 28, 2013

'Since it’s that time of year again, with Black Friday and Cyber Monday and just going out shopping any ol’ time and/or flopping on the couch with your tablet looking at tablets to buy loved ones – let’s look at some old news wrapped up as new: The Old (so old that once you get there the links may have withered): 05 November 2006 Grand-scale Grandparents Baby Boomers are all over their grandchildren - and Millennials in general… "Boomers think their grandkids are too programmed, and they''re loo

Marketing 45

Marketing 45

Gods of Advertising

NOVEMBER 11, 2013

'Good Lord, that baby will destroy us all! So, I’m watching football this weekend when on comes this giant ass baby. I was like What The F—k? There’s a humongous baby in this dude’s garage. Then it’s bawling its eyes out in front of a gushing fire hydrant. A car crashes. And then it’s over. Is this a trailer for a new movie? “Honey, I enlarged the kids!

Advertising 83

Advertising Marketing 83

Nick Burcher

NOVEMBER 30, 2013

'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Saturday, 30 November 2013. Black Friday content marketing - how brands built #blackfriday into their content calendars. The majority of the Black Friday marketing communication involved messages screaming special offer, big discount or just BUY TODAY!!!!

Marketing 88

Marketing Communications Media Advertising 88

All About Advertising Law

NOVEMBER 15, 2013

'NAD issued an interesting case regarding the scope of its jurisdiction to review national ads that the advertiser promises were discontinued prior to the initiation of the challenge. The decision comes out of the never-ending cable wars and involved claims of Internet service speed. The challenger alleged that claims implied a falsely disparaging message.

Advertising 49

Advertising 49

InMobi

NOVEMBER 5, 2013

Why are books, CDs and DVDs usually released on Tuesday in the US? I became obsessed with the question of Tuesday release dates, because all my favorite books are coming out on Tuesdays. Only 20% of books are sold digitally today. Yet even for a book where a majority of the sales are digital (not print), many of those books are still being released on Tuesday.

Entertainment 52

Entertainment Retail Marketing 52

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Advertising

Advertising to Baby Boomers

NOVEMBER 21, 2013

'ADD or multitasking? Whatever it is, you’re getting a mishmash of topics: The newsonomics of the surprisingly persistent appeal of newsprint by Ken Doctor … It’s print subscribers — now being priced up and upsold into all-access digital plans — who are responsible for the only bright spot in newspaper revenue growth. Though 85-95 percent of these subscribers are staying through these rounds of price increases, only a minority of them actually use the newspapers’ digital products much.

Media 45

Media Audience Advertising Marketing 45

Gods of Advertising

NOVEMBER 26, 2013

'No one would ever call me a liberal but nothing makes me veer to the left like those pretentious “December to Remember” commercial from Lexus. Take a look at this latest campaign from the luxury carmaker. It’s surreal in its opulence. Who are these beautiful, severe models that live in a pink castle and have three white 2014 Lexuses (Lexi?

AutoMobile 82

AutoMobile Advertising Agency 82

Nick Burcher

NOVEMBER 21, 2013

'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Thursday, 21 November 2013. British Airways #lookup live data billboard in Piccadilly Circus, London. British Airways have unveiled a new outdoor execution in Piccadilly Circus, London. Called LookUp (#lookup) the digital creative on the poster sees a child point to the sky and announce the flight number of the plane flying overhead!

Media 71

Media Advertising Marketing 71

Nick Burcher

NOVEMBER 24, 2013

'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Sunday, 24 November 2013. Coke Zero Sweater Generator competition. Traditional Christmas jumpers and holiday sweaters now seem to be items to be embraced rather than feared. This year Coke Zero are celebrating colourful holiday sweaters by allowing internet users to create their own using the Coke Zero Sweater Generator!

Media 65

Media Advertising Marketing 65

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Gods of Advertising

NOVEMBER 14, 2013

'Ever since helping give rise to the “Curiously Strong Mints” campaign for Altoids, I’ve been a huge fan of outdoor advertising. Especially posters, propaganda and signs. Yet, maybe the awe for it goes back even further than Altoids…. Case in point a small excerpt from my keynote presentation to the Outdoor Marketing Association of Canada (OMAC), which I gave earlier today: …I grew up in the Lakeview neighborhood of Chicago.

Advertising 63

Advertising Marketing Media 63

Gods of Advertising

NOVEMBER 5, 2013

'One reason to drag TV outside. Name another? I keep seeing advertising for AT&T’s U-Verse; if I understand it correctly, the primary benefit seems to be the ability to watch TV anywhere you want. Ok, I guess that’s a benefit. Was anyway, like in 2007. With tablets and smartphones, people can now view content on a submarine. I know… What AT&T is really advertising is the ability for people to watch their big-ass flat screen TV, wirelessly, which means Joe Blow can move his giant LCD from

Electronics 63

Electronics Advertising Marketing 63

Gods of Advertising

NOVEMBER 1, 2013

'But you’re rich, b h! In keeping with the start of the NBA season a spate of new TV commercials just dropped featuring two of the sport’s biggest stars: Derrick Rose of the Chicago Bulls and the Miami Heat’s LeBron James. D-Rose shills for Adidas while King James is rocking the new Galaxy phone from Samsung. From the talent to the products, these are glossy, high-end films in every sense of the word.

Advertising 55

Advertising Marketing 55

All About Advertising Law

NOVEMBER 8, 2013

'NAD recently issued a decision in another monitoring case. (This seems like a really robust season for NAD’s own challenges — we have blogged about other recent monitoring cases here , here , and here.). ? The focus this time was on reduced calorie, weight loss and healthy claims. The products at issue were made by Walden Farms, maker of a large line of calorie free foods.

Food 49

Food Audience Marketing Advertising 49

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

All About Advertising Law

NOVEMBER 27, 2013

'The Boy Scouts of America failed to get their compliance badge from CARU earlier this month after the BSA ran a sweepstakes ad that lacked the appropriate odds of winning disclosures. The BSA’s Boy’s Life Magazine failed to include the “Many Will Enter, Five Will Win” odds statement in the magazine’s ad announcing the sweeps, even though the odds were included in the full rules and on the website where the kids could enter.

Advertising 45

Advertising Audience Marketing 45

All About Advertising Law

NOVEMBER 26, 2013

'The widely publicized start-up company 23andMe, Inc. markets its “personal genome service product” as providing reports on hundreds of diseases and conditions that enable users to “take steps toward mitigating serious diseases,” including diabetes, coronary heart disease, and breast cancer. This all sounds good. As an FDA Warning Letter issued on November 22, 2013, makes clear, however, 23andMe was marketing its product – a medical “device” under the federal Food, Drug & Cosmetic Act – wi

Food 45

Food Impressions Marketing 45

All About Advertising Law

NOVEMBER 25, 2013

'NAD recommendations are just that, non-binding findings and suggestions made to an advertiser. If an advertiser does not agree to participate in the process, or does not agree to compile with a recommendation (and does not appeal), NAD procedures mandate referral to “the appropriate government agency.” Sometimes such a referral results in an investigation and a later FTC Order requiring the change and requiring redress.

Food 45

Food Agency Advertising 45

All About Advertising Law

NOVEMBER 13, 2013

'This week we are planning to post a series of blogs looking at NAD procedural issues. For advertisers, how NAD works can sometimes be as important as what NAD decides. This first posting, however, pertains to the intersection between the NAD and the federal courts. The evidentiary value of an opinion by an advertising self-regulatory body like the NAD is an issue that has received relatively little attention.

Manufacturing 45

Manufacturing Advertising Agency 45

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

All About Advertising Law

NOVEMBER 12, 2013

'We ordinarily think advertising claims should be judged by how consumers perceive them and not what politicians think they should mean, but a recent bill passed in California threatens to do just that and sow even more confusion into the use of “Made in _” claims. Manufacturing products in the United States is suddenly a trendy topic, though as we often remind our clients and readers, the term “Made in USA” is a highly regulated claim.

Manufacturing 49

Manufacturing Advertising 49

Gods of Advertising

NOVEMBER 22, 2013

'More than any one commercial or piece of marketing communications (of which there are many), what I really dig about AT&T’s campaign to eliminate texting while driving (and during movies) is the single-minded beauty and simplicity of it’s theme and tag line: “It Can Wait.”. Beyond the obvious ‘safety first’ messaging is the great insight that most texts are of a highly superficial nature.

Communications 59

Communications Advertising Marketing 59

Advertising to Baby Boomers

NOVEMBER 4, 2013

'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 04 November 2013. Smartphones & Tablets, Apples & Oranges. Clients and just about everybody else seem to be confused about advertising on all these new-fangled gadgets.

Advertising 49

Advertising Pharmaceuticals Education Native Advertising 49

InMobi

NOVEMBER 11, 2013

When China surpassed the US in terms of smartphone shipment volume in Q1 2013, it was evident that the comfortably ruling mobile market of the US was facing fierce competition. This changed things. The UK and US were no longer the sole focus of advertisers, and a willingness to expand to China was being fuelled. At InMobi, we see China as only a part of a bigger opportunity of the Eastern mobile markets as a whole – China, Japan, Korea, Hong Kong, Taiwan, and SEA.

Mobile Ads 52

Mobile Ads ROI Marketing Audience 52

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.