Fuel Lines
FEBRUARY 17, 2015
'Consistently creating content is the fuel for an inbound new business program. With the rise of content marketing, writing has become an important component to new business as the battle for business has moved online. Content has become the magnet that draws in prospective clients and provides a positioning of expertise. I’ve been writing about business development for eight years.
AdPulp
FEBRUARY 26, 2015
'There was a time when the only marketing companies needed to do was to make sure their phone number was listed correctly in the Yellow Pages. Today, there is a whole generation of consumers that never pick up a phone directory to find a service provider. The generation after that doesn’t even know what a […]. The post Three Ways Social Media is Changing the Way Companies Market Themselves appeared first on AdPulp.
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Gods of Advertising
FEBRUARY 26, 2015
'If you can make it here yada, yada, yada… Has it really been over a decade since Cadillac reintroduced their brand via the Modernista agency and a Super Bowl commercial featuring Led Zeppelin? It’s actually been longer. What’s weird is that Cadillac always seems to be reintroducing itself to the world. And so yet another new brand launch campaign , this time from Publicis, comes as no surprise.
Advertising to Baby Boomers
FEBRUARY 23, 2015
'I’m not sure this post will have a ‘point’ to it. Maybe that’s the point. Jim Gilmartin , a gentleman I’ve been reading with pleasure for years, has a new piece on MediaPost : Want To Connect With Baby Boomers? Be Authentic …It’s widely known in marketing circles that most people over 50 think marketers misrepresent them in ads. Yet, few marketers seem influenced by this or know what to do about it.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Nick Burcher
FEBRUARY 19, 2015
'Robert Jones has mashed together clips from 80''s movies and set them to Simple Minds ''Don''t You Forget About Me'' and it''s awesome. Enjoy! Related posts Like this post? Then subscribe to regular updates from this blog - click here to use a Reader or click here to get email updates.
All About Advertising Law
FEBRUARY 27, 2015
'On February 4, 2015, in Glauser v. GroupMe, Inc., No. 4:11-cv-02584, the U.S. District Court for the Northern District of California struck a blow to class action plaintiffs asserting claims under the Telephone Consumer Protection Act (“TCPA”), interpreting the TCPA’s definition of “automatic telephone dialing system” (“ATDS”) narrowly to mean equipment that has the “present capacity” – as opposed to “potential capacity” – to perform autodialing functions.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
FEBRUARY 1, 2015
'Women like NFL football. A lot! Millions will be watching later today when the Seahawks and Patriots battle for the crown. The Washington Post claims that women are the league’s most important demographic. Women make up an estimated 45 percent of the NFL’s more than 150 million American fans and have become perhaps pro football’s […]. The post Power To The Female People appeared first on AdPulp.
Gods of Advertising
FEBRUARY 9, 2015
'Successful yes but it created a virus… Public service campaigns authorized by state or local governments tend to veer quickly into the slow-witted lane, especially when they pertain to driving safety. I do not mean this is to be a complete admonishment. Often these campaigns are poorly funded and run by bureaucrats, limiting an agency’s creativity or, more likely, open-mindedness to an agency’s creative solutions.
Advertising to Baby Boomers
FEBRUARY 6, 2015
'I’ve been following Ameriprise’s stumbling and pandering advertising for over nine years: Invoking "The Sixties" (2005) Ameriprise''s campaign slinks around and takes the low road — invoking ''The Sixties'' for no reason other than to unctuously ''brand'' their service. Ameriprise vs. Fidelity Financial Redux (2006) The 1960s were about cultural change and political activism.
Fuel Lines
FEBRUARY 11, 2015
'How to Use Social Media to Attract New Business Gaining new business has always been a challenge for agencies – and now, with the paradigm shift in business development, it’s become tougher than ever. In a previous new-business CMO study, 80% of decision makers said that they had found their vendors, not the other way around. Interruptive type tactics, such as cold calling and email blasts, have become ineffective; it’s now more important to be found, rather than to chase new business.
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Fuel Lines
FEBRUARY 10, 2015
'If you’re suffering from the Shoemaker’s Daughter Syndrome, you may want to consider closing the gap between what you recommend for clients and what you use for your own purposes. Guest article by Gerry Black, Direct Response Copywriter/Marketing Consultant. Over the years, I have come across many clients and agency owners who exhibit this classic disconnect phenomenon.
AdPulp
FEBRUARY 23, 2015
'One of Omaha’s largest real estate firms – Deeb Realty, will change its name to Nebraska Realty, effective March 16, 2015. The real estate company hired Corporate Three Design in Omaha to create a new brand identity and roll it out across traditional media. (DISCLOSURE: Shawn Hartley, the publisher of this web site is Vice […]. The post Rebirth Announcement: On March 16, Nebraska Realty Is In Business appeared first on AdPulp.
AdPulp
FEBRUARY 17, 2015
'I’ve met many agency CEOs and founders in my time. And if there’s one thing they all have in common, it’s that none of them know what they’re doing. I don’t mean that in a bad way. It’s simply that every agency is different and its principals always bring different skills the mix. There’s no […]. The post Agency Lays It Out Completely For Those Starting Shops appeared first on AdPulp.
AdPulp
FEBRUARY 12, 2015
'Let’s look at the Always brand Super Bowl spot again. It’s a spot that takes chances by taking a stand, which naturally irks a few people, while working to inspire others. Writing for The Week, Elissa Strauss explores whether or not feminist-inspired advertising is a bad omen for women’s rights. Should we be celebrating the […].
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdPulp
FEBRUARY 9, 2015
'Here’s some copy we can all pay attention to: “Ideas are scary. They come into this world ugly and messy. Ideas are frightening because they threaten what is known. They are the natural born enemy of the way things are.” Damn. That is impressive. Let’s see it in action… The personification of a scary idea, […]. The post Universal Truths at the Heart of Iconic Technology Brand appeared first on AdPulp.
AdPulp
FEBRUARY 20, 2015
'DISCLOSURE STATEMENT: I work with Funnelbox, writing scripts for their clients and helping them convey their own brand messages. With two-thirds of firms planning to increase spending on video marketing this year, it’s imperative to get in the game with content that compels viewers to watch, and act upon the information presented. You need a […].
AdPulp
FEBRUARY 21, 2015
'Small business owners have no time for fussing and fighting, my friend. They also have little time for balancing the books. Enter QuickBooks by Intuit with the solutions small business owners need. The “Own It” campaign from RPA in Santa Monica strikes the right chord. It’s aspirational in tone and focused on the benefits more […].
AdPulp
FEBRUARY 27, 2015
'I took a speed reading class once when I was in college. It seemed the smart thing to do, given the intense workload. But I couldn’t train my eye to skim. Then one day the teacher asks, “by chance are you a writer?” Writers can’t speed read, she told me. They care too much about […]. The post Honda Wants To Push You To Read Real Fast appeared first on AdPulp.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdPulp
FEBRUARY 16, 2015
'Have you ever been tasked with selling mattresses? It’s the stuff of newspaper circulars and badvertising on late night TV. Which makes me like this Serta brand campaign from Doner even more. An agency with retail chops can butter its bread with work like this. It’s humorous, offbeat and memorable. The challenge here is to […]. The post He Wants An Alpaca Farm, But You’re Not Losing Any Sleep appeared first on AdPulp.
AdPulp
FEBRUARY 3, 2015
'AdPulp’s publisher reported this morning that a small brewer in Mason City, Iowa dared to poke Budweiser in the nose, in response to the macrobrewer’s negative portrayal of craft beer and craft beer drinkers on Super Bowl Sunday. I then added a note to Shawn post about a response from video producers HopStories in Oregon. […]. The post Craft Brewers Snap Bud’s Ass With Beer-Stained Towel appeared first on AdPulp.
AdPulp
FEBRUARY 24, 2015
'How many great songs have been composed about food? In Louisiana and Texas, every other song is about food. I’m not complaining—I eat it up. While food is a universal theme, it’s not easy for a brand to come up with the kind of tune that hooks listeners. Chili’s managed to do it two decades […]. The post Are You Ready To Sing for Your Ribs?
AdPulp
FEBRUARY 5, 2015
'Jack rides his motorcycle into the sunset, like so many outlaws before him. Except this time something savory happens. Jack smells garlic butter. Post by AdPulp. According to Ad Age, David&Goliath and lead agency Secret Weapon both created regional Super Bowl ads for Jack in the Box. David & Goliath’s spot (shown above) is […].
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdPulp
FEBRUARY 3, 2015
'Brands need YouTube content and advertising, but where do they turn to procure this modern form of communications currency? Ad agencies are changing, but few have crossed the bridge from making TV for a passive audience to making video for an active, empowered audience. One way to find a video provider is to discover who […]. The post Holy Tongue Cleaners, Orabrush Team Spins Off appeared first on AdPulp.
AdPulp
FEBRUARY 25, 2015
'Business results. ROI. Clients love it; ergo, agencies must provide it to remain essential. Enter the Warc 100, an annual ranking of the world’s 100 best campaigns and companies, based on their performance in effectiveness and strategy competitions. The rankings are compiled based on the winners of 87 effectiveness and strategy awards from around the […].
AdPulp
FEBRUARY 19, 2015
'Theodore Roosevelt was a Harvard man, a voracious reader and a loquacious speaker. In 1910, Roosevelt travelled to Paris to speak on “citizenship in a republic” at The Sorbonne. Now, this 105-year old speech has resurfaced in a Cadillac commercial. Looks like someone at Cadillac’s new agency, Publicis Worldwide, majored in American history.
AdPulp
FEBRUARY 15, 2015
'Let’s face it, few people who work in marketing or advertising want to admit they’re salespeople. But we all are, to a degree: We’re selling ourselves, our talents, our ideas, and our value all the time. So can a book like Jeffrey Gitomer’s Sales Bible help people in advertising and marketing? Of course it can. […]. The post Jeffrey Gitomer’s Sales Bible Remains An Invaluable Resource appeared first on AdPulp.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdPulp
FEBRUARY 11, 2015
'Conventional wisdom says agencies are not supposed to have a style, or a consistent “look and feel” across its body of work for a variety of clients. Wieden + Kennedy isn’t big on conventional wisdom. Thus it’s no surprise that the agency’s new Turbo Tax Super Bowl spot shares a lot in common with a […]. The post Wieden + Kennedy Rolls Out the Stars & Stripes.
AdPulp
FEBRUARY 2, 2015
'Americans from all walks of life are convinced that they are right. Forget the topic or that they may be wrong as hell. They think they’re right, so they are. It’s the kind of thing that could drive person to eat a lot of candy in a nervous fit. Thankfully, there is a better way […]. The post Candy Brand Creates Conflict Resolution Solution appeared first on AdPulp.
AdPulp
FEBRUARY 3, 2015
'Mason City Brewing in small-town Mason, Iowa decided to have some fun parodying “Big Beer.” The result is a low-tech spot featuring the things that those other beer companies use to advertise their product. Humorous and light hearted, yet in no way lives up to <sarcasm>the quality we demand as fine ad folk.</sarcasm> By the way, […].
AdPulp
FEBRUARY 10, 2015
'Hyundai is the official vehicle partner of the GRAMMY Awards. As part of the deal, the car company is supporting the emergence of new artists via the GRAMMY Amplifier program, now in its third year. The partnership was brokered by Hyundai’s agency GreenLight Media and Marketing. Aspiring musical stars sent in video renditions of their […]. The post Mark Ronson Rides In A Hyundai To Find New Musical Talent appeared first on AdPulp.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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