Fuel Lines

OCTOBER 14, 2014

'The Levitan Pitch. Buy This Book. Win More Pitches. is the most comprehensive guide for developing a winning pitch management system that I have ever read. Pitching for new business is costly. A lot of time, money and morale are lost because of poor decisions, bad planning and a lack of adequately managing the pitch process. “Approximately half (47% of respondents) of advertising professionals surveyed, by Provoke Insights , say they are dissatisfied with the current internal approach to

Agency 279

Agency Advertising Media 279

AdPulp

OCTOBER 15, 2014

'NYC-based freelance copywriter Deanna Director always has an innovative side project idea cookin’ And this one’s taking her places, notably the LA premiere of “Dumb and Dumber To.” She gained the attention of Jim Carrey and movie directors The Farrelly Brothers with her Dumbure Couture project featuring fashions inspired by the movie.

Fashion 88

Fashion 88

Gods of Advertising

OCTOBER 20, 2014

'Why are client’s so difficult? Those of us in the creative department have asked the question so many times it has become rote. Clients are difficult. Period. Especially when it comes to buying and approving work. We expect them to demand changes to the concepts, to the script, to the voiceover, to the scene, to the CTA, to the size of the logo and so on.

Agency 80

Agency Advertising Audience Media 80

InMobi

OCTOBER 30, 2014

There is a slight chill in the air as wisps of clouds cover the full moon sky. The gentle yellow flicker of the Jack-O-Lanterns lends a haunting atmosphere to the night. A young child shrieks as a ghoulish hand appears out of nowhere. A scene from a scary movie? Well, think again. This year, InMobi embraces the spooktacular wonder of Halloween by providing our publishers with customized frames that include all the elements of this holiday celebration.

Conversion 52

Conversion Advertising 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Advertising to Baby Boomers

OCTOBER 17, 2014

'Brick & Mortar and catalogue of yore now online retailer JC Penney is grooming a new CEO: J.C. Penney Seeks Home Depot Treatment Under Ellison Marvin Ellison helped turn around Home Depot Inc. (HD) in the last decade. Now he’ll try to repeat that feat at J.C. Penney Co. (JCP) The department-store chain, struggling to emerge from $3 billion in losses in the past 3 1/2 years, yesterday named Ellison its next president and chief executive officer.

Retail 53

Retail Fashion Advertising 53

All About Advertising Law

OCTOBER 29, 2014

'Defining unlimited is a metaphysical exercise worthy of a Cosmos or at least a Big Bang episode. We have blogged before about the meaning of “ lifetime supply ” and “ free.” But the FTC is very literal when it comes to defining the bounds of limitless and concludes that, well, unlimited means unlimited. The FTC has just filed a federal court complaint against AT&T seeking redress for customers who signed up for unlimited data plans.

Agency 40

Agency Advertising Media Marketing 40

AdPulp

OCTOBER 21, 2014

'I’ve spent a lot of time in small and mid-sized agencies that don’t seem to grow. I’m not sure whether that’s because of a lack of a management ambition, lackluster work, or a stale business model. So I was intrigued to visit Seattle’s Rational Interaction, which has grown from 5 employees to 70 in less […]. The post Spotlight On NW Creative: Rational Interaction Grows With Substance appeared first on AdPulp.

Agency 88

Agency 88

Gods of Advertising

OCTOBER 30, 2014

'A flash in the Internet pan… Back in the days of dial-up, I worked on the Earthlink account. As you may recall, Earthlink was, and maybe still is, an Internet Service Provider (ISP). Based in Atlanta, created by a funky rich dude, for a moment in time they actually were a brand to be reckoned with; but alas, for a number of reasons, that moment was doomed to pass.

Marketing 79

Marketing Advertising 79

InMobi

OCTOBER 29, 2014

Today we released our Q3 2014 Network Research , which reported on the latest mobile device and OS share trends on the InMobi network. Here are some of the global highlights: Overall, in Q3 2014, the volume of impressions on the InMobi network was up globally compared to the previous quarter. This growth was driven by in-app ads that contributed 80.0 percent of mobile ad impressions.

Impressions 52

Impressions Manufacturing Mobile Ads Advertising 52

Gods of Advertising

OCTOBER 14, 2014

'Genius/Douchebag. Apple’s founder, Steve Jobs died three year ago in October. And so I found myself re-reading passages from the best-selling biography, by Walter Isaacson. Among the book’s many surprises, none are as jolting (to me) as the endless examples depicting Steve Jobs as an egomaniacal tyrant. Since so much has already been said regarding these controversial passages, I won’t go into them here.

Impressions 76

Impressions Advertising Marketing 76

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Advertising

Gods of Advertising

OCTOBER 2, 2014

'“Wake me up when we’re cool.” What is it about spirit’s that leads to advertising that makes fun of people? Well, I’ll tell you. Since advertisers are not really allowed to talk about the intoxicating effect alcohol has on folks copywriters are left with two options: 1) taste and 2) badge value. How this usually plays out in the massive beer category is that crappy brews (Bud Light, Miller Lite, Coors Light, etc) create advertising featuring communities of young, comely and pr

Advertising 76

Advertising Agency Marketing 76

Gods of Advertising

OCTOBER 23, 2014

'“Hey you!” Someone I greatly respect expressed concerns that my recent post documenting “bad client behavior” and “deeply challenging agency politics” was just inviting trouble. In other words he was afraid I was angering sleeping giants and that said giants would hurt me. To quote him: “Do you think the people you’re criticizing will repent or resent?”.

Agency 76

Agency Conversion Advertising 76

AdPulp

OCTOBER 16, 2014

'Ten years ago today we started an experiment here. The experiment has grown and morphed, and we, its producers, with it. There have been many things to learn along the way, and on this the site’s 10th anniversary, I’d like to share some of the more pointed lessons that come to mind. 1) Do what […]. The post Nostalgia At Ten, Along With A Renewed Focus appeared first on AdPulp.

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74

AdPulp

OCTOBER 11, 2014

'People like my friend Bob Hoffman, a.k.a. The Ad Contrarian, at times grow fatigued by all the hubbub around social media and content marketing. Bob says, “Content is a meaningless term — a media contrivance — invented by b t artists to add gravitas and mystery to mundane marketing activities.” Yes, Hoffman is a humorist at […].

Media 73

Media Marketing 73

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

AdPulp

OCTOBER 29, 2014

'One of the biggest things in marketing and in barcoding these days is the QR code. The QR code is that unusual looking code that you see everywhere and that can give you a discount on items that you buy. If you are planning to implement a QR code into your marketing campaign, you should […]. The post QR Tips for an Effective Campaign appeared first on AdPulp.

Marketing 69

Marketing 69

AdPulp

OCTOBER 7, 2014

'Daryl Simm, chief executive officer of Omnicom Group’s media operations, overseas roughly $54.4 billion in advertising spending around the globe. According to The Wall Street Journal, Simm has been advising advertisers such as PepsiCo, Visa, McDonald’s and Apple to move 10% to 25% of their TV dollars to online video. It’s an exciting prospect.

Media 69

Media Advertising 69

AdPulp

OCTOBER 15, 2014

'Cats rule the internet. But does the feline brand of cuteness transfer well to TV? Let’s look at this new Diet Coke spot, “Kittens,” developed by Droga5 New York for evidence. Filmed in New York City and directed by Keith Schofield, “Kittens” is the third TV spot for Diet Coke’s “Get A Taste” campaign. The […]. The post Diet Coke-Fueled Taylor Swift And A Room Full of Kittens (Need We Say More) appeared first on AdPulp.

Food 69

Food 69

AdPulp

OCTOBER 6, 2014

'Miami ad man, Bruce Turkel, appeared on Fox to provide expert commentary on two new commercials: a sexist blunder from Subway and a spot from Domino’s that features a voice ordering app for pizza. Turkel rightly claims that Subway missed the mark. You don’t tell people to go on a diet so they fit into […]. The post Subway Crosses The Line, Bruce Turkel Throws A Flag #goodcall appeared first on AdPulp.

Food 68

Food 68

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

AdPulp

OCTOBER 3, 2014

'Jerry Seinfeld won a Clio and made an anti-advertising speech. Yes, that is working both sides of the silver dollar. Personally, I don’t want to watch or hear Seinfeld’s whine. I think the following ad from Adobe is better. The post Jerry Seinfeld Wins A Clio, Treats It Like A Lesser Emmy appeared first on AdPulp.

Advertising 67

Advertising 67

AdPulp

OCTOBER 21, 2014

'The bean counters truly are in charge of OgilvyAmp, the new WPP unit dedicated to data-driven decision-making. Todd Cullen, who joined Ogilvy & Mather last year in the new post of global chief data officer, will lead OgilvyAmp. He said the goal is “using data to inspire creative work or creative thinking.” According to The […].

Agency 66

Agency 66

AdPulp

OCTOBER 22, 2014

'When you are a lifestyle brand, you need to invent content for the social web constantly. You can write a blog post, update Twitter and so on, but do not get carried away with too many text-based solutions. This is the web, we need things to click (a.k.a. rich media) that will make us smile. […]. The post In The Hands of A Craftsman Like King, Vine Is Gatorific appeared first on AdPulp.

Rich Media 66

Rich Media Media 66

AdPulp

OCTOBER 14, 2014

'I used to collect beer cans as a kid. So, I know an iconic local beer brand when I see one. Old Style, Iron City, Olympia, Pearl, and Yuengling—with beers like these, who needs PBR? Now that we’ve established that, some ad news… After a competitive review, Minneapolis agency Colle+McVoy has been selected to oversee […]. The post Colle+McVoy Wins Grain Belt For The Agency And Minnesota appeared first on AdPulp.

Agency 65

Agency Food 65

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

AdPulp

OCTOBER 9, 2014

'First and foremost, lawyers are business people. The reason we tend to overlook that fact is that we do not typically refer to law as an industry. Make no mistake about it; law is big business. And lawyers are a part of that business cycle. As such, they need to be just as business savvy […]. The post Marketing Yourself as a Personal Injury Lawyer in the Age of Social Media appeared first on AdPulp.

Media 65

Media Marketing 65

AdPulp

OCTOBER 1, 2014

'Once upon a time, I lived in Chicago and I spent some time freelancing for Frankel. Bud Frankel was a pioneer in sales promotion, and I thought it was pretty cool to see him walking the halls as Chairman of the firm he founded, led and eventually sold. The sales price in 2000 was estimated […]. The post Brand Activation Is A Global Movement appeared first on AdPulp.

ROI 65

ROI Agency Marketing 65

AdPulp

OCTOBER 22, 2014

'It’s World Series time and the Detroit Tigers are not in this race, but two American car brands from Detroit are. Chevy throws a hard slider, care of Mo’Ne Davis. Dodge, on the other hand, tosses a change up in the dirt. Dodge is celebrating 100 years of male bravado and muscle cars. Chevy, thankfully, […]. The post Chevy Drives To New Places, 100-Year Old Dodge Spins Out appeared first on AdPulp.

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65

AdPulp

OCTOBER 13, 2014

'Everyone loves KFC and America is a melting pot. Did I just utter two obvious boasts or present a miniature creative brief? In the following spot from FCB/Chicago, I believe the answer is both. Replay the spot, and you will see a body builder and a hippie chick coming together over fried chicken. Implausible? Not […]. The post Smile On Your Brother, Buy Him Some KFC Right Now appeared first on AdPulp.

Food 65

Food 65

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

AdPulp

OCTOBER 20, 2014

'Holiday Inn’s new all-digital campaign, “Journey to Extraordinary,” seeks to tell captivating stories that bring the customer journey into focus. Before you say, “Oh great, another customer testimonial,” consider that customers prefer to hear from one another, and that the brand’s job in “building community” today is all about enabling these interactions.

Media 64

Media Marketing 64

AdPulp

OCTOBER 23, 2014

'It is hard to look away from the tight horse race for Mitch McConnell’s Senate seat. Pundits call the challenger, Alison Lundergan Grimes, 35, a long shot. If she’s such a long shot, why does the incumbent Senator need to appeal to Kentucky women with this charade of an ad? Perhaps, a new Courier-Journal/Survey USA […]. The post Lundergan Grimes Chases McConnell Down The Stretch In Kentucky appeared first on AdPulp.

Advertising 63

Advertising 63

AdPulp

OCTOBER 14, 2014

'In construction, the next step is always waiting on something. It rained and the footer got held up, so the foundation crew doesn’t need to come today. The store ran out of crown moulding, so the painters need to wait. It’s always something. One of the better options for keeping things moving–both structurally and financially–is to […].

Agency 63

Agency 63

Gods of Advertising

OCTOBER 6, 2014

'“Serves ye right for Tweeting about thy Lord!” I’ve had a mild case of heresy all my life. Like alcoholism or diabetes, there is no cure. In some ways there’s not even a treatment. I just sort of deal with it. So, what does mild heresy look like? First of all –and this is an important distinction-we rarely act upon our heretical instincts.

Entertainment 63

Entertainment Advertising Media 63

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.