Fuel Lines
JANUARY 15, 2014
'Building an engaged online community should now be a core responsibility of business development. Inspiration for this article came from Duct Tape Marketing’s founder, John Jantsch, from his recent podcast interview with Jeffrey K. Rohrs, Vice President of Marketing Insights for ExactTarget, Jeffrey is also the author of AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers.
Gods of Advertising
JANUARY 6, 2014
'Anyone see this commercial for the new Mazda 3, comparing the vehicle to none other than martial arts icon, Bruce Lee. I’m old enough to remember Lee and can recall paying two bucks at the long gone Parkway Theater in Chicago to see his films. Such was Lee’s influence, all of my friends purchased nunchucks, spending hours in front of the mirror practicing his lightning fast moves.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
All About Advertising Law
JANUARY 27, 2014
'A recent settlement over deceptive advertising with the FTC may have advertising agency executives and their attorneys asking the same question as the bystander in the challenged advertisement : “Oh man, no way. Are you kidding?” For years advertising agencies have seemed to fly blissfully under the FTC’s radar, but the FTC’s settlement with Nissan North America, Inc.
Nick Burcher
JANUARY 1, 2014
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Wednesday, 1 January 2014. Happy New Year 2014 from London! [Fireworks HD video]. Happy New Year 2014! Another amazing coordinated New Years Eve music and fireworks display on the River Thames in London - hope you had a good New Year too and best wishes for 2014.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
InMobi
JANUARY 21, 2014
Today we released our Q4 2013 Network Research, which reported the latest mobile device and operating share trends on the InMobi network. Here are some of the global highlights: Overall, the volume of impressions in Q4 2013 was up, globally, significantly on the InMobi network since the previous quarter. Of the growth, in-application ads contributed to 53% of mobile ad impressions.
Advertising to Baby Boomers
JANUARY 20, 2014
'Not only the shows… Marketing gurus and Great Seers of The Mundane and The Obvious iterate ad nauseam. The repetition doesn’t annoy me. What does: Many offer up their prognostications as something fresh, profound, even controversial. Why TV Ad Spend Will Grow More Than Digital Spend In The Next Five Years … TV advertising and audiences are not shrinking.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Gods of Advertising
JANUARY 14, 2014
'I love this story. During the star-studded hype fest known as the Golden Globes there appeared this funky little commercial for Pine Brother’s “softish” cough drops, featuring none other than Martha Stewart. “Hi, I’m Martha.” She begins. “If you know me, you know I don’t do many ads…”. But she does this one. MS walks into a conservative parlor in the Waldorf Towers of Beverly Hills (!
All About Advertising Law
JANUARY 31, 2014
'As we shiver and bundle up against the Polar Vortex here in DC, we are fast approaching the biggest event of the advertising year—the Super Bowl ®—held for the first time in the wintry conditions of New Jersey). With the Olympic Games ® in Sochi, Russia after that, and March Madness ® following soon thereafter, February and March will be an orgy of watching televised sports for most of us—except for those poor souls who are responding to cease and desist letters for infringing uses of trademar
Nick Burcher
JANUARY 12, 2014
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Sunday, 12 January 2014. Muppets Most Wanted - video trailer features Super Fan tweets! The YouTube trailer for the new Muppets Most Wanted movie highlights the trend of including Twitter comments on movie promotion. Instead of featuring the comments of publications and influencers though, it features the Twitter comments of Super Fans.
InMobi
JANUARY 9, 2014
Targeting has been synonymous with advertising since the advent of advertising. Whether it is the broad guess-based targeting utilized by traditional modes such as TV and billboards, or the precise and trackable targeting used by mobile and digital advertising, targeting is the core of a successful advertising strategy. Today, with the capabilities offered by mediums like mobile, the old “spray and pray” techniques are a thing of the past.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Advertising to Baby Boomers
JANUARY 31, 2014
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 31 January 2014. Brains. I’ve already declared this The Year of Fashion , so that’s that.
Fuel Lines
JANUARY 20, 2014
' Using WordPress plugins enhances your reader’s experience, allows for easy customization and maintenance of your blog. I began writing Fuel Lines back in 2007 on the blogging platform Blogger. It wasn’t long before I graduated from Blogger to WordPress. Wordpress is by far the most popular blogging platform on more than 60 million websites.
Gods of Advertising
JANUARY 8, 2014
'“I hate my parents almost as much as Facebook.” I keep hearing about Facebook’s plummeting popularity among teenagers. That it has become uncool for them, partly because so many of us parents are using it. Gross! Or that it has become so commercial that it’s lost all of its cred. Ew! I don’t dispute that Facebook is losing its young audience.
All About Advertising Law
JANUARY 24, 2014
'As of January 1, 2014, California law requires operators of websites and online services to publicly disclose how they respond to “do not track” (dnt) signals, though the exact requirements vary depending on whether an entity is a first party ( e.g., web publisher) or third party ( e.g., ad network). The new law will not require companies to honor dnt signals.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Fuel Lines
JANUARY 9, 2014
'A Formula for Fueling New Business through Social Media The new model for new business that will make the existing model obsolete might surprise you—instead of chasing new business, it’s more important for you to learn how to be found. Why? In a CMO Counsel study, 80% of decision makers said they found their vendors, not the other way around.
Gods of Advertising
JANUARY 23, 2014
'Strange bedfellows… I pretty much like everything about Snickers. The peanuts. The nougat. Obviously the chocolate. It’s the classic American candy bar, a raunchier version of Hershey’s. Sort of like the Rolling Stones were to the Beatles. I also like Snickers’ advertising; especially “You’re not you when you’re hungry.” This high profile ad campaign has been a crowd pleaser and awards-show hero for many years, manifesting in killer outdoor campaigns as well as hilarious TV commercials.
Gods of Advertising
JANUARY 29, 2014
'Poetry is a dying vine clinging to the stinking roadhouse of pop culture. Verse and beat and alliteration are now 140 characters, the new haiku. On steroids. On advertising! Brand after brand after brand like boxcars moving their freight using the rhyming words of dead men: Walt Whitman. Allen Ginsberg. In the ultimate Meta even the poetic rant of Robin Williams from a film called, of all things, Dead Poet’s Society is the new message for all of Apple’s new, new things.
All About Advertising Law
JANUARY 17, 2014
'Anonymous fake online reviews are back in the news, but this time marketers may not be the only ones who should be wary. As we have written before , astroturf is making a comeback, and not necessarily on the athletic fields. In September 2013, the New York AG agreed to settle with 19 companies engaging in “astroturfing,” requiring the companies to essentially stop writing their own fake online reviews and pay more than 350,000 in fines.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Gods of Advertising
JANUARY 20, 2014
'Imprisoned, King set forth to writing…. When I was in college, I took a course on rhetoric and debate in 20th century America. In it, we looked at numerous famous speeches made by famous people: Lincoln, Jefferson, King, etc. Learning from great persuaders how to fashion a rational and emotional argument would later become useful as a copywriter and presenter.
All About Advertising Law
JANUARY 8, 2014
'General Mills’ announcement that it will be introducing Cheerios with nonGMO ingredients has created quite the media splash, even putting a dent in coverage of the polar vortex. As some media reports have noted, however, a GMO-free Cheerios is not that big a stretch as there is very little in Cheerios that has a GMO equivalent (Oats, the primary ingredient, are not a genetically modified food.).
Gods of Advertising
JANUARY 21, 2014
'Dude, it’s only a game… What are we to make of Richard Sherman? No doubt he’s a good football player, maybe even, as he unabashedly stated on national TV, “the greatest corner in the game.” By all indication, he is also a very smart person; his 4.2 GPA in high school (Is that even possible?) and a degree from Stanford University are irrefutable proof points.
All About Advertising Law
JANUARY 22, 2014
'As we noted yesterday, it’s not necessarily a given that an allegedly misleading advertising claim leads inexorably to a viable class action lawsuit (most likely venued in California.). Here’s one such recent example as to why. In the federal District Court in Los Angeles this past month, Chipotle Mexican Grill successfully defeated a class action plaintiff’s motion for class certification.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
All About Advertising Law
JANUARY 28, 2014
'It is common for a seller to offer a line or a series of products to address a particular need, and sometimes to bundle these products as a set. We see this, for example, with beauty products where one anti-aging powerhouse is packaged with a cleaner and toner. We also see portfolio companies advertising a product but including within the ad mention of the complete line or family of products.
All About Advertising Law
JANUARY 13, 2014
'On January 9, 2014, the Federal Trade Commission (“FTC”) announced settlements with nine automobile dealers relating to the advertising of auto sales and leases, one of the largest actions taken by the FTC against automobile dealers: [link]. The settlements included one or more of the following issues related to the advertising of auto financing or leases.
All About Advertising Law
JANUARY 10, 2014
'Some of us (not naming names) began 2014 with self-driven promises to go to the gym instead of watching Bravo, to opt for that kale salad instead of the truffle oil risotto, and to start doing calf raises while brushing our teeth. Small steps. Meanwhile, the FTC got into the spirit of the season by holding a press conference called “ Operation Failed Resolution ” which gave tips to media, marketers and consumers alike for how to vet, advertise and evaluate products that promote wei
All About Advertising Law
JANUARY 30, 2014
'The FTC and the NAD require adequate substantiation for claims wherever they appear. There is typically a higher bar for when a company is required to change its trade name because it includes an allegedly unsupported claim, but it does happen. In other words, there is no “But it’s the name of my product” defense to a false advertising challenge.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
All About Advertising Law
JANUARY 23, 2014
'In its most recent effort to police the accuracy of environmental claims, the FTC took action against Down to Earth Designs, Inc. marketers of gDiapers, a product that consists of a reusable outer “pant” and removable inserts. The agency alleges that the company ran afoul of the requirements for environmental claims laid out in the FTC’s “Green Guides” by making unqualified claims that the gDiaper inserts and wipes are plastic free, compostable, and biodegradable when flushed or thrown out.
All About Advertising Law
JANUARY 14, 2014
'In a town not particularly well-known for its nonpartisanship or collegiality, we have always thought the FTC stood (and stands) out for its remarkable ability to typically operate in a consensus-like manner. However, a clear split appears to be emerging at the Commission over the application of the “competent and reliable” scientific evidence standard.
InMobi
JANUARY 29, 2014
It’s hard to miss the recent media buzz about NYT debuting native ads. While the public outcry has started to die down slowly, mobile advertising and native ads are clearly here to stay. After the hysteria in the media about irritating mobile ads and publishers like NYT selling their soul, my view in fact is, quite the opposite! I love native ads and am extremely proud of the InMobi Native Ads platform my team has created.
All About Advertising Law
JANUARY 29, 2014
'Editor’s Note: As promised, here is an update on ASA Developments from our friends at Lewis Silkin LLP. We were very interested in this case development from the UK around the issue of whether good faith reliance on a third party’s representations is sufficient due diligence to support claims. Below you will find an alert regarding recent ASA rulings.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
277 
Let's personalize your content