Fuel Lines
MARCH 11, 2015
'Park Howell is the owner and chief storyteller of the agency Park & Co Growing your personal brand can greatly boost your agency’s new business opportunities. It makes sense for the principal to be the face of the agency. Not only are they the least likely to leave, but usually small to midsize agencies are built upon the vision, values and the type of culture that best suites their owners.
Gods of Advertising
MARCH 25, 2015
'Hello Sunshine! My office of gyro San Francisco teamed up with the California Coastal Commission in creating a campaign to get people to ‘check the coast’ on their tax forms in order to help preserve the Cali coast in all its glory. The creative idea is simple enough. Take a selfie with a hand check relating to the coast and post it wherever you post stuff, and include #CheckTheCoast and CheckTheCoast.org Then, if you are so inclined, at tax time check the appropriate box on the CA form asking
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AdPulp
MARCH 13, 2015
'For most new entrepreneurs, the primary source of ideas you’ll enact will come from your competitive analysis. That’s a snazzy way of saying you’ll look at what more established companies in your space are doing, and you’ll copy them. There’s nothing wrong with this early on – that’s one of the primary ways we as […]. The post 3 Ways To Make Your Marketing Stand Out From The Crowd appeared first on AdPulp.
InMobi
MARCH 29, 2015
Native advertising is all the rage across the world. And in the land of the world’s highest smartphone penetration and the fastest average internet connection speed, native advertising has been adopted as the key monetization solution for South Korea’s number one social network, KakaoStory. KakaoStory is a photo sharing social networking service launched by KakaoTalk, the messenger app installed on 98% of the Korean population’s smartphones.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Advertising to Baby Boomers
MARCH 19, 2015
'It’s not a race. If it is, I’ve been slogging around the track for 12 years. Slogging and blogging. I didn’t think it would take this long for folks to catch up: Marketing to Millennials and Baby Boomers by Mark Thomas , Michigan State University Extension Michigan State University Extension educators and the MSU Product Center assist aspiring and existing entrepreneurs to develop targeted and focused business marketing plans.
Nick Burcher
MARCH 31, 2015
The BMW April Fools ad for 2015 has been published! In the UK, BMW have been running BMW April Fools ads for many years and this year the April Fools ad has a (topical) rugby theme! Featuring 'Chief Product Tester' / rugby star Chris Robshaw, the 2015 BMW April Fools ad is for the 'Motor Mouth' - 'All The Protection You've Come To Expect From A BMW, Bite-Sized'!
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Gods of Advertising
MARCH 16, 2015
'When I was coming up at Leo Burnett, promotions were celebrated via “pink” memos, written by one’s supervisor, which would appear on the desks of everyone at the agency. These notes were pretty special, something to show your parents and put in the scrapbook. While memos and scrapbooks have gone the way of the dodo bird I still think there’s something powerful about “seeing it in writing.” Therefore, I am going to share the “memo” I wrote on behal
AdPulp
MARCH 18, 2015
'“Everybody will start to cheer when you put on your sailing shoes.” -Robert Palmer Sperry Topsider is the favorite summertime footwear of WASPy sailors from Nantucket to Coronado. It’s great to have a built-in audience—and with 80 years in business, Sperry has one—but how does the boat shoe expand its footprint beyond the boarding school […].
InMobi
MARCH 10, 2015
Last week, the world of mobile was on show at Mobile World Congress in Barcelona. For a timely trend watch, the AD Club reached out to leaders and members for their views on the most important mobile trends in 2015. InMobi’s Head of Marketing in North America, Rick Jones ( @rickjonestweets ) talked about the significant changes we can expect to see in mobile viewing behaviour and consumer engagement.
All About Advertising Law
MARCH 31, 2015
'Last week, the FTC issued an Order and summary decision against the owners of Jerk.com, an “anti-social network” website for deceiving users about the source of the website’s content. The website invited users to create profiles of other users and rate the users profiled as “jerk” or “not a jerk.”. In a twist of fate, the FTC thought the website’s operators were the real jerks after misleading consumers through claims that the content on the website was posted by other Jerk.com users.
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Media Post
MARCH 26, 2015
In a transparently desperate attempt to pander to social media's clickbait mentality, McDonald's in Europe is offering a range of clothing and home decor items such as wallpaper and bedsheets imprinted with Big Macs.
Gods of Advertising
MARCH 10, 2015
'I love it when I crack the code on a piece of creative. You might not believe me but I love it even more when someone in my group cracks the code on a piece of creative. Either way, this was, is and always will be the best part of my job. Which is as it should be. It doesn’t matter how big or small the job or what medium it’s in. That first peek at something that works, that will work, that will please the person paying for it, is bliss.
AdPulp
MARCH 27, 2015
'If there’s one thing marketers love, it’s getting other people to do their jobs for them. That’s been the tempting lure of Word of Mouth Marketing (WOMM) for years, particularly with the rise of social media. But like all other marketing initiatives, it requires strategic thinking, planning, and discipline. Ted Wright lays out the principles […].
AdPulp
MARCH 3, 2015
'I’ve worked at several agencies where the management routinely asked staff to clean up their desks and workspaces before an important client entered the building. I never understood the impulse. Why not show the messiness, the madness, the scramble for solutions? Craig Mawdsley, joint chief strategy officer at AMV BBDO in London, could be on […].
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdPulp
MARCH 5, 2015
'Skipping is for school children and web surfers. Be that as it may, you’re not going to skip this pre-roll advertising from GEICO. I don’t know about you, but I’m disrupted. Nice work, The Martin Agency. The post These Ads Are Impossible To Skip, They’re Already Over appeared first on AdPulp.
AdPulp
MARCH 30, 2015
'I’ll admit I’d never heard of Josh Weltman, but boy does he bury the lede with his new book Seducing Strangers: How to Get People to Buy What You’re Selling. Because Josh Weltman is an LA-based veteran creative director who’s also a co-producer of Mad Men, and underneath the subtitle of the book is the […]. The post Seducing Strangers Reveals Some Of Advertising’s Open Secrets appeared first on AdPulp.
AdPulp
MARCH 6, 2015
'For many years, I have worked with an ecommerce company and through that time I have noticed that there are many subtleties to the presentation that creates the “wow” factor with customers. One such area that not many business owners take into account is the packaging. In this case, I am talking about the packaging for […]. The post The Major Benefits of Putting Effort Into Your Packaging appeared first on AdPulp.
AdPulp
MARCH 6, 2015
'Baseball season is almost here. And people forget. GMC is wisely reminding us, and wisely using a World Series hero and one of the best songs in rock and roll history to move metal. The commercial features San Francisco Giants relief pitcher Jeremy Affeldt, who earned the win in Game 7 of the team’s World […]. The post Driving A Giant GMC Truck Is Like “Painting The Corners” appeared first on AdPulp.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdPulp
MARCH 31, 2015
'Southwest Airlines and their agency GSD&M like to give people a good reason to fly. For instance, wedding season is upon us. Whether you would like to fly towards this mess on two heels (and Kristen Wiig impersonator), or away from her, is your business. It’s Southwest’s business to move you about the country at […]. The post Bee Gees and Sugar Hill Gang Remind You To Fly Southwest appeared first on AdPulp.
AdPulp
MARCH 12, 2015
'DDB Chicago wants to sell you a candy bar made from the perfect amount of chocolate, fluffy and Musketeer. Skip Hop? Hey candy does weird things to a body. The “Why 3?” campaign is the first new campaign for the brand in more than 10 years. 3 Musketeers Bar originally was named for the three […]. The post It Takes 3 Musketeers To Properly Skip Hop appeared first on AdPulp.
AdPulp
MARCH 26, 2015
'The community, a cross-cultural agency formerly known as La Comunidad, has recently launched a new national campaign for Modelo Especial. An extension of the beer brand’s “Real World” campaign, the community has created three new TV spots, plus digital, OOH and radio ads that capture the reality of consumers’ worlds, positioning Modelo Especial as a […].
Gods of Advertising
MARCH 23, 2015
'It can’t be… It is! “Take a fresh look at Buick,” the voiceover tells us in the carmaker’s new anthem. The commercial features vignettes of people in disbelief that the lovely new car they are gazing upon and/or riding in is in fact a Buick. An old woman insists the regal beauty in her son’s driveway is not a Buick. She grew up with Buicks and knows her Buicks.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Gods of Advertising
MARCH 5, 2015
'This is normally not a place for movie reviews but once in a while a film comes along that I cannot help but discuss. Focus starring Will Smith and Margot Robbie is just such a film. Unfortunately, for all the wrong reasons. Focus is bad. Shockingly, inexcusably bad. The script. The acting. The direction. It’s wrongly made in every way. Where to begin?
Gods of Advertising
MARCH 31, 2015
'“I make gibberish sound important.” To all of my friends from the United Kingdom, I beg your pardon in advance for this post. But blimey! I am so tired of British voices driving American commercials for American-made products. I know brands do it to sound classy and global. But didn’t that line of thinking disintegrate along with Hugh Grant’s acting career?
InMobi
MARCH 10, 2015
Over the last two years, we sought out and met hundreds of app developers across the world to ask them two simple questions - “How would you describe your app?” and “Who is this app designed for?” While the specifics vary, the responses’ structure was almost always a variant of the following sentences: “Have you used app A? It’s kind of like that, but with X being a key differentiating concept” “It’s an app that lets users do XYZ” “The audience for this app is very similar to the audience of app
All About Advertising Law
MARCH 26, 2015
'Deal-of-the-Day Distributors ( i.e. , companies whose business models look something like LivingSocial) may be liable for damages to plaintiffs in Lanham Act cases if they do not take precautions to limit their exposure. The Lanham Act, of course, allows a plaintiff to pursue an injunction, as well as damages and other remedies. However, Lanham Act also provides that where “the infringement or violation complained of is contained in or is part of paid advertising matters in a newspaper, magazi
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
All About Advertising Law
MARCH 25, 2015
'We are entering a brave new world of food design and regulation brought to us through the mechanical development and visual artistry of 3D printing. As with any new medium, understanding what we confront and its regulation lag behind the medium’s implementation. 3D printing, also referred to as “additive manufacturing” or “rapid prototyping,” is the process of making three-dimensional objects from digital designs.
All About Advertising Law
MARCH 24, 2015
'We love a good March Madness legal blog (see here and here and here ) and NAD gave us some great fodder this month deciding a case between two large daily fantasy sports league websites. This one wasn’t exactly an upset like so many of the games this year leading to the Sweet 16. DraftKings claimed it was the “largest US-based destination for daily fantasy sports.
Media Post
MARCH 19, 2015
If I read one more story where someone claims that today's consumer wants everything customized, personalized or "the way THEY want it," I think I am going to send some highly personalized bile onto my totally un-customized shirt.
All About Advertising Law
MARCH 19, 2015
'We agree – the Jetsons era has indeed arrived. Beyond the days of “smart” everything, now 3D printing has taken center stage in the tech world. While it is not so farfetched to imagine 3D-printed machine parts, prototype models, or even toys , it is might be harder to watch it printing foods, implantable medical devices, cosmetics, drugs and even human tissue.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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