Gods of Advertising

SEPTEMBER 19, 2014

'She’s surprisingly hard to find… In the latest issue of GQ are hundreds of fashion ads featuring hip, trendy people and not one of them is interacting with a smart phone or tablet. And yet, in reality that’s all these people do. I was taken by this dichotomy between the idealized world and the real world. If technology is so NOW then why isn’t it conceptually a part of these ads targeting the very people who most want to be seen as hip, sexy and cool?

Fashion 89

Fashion Advertising Ad Targeting Marketing 89

AdPulp

SEPTEMBER 2, 2014

'The Hundreds paid a recent visit to 72andsunny in Playa Vista. The result is a look inside one of today’s top agencies and their remodeled mid-century modern offices. If we were an architectural lifestyle ‘zine, we’d jump all over the intricacies of the building design, and how Howard Hughes once worked here. But what AdPulp […].

Agency 82

Agency 82

All About Advertising Law

SEPTEMBER 4, 2014

'We’re all pretty used to seeing sweepstakes that require entrants to “like” an advertiser’s or app’s Facebook® page in order to enter—they’re probably the most common type of promotion on Facebook. Many marketers require consumers to “like” an application’s Page as a condition of entry into a sweepstakes or contest, in order to receive coupons or other rewards, or in order to watch a video or some other type of content.

Media 74

Media Advertising Marketing 74

Advertising to Baby Boomers

SEPTEMBER 12, 2014

'AARP is touting a simple-to-use tablet: AARP ANNOUNCES REALPAD … the nation’s largest advocate for 76 million baby boomers, today announced RealPad, a first of its kind tablet device built to address the specific needs of 70 million Americans 50+ who are yet to fully embrace tablet technology to help them stay connected. I’m not sure there are 70 million people over fifty who are tech-shy – but there are a lot.

Manufacturing 63

Manufacturing 63

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Nick Burcher

SEPTEMBER 23, 2014

'3D printing (where real world objects can be created from plans using 3D printers) has been interesting me and a new example from Lund University in Sweden is very cool. In order to draw attention to the potential of 3D printing, Lund University professor Olaf Diegel has 3D printed a drum, a keyboard and two guitars. A 3D band has been put together and members from Lund University''s Malmo Academy of Music are about to perform the world''s first live concert using 3D printed musical instruments

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InMobi

SEPTEMBER 30, 2014

This week as advertisers, agencies, and increasingly, technology providers, make New York City their home, InMobi is pleased to begin a new tradition. The InMobi Chameleon Award for excellence in native mobile advertising will be awarded for the first time today as part of the 2014 Global Smarties with the Mobile Marketing Association. InMobi and our customers have long recognized the outsize impact that creative has in the mobile environment.

Native Advertising 52

Native Advertising Advertising Banner Agency 52

AdPulp

SEPTEMBER 5, 2014

'Union Wine Co. of Tualatin, Oregon is making waves in the wine world—which like the ad industry, is ripe for reinvention. From the start, Union’s primary goal has always been to reduce the pretension associated with wine drinking by making great wine without all the fuss. In an effort to bring this “pinkies down” philosophy […]. The post Put Your #PinkiesDown And Your Cans In The Air appeared first on AdPulp.

Food 77

Food Marketing 77

MediaFuse

SEPTEMBER 29, 2014

If you run an ad ops team, you know how difficult managing demands can be. When you sit down to work in the morning, you are greeted by an onslaught of trafficking requests, campaign reports of under and over performing ads, complaints from traffickers lamenting their too-long queues, and an ever-growing list of makegoods. If this sounds familiar, you are neither inefficient nor alone.Clients today want results and they want them fast.

Ad Ops 52

Ad Ops Non-Profit Ad Click Rich Media 52

Advertising to Baby Boomers

SEPTEMBER 30, 2014

'Jonathan Salem Baskin for Forbes reports from Social Media Week : You Attended Social Media Week And Didn''t Even Know It Or maybe he wasn’t there. I’m not sure. Actually, it would be better if he hadn’t attended – because that’s Mr. Baskin’s point: Though you may not have participated in an official event during Social Media Week (which ends today), you attended it…every day, in fact, which is the problem with the gig in particular, and our understanding of social media generally.

Media 56

Media Advertising 56

Nick Burcher

SEPTEMBER 22, 2014

'The #racethetube / Race The Tube video from last week has been generating a lot of attention with over 4 million views now recorded, most of these in the last week and other cities now starting to join in. As with all the most effective viral content, the premise of #racethetube / Race The Tube is simple - leave underground train, exit station, run along streets, enter next station, catch the same train!

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Advertising

InMobi

SEPTEMBER 18, 2014

App developers today face a challenging mobile app economy. With over 2 million apps available between Google and Apple’s app store, and over 110 billion app downloads, competition for has never been more fierce. We took a close look at app download trends across the world to make sense of how acute the problem is. Research on the InMobi network for apps downloaded in Q2 2014, between 1st April and 30th June shows some interesting patterns.

Communications 52

Communications Audience Marketing 52

Gods of Advertising

SEPTEMBER 16, 2014

'The ambivalence in my lead is based on mitigating factors I will get to. First some praise. These new GE commercials are more than TV spots they are truly short films, carefully and wonderfully produced. Every element has been rendered at the highest level of craft. Listen to Beck’s score, for example, how it gently but persuasively pushes our buttons, keying in on what is humanly relevant and even profound.

Agency 85

Agency Advertising 85

AdPulp

SEPTEMBER 15, 2014

'I suppose in a perfect world, a client in need of an advertising agency would point to an ad campaign they admire and say, “Let’s hire the people who did that.” We wouldn’t need the agency pitch process that is part ‘Dating Game,’ part dog and pony show, part theater, and part…well, part marketing services […]. The post Ad Agencies Looking To Win More Business Need The Levitan Pitch appeared first on AdPulp.

Agency 71

Agency Advertising Marketing 71

All About Advertising Law

SEPTEMBER 29, 2014

'We are close to live blogging from the annual NAD Advertising Law Conference and for those who could not join us, we wanted to share highlights from its opening — keynote speaker FTC Chairwoman Edith Ramirez. The FTC typically uses this conference to lay out its enforcement priorities relevant to national advertisers and gives us all a peek into the crystal ball for the coming year.

Native Advertising 40

Native Advertising Advertising Audience 40

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Fuel Lines

SEPTEMBER 10, 2014

'To be more successful, you’ll need to be less accessible. Owners of small to midsize agencies are a key to new business. You must manage your time wisely. Learn to say “no” to the wrong requests and “yes” to the right ones. This reminds me of the following quote from Michael Hyatt, author of the New York Times bestseller, Platform: Get Noticed in a Noisy World.

Agency 272

Agency Audience Advertising Marketing 272

Gods of Advertising

SEPTEMBER 4, 2014

'Will Belzec be the belle of the ball? A few years ago I was on the phone with my brother, Jeremy talking about our favorite subject, horror movies, when he suggested an idea for one. It was, I thought, a fresh angle in the zombie genre -no easy feat. The demon seed was planted and I sat down to write it; after, of course, learning the software of Final Draft (for screenwriting).

Pop-Up 79

Pop-Up Advertising 79

Gods of Advertising

SEPTEMBER 9, 2014

'“I am the CEO and I’ve got something to say…” Are you a fan of people who speak their mind, regardless of political correctness? What if they also happen to be CEO’s? That’s the intriguing subject of this piece in AdAge. Whether in a shareholder meeting or on twitter, big shots are thinking out loud: accusing, confessing, defending.

Communications 76

Communications Food Conversion Advertising 76

AdPulp

SEPTEMBER 2, 2014

'Miller Lite is an iconic beer brand. I appreciate that the two spots shown below honor and feature this basic brand fact. “Miller Lite, we invented light beer, and you.” An audacious claim, for sure, but will it drive members of Gen Y to belly up to their local dive bar and order one 96-calorie […]. The post Child, If Your Dad Didn’t Drink Miller Lite, You’d Be Stardust appeared first on AdPulp.

Food 70

Food 70

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

AdPulp

SEPTEMBER 19, 2014

'Columbia Sportswear has been “trying stuff since 1938.” Now, with the help of CMD in Portland the recreational clothing maker is trying on the content producer’s role with the release of a new brand-sponsored documentary, I Am #OMNITEN. Each year Columbia selects ten more people to join its #omniten program. The #omniten are not full […].

Media 69

Media Marketing 69

AdPulp

SEPTEMBER 9, 2014

'Digiday asked Matt Williams, CEO of The Martin Agency in Richmond, some good questions. Including this one: What are your go-to interview questions? What do you hate about this business? And what do you worry about if you were to get this job? That’s basically a way of asking people what’s important to them. No […]. The post Here’s A Provocative Question: “What Do You Hate About This Business?

Agency 67

Agency 67

AdPulp

SEPTEMBER 26, 2014

'Heidi Hackemer, founder and director of strategy for Wolf & Wilhelmine, has the right idea—either rebuild the agency of the future around her own human needs or get the hell out of dodge. Hackemer is a Wisconsin-bred New Yorker who believes in good ideas, a good run and good hair. She also eloquently states several […]. The post Wolf & Wilhelmine’s #WolfHowl Reverberates Coast-to-Coast appeared first on AdPulp.

Agency 65

Agency 65

AdPulp

SEPTEMBER 3, 2014

'Last Saturday, I called Comcast and ordered up the Big 10 Network—something I do each September in order to see the Nebraska Cornhuskers take opponents apart on the gridiron. While thusly occupied, I saw something I disliked between plays—new Nebraska Tourism advertising from Bailey Lauerman (generally considered to be the state’s top ad agency).

Agency 65

Agency Advertising Marketing 65

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

AdPulp

SEPTEMBER 25, 2014

'Advertising is alive. As such, the industry evolves, sometimes as dizzying speeds. If you doubt me, please take a look at the following exhibit, a series of Sunbeam Bread TV spots from 50+ years ago. The announcer says, “Buy energy-packed Sunbeam bread” with such enthusiasm, how could our grandmothers have put up any resistance? I […].

Advertising 64

Advertising 64

AdPulp

SEPTEMBER 30, 2014

'“To feel, to really feel, is a rare thing these days.” Presumptive. But I understand. Many of those in the market for a luxury wagon are trapped in a mundane reality that a nice new car will in no way compensate for. But clearly, the Volvo XC60 isn’t for that kind of rat racer. It’s […]. The post Volvo’s New XC60 Is A Long Board With Wheels (Lee Clow Wants One) appeared first on AdPulp.

Marketing 63

Marketing 63

InMobi

SEPTEMBER 14, 2014

InMobi is excited to have Paul Thind join us to head up our gaming business portfolio! Paul comes from Spil Games where he scouted the best IP and content from third party mobile game developers and publishers. Previously he served as CEO of Triggerspot Inc., an online and mobile games consultancy where he advised clients including Kongregate, 20thCentury Fox, Worldwide Games, Disney, Gaia Online, IGG and Traplight Games.

Entertainment 52

Entertainment Media 52

InMobi

SEPTEMBER 4, 2014

As the world awaited the iOS 8 release with bated breath, we at InMobi did some gearing up of our own. We analysed the iOS 8 beta adoption amongst developers who have access to the beta version of the release to see how it fared against iOS 7 beta adoption. Our research shows that Chinese developers seem to be building upon their success with iOS 7 by adopting iOS 8 faster.

Audience 52

Audience Marketing 52

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

InMobi

SEPTEMBER 2, 2014

Brands are looking for the best ways to include mobile in their media mix this holiday season, but smart marketers know that simply repurposing existing desktop banners will not tap into the true power of mobile to drive holiday sales. To follow are six breakthrough creative ideas to that will amplify user engagement with your mobile ad and maximize ROI on your mobile campaign. 1.

Rich Media 52

Rich Media Geo targeting Mobile Ads Retail 52

Gods of Advertising

SEPTEMBER 24, 2014

'Intelligent design is divine! Did you know there are proofs of God’s existence? Neither did I. That is until my daughter informed me at dinner the other night. Camille is a student at Marin Catholic High School. Therefore, in addition to a standard curriculum she is also taking a theology class. It is one of her favorite courses. I’m not surprised.

Advertising 55

Advertising 55

Gods of Advertising

SEPTEMBER 2, 2014

'Pablum or gold? Both. The most watched show on broadcast TV is The Big Bang Theory. A few weeks ago each of its primary cast inked deals worth a million dollars per episode. Last decade the big show was Charlie Sheen’s Two and a Half Men. The decade before that it was Friends. In the eighties I don’t recall. Was it Cosby? So these are the shows that define the decades in American popular culture.

Media 55

Media 55

All About Advertising Law

SEPTEMBER 25, 2014

'The fine print disclosure is as iconic as the Yankees, Mom and Apple Pie. But pity the poor disclosure as it’s had a rough time of late. First, the FTC came out with its revised Dot.com disclosures ( read about those here ) In general they advocated clearer and more prominent disclaimers and also asked advertisers to think hard about whether the information should be in the body of the claim itself rather than in a disclosure.

Shipping 40

Shipping Conversion Advertising 40

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.