Fuel Lines
AUGUST 26, 2013
'I happen to be a fan of AMC’s reality television show, The Pitch. Not because it is creating national attention and buzz for our industry, but primarily because it shows the flaws of agencies pitching for new business. In the first episode of season two, the winning agency, Breensmith , Atlanta, GA, lost the new account to the losing agency, Fletcher Rowley.
Gods of Advertising
AUGUST 22, 2013
'“Good morning. I hope you like this presentation because I sure as hell don’t.” As a copywriter I’ve presented countless campaigns to both clients and creative directors. As a creative director, I’ve been presented to just as many times. Presenting work and having work presented to you is one of the tougher aspects of a creative professional’s job and it’s one I’ve written about often.
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InMobi
AUGUST 27, 2013
And so gamescom is over and members of the games industry have dispersed across the globe once again. This was InMobi's first foray (as an exhibitor) into this giant of gaming events so now that the dust has settled it's time to re-cap on exactly what makes this gathering of gamers so special. Each Summer keen representatives from every facet of the gaming sector descend on Germany's fourth largest city.
Advertising to Baby Boomers
AUGUST 28, 2013
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 28 August 2013. Tablets & The Magic of Muggles. Whenever immersed in fantasy-drenched fiction you sustain the illusion that there are no illusions.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Fuel Lines
AUGUST 2, 2013
' For agency’s, this is a great example on how to identify a niche and build a positioning of expertise. Agencies are historically bad at new business. Most do not have an identifiable target audience Many do not have a written plan to market themselves Inconsistent new business practices No positioning beyond constantly stating that, “we have great creative, we’re stratetic and we’re fun to work with!
Fuel Lines
AUGUST 7, 2013
'In light of the POG merger announcement it seems appropriate to review the benefits of independent networks. This guest article was written by Gary Burandt, the executive director of of the International Communications Agency Network, Inc. (ICOM), a $3 billion USD network of 90 independent agencies in 70 countries. Gary is an Ad agency veteran and has worked around the world for top global agencies.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Gods of Advertising
AUGUST 19, 2013
'Been there, doing that! In 2001, I became Chief Creative Office of an agency within Leo Burnett, which we called LBWorks. Our emphasis was on B2B and technology clients. At the time I had trepidations about leaving the world of consumer advertising for the new and intimidating frontiers of high tech marketing. I worried that I wouldn’t understand the client’s businesses let alone their communications.
Gods of Advertising
AUGUST 6, 2013
'“With great passion comes great responsibility.” Recently, I was asked about my creative philosophy. Namely, do I have one? Seems like a reasonable question. Seems like something an Executive Creative Director ought to have. Well, I’ve had many. Which, if you think about it, is as it should be. As creative professionals, we must remain open-minded and forever teachable.
Gods of Advertising
AUGUST 13, 2013
'Too much of a good thing? Last Sunday, I read a story in the New York Times Magazine about a woman who had become obsessed with an obscure songwriter and producer from the 1960’s, Curt Boettcher. It’s an interesting story. A classic tale of a talented artist that almost became famous. But for the writer, Alexandra Molotkow it was Boettcher’s obscurity that fueled her obsession with him and in turn with another writer who was also obsessed with Boettcher, Dawn Eden.
Gods of Advertising
AUGUST 27, 2013
'Where our story begins… This post isn’t about advertising or copywriting but it is about writing… sort of. What it is mostly about is the ridiculous letter I just received from my insurance company regarding a crown that was put into my tooth. While I don’t like to use this platform to gripe about personal issues I have done so from time to time, especially when they concern communications.
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InMobi
AUGUST 21, 2013
Mobile phones have elevated from a means to communicate into the channel of choice for information source. It is known fact that Mobile devices have completely changed the way consumers shop, and search for information. Mobile phones have been impacting every business and travel industry is no exception. Approximately a million people are flying across the world making travel and tourism one of world's largest industries, and impacting many economies either directly or indirectly.
InMobi
AUGUST 16, 2013
It is no surprise that the banner blindness phenomenon has caught up with mobile advertising forcing Advertisers to rethink how to reach out to consumers in innovative and engaging ways. Rich Media ads have taken the advertising world by storm and analysts have predicted a shift in budgets in their favor. InMobi Smart Ads take the game to the next level by adapting to triggers based on external feeds to deliver contextually relevant and deeply engaging ads.
InMobi
AUGUST 8, 2013
On the heels of our InMobi Showcase app on iOS, we are super excited to announce that the same app is now available on Google Play. With mobile advertising still in its early stages of rapid growth, we thought that this is the best way to showcase the most creative and fun ads that are created on our InMobi Studio platform. The app allows you to interact with the ad in the same way an end user would in-app or on a mobile website.
InMobi
AUGUST 9, 2013
In a continuously evolving world of mobile display advertising, different variations of ad formats now play a critical role in the success of engaging with customers. In order to interact with audiences within an increasingly limited and competitive space on the mobile screen, advertisers need to ensure constant innovation and agility amidst strict constraints to capture a consumer’s attention.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
InMobi
AUGUST 7, 2013
In five years, I dont think therell be a reason to have a tablet anymore, said Thorsten Heins, CEO, BlackBerry, much to Google and Apples surprise. With all the speculation around the lifespan of the tablet, here are a few interesting facts that show how this device is being used and what it means to its users: There are 126 million tablet users in the world which is expected to reach 150 million by the end of 2013.
Fuel Lines
AUGUST 19, 2013
'Can I buy email addresses and email those people that haven’t opted-in? – The List of do’s and don’ts on CAN-SPAM Guest article by: Dave Currie, CMO, The List and CEO, Catapult New Business This is probably the most commonly pondered and asked question by new business teams contemplating the implementation of a proactive new business program for their agency.
InMobi
AUGUST 19, 2013
At InMobi, we have an internal Hadoop based system to support ad-hoc analytics needs of users. This system gives users a unified conceptual interface to the data collected from several sources, without burdening them to know about the schema, location, or the granularity at which data is stored. In the background, this system runs Hadoop jobs which can do map side joins, aggregations, and also have support for custom UDFs.
Advertising to Baby Boomers
AUGUST 7, 2013
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 07 August 2013. Branding Baguettes. A New York Times piece for all folks in Advertising-Marketing-PR: French Dining Staple Is Losing Its Place at the Table By ELAINE SCIOLINO The French, it seems, are falling out of love.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Fuel Lines
AUGUST 14, 2013
'The Only Dimensions You Need To Know If You Are Designing Content for Social Media Visual.ly is a platform for exploring, sharing, and promoting great visualizations. And a service that connects dataviz pros, to advertisers & publishers looking for compelling content. This new data-visualization startup whose team of designers, engineers and analytics experts creates innovative infographs for subscribers.
InMobi
AUGUST 5, 2013
Mobile devices have evolved into 'must have' shopping accessories as consumers are increasingly using the mobile web to research products, comparison shop or make purchases. With consumers increasingly using advanced mobile technologies in every aspect of their lives, all the stakeholders in the mobile advertising ecosystem are scrambling to align their strategies with consumer behavior.
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