Fuel Lines
JUNE 26, 2013
'Blog post titles should be reflective of your audience. Overly creative titles don’t work well online. Most aren’t searchable and don’t make the right connection with the intended target when seen in a Twitter feed, LinkedIn, Facebook or Google Plus. Clever titles will not be read if they cannot be found. I recommend, when creating a post title, that you connect it with the content and the audience.
Gods of Advertising
JUNE 4, 2013
'All righty then, let’s make ads! A while back a guest writer on AdAge, Lauren Warner took some heat for an essay she wrote about the briefing process. Among other things, she claimed one should address “creatives on your shop’s team like they’re in kindergarten.”. Others may have been offended but the story made me smile. I recall an evening spent at my children’s school, meeting their teachers, discussing the upcoming year.
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AdPulp
JUNE 11, 2013
'Most of you reading this don’t know me, but I’m quite an introvert. Long ago, an art director partner of mine said once, “You don’t talk much…but you’re thinking.” Which is true. I’m the quiet one in meetings, which is often perceived as being distant and uncaring. And I’m sure my career has suffered because of it.
Nick Burcher
JUNE 29, 2013
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Saturday, 29 June 2013. Chase & Status sync TV, live Glastonbury performance and social media #chaseandstatusglasto. Chase & Status have just finished their (magnificent) Glastonbury performance that was also shown live across the UK on BBC3 TV.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
InMobi
JUNE 18, 2013
Tuning the garbage collector settings is a favourite pastime of many site reliability engineering teams as sub-optimal settings result in awkward response time behaviours. The first rule of trying to tune anything is to try and understand the existing behaviour of systems before tinkering around with it. Trying to be data driven when it comes to performance tuning also requires us to demonstrate correlation between the dependent variable (some perf related metric) and an independent variable (th
Advertising to Baby Boomers
JUNE 20, 2013
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 20 June 2013. Windows 8 Redux. NostraChuckus , Renowned Seer of The Mundane and The Obvious, has startled the world again with his pedestrian prognostications: 01 January 2013 Windows 8 … Win 8 phones, tablets, and desktops are potent te
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Gods of Advertising
JUNE 19, 2013
'I’m not much of a golf fan and even worse a player but like a growing number of people I do watch some of the bigger tournaments. During the US Open last week I caught an hour or so of Sunday’s finish in the locker room at my health club. (There’s nothing like watching golf with a bunch of semi-naked, old white dudes to remind me why the sport doesn’t do it for me.).
Fuel Lines
JUNE 12, 2013
'The 2013 Mirren-RSW/US Definitive Guide A helpful resource for any agency owner or employees involved in agency new business. RSW/US and Mirren Business Development co-sponsored a study of tools for new business. They surveyed over 300 agency principals and senior executives to better understand what tools agencies are using and which are the most effective. “New Business Tools: The Definitive Guide,” is a 100 page report that provides a review of all of the tools evaluated which in
Fuel Lines
JUNE 6, 2013
'How to instantly subscribe to Twitter accounts of every American City Business Journal. For years, I used The Business Journals Book of Lists for new business intelligence to find the decision makers of prospective clients. I also subscribed to the print editions of The Business Journals in key markets that we targeted. These publications were always very helpful when scouting for new business.
Fuel Lines
JUNE 13, 2013
'If you think social media is hard to comprehend – the answers may be in our past! I was reading an Ad Age aricle this morning, “Lee Clow on Advertising, Then and Now” Ad Age has referred to Lee Clow as “advertising’s art director guru” He was a personal friend of Steve Jobs for some thirty years. He’s known for co-creating Apple Computer’s 1984 commercial “Think Different”, which is considered to be the greatest Super Bowl commerc
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Fuel Lines
JUNE 17, 2013
'Dave Currie CMO The List and CEO Catapult New Business A fast and effective addition to your list of new business tools. Guest post by Dave Currie, CMO The List and CEO Catapult New Business I’m constantly searching for process improvement, it’s at the very core of the way we do things, and just good business practice overall. Part of my role as a coach to my customers (both internal and external), is to seek out innovative solutions, test and then share them.
Gods of Advertising
JUNE 17, 2013
'“The Michael Jordan of Music commands you to give me that trophy!” Recently, Kim Kardashian’s husband, Kanye West was interviewed by the New York Times. In the long article , Mr. West referred to himself as the “Michael Jordan of Music.”. Okaaay. My opinion is Kanye at his very best is more like Dwyane Wade at his very worst. Injured. But Kanye was just getting started.
Gods of Advertising
JUNE 24, 2013
'WWZ… WTF? Though I studied film in college, and wrote film criticism for three of my university newspapers, I don’t do movie reviews here. However, I do use movies as reference. Often. Personally and professionally, they are a constant source of inspiration. They are for a lot of people. Perhaps more than any other medium, movies shape our popular culture.
Gods of Advertising
JUNE 11, 2013
'Tuneage! This past weekend my wife and I went hiking near Point Reyes National seashore, one of many spectacular outings mere miles from our new home in Mill Valley. Anyway, we came across a small beach on Tomales Bay, which was heavily populated by weekend revelers. Families were camped in circles, barbecuing, drinking and listening to the radio. Listening to the radio.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Gods of Advertising
JUNE 13, 2013
'Stealing from the best… Recently, I was able to use a modest but working knowledge of art history in the formation of a creative marketing idea. How about that? Apparently, those “vanity” classes I took at the University of Wisconsin actually did come in handy. As a matter of fact, we not only used examples from the Renaissance and other important periods to inform the execution of our idea but also to help sell it.
Gods of Advertising
JUNE 7, 2013
'Nerd or maverick? A while back, in the Admiral’s Club at Laguardia airport, a youngster caught my attention. He was a regular looking kid, a bit disheveled in his ill-fitting blue sweatshirt and no-name blue jeans. But something else marked him apart: he was wearing a striped cap with a propeller on top! Wow. I remember thinking to myself: he’s safe here but that goofy cap would be a death sentence in the schoolyard.
InMobi
JUNE 17, 2013
Is China a lucrative market for app developers? China is a growing smartphone market that no mobile player can ignore and much has been written about the mobile app marketing opportunities in China. At InMobi, we recently concluded a research survey to understand consumer behavior in China around app usage & discovery and compared the results with the US market.
InMobi
JUNE 17, 2013
When technology works people dont think about how it works, they focus on its use and enjoy the experience. However, there are some of us who wonder what goes on behind the scenes; how the œfeats of magic are performed and what is required to provide state-of-the-art technology experiences. Weve decided to share more about the great technology and insights we develop here at InMobi.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Gods of Advertising
JUNE 27, 2013
'Ad = Baby. We were previewing numerous campaign ideas today at the agency, perhaps a dozen of them tacked up in the wall, comprised of the usual bits: potential tag lines, assorted copy, found images and various “ad-like objects.” Because this was the first internal round of discussion the work was still quite primitive. This meant the usual caveats (it’s not ready, it’s not right, we’re still working on it, etc.) had to be given to those seeing the work for the very first time.
Advertising to Baby Boomers
JUNE 10, 2013
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 10 June 2013. New Editor-in-Chief at AARP Magazine. A blog post collection from a few months ago: AARP Is All New Redux AARP is ‘rebranding’ itself for the umpteenth time.
Advertising to Baby Boomers
JUNE 3, 2013
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 03 June 2013. The No News News News. It’s always a treat to get up, make some coffee, open the newspaper (pixels or pulp) and read nothing new: Study: Older drivers more likely to buy new vehicles Isabella Shaya May 30, 2013 Automakers a
Advertising to Baby Boomers
JUNE 13, 2013
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 13 June 2013. Are you model material? From Rebecca Nappi of The Spokesman Review : Are you model material?
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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