Fuel Lines
JANUARY 6, 2015
'Enter to win a ticket to a one-day regional workshop, co-sponsored by Fuel Lines Business Development and AAF Orlando. Here’s your opportunity to join Michael Gass on Friday, February 6, 2015, in Orlando, Florida for this ad agency workshop: A New Approach to New Business. The battle for new business has moved ONLINE. Interruptive type tactics such as cold calling and email blasts are INEFFECTIVE.
AdPulp
JANUARY 28, 2015
'As technology continues to evolve, so does online advertising. Companies like Google and Facebook are constantly changing the way that their advertising platforms work. This leaves both businesses and consumers with new challenges they need to face. Many questions go unanswered, such as: Which way is online advertising heading? Why are these ads so personal?
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Advertising to Baby Boomers
JANUARY 14, 2015
'Sometimes you’re wrong for the right reasons. Sometimes you’re right for the wrong reasons. Sometimes you’re a bit of both. Years ago I trashed Facebook and social networking sites: Baby Boomers Bolting From Facebook … Baby Boomers are decamping that most famous of digital digs … I was wrong: Pew: Facebook User Growth Slowed As Others Gained, But Still Has Most Engaged Users by Sarah Perez … the social network remains the most popular, but its membership levels here have seen little change from
Gods of Advertising
JANUARY 25, 2015
'Ernest “Ernie” Banks (January 31, 1931 – January 23, 2015). Below are two posts I wrote on Facebook, a day apart: I grew up in the shadow of Wrigley Field in Chicago, which at the time was a very sketchy neighborhood. It was really only safe during Cub’s games. But on those days it seemed the sun was always shining. If you weren’t at the game you could hear it blaring on “Chicago’s own” WGN, from literally every open window and door.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
InMobi
JANUARY 15, 2015
Have you ever noticed those ads that pop up just as you were thinking about the service/product they promote? How about the ads that start showing up on every website or app you use to the point of being annoying? Retargeting ads have become pretty common with many marketers turning to them to get more sales, engagement and installs. This also means that there are some great marketers running optimized retargeting campaigns … and then there are some that are not so great.
All About Advertising Law
JANUARY 14, 2015
'Are paid search terms about to receive a lot more Federal Trade Commission (FTC) attention? That’s the question you could be asking after the FTC last week announced a settlement with Nourish Life LLC. Defendants marketed a dietary supplement called Speak that contains among other things omega-3 and omega-6 fatty acids, vitamin E and vitamin K. According to the FTC, defendants lacked adequate substantiation for the claim that Speak would help children develop and maintain normal speech, incl
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
JANUARY 30, 2015
'Only the most fortunate and well-heeled brand managers have $3.5 million at their disposal for 30 seconds of air time this Super Bowl Sunday. Let’s have a look at how some of the titans of the Ad Game are spending their ad dollars this season. Budweiser and it agency Anomaly are bound to move people […]. The post Sundays Are For Football.
Fuel Lines
JANUARY 23, 2015
'A New Approach for New Business New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The battle for new business has now primarily moved online. My epiphany regarding this shift in new business practices came from a CMO study conducted in 2007, 80% of decision makers said they found their vendors not the other way around.
Gods of Advertising
JANUARY 19, 2015
'What do you think of the NFL’s “No More” campaign against domestic violence? If you watch football on TV, the commercials are ubiquitous. NFL players look directly into camera and tell us, in so many different ways, “no more making excuses” when it comes to ignoring domestic violence. In other commercials non-players struggle to “start a conversation.
Gods of Advertising
JANUARY 28, 2015
'Pete “The Cheat” Carroll. Bill “The Hoodie” Belichick. One could make a case that outside of the Pacific Northwest and New England, the Super Bowl hasn’t a team for the rest of us to cheer for. Just two very successful and unlikable villains. And the winner of the game will likely become even more so. It’s an awesome match-up on paper: the best offense in the league (Patriots) against the league’s best defense (Sea Hawks).
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AdPulp
JANUARY 29, 2015
'Thanks to this article in Arkansas Business, I came across news that the Cranford brothers of Little Rock, Arkansas have banded together to form a new agency called Cranford Co. If you’re not up on Arkansas advertising industry history, let it be known that Jay, Ross and Chris Cranford are sons of Wayne Cranford, who […]. The post In Little Rock, It’s A Family Affair appeared first on AdPulp.
InMobi
JANUARY 5, 2015
In 2014, we witnessed several exciting developments in the world of mobile. Microsoft bought Nokia’s mobile devices unit and Lenovo purchased Motorola from Google. The rise of Chinese smartphone manufacturers threatened large players, while One Plus launched the Flagship Killer with an innovative marketing scheme. Apple gracefully accepted the large-screen phone revolution by launching the 5.5-inch iPhone plus, and completely revolutionized payments with the launch of Apple Pay.
Gods of Advertising
JANUARY 8, 2015
'Let’s start with a compliment. Despite all the Taco Bell and prodigious amount of booze he’s been illegally imbibing since he was 12, Justin Bieber is in shape. Dude is ripped. I’ve got to believe this is on account of good genes, this said despite his built in DNA for stupidity. Bieber, Bieber, Bieber. One is hard pressed to find another pop star capable of making so much cultural noise that has nothing to do with his crooning, which, being an adult, I have little awareness of.
Gods of Advertising
JANUARY 5, 2015
'The headline for IWC’s Pilot watch: “Engineered for Aviation.” While the Rolex Yacht Master is “a chronograph created specifically for yacht racing.” I’ll get to the third ad later but if these two 4-figure watches were designed specifically for airline pilots and fancy boat racers how come it’s trust fund babies and hip hop stars that are wearing them?
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Gods of Advertising
JANUARY 15, 2015
'And the men who hold high places… A classmate from Lane Technical High School in Chicago posted this charming group photograph (circa 1979) in honor of Throwback Thursday on Facebook. It is a photo of the school’s newspaper staff, of which I was the arts and entertainment columnist. That’s me far right, in the second row, donning a full head of hair and a Rush tee shirt (both long gone).
Gods of Advertising
JANUARY 11, 2015
'“We care. We really do.” Mcdonald’s and Bud Light are both introducing ad campaigns that draw attention to messages on top of their branding icons. With Bud light the messages pertain to their boisterous “Up for Whatever” campaign with so-called “invitations” to go for it when it comes to having a good time. On a more personal level, McDonald’s is using the real estate on their myriad Golden Arches to welcome home soldiers or congratulate a local high school’s football team.
All About Advertising Law
JANUARY 30, 2015
'The long running saga of the FTC versus POM Wonderful took a major turn today as the D.C. Circuit affirmed in part and reversed in part the FTC’s Order that POM had made deceptive claims about its pomegranate juice products. In 2010, the FTC sued POM alleging it had made false and unsubstantiated claims about the ability of its product to prevent or ameliorate heart disease, prostate cancer and erectile dysfunction.
All About Advertising Law
JANUARY 29, 2015
'We’ve noted before that the FTC has been increasingly aggressive in pursuing a perceived wrong doing and has had a fair amount of success in court in those efforts. The FTC, however, does not win them all. Late last year, the FTC suffered a rare denial of a motion for a preliminary injunction involving a company that sold Bitcoin mining machines. The FTC sued BF Labs and its principals alleging that they deceptively marketed Bitcoin mining machines and failed to deliver many of the machines tha
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
All About Advertising Law
JANUARY 26, 2015
'As our last blog about Attention Deficit Disorder (ADD) claims strove to be focused, we will aim to make this speed of action blog short and sweet. This has been a popular claim at NAD this year in the over-the-counter (OTC) space. Here, cold medicine giants Pfizer with its Robitussin cold and flu line took on Novartis with its Theraflu product claiming?
All About Advertising Law
JANUARY 21, 2015
'It appears to be search engine marketing month, first the FTC and now the NAD has also weighed in with a case of first impression over use of ad copy in paid search results. Like collecting postcards from our travels, we similarly have memories of NAD lessons in the online travel agency wars, including on sales pricing (click here for an early 2013 decision) and this adds to the set.
All About Advertising Law
JANUARY 20, 2015
' Many of us struggle with clarity and focus on how much specificity is best in a claim. If you name a competitor in a superiority claim, you are likely to awaken his/her wrath. But if you use a more vague general superiority claim, you may be taking on a burden to substantiate your claim as to a significant majority of the market. . And it can get even hazier and harder to implement when it comes to health claims.
InMobi
JANUARY 18, 2015
App development presents many of the same issues involved in other software development initiatives. However there are particular confidentiality, intellectual property, privacy and distribution considerations that should be kept in mind when developing a mobile app. 1. Confidentiality : Protect your ideas before you are ready to announce them to the world The tech industry is constantly breaking new boundaries and everyday people are thinking of new and innovative ideas.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
All About Advertising Law
JANUARY 13, 2015
'Companies doing business in California must now complete a comprehensive “survey” if selling particular products to consumers within the state. However, this is not your typical consumer satisfaction survey, but rather a submission of detailed information for each product meeting the requirements discussed below. The detailed submission must include info.
InMobi
JANUARY 6, 2015
Phew! Another crazy year for us at InMobi just went by. It’s been 5 such crazy years since I joined this place, and while I have donned several roles in the past here, I must confess that steering the product ship has been the most challenging yet rewarding stint so far. The mobile advertising space continues to evolve at breakneck speed and demands agility, adeptness and endurance all at once -- not just to survive the pace of changes, but also to lead them from the front.
Fuel Lines
JANUARY 9, 2015
'LinkedIn’s People You May Know feature helps build a targeted network of prospective clients fast. LinkedIn is an important new business tool, thanks to its’ People You May Know feature. It has been rated as the second most helpful LinkedIn feature, enabling users to easily build new relationships with potential clients. People You May Know provides you with a list of people to connect with using LinkedIn’s secret algorithm.
InMobi
JANUARY 8, 2015
The lifetime value (LTV) of mobile app users has emerged as the most meaningful metric for evaluating the profitability of an app. In its most basic terms, LTV is the projected revenue that a user will generate during their lifetime - from the initial install to the final user interaction. Acquiring users with LTVs greater than the cost per install (CPI) is not only a strong indicator of effective mobile marketing, it is essential to the long-term success of an app.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
InMobi
JANUARY 18, 2015
While the iOS App Store generated over $10 billion in revenue for developers in 2014, this money was spread thin - the number of apps grew by over 50% last year. The ever-changing developer ecosystem has created significant opportunities as well as threats for developers. Here is my list of the five critical changes that 2015 is poised to bring. I hope this helps you use these trends to your benefit this year!
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